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A People’s History of SFO

Excerpt from Chapter: Shoreline Futures

By: Eric Porter

SFO, like other airports situated along or near oceans, seas, and estuaries across the globe, is under direct threat from future sea-level rise stemming from racial capitalism’s long development as it has interfaced with atmospheric and geological processes. The question is not whether the airport will be significantly affected by sea-level rise in the future but rather when and by how much.

Knowledge of this threat is nothing new. The sea level has been rising in the Bay Area—about eight inches over the past one hundred years— and common sense has long told observers that runways situated just several feet above bodies of water would be flooded, at least intermittently, if sea levels were to rise significantly. The 1980s witnessed a flurry of government and academic studies prognosticating the effects of sea-level rise on San Francisco Bay and its surrounding communities and infrastructures (including SFO).1 During this decade SFO took some preliminary steps to address the problem by updating and adding earthen berms and seawalls around the facility’s perimeter. In 2015, the Airport Commission secured approval from the San Francisco Board of Supervisors for a $58 million Shoreline Protection Program to improve about one-half of the facility’s existing bay-facing seawall system. Designed to protect the airport against eleven inches of sea-level rise, the plan was based on some of the rosier estimates from recent studies detailing the potential impacts of rising bay waters on the region by 2050.2

Yet the State of California’s 2017 report, Rising Seas in California, and a 2018 follow-up report, Sea Level Rise Guidance, compelled SFO officials to take into account researchers’ more dismal sea-level rise pre- dictions while also addressing the possibility of additional flooding from one-hundred-year storm surges. According to some of the recent research, including that addressing melting ice sheets, the effects would likely be minimal before 2050 but would increase rapidly after that. Therefore, sea-rise planning should look at 2100 estimates of sea-level rise as well as 2050 estimates. Although one study projected that sea levels could rise about ten feet above 2000 levels by 2100, the report recommended planning based on the more likely scenario that they would increase between 2.4 and 3.4 feet by that date.3

The release of Sea Level Rise Guidance coincided with publication of a study indicating that various parts of the Bay Area, including SFO, were at even great risk from sea-level rise given that they were sinking by as much as ten millimeters a year as a result of the compaction of the landfill and underlying mud deposits upon which they were built. If these predictions were accurate, its authors argued, over half of the airport’s runway and taxiway area might well be underwater by 2100.4 This and other studies published at the end of the 2010s projected that SFO was on its way to becoming part of a mosaic of inundation across the Bay Area that could include Oakland International Airport and the Moffett Airfield, shoreline freeways and other major roadways, parts of San Francisco’s financial district, South Bay technology corporation campuses, tony bayside residential enclaves in Marin County, generally more middle-class communities like Alameda and Foster City, and already-vulnerable low-income, primarily Black and Brown neighbor- hoods in East Oakland, East Palo Alto, and Marin City.5

SFO’s updated Shoreline Protection Plan is best understood within this broader and worsening context of vulnerability. The current plan, as of this writing, is to build steel and concrete walls rising in some areas fifteen to twenty feet above sea level along the eight miles of the airport’s shoreline; add concrete walls to the airport sides of the San Bruno and Millbrae Canals, at the northern and southern ends of the airport respectively; and create an as-yet-to-be-determined barrier to protect the air- port from water spilling over from what could be flooded land to the west. SFO pitched the plan to the San Francisco Board of Supervisors by emphasizing the tremendous economic benefit the facility was providing to the city and the Bay Area more generally in the form of jobs, fees, tax revenues, contracts, purchases, and so on that stemmed directly and indirectly from airport operations. All told, “SFO’s total economic footprint within the Bay Area,” SFO claimed, amounted “to approximately $62.5 billion in business sales, including $20.9 billion in total payroll, and more than 300,000 jobs in the region.” The supervisors approved the $590 million project (with an ultimate cost after interest of as much as $1.7 billion) in September 2019. It was to be paid for with airport revenue bonds that would, in turn, be reimbursed with funds generated by airport leases and concession revenues. Pending environmental review and permitting, the project is scheduled to begin in 2025.6

Other local entities have been moving forward with their own plans for protecting themselves against sea-level rise. The Port of Oakland has embarked on a $46 million project to raise the dike protecting Oakland Airport’s runways and terminals by two feet, although this project would address only estimated sea-level rise through 2050.7 In November 2018, San Francisco voters approved a $425 million project to rebuild the seawall running along the city’s Embarcadero.8 San Mateo County cities along the bay near the airport have been developing their own plans for building or strengthening seawalls.9 In ongoing attempts to raise capital to pay for such mitigation, Oakland, San Francisco, San Mateo County, and Marin County were among the municipal, county, and state governments across the United States that in 2017 filed law- suits against oil, natural gas, and coal companies that sought, unsuccessfully so far, to hold them liable for costs associated with sea-level rise. 9

There have been efforts to coordinate Bay Area sea-level rise mitigation plans so that there is some measure of fairness and equity in this process when it comes to vulnerable populations and municipalities and so that an unsystematic approach to building them does not make sea- level rise worse in some places by diverting water in their direction. The San Francisco Bay Shoreline Adaptation Atlas (2019), for example, encouraged planners to think beyond infrastructural and municipal boundaries and collaborate with others when addressing sea-level rise given that the bay is an “interconnected physical system” that does not adhere to such boundaries. It suggested that Bay Area planners think instead about how their communities (or parts of them) were components of one or more of the thirty “operational landscape units” (OLUs) surrounding the bay that were defined by common physical attributes. The report encouraged local entities to work with other constituencies that shared their OLUs and, when possible, “to identify where nature- based approaches, such as beaches, marshes, and subtidal reefs, can help create a resilient shoreline with multiple benefits.”10

By the time SFO submitted its Shoreline Protection Plan proposal to the San Francisco Board of Supervisors for approval, it had been exploring the possibility of coordinating its efforts not only with those of San Mateo County and the California Department of Transportation but also with the surrounding communities of South San Francisco, San Bruno, Millbrae, and Burlingame. This made sense given that SFO and the four cities were all part of the same OLU as identified by the Atlas. But SFO pointed out that these other entities were only just beginning to identify their vulnerabilities and that it was very unlikely that they would have their protection systems in place within the next ten years.11 The uncertain plans for a seawall on the western side of the airport, then, reflected the contingency that SFO might have to go it alone to protect its own interests, leaving its neighbors to fend for themselves, should collaborative projects not be feasible.

The Shoreline Protection Plan was in these ways another articulation of the bottom-line sensibility governing SFO’s vision of “holistic sustainability.” It represented the facility as both site and facilitator of overlapping webs of social, economic, governmental, and environmental relationships that defined the region and enabled it to survive. Climate change represented an existential threat to the facility through sea-level rise, but it also offered a possibility for reimagining airport operations and their role in activating the relationships that sustained the Bay Area. In SFO’s and its supporters’ publicly expressed views, these relationships would ideally be fair and equitable and encourage thriving for the human and nonhuman entities dependent on or protected by a still-functioning airport but only so far as the airport’s own operational survival could be preserved.

It is in part on these terms that SFO moves into the future as an infra- structural manifestation of a succession of regional colonial presents, layered on top of sinking concrete, steel, and landfill upon mud. The airport continues to draw Bay Area inhabitants, human and nonhuman, into contingent, exclusionary, and incorporative relationships, some of which are becoming more visibly bound up in the survival of the planet itself. As before, the reproduction of power through these relationships stems from the operations of the things themselves in complex, multidirectional ways as well as through attempts to mitigate them. So, what might that look like, as SFO, like other airports, tries to sustain itself— and, by extension, as multiple constituents try to sustain themselves— into an uncertain future? And how will such work help to define the Bay Area’s future regional colonial presents?

Whatever happens will remain part of a global story of how, in Julie Sze’s words, “capitalism and carbon live out and through systematic dispossession, production, extraction, and disposability—in short, death and violence.” The neocolonial- and neoliberal-wrought environmental devastation and the killing fields in the Niger Delta and the Amazon headwaters are among the latest manifestations of this history, and over one billion people possibly displaced across the globe by various effects of climate change (water shortages, extreme heat, stronger storms, wildfires, armed conflicts, and, of course, rising seas) by 2050 represents its short-term future.12 But a significant part of this global story of the exercise of asymmetrical power will be the efforts to mitigate and repair the damage wrought by this devastating history linked to the pursuit of wealth and convenience.

The recent past, globally, has been defined not only by new forms of political and economic sovereignty across the globe (albeit often limited and contradictory) but also by the ability of growing numbers of humans to consume more fossil fuels after having that expression of modernity “suppressed” by Western powers.13 Yet the economic growth of developing countries—much deserved, by a certain calculation, after being stymied by European and US interests—and the attendant rise of their carbon emissions have helped bring home the fact that a just distribution of resources and consumption of them rooted in our fossil fuel–based economy is an unfolding disaster that may culminate in the end of humans on earth.14

SFO, as international hub for passengers and cargo, has helped to facilitate this dynamic at a global as well as a local scale. On the one hand, international airports reproduce unequal economic relationships that go hand in hand with continued asymmetries in carbon emission levels. One recent study shows that 1 percent of flyers account for 50 percent of all aircraft emissions, while only 11 percent of the world’s population fly at all in the given year.14 Scaling that up, we know that global megacities, enriched by technology and finance, are leaving cities in “flyover country” behind.15 And we cannot forget that the proliferation of global systems of finance and goods, facilitated by air travel and commerce, is also the path to short-term immiseration for those still left out of this redistribution of resources. Consider what global capital accumulation has done for female Bangladeshi garment factory workers; young men mining coltan for mobile phones in the Democratic Republic of Congo; migrants of all ages and genders risking being caged, being raped, or dying in the desert along the United States’ southern border; the unhoused living in tents, collecting cans, and trading bicycle parts in an increasingly unaffordable Bay Area (and where I live in Santa Cruz), and . . . that list goes on.

Yet airborne commerce simultaneously represents the possible amelioration of some exclusions and inequalities. Industry champions often point out that such commerce fuels economic growth in countries with developing economies such as China, India, and Kenya, enriching the elite, of course, but also sustaining electronics manufacturing, agriculture, and other industries that are lifting at least some workers and their families out of poverty.15 Ditto for the rapidly growing travel and tourism sector—approximately 10 percent of the global economy before the Covid-19 pandemic—which, while leading to profoundly uneven economic development in tourist areas and a decline of status for farmers, factory workers, and others engaged in longer-standing means of supporting themselves, also leads to significant social advancement for others.16

Some have argued that the relatively limited current impact of aviation on global warming for the time being (perhaps 3.5 percent now) relative to its economic benefits suggests that air travel for business and leisure and cargo operations should be encouraged while the world focuses on reducing the greater threat of emissions from burning coal. Yet such a strategy, which could see aviation’s share of global emissions rise to 15–20 percent, might at best only keep the world on the perilous path being defined by current levels of emissions given how entangled air travel and cargo are with other economic sectors (manufacturing, ground transportation, agriculture) that otherwise rely on fossil fuel use.17 Consider, for example, SFO’s claims about its indirect impact on the Bay Area economy. And, of course, if the world becomes more economically just, as the wages of workers across the world increase, even if minimally, in a global economy stimulated by air commerce, those workers will use more fossil fuel directly to heat their homes, cook their food, and get to work, and, indirectly, to grow their food and manufacture the material goods they purchase.18

Wealthier nations and urban areas across the global North will generally be in a better position to mitigate the effects of climate change than their poorer counterparts in the South, but there will be differential responses among rich and poor constituents in both North and South.19 There will no doubt be some measure of displacement from sea-level rise around the Bay Area, perhaps by 2050, certainly by 2100, and everyone will feel some effects. Most likely, poor and working-class people, especially those who are Black, indigenous, and people of color, will be affected more dramatically by sea-level rise in the region. There is, after all, greater probability that wealthier low-lying neighborhoods or what are deemed essential or commercial or transportation infrastructures will be better protected by government-funded mitigation projects than will lower-income flatland neighborhoods.20 If communities are intermittently or permanently inundated, wealthier individuals and small businesses in those areas, generally speaking, as was evident in Houston, New Orleans, and elsewhere in recent decades, will be better equipped, given their social and financial capital, to address their circumstances by rebuilding, relocating, negotiating legal and federal aid systems, and so on.

Yet a future of neoliberal depredation and asymmetrical social power may be complicated by the contingently obligatory relations of people, power, and things defining the region. There may be differential out- comes for lower- or middle-income people in low-lying areas, depending on the extent to which their neighborhoods, by virtue of proximity, fall within the areas covered by projects geared toward protecting wealthier neighborhoods or critical infrastructures. Residents living in modest neighborhoods near US 101 in Marin or San Mateo Counties or Interstate 880 in East Oakland could be protected by projects designed to keep open these major transportation corridors. A multiracial coalition of community activists, environmentalists, and municipal officials in East Palo Alto are already engaged in an impressive array of efforts to make their community more climate resistant, but they could additionally benefit if plans for collaborative shoreline protection ventures with wealthier, neighboring communities and regional planning agencies materialize.21

Also potentially playing a role moving forward is gentrification. Formerly a majority-African American city, now majority-Latinx, East Palo Alto is again undergoing transformation as wealthier, young technology sector workers are moving in. As of this writing, the median home price was just under $1 million. Although it is unclear what this and similar communities will look like decades from now, growing populations of wealthier residents may be able to leverage more clout, tax base, and networks to mitigate the effects of rising bay waters, thus increasing the likelihood that lower-income residents will be protected too—at least those who are not displaced by rising housing costs.

SFO, as assemblage, will continue to play its own role in the local human drama of sea-level rise, displacement, and mitigation. The relatively modest—albeit with extraordinarily high home prices—neighbor- hoods of Bayside Manor in Millbrae and Lomita Park in San Bruno might benefit from a successful collaboration between SFO and its neighbors. But if SFO ends up acting on its own to build a seawall on the landward side of its perimeter before those cities complete projects of their own, their low-lying neighborhoods may experience even greater flooding. And even a successful collaboration between SFO and its immediate neighbors may well increase flooding in areas elsewhere near the bay that remain unprotected.22

Meanwhile, sustained employment at SFO may indeed enable some residents of these and other low- and middle-income neighborhoods to better endure the effects of climate change. As discussed earlier, airport work for Black and Filipinx workers has been a site of advancement but also of marginality, as it has been for others. SFO is a site where racial and gendered asymmetries emanating from long histories of colonial encounter and labor exploitation continue to play out. Even with new- found commitments to “social equity,” hierarchies of status, pay, and relative permanence are likely to be exacerbated by job cuts and reductions of hours stemming from climate-related rising operational costs and disruptions. Yet for some, SFO will remain a source of steady work, enabling them and their families to maintain some measure of stability amid challenging circumstances.

But workers in a future “carbon-neutral” airport that facilities the release of huge amounts of Scope 3 emissions will, of course, be implicated in further climate change. Not as much as the oil companies who made great profits and exacted exorbitant human and environmental costs extracting fossil fuels over the years and then did what they could since the 1960s, and especially since the late 1970s, to diminish public knowledge of the long-term climatic impacts of the burning of these fuels and to stymie government regulation of that burning.23 And not as much as the local governments now suing the oil economies that have up until very recently promoted carbon-centered development. And not as much as the airlines, and not as much as frequent-flying cosmopolitan business and leisure travelers. But to the extent that airport workers sustain the operation, commute to and from work, and use their wages to travel by air, they will, collectively, like other less wealthy people across the globe, play a growing role in the deterioration of the planet as populations grow and individuals use more carbon resources.

SFO as heavy infrastructure on sinking Ramaytush Ohlone land, dumping carbon into the atmosphere even as the facility becomes greener, will in these and other ways reproduce the Bay Area’s multiple colonial pasts and presents, articulated or disarticulated as they will be, to and from the colonial pasts and presents of other places. SFO’s “sustainability,” then, is ultimately a descriptor of a current set of environ- mentally and socially focused policies and of present and future manifestations of a history of reproducing power in the Bay Area. SFO does not represent the whole story of our networked, regional colonial present and its possible futures, yet as a uniquely visible, spectacular and mundane, deeply symbolic assemblage, it offers insights about the social, political, cultural, and economic dynamics that have shaped the layers of colonial encounter that have defined the region over the past century and will do so into as much as we have of a future.

How humans will ultimately respond to the climate crisis remains an open question. Despite the recent and more obvious local signs of the crisis—fires and smoke, drought and excessive heat, floods and mudslides when rainstorms do actually happen—there are signs all around the region that the forces of business as usual hold firm, that many people are too entrenched in their routines and their investments in comfort, convenience, God, or ideology to move beyond denial. Some, well aware of what’s coming, are moving forward with a cynical understanding, shared by elites and members of the middle classes across the globe, that poor people, Indigenous people, and people of color—by virtue of previous acts of marginalization and dispossession that put them in harm’s way in urban heat islands, low-lying areas, and marginal reservation lands with limited resources to take action on their own behalf—will just have to bear the brunt of the effects of global warming.24 Such awareness is often paired with the belief that new security measures will be necessary to keep their responses to those effects (both political and migratory) in check.25 Some are paralyzed by the unfathomableness of it all, while governments are paralyzed by partisan, bureaucratic, or budgetary dysfunction. Some are putting their faith in technological or market-based fixes. Some of the most marginalized and aggrieved are simply trying to survive other crises.

But California and the Bay Area in particular remain key nodes of activism around climate change, and many of their residents, individually and collectively, are working toward a reparative future by engaging in important small acts in the arenas of environmental justice, ecological restoration, scientific and social research, education, urban gardening and food redistribution, and old-fashioned protest.26 Local Indigenous peoples have been important leaders in such efforts. Members of the Association of Ramaytush Ohlone, for example, have been working with state agencies and conservation groups on ecological restoration projects on the Peninsula that “seek to show how Indigenous practices of land management are critical in addressing climate collapse.” These include the restoration of trout and salmon habitats in San Mateo County creeks.27 The Indigenous women-led Sogorea Te’ Land Trust in the East Bay has dedicated itself “to heal and transform the legacies of colonization, genocide, and patriarchy and to do the work our ancestors and future generations are calling us to do.” At the time of this writing they were in the process of establishing a series of Himmetkas, or “culturally based emergency response hub[s],” designed to ameliorate the effects of the Covid-19 pandemic, climate change, and other crises through the creation of ceremonial space, food and medicine gardens, stores of medicine and clean water, and other community resources.28

Such work is necessary: small acts, as they are, they stem from broader projects of sovereignty and cultural revitalization that remain, as they always have been, the most foundationally important responses to the networked colonialisms and imperialisms set in motion in the region by Spanish soldiers and missionaries, Californio ranchers, and Anglo financiers, and lived by most of the rest of us through a multiplicity of historically unfolding assemblages. These decolonial responses point to a possible future, very different from the one most of us who live in and around the Bay Area have the capacity to pursue. Perhaps there is hope for a successful movement—and real reform, with land repatriation and wealth redistribution accompanying environmental repair—to follow this lead despite the proliferation of signs that the enormity of the problems generated by climate change and the sum total of human refusals to deal with it will just be too extensive to over- come, by anyone. Some of that struggle may well manifest itself at and around SFO as long as it remains open, and SFO, in turn, may well continue to be a touchstone for analyzing the relationships that have defined the region—at least as long as people still have the luxury of analyzing things.

It is fitting that San Francisco Bay will be a primary agent in what comes next. After long being filled, silted, polluted, littered, sonically assaulted, and warmed over, the bay (and whatever living things are left in it), with its expanding waters most recently the product of the longer durée of racial capitalism, will continue its epochal processes of rising and falling, moved by the earth’s and moon’s gravitational pulls and changing winds. As it transforms the contours of surrounding tidelands and makes new tidelands, it will approach, surround, and perhaps even move within the airport. The bay will thus, by extension, help redefine the colonial presents of the future, with its intrusive, brackish water demanding of those people who inhabit it a more holistic, planetary perspective than many of us hold today when it comes to understanding connections among humans, other forms of life, and their built and nature-made surroundings.29


Eric Porter is Professor of History, History of Consciousness, and Critical Race and Ethnic Studies at the University of California, Santa Cruz.


SOURCES

  1. Sze, Julie. Environmental Justice in a Moment of Danger. Oakland: University of California Press, 2020. 81.
  2. Institute for Economics and Peace, Ecological Threat Register 2020, 4.
  3. Ghosh, Great Derangement, 107–10; Mitchell, Carbon Democracy.
  4. As Amitav Ghosh argues, “Inasmuch as the fruits of the carbon economy constitute wealth, and inasmuch as the poor of the global south have historically been deprived of this wealth, it is certainly true, by every available canon of distributive justice, that they are entitled to a greater share of the rewards of that economy. But even to enter into that argument is to recognize how deeply we are mired in the Great Derangement: our lives and our choices are enframed in a pattern of history that seems to leave us nowhere to turn but toward our self-annihilation.” Great Derangement, 110–11.
  5. “One Percent of the World’s Population Accounts for More Than Half of Flying Emissions,” Lund University, News, November 19, 2020, www.lunduniversity.lu.se/article/one-percent-worlds-population-accounts-more-half- flying-emissions.
  6. Emily Badger, “The Megacity, Untethered,” New York Times, December 24, 2017.
  7. Kasarda and Lindsay, Aerotropolis, 337–38.
  8. For an account of the contradictory effects of tourism on a region (specifically, Mexico’s Yúcatan Peninsula), see Córdoba Azcárate, Stuck with Tourism.
  9. Kasarda and Lindsay, Aerotropolis, 335–44; Griggs and Howarth, Politics of Airport Expansion, 67, 308–9; Ritchie, “Climate Change and Flying.”
  10. Chakrabarty, “Climate and Capital,” 11.
  11. Sengupta, “Crisis Right Now,” New York Times.
  12. Lise Alves, “San Francisco Bay Area’s Multifront Plans,” Miami Beach Times.
  13. Kevin Stark and Ezra David Romero, “What Can the Bay Area Do about Rising Seas? East Palo Alto Has a Few Great Answers,” KQED, April 22, 2021, http://www.kqed.org/science/1973805/climate-solutions-in-east-palo-alto; Gennady Sheyner, “With Baylands under Flood Threat, Palo Alto Explores Projects to Address Sea Level Rise,” Palo Alto Online, September 8, 2020, http://www.paloaltoonline.com/news/2020/09/07/with-baylands-under-flood-threat-palo-alto-explores-projects-to-address-sea-level-rise.
  14. The potential of local sea-rise mitigation projects to increase flooding elsewhere in the Bay Area is discussed in Hummel et al., “Economic Evaluation.”
  15. Rich, Losing Earth.
  16. Brad Plumer and Nadja Popovich, “How Decades of Racist Housing Policy Left Neighborhoods Sweltering,” New York Times, August 24, 2020; Christopher Flavelle and Kalen Goodluck, “Dispossessed, Again,” New York Times, October 28, 2021.
  17. Ghosh, Great Derangement, 143–49.
  18. For a survey of such activity across California, see Merenlender and Buhler, Climate Stewardship.
  19. Association of Ramaytush Ohlone, “Purpose Statement,” accessed June 24, 2021, http://www.ramaytush.org/about.html.
  20. Sogorea Te’ Land Trust, “Our Vision,” accessed July 20, 2021, https://sogoreate-landtrust.org.
  21. Chakrabarty, “Climate and Capital,” 23. As Chakrabarty puts it, “The realization that humans—all humans, rich or poor—come late in the planet’s life and dwell more in the position of passing guests than possessive hosts has to be an integral part of the perspective from which we pursue our all-too-human but legitimate quest for justice on issues to do with the iniquitous impact of anthropogenic climate change.”
Interviews

Kinship and Cultural Resistance to Environmental Racism in Avocado Heights, California 

Kinship and Cultural Resistance to Environmental Racism in Avocado Heights, California 

On December 13, 2022, Quemetco, Inc. (also known as Ecobat), a battery smelter in City of Industry, California, agreed to pay $2.3 million in a civil settlement litigation brought on by the Department of Toxic and Substances Control (DTSC). Along with committing to infrastructural corrective measures and an acknowledgement of violations, Quemetco will distribute $1.5 million to DTSC in civil penalties and $575,000, split between two local environmental justice projects. While this is the largest settlement yet for Quemetco, it has a long history of neglect and contamination in San Gabriel Valley, California, and even globally. 

Quemetco, operating at this location since 1959 as Western Lead Producers, recovers lead from automobile batteries and other miscellaneous lead scrap materials. Currently processing over a million pounds of batteries per day (600 tons), it operates seven days per week, 24 hours per day, though the furnaces “may” operate 16-20 hours per day.1 Their chief pollutants are arsenic, lead, benzene, 1,3-butadiene, and nitrogen oxides (NOx); arsenic being the highest contributor to the health, degradation, and risk of the community.2 

Quemetco traces to previous and infamous environmental disasters such as The Stringfellow Acid Pits.3 This toxic waste dump located in Jurupa Valley, California became the center of national news coverage in the early 1980s, when it was considered one of the most polluted sites in California and one of the origin cases in environmental justice discourse.4 During Stringfellow’s 16 years of operation, 34 million gallons (about 128703940 L) plus of liquid waste was deposited in evaporation ponds and between 1969 and 1980 poor weather and management resulted in several spills and intentional releases of toxic chemicals into local creeks and storm channels. It was found that Quemetco dumped the tenth largest volume of toxic waste at these acid pits. From 1956-72, under the name Western Lead Producers, Quemetco dumped one million gallons of toxic waste.5 

Text from United States v. Stringfellow, 661 F. Supp. 1053, 1061, 17 ELR 21134 (C.D. Cal. 1987), 11

For decades, ambient lead measurements in neighborhoods near Quemetco reflect levels far above the National Ambient Air Quality Standard (NAAQS) with the maximum individual cancer risks modeled at 33.4 ppm. Reports by the DTSC in 1992 and 2006, along with an independent CAC (Clean Air Coalition) and USC Department of Environmental Health surveys conducted in 2016 show on average that most residential houses within a two-mile radius harbor around 117 ppm.6 The highest concentration in Avocado Heights was 2,427 ppm.7  

Since 1991, Quemetco and state regulatory agencies knew 8 However, no cleanup was conducted as a result. DTSC “excoriated Quemetco in a 2014 memorandum,” writing how “more often than not, Quemetco is not in compliance with the provisions in their General Permit.”9 A serial violator, Quemetco has also been issued with multiple violations over the years, for problems such as illegally storing hazardous waste and delaying rebuilds of eroding (corroding) infrastructure. 

Quemetco failed to comply with various conditions including a 2005 general permit.10 Since their 2013 draft report, DTSC has not approved of the plans to monitor gas, liquid, and surface water discharge. Reporter Daniel Ross in an article on Truthout writes, “The Department of Toxic Substances Control has fallen down badly on its job of protecting the public from toxic harm.” In 2014, DTSC representatives wrote, “Quemetco appears to have been consistently discharging elevated levels of lead” into the San Jose Creek, which runs contiguous with the plant. The Los Angeles Regional Water Quality Control Board issued letters in 2010 and 2015 stating they were “exceeding the benchmark values for lead, zinc, pH and specific conductance.” While soil and air pollution are serious matters, water is another level. The “EPA has set the maximum contaminant level goal for lead in drinking water at zero,” thus any violation concerning water poses an immediate and dire risk for public and environmental health.11 

Over the years, while the lead leakage diminished, emissions are regular. Arsenic, benzene, 1,3- butadiene, remain a constant. In fact, 1,3- butadiene appears to be increasing.12 Mitigation means little when it comes to contamination. With the arsenic plume of 2013 and all the other carcinogenic metals leaching into the soil, plants, animals, water, and air over the years, the damage is done. Arsenic and lead, among so many toxic metals, stay in the soil for thousands of years. 

Video of Quemetco: Courtesy of Avocado Heights Vaquer@s

Quemetco was also linked to the transportation of waste material to Exide in Vernon, California before its closure. Exide Technologies was one of two west coast battery smelters before it went bankrupt in 2020 due to the resistance efforts of East Yards Communities for Environmental Justice. Quemetco consistently denies affiliation with Exide, but a DTSC 2020 lawsuit reveals an irrefutable working relationship between Quemetco and Exide over at least twenty-seven years.13 Quemetco has a history of negligent and reckless behavior in arranging and transporting caustic material with lack of regard or concern for neighborhood residents. Coincidentally, Quemetco was in favor of Exide’s closure so that it could eliminate any competition.14 

Quemetco’s footprint not only affects local communities but has state, national, and global reach. All these batteries, despite Quemetco’s claims, arrive from local as well as international sources.15 Ecobat, their parent company, has extraction operations in South Africa and South America, with distribution centers and smelters in Europe. It is important to remember that the lead is made into ingots to be sold again. Quemetco is not a public service offering responsible recycling options for batteries. It is a multinational extraction-based business designed for profit.  

After three years of relative quiet, in 2022, Quemetco emerged with an application to expand their facility by 25 percent (from 600 tons to 750 tons of lead-material per day).16 In a neighboring unincorporated town, Avocado Heights, California, a group called Avocado Heights Vaquer@s (AHV) are fighting back. Avocado Heights, with 80 percent of the population from Mexico—most from Jalisco or Zacatecas—is a unique equestrian district in San Gabriel Valley with a community of parcels between a half-acre to an acre, containing lots large enough to have seven horses each and run small agricultural business. Until recently, Avocado Heights was working class, however, given the scarcity of large parcels within Los Angeles County they are constantly at war with developers hoping to flip properties, in combination with warehouses and manufacturing developments that are zealous to convert zoning ordinances. Yet even more horrifying, due to Avocado Height’s proximity to the City of Industry, environmental degradation, pollution, and contamination has adverse effects on the community as private and public surveys prove a higher frequency of respiratory problems such as asthma and rare cancer. 

(Red indicates 90-100 percentile [highest score], orange indicates 80-90 percentile, and yellow indicates 70-80 percentile. Click on a census tract to learn more about the CalEnviroScreen scores. CalEnviroScreen scores are calculated by the scores of Pollution Burden and Population Characteristics. CalEnviroScreen provides a report with detailed description of indicators and methodology and downloadable results available at CalEnviroScreen 4.0 website.)

Founded in January of 2022, AHV became a serious force within the region, not only fostering support and fighting the expansion of Quemetco, but joining regional coalitions to protect communities of color. Following the legacies of activists in the area who shut down the Exide battery recycling plant and the La Puente Landfill, AHV, “works towards the remediation, preservation, and expansion of air, waterway, and wildlife corridors that will serve our community and future generations as a network of vibrant uninterrupted ecosystems we can access and care for as environmental stewards.” They are organizers who believe that natural environmental spaces can coexist and thrive alongside equestrians, hikers, and cyclists, as educational community spaces for recreation. They are also members of the CAC and participate in other regional coalitions who are dedicated to shutting down Quemetco and fighting developers that want to convert agricultural and equestrian zoned parcels into manufacturing warehouses, reclamation facilities, and industries. 

One of the founding members of AHV joins Boom California to discuss the connections between cultural sovereignty, environmental racism, and activism. As with many disruptive environmental justice efforts across California, AHV members face serious legal and personal threats, thus the interviewee will remain anonymous.  


Boom 

Can you tell us a bit about Avocado Heights and what makes it unique? 

AHV 

What makes Avocado Heights unique is its rural aspect, and that it has an equestrian culture. It is past East LA, in the San Gabriel Valley, not too far from Los Angeles, in a suburban and industrial area. Even though we’re surrounded by lots of factories, the neighborhood is small and feels tightknit. You’ll walk your dog or go on a stroll and see people on horses, people walking ponies, or training little foals. There are even goats and chickens and roosters here. It’s beautiful, in that sense. 

Close ties between neighbors and friends make this the closest thing to a pueblo I’ve experienced. Each day I am reminded why spaces like this are important. These are spaces reminiscent of the rancherias in rural Mexico where a freshly groomed horse and polished leather saddle still carry cachet among locals–where a rag tag group of teens on borrowed horses meander aimlessly stringing along stories to keep entertained. 

Strolls in Avocado Heights become visits, usually there’s an invitation to share a beer and catch up. It’s the place where a lazy Sunday quickly transforms into an impromptu outdoor picnic with friends who might be fully engrossed in a volleyball tournament or karaoke duel. The park is our zocalo (the Jardin minus the kiosk). Our equestrian arena with white picket fence attracts throngs of spectators. Kids battle it out shooting hoops while an elotero takes a moment to rest before making another round past the baseball diamond which also doubles as a soccer field.  

Kelly, Howard D, “Avocado Heights, 4th Avenue and 3rd Avenue, looking northeast,” 1955, Los Angeles Public Library

Young couples walk towards the edge of the park before lounging for hours on the sloped hill. A group of friends enjoy mariscos from the lonchera fresh off a shift at one of the thousands of warehouses in the City of Industry and ruminate on the adventures that await them. Further off in the distance, admirers narrate which horses they like best and make note of which maneuvers impress them most. Nearby, a washed-up gangster lays flat across the grass and he’s coming off a bender. You recognize him a little, he was someone you went to middle school with. 

Sometimes you’ll hear folks refer to this place as North Whittier, Bassett, or La Puente. But for most of us, we prefer Avocado Heights after the massive avocado orchards that were first planted in the 1910’s when this tract was being billed to investors from Los Angeles as a lucrative investment. The area was called la Fortuna Farms, hoping this would generate interest and entice buyers. The land was later acquired by Elias J. “Lucky” Baldwin, a creditor who acquired the land as collateral after the markets crashed in the 1870s which drove previous landowning family patriarch William Workman to commit suicide.  

Boom  

Can you explain further what it means to be an equestrian district in Avocado Heights? 

AHV 

There are two parks in the community. One gets more use because of the skatepark. But the other park, Avocado Heights Park, is also a central hub, where all the vaqueros and vaqueras congregate. And on the weekends, or around special holidays, you’ll hear music. Hundreds of people will gather. You see people selling various products specific to the region. So, I think the equestrian aspect, it’s important for the community and the environment as well.  

The park is especially nice during the subtle chill of pre-Santa Ana winds, where you might find a horse steaming from its sweat as the charros lasso large circles above and around them. They intricately weave ritualistic patterns with the riata while a team of escaramuzas inside the round metal pen gallop diagonally towards each other in a circle before executing a full 180 and dispersing in such quick succession that the floating dust still hangs along the wind.  

We’re near the Avocado Heights equestrian trail which connects with the San Jose Creek trail. We could connect on horseback all the way to Azusa, down towards the beach, or hit the Puente Hills and ride towards Chino Hills. A lot of vaqueros and vaqueras will go horse-riding throughout the week, but especially on the weekends, they’ll do the trail rides. It’s so important that we’re mindful and conscious of the environment because it directly impacts everyone in the community. At this juncture, we’re interested in expanding public access to wildlife corridors or greenways, improving multi-use trails in our communities, and shaping development projects to offset adverse environmental impacts and to work towards a more resilient ecological system locally. 

(Yellow line indicates LA County DPR Trails. Click on the trail to discover information on trail use and access)

Boom  

You have illustrated how the story of avocado heights is a story of land. Between today and the evolution of Avocado Heights into Anglo-American settler history, rampant development and the encroachment of manufacturing facilities advanced in the 1970s, a period in which Avocado Heights increasingly faced serious threats to its cultural sovereignty and environment. In 1982, Benjamin Chavis coined the term “environmental racism” to signify the deliberate targeting of communities of color for toxic waste facilities. Do you think this is an appropriate term to apply to Avocado Heights and if so, would you elaborate on the scale of the issue? 

AHV 

I think that is an appropriate term. This past winter, a developer was in escrow with a private Christian university that goes by the name: Latin American Bible Institute. They were trying to sell to this developer who was going to build storage units or an industrial manufacturing warehouse. We got activated and we came together. We were loud. We’re like, “No! We will not be okay with this!” It’s something that has affected the community and continues to do so.  

Ever since we were children, nearby, there was a the La Puente Landfill. Avocado Heights is really close to City of Industry, La Puente, Bassett and North Whittier, which allowed for established coalitions, like Clean Air Coalition, to help put a stop to the landfill which significantly polluted the environment. People, members of that organization, also fought against the Athens Waste Facility: A big trash processing company near Valley Blvd. Because of them, and the City of Industry, there are a lot of big rigs. There is a lot of traffic and congestion in that area. The City of Industry has a plastic factory and companies like Goya, which you can smell, and which populate the neighborhood with their big rigs. Think of all the carbon and air pollution they emit. Then you consider the ambient, heavy metals they produce. These metals leech into our waterways and bed into our soil. This water is for drinking. Plants and animals depend on this water. The metals remain in the soil for thousands of years. All this industry, and the freeways, grip the borders of our unincorporated town. 

But our current and greatest antagonist, in my opinion, is Quemetco, which now goes by Ecobat. Quemetco has been around for decades operating as an extraordinarily reckless toxic battery recycling facility. Quemetco’s contaminating our air, soil, our water, releasing harmful chemicals into our environment, such as lead, arsenic, benzene, cadmium, and other heavy metals. But it’s a powerful multinational corperation with millions, if not billions of dollars, so they’re very good at covering their tracks or paying fees. They’ve made it abundantly clear that they don’t really care about our community. Why would they? They’re profiting, they have their business, and they don’t have our best interests at heart. Aside from a few postcards in the mail, they reach out to other commercial zones, like Hope City, to buffer their optics.  

They’re not going to do things like comprehensive soil sampling, which is why we must work hard, even though we’re a small collective. I’d say everyone is really dedicated, and we’re working with other people who are like-minded. We work with Clean Air Coalition or Active SGV or other environmental organizations that care about public health and want to fight against environmental racism. 

Boom 

Considering that you participate in several local coalitions, what do you think defines Avocado Heights Vaquer@s, differentiates it from these other groups? 

AHV 

A few things. Number one, in Avocado Heights, there hadn’t been organizing to the degree in which we do it. There are a lot of environmental and social justice groups in the San Gabriel Valley. There are some in La Puente and even Hacienda Heights. I don’t want to generalize, but some of them are very hierarchical or they’re not focused on meeting the needs of their community. There hadn’t been an organization in Avocado Heights, except the Clean Air Coalition. But that still wasn’t entirely representative of Avocado Heights itself, given that their base was in North Whittier. Their aims, while aligned with ours in many ways, differ. 

What makes Avocado Heights Vaquer@s different is the focus on family, or kinship, in our neighborhood. That’s what remains so special about our community. We help each other out. You see a neighbor in need, and you come. I was struggling another day with a horse, freaking out because the horse was stuck, and someone nearby came and helped me out. You see that here. In certain other neighborhoods you don’t. There’s a genuine authenticity, and I think that is part of it too, that cultural aspect where people from small little communities in Mexico bring these common traditions and customs to Avocado Heights. It’s a place where people who are from Mexico can come and feel comfortable. They’re like, “Oh, yeah, hey, this is how we do it in my pueblo!” 

Our family helps us out. If we are throwing an event, they’ll be there as much as possible, and they will support us. And I think that’s very special. We’re not a nonprofit. We don’t get money. We don’t have all the resources that a lot of other organizations have.  

Courtesy of Avocado Heights Vaquer@s

Boom  

Do you think there’s some part of the vaquero and vaquera culture that allows you to be unique stewards of the land, one that offers a new approach to environmentalism? 

AHV 

Organizing should also be fun as well as rigorous because otherwise people burn out and can get tired of always having to protest. Aside from that, I think nowadays, because of global warming and activism and social media, there’s this consciousness of: “We got to protect our environment. We got to get involved.” I hate to use the word trendy, it’s not a good word to use to describe caring about the environment, but in a way, it is. Certain people have cared about the environment for many, many generations before it’s become a hashtag. 

And part of it starts with our family, starts with your ancestors, starts with your traditions. I know when I go to indigenous spaces such as powwows, there’s an acknowledgment of Mother Earth. When it comes to land, our practice is to not take more than what you need. The honorable harvest: if you take something you give back. You use every single part of the animal because nothing should be wasted. In parts of Mexico, where my mom’s from, it’s that same kind of consciousness. It’s not like the way we think of environmentalism now. We are really paying attention to the stories, anecdotes, and wisdom of my mom’s teaching, or my grandmother’s. They were always mindful of the land. It was natural. That’s how they grew up.  

Boom  

Are there certain goals that AHV are attempting to achieve in the near or distant future, or is it more a processual, reactive type of process?  

AHV 

I think it’s both. Part of it is that we absorb ourselves in projects that really call our attention or that we see commonalities. We consider whether it is an issue that a neighboring community resonates with us. We’ve talked to people who’ve done soil sampling before—such as with East Yards and their fight to shutdown Exide—people who already have this wisdom. And we’ve also worked with the Coalition Against Lennar fighting the developer mentioned before, because it’s about public land. They’re taking away land to build condos. 

We are a little reactionary, but in the long term we are just making sure that we protect our community, protect our neighborhood. We want to see more green spaces and spaces that are good for our environment, youth, and animals. 

  Ultimately, and I know this is going to be hard, but we need to shut down Quemetco. It’s sad that it’s still around and it’s so harmful, and if it’s still there, it’s going to continue polluting our community even if they say, “Oh, we’re adding this filter… or over-monitoring… or a little lead is not that bad…” NO! Any quantity of lead is too much. Our health is in serious jeopardy because of it. But there are other factories involved. It’s all connected. I think Quemetco is a big one that we obviously must address, but there are other factories. 

Boom  

Lastly, is this an open group? If not, what are the ways that people (who are interested or believe in this type of cause or form of justice) within the area can either join, participate, or support the organization? 

AHV 

Yeah, so that’s interesting. It’s something that we reflected on in our last meeting. At first, I think we always saw ourselves as an open group. We don’t want to be exclusive. But we had to reevaluate. Of course, it’s still open in the sense that we want to have support our actions and public-facing events. We need this form of support and solidarity. That’s the crucial thing about doing coalition-building. Through social media networking nowadays or supporting other groups, they’ll turn around and support you.  

  There’s nothing wrong with just being a little bit smaller, too. We don’t need a lot of people. The agency and identity, and even sovereignty, of our group is important to remember and value as well. The people brought in from the outside can jeopardize the core and spirit of the group. If someone is really interested, of course, we’re not going to turn them away. But I think what’s important is just having people who you can rely on and trust because it’s not a small endeavor going against big companies and companies that have lots of well-paid lawyers. There is also a community, real people, and specific culture at stake. It’s kind of scary because we have to be careful as much as we have to fight. 


SOURCES

1) South Coast AQMD, “Quemetco,” date accessed January 18, 2023,
http://www.aqmd.gov/home/news-events/community-investigations/quemetco

2) Ibid & Lisa Fuhrmann, Quemetco’s Lead Legacy: A Cycle of Injustice and Contamination in
Southern California, EarthJustice, January 27, 2021

3) George Ramos, “Report Urges Firms Be Held Liable for Cleaning Stringfellow Acid Pits,” Los
Angeles Times, September 24, 1986

4) Tracy E. Perkins, The Evolution of a Movement: Four Decades of California Environmental
Justice Activism, (Oakland, California: UC Press, 2022), 26.

5) United States v. Stringfellow, 661 F. Supp. 1053, 1061, 17 ELR 21134 (C.D. Cal. 1987), 11

6) Jill Johnston, Soil Sampling Data near Quemetco Battery Recycling, City of Industry, CA, USC
Department of Preventive Medicine, July 2016

7) Scott M. Lesch, et al, Final Report: Statistical Modeling and Analysis Results for Topsoil Lead
Contamination Study (Quemetco Project), University of California Riverside, January 28, 2006
& Nancy L. C. Steele, Off-site Sampling Report in the Vicinity of Quemetco Inc. December 1991
& Jill Johnston, Soil Sampling Data near Quemetco Battery Recycling, City of Industry, CA,
USC Department of Preventive Medicine, July 2016

8) Nancy L. C. Steele, Off-site Sampling Report in the Vicinity of Quemetco Inc. December 1991

9) Daniel Ross, “Lax Regulatory Enforcement Leaves Thousands at Risk of Lead Poisoning in
California,” Truthout, November 22, 2015

10) Ibid

11) Centers for Disease Control and Prevention, “Lead in Drinking Water,”
https://www.cdc.gov/nceh/lead/prevention/sources/water.htm#:~:text=EPA%20has%20set%20th
e%20maximum,in%20the%20body%20over%20time, accessed January 18, 2023

12) South Coast AQMD, “Quemetco,” date accessed January 18, 2023,
http://www.aqmd.gov/home/news-events/community-investigations/quemetco

13) Cal. Dep’t of Toxic Substances Control v. NL Indus., 2:20-11293-SVW (JPR) (C.D. Cal. Jan.
31, 2022)

14) mark! Lopez of East Yards Communities for Environmental Justice in a talk given to local
organizers in San Gabriel Valley, February 2012

15) Ecobat, “Our Business,” Ecobat.com, https://ecobat.com/our-business/, accessed January 18,
2023

16) Fuhrmann, Quemetco’s Lead, January 27, 2021

[For full disclosure, previous editors and SEMAP co-directors Romeo Guzmán and Carribean Fragoza as well as graduate editorial assistant Daniel Talamantes have a continuing relationship with AHV and support their efforts as well as attend their events.] 

Excerpts

Arise!: Global Radicalism in the Era of the Mexican Revolution

By Christina Heatherton

Excerpted from Arise!: Global Radicalism in the Era of the Mexican Revolution by Christina Heatherton, published by the University of California Press. © 2022

How to Make a Map

Small Shareholders and Global Radicals in Revolutionary Mexico 

In the age of the New Imperialism, the world was turned inside out. The dark slumbering core of the earth was flooded with light, wrenched by fiery blasts, then hacked and dragged, bit by craggy bit, to the surface. From the forced mouths of mine shafts, its innards were scavenged. Silver, copper, and zinc were dredged out of Mexico; gold was wrested from the Yukon lands of the Klondike; and diamonds were plucked from the bowels of South Africa. From deposits of unburied iron, a new exoskeleton of rail fused together across the horizon. Railways screamed over continents with the velocity of finance, tearing new pathways of commerce and trade, and bruising the land around it. Coals disgorged from the mines of West Virginia, Colorado, and Manchuria were made radiant with fire and fed, inexhaustibly, to furnaces. Skies blackened with the spew of smokestacks. Ash drifted onto windowsills. Ash was coughed up from throats. Where forests had been felled and burned to make charcoal, this era reached deep beneath tombs, down past the ancient muck and humus to grab the earth’s vital forces. Oil that had coursed through subterranean veins was transfused into the lifeblood of modern industry. Rubber ran like devil’s milk from Congolese vines into waiting Belgian ships, becoming tires, wire insulation, and machine belts, the sinews of industrial production. From the ground, grains were coaxed to even heights over gridded fields, sheathed into uniform bushels, then loaded into gaping containers. Over rails, roads, ship lines, and pounded copper wires, goods were moved, tracked, and transubstantiated into value. This new geometry of motion was animated by global capital, but it was built and shaped by disciplined muscle. Hands, arms, backs, and thighs were lowered and bent, again and again, becoming pulsing metronomes of economic time. From the dark center of the earth at the turn of the century, capital came dripping with dirt and blood from every pore. How, some wondered, could it be otherwise? The world had been turned inside out. Could it also be turned upside down?[1]  

Surely Internationalism  

Across the windswept expanse of the Sonora Desert, where the Colorado River snakes through the Mexicali Valley and slips down jagged rocks before it spills into the Sea of Cortez, there, where the US border looms like a mirage, an Okinawan immigrant named Shinsei “Paul” Kōchi found internationalism. Shipwrecked and shoeless, Kōchi walked for miles in a daze. He stepped gingerly on thorny scrub and walked reverently around the discarded canteens and dried bones of those who had come before. It was to them, the “numerous and nameless,” that Kōchi dedicated his reflections in Imin no Aiwa (An Immigrant’s Sorrowful Tale). Following the river north, Kōchi searched for food, warmth, and shelter with a small band of survivors from China, Mexico, and Japan in December 1917. Worldwide, millions had fled their countries, compelled by starvation, debt, dispossession, political repression, and the ravages of the First World War. Immigrants who were not allowed to enter countries “with dignity through the front door” routinely risked their lives “breaking in through the back gate.” Those who perished were often “buried in the sea” while others “left their bones to dry on the empty desert.” As Kōchi observed, the “tragedy” of these journeys came not from heedless risk nor naïve adventurism but “a contradiction born precisely out of modern capitalist society.”[2]  

Avalos plant near the City of Chihuahua, Circa 1905, https://avalosblog.wordpress.com/2013/03/04/its-been-a-while/

For many like Paul Kōchi, the world of 1917 was at once tragic and aflame with possibility.[3] At twenty-eight, he and his “comrade” Seitoku Miyasato had set sail for Mexico, escaping arrest and political persecution at home. The two friends hailed from Nakijin Village in Okinawa, the largest island in a South Sea chain annexed by Japan only decades prior. Despised by mainland Japanese, Okinawans struggled against accusations of being “backwards” southerners in need of centralized political rule, strengthened work ethic, linguistic assimilation, and the abandonment of their “savage” cultural traditions.[4] Kōchi and Miyasato were active in an underground reading group of village teachers opposed to Japanese despotism. Authorities blacklisted members upon discovering their copies of Daisan Teikoku, a journal critical of the government. Fearing repression, the pair planned to escape Okinawa, leaving their young families behind. Convinced they would return after a brief sojourn, they boarded a steamer at the port in Naha. Once aboard, Kōchi noted the “inexpressible feeling” that welled up in his fellow passengers as they looked upon the possible “last sight of their homeland” and of their loved ones. As the “unfeeling” ship set sail, Kōchi and Miyasato watched their young wives and children disappear, “looking permanently abandoned,” as the harbor receded.[5] The men stood together on the deck, “arm still linked to arm,” until their “mountain home sank beneath the horizon.”[6]  

Internationalism, for Kōchi, began with a sense of identification. In Hawai’i, where the ship refueled, he felt profound kinship with the Indigenous Kanaka Maoli dockworkers loading and unloading cargo. He observed the first-class passengers’ delight as they threw coins at young Hawaiians, compelling them to dive into the waves chasing the sinking pocket change. He recognized that Hawai’i, “in its climate, customs, products, as well as its recent history,” was like Okinawa: a remote chain of mountainous islands inhabited by people whose language, culture, and sovereignty were all threatened from the mainland. Hawai’i, like Okinawa, was also dominated by sugarcane cultivation, a commonality that would have been apparent to the nearly ten thousand Okinawans who labored in the Hawai’ian sugarcane plantations at the time. Kōchi listened and felt profoundly moved by the musical resonance between the two cultures: “That heart-tugging farewell Aloha Oe was, in fact, the farewell song to the fleeing king of Hawaii. (Our famous Sanyamā was just such a song for the king of Okinawa.)” Such connections only deepened throughout his journey.[7]  

As the ship briefly docked in Southern California’s San Pedro harbor, Kōchi, Miyasato, and all the other Asian passengers found themselves trapped aboard. The 1917 Immigration Act and similar diplomatic agreements prevented immigrants from the so-called “barred Asiatic zone” from entering the country. Kōchi railed against these laws and against the nativism fomented during the First World War that kept Asians from ever setting “one foot down” on US soil.[8] A flurry of indignation overtook the passengers. One Japanese man jumped overboard, desperate to reach shore. Passengers looked on in horror as the man drowned in the cold waters of the Pacific. Despondent in his confinement onboard, Kōchi stared at Catalina Island off the California coast. Slowly he began to reappraise his situation. He considered the long, violent history of US settlement and Indigenous dispossession that drove Native people like the Tongva “into the mountain recesses” to starve. He realized that if the same exclusionary nativism that was applied to him had also been “radically applied” to the United States, no settler would be allowed to set foot in the country. Kōchi condemned US immigration laws and observed that the national boundaries they maintained were themselves illegitimate. Considering the intertwined histories of racist immigration laws and rapacious settler colonialism, Kōchi imagined internationalist bonds forged through shared rage: a web of refusal seething within and against national borders.[9]  

With five hundred immigrants from Japan, India, and China still aboard, barred from entering the United States, the steamship Anyōmaru chugged south, destined for Brazil. While many in the upper decks sailed leisurely towards exotic lands and thrilling business ventures, most passengers had been coerced onboard by the churning transformations of the global economy. Since the late nineteenth century, countries newly pulled into the frenzy of modern finance saw intensified investment in extractive industries and commercialized agriculture. The subsequent evisceration of communal land holdings and subsistence farming practices had uprooted millions of peasants, including those en route from the “barred Asiatic zone.” Many of the Anyōmaru’s passengers were bound for contract work in the Caribbean and throughout Latin America, often following labor recruiters’ promised jobs. Japanese and Okinawan immigrants sought to join compatriots in Brazilian mining communities. Along with Chinese counterparts, they also sought contracts in places like Peru and throughout the Caribbean. The swirling chaos of colonialism and war also produced its own global circuits, dragging colonial soldiers, particularly from India, onto foreign battlefields. As their labors were conscripted into war economies, their ranks expanded in what Priyamvada Gopal describes as a “world-wide belt of insurgencies.”[10] Radical Japanese students who called themselves “comrades of the four seas” invited Kōchi and Miyasato to join them in Cuba. The two friends had other plans. A ship’s porter had hinted about the possibility of sneaking into the United States through Mexico. This is what the pair resolved to do once the ship docked in Oaxaca.[11]  

From the moment their “feet touched down” in Mexico, Kōchi and Miyasato were immediately conscious of being “immigrants owning nothing but our bodies.” They were detained and quarantined in harrowing conditions along with other immigrants.[12] The men looked on in horror as a prisoner from India was stripped and then doused with sulfur, his money belt stolen in the process. As they shared with him their meager funds, the man thanked them for being “Buddhas in Hell.” A few days later, several dozen Asian immigrants, including some of their fellow Okinawan villagers, joined their cell. The area was “well-known for its searing winds,” which blew through the barred windows day and night, creating “sandstorms” inside the jail.[13] Covered in the same dust, Kōchi understood his fellow prisoners as “convicts banished to Siberia in Tsarist Russia,” a timely comparison given that Russian people had recently overthrown that Tsarist regime during the Bolshevik Revolution. The experience was not lost on the men. Given their travels, confinements, and commitments, Kōchi declared retrospectively that he and Miyasato were already “internationalists.”[14]  

Japanese immigrants in Sonora, Mexico, Circa 1910, Courtesy Reseña Histórica de la Migración Collection of Asociación México Japonesa, A.C.

Released from prison and into the heat of the Revolution, Kōchi and Miyasato (along with their Spanish-speaking countrymen) raced toward the US border. The men traversed a convulsive landscape, dancing to guitars in Mazatlán and narrowly escaping bandits as their train hugged the western coast through Culiacán. They launched a small boat out of Guayamas. For a week, they sailed north up the inlet of the Gulf of California. In a disaster, the boat caught fire, forcing all passengers to jump overboard. When they reassembled on shore, they discovered that only thirteen of the original passengers remained. Shipwrecked in the Sonoran Desert on December 2, 1917, the small group had next to no supplies. They collected “snow waters” from the Colorado River in rusty tin cans. They ripped strips of cloth and tore out their trouser pockets in vain attempts to protect their feet from sagebrush, cacti, and the cold. A crumbling biscuit was shared among the men. Tearing down the shore, Kōchi called out for his friend. His cries of “Miyasato! Miyasato!” were swallowed by the sea. The group was forced to press on.   

In his travels throughout northern Mexico, Kōchi continually discovered and rediscovered internationalism. His group was saved by an Indigenous Yaqui family, who fed the men, gave them shelter, and offered them homemade leather shoes. The warmth of the family reminded him of home. He encountered a French trader who smuggled him to the border under a pile of hay to avoid the eyes of Mexican guards. This kindness, he said, “was surely internationalism.” When Kōchi finally reached the border, it was a group of Chinese immigrant workers who met him. Wrote Kōchi, “It seemed that for them we were all immigrants travelling the same road and they understood our situation from their hearts. This ‘class consciousness’ cuts across race and nationality and promotes mutual understanding which, if preserved and extended, would make the deserts bloom.”[15]  

Paul Kōchi’s story demonstrates how the uprooted, dispossessed, and despised of the world came to know each other in shadows, in the tangled spaces of expulsion, extraction, transportation, debt, exploitation, and destruction: the garroting circuits of modern capital. Whether crammed in tight ship quarters; knocking together over the rails; sweating and swaying in the relentless tempo of industrial agriculture; inhaling the dank air of mine shafts; hearing each other breathing, coughing, fighting, singing, snoring, and sighing through thin walls; or corralled like livestock in jails and prisons, the contradictions of modern capital were shared in its intimate spaces. Within such sites, people discovered that the circuits of revolution, like the countervailing circuits of capital, were realizable in motion, often through unplanned assemblages. Roaring at their backs were the revolutionary currents of the late nineteenth and early twentieth centuries, currents that howled from the metropolitan hearts of empire and wailed across the peripheries of the global world system. Standing before them, in the middle of its own revolution, was Mexico. From the vantage point of these struggles, the new century did not simply portend the inevitability of urban revolts and insurgencies at the point of production, but an epoch of peasant wars, rural uprisings, anti-colonial movements, and, of course, the Mexican Revolution. Mexico, as both a real country and an imagined space of revolution, would become a crucible of internationalism for the world’s “rebels” like Paul Kōchi.[16]  

Paul Kōchi’s Imin no Aiwa presents internationalism as nearly an inevitable phenomenon. By narrating his path from Okinawa to the United States through Mexico, Kōchi describes how travel along the contradictory routes newly limned by capital and imperialism enabled him to acquire a radical global consciousness. In describing his encounters with Indigenous people and other immigrants along the way, he offers a sense of how such consciousness could be produced through the contradictory social spaces of ships, trains, boats, in detention, and through covert passage across Mexico towards the US border. Kōchi’s story offers an important perspective into the relationship between the political economy of the period and the formation of a revolutionary consciousness. In this, Kōchi was not alone.  

The transformation of the global economy certainly set the stage for the development of an internationalist consciousness. But if all that was required for internationalism were the conditions of a hard journey, the world would be full of internationalists. As significant as Kōchi’s travels were, there were far more people who lived during the era of the Mexican Revolution, who even came to Mexico at the time, who did not become internationalists. This was particularly true for the fortune hunters who arrived seeking land, fame, or wealth in the country in spite of the many radical possibilities presented by the Revolution. This was also true for many Asian immigrants like Kōchi, particularly Chinese immigrants who suffered extraordinary violence and repression at the hands of state and non-state actors. The paths of those who came, saw, but chose moderate or outright reactionary paths reveal some of the fetters inhibiting the making of internationalism. This chapter explores both these possibilities and barriers.[17]  

In the era of its Revolution, Mexico represented multiple configurations of space: it was simultaneously a fixed place on the map, a place made meaningful relative to the places it bordered or was connected to through roads, rails, and ports, and it was also an imagined space, upon which multiple competing fantasies were projected. The chapter considers the experiences of radicals who lived in, traveled to, or found themselves in Mexico during the during the fighting phase of the Revolution, 1910–20. The collective act of making new worlds, as they discovered, required a reckoning with the seductions of nationalism, the social relations of imperialism, and the spatial imaginaries of capital. Internationalism, in other words, had to be forged, not simply found. To do so, as this chapter shows, it had to compete with the enticements of the color line, the racist and gendered fantasies of the New Imperialism.    

SOURCES

[1] Karl Marx, Capital: A Critique of Political Economy, Vol. 1, trans. Ben Fowkes (New York: Penguin Books, [1976] 1990), 926; Rosa, Luxemburg, Accumulation of Capital (London: Routledge, 2003); David Montgomery, Fall of the House of Labor: The Workplace, the State and American Labor Activism, 1865–1925 (Cambridge, UK: Cambridge University Press, 1987), 70; John Tully, Devil’s Milk: A Social History of Rubber (New York: Monthly Review Press, 2011); Arthur Conan Doyle, Crime of the Congo. (London: Hutchinson & Co., 1909); Christopher Hill, The World Turned Upside Down: Radical Ideas During the English Revolution (New York: Viking Press, 1972).  

[2] Quotes come from Paul Shinsei Kōchi, Imin No Aiwa (An Immigrant’s Sorrowful Tale), trans. Ben Kobashigawa (Los Angeles: Privately printed, 1978). There are minor differences between this version and the version written in June 1938 and republished as Shinshei Kōchi, “Sad Tale of an Immigrant: Dedicated to the Souls of the Departed,” in History of the Okinawans in North America, trans. Ben Kobashigawa (Los Angeles: Okinawan Club of America and the Asian American Studies Center, University of California, 1988), 524–540. Where relevant, these differences will be noted.  

[3] In the 1978 publication of Imin no Aiwa, Kōchi describes setting off: “At four in the afternoon on September 2 in the 7th year of the Taishō era (1918), we rebels boarded the Taigimaru bound for Kobi” (19). But the 1988 edition describes the graffiti Kōchi scribbles on the wall of the Salina Cruz detention center as a note signed “November 1917” and later a message on a rock dated “December 1917” (528, 532).  

[4] On “backwardness” and “savage” and for debates on Okinawa’s colonial status, see Alan S. Christy, “The Making of Imperial Subjects in Okinawa,” in Formations of Colonial Modernity in East Asia, ed. Tani E. Barlow (Durham, NC: Duke University Press, 1997), 141–70, and Julia Yonetani, “Ambiguous Traces and the Politics of Sameness: Placing Okinawa in Meiji Japan,” Japanese Studies 20, no. 1 (2000): 15–31. For a discussion of Japan in the context of Gramsci’s “Southern Question,” see Harry Harootunian, “Some Reflections on Gramsci: The Southern Question in the Deprovincializing of Marx,” in Gramsci in the World, ed. Frederic Jameson and Robert M. Dainotto (Durham, NC: Duke University Press, 2020), 140–57. 

[5] Kōchi, Imin No Aiwa, 20; Chushichi Tsuzuki, The Pursuit of Power in Modern Japan, 1825–1995 (Oxford, UK: Oxford University Press, 2000) 192; Chushichi Tsuzuki, “The Changing Image of Britain among Japanese Intellectuals,” in The History of Anglo-Japanese Relations 1600–2000: Social and Cultural Perspectives, ed. Gordon Daniels and Chushichi Tsuzuki (London: Palgrave Macmillan, 2002), 17–40.  

[6] Kōchi, “Sad Tale of an Immigrant,” 526.  

[7] Kōchi, Imin No Aiwa, 21, 33; Mamoru Akamine, The Ryukyu Kingdom: Cornerstone of East Asia, trans. Lina Terrell, ed. Robert N. Huey (Honolulu: University of Hawai’i Press, 2016), 140; Richard Siddle,  “Colonialism and Identity in Okinawa Before 1945,” Japanese Studies 18, no. 2 (1998): 121–22; James E. Roberson, “Singing Diaspora: Okinawan Songs of Home, Departure, and Return,” Identities 17, no. 4 (2010): 430–53; J. Kēhaulani Kauanui, Hawaiian Blood: Colonialism and the Politics of Sovereignty and Indigeneity (Durham, NC: Duke University Press, 2008); Edith Mitsuko Kaneshiro, “‘Our home will be the five continents’: Okinawan Migration to Hawaii, California, and the Philippines, 1899–1941” (PhD diss., University of California, Berkeley, 1999), 116; Adria L. Imada, “‘Aloha ‘Oe’”: Settler-Colonial Nostalgia and the Genealogy of a Love Song,” American Indian Culture and Research Journal 37, no. 2 (2013): 35–52; Michael Denning, Noise Uprising: The Audiopolitics of a World Musical Revolution (New York: Verso, 2015), 35–67.  

[8] Mae M. Ngai, Impossible Subjects: Illegal Aliens and the Making of Modern America (Princeton, NJ: Princeton University Press, 2004), 18.  

[9] Kōchi, Imin No Aiwa, 33. For intertwined histories of immigrant exclusion and settler colonialism see Roxanne Dunbar-Ortiz, Not “A Nation of Immigrants”: Settler Colonialism, White Supremacy, and a History of Erasure and Exclusion (Boston: Beacon, 2021). On refusal to consent to colonial mappings and occupations of territory, see Audra Simpson, Mohawk Interruptus: Political Life Across the Borders of Settler States (Durham, NC: Duke University Press, 2014), 128. Mahmood Mamdani suggests placing US settler-colonialism into a “global-historical” standpoint as a precursor to decolonization in Neither Settler nor Native: The Making and Unmaking of Permanent Minorities (Cambridge, MA: Harvard University Press, 2020), 98–99.  

[10] Priyamvada Gopal, Insurgent Empire: Anticolonial Resistance and British Dissent (London: Verso, 2019), 209.  

[11] Grace Peña Delgado, Making the Chinese Mexican: Global Migration, Localism, and Exclusion in the U.S.-Mexico Borderlands (Stanford, CA: Stanford University Press, 2013); Edith M. Kaneshiro, “Communists, Christians, and Japanese Imperial Subjects: Okinawan Immigrants within the Japanese Diaspora, 1899 to 1941,” in Studies in Pacific History: Economics, Politics, and Migration, ed. Dennis O. Flynn, Arturo Giráldez, and James Sobredo (London: Routledge, 2018), 170–87.  

[12] Kōchi, Imin no Aiwa, 23. Since there is a discrepancy over the date of the voyage, the nature of the quarantine is unclear. If the trip occurred at the end of 1917, the quarantine would have been for typhus. If it occurred at the end of 1918, it would have been for the Spanish Flu pandemic. See Ryan M. Alexander, “The Fever of War: Epidemic Typhus and Public Health in Revolutionary Mexico City, 1915–1917,” Hispanic American Historical Review 100, no. 1 (2020): 63–92; Ryan M. Alexander, “The Spanish Flu and the Sanitary Dictatorship: Mexico’s Response to the 1918 Influenza Pandemic,” The Americas 76. no. 3 (July 2019): 443–65.  

[13] Kōchi, Imin no Aiwa, 23. 

[14] Kōchi, “Sad Tale of an Immigrant,” 528.  

[15] Kōchi, Imin No Aiwa, 35, 39.  

[16] For the debates about the disjuncture between nineteenth-century revolutionary political predictions and twentieth-century revolutionary conditions, see Cedric J. Robinson, An Anthropology of Marxism (Aldershot, UK: Ashgate, 2001), 153; Mike Davis, Planet of Slums (London: Verso, 2007), 174; Mike Davis, Late Victorian Holocausts: El Niño Famines and the Making of the Third World (London: Verso, 2002), 207–9; Mike Davis, “Old Gods, New Enigmas,” Catalyst 1, no. 2 (2017): 7–40. For a discussion of the insufficiency of the “transnational” designation, see Arif Dirlik, “Performing the World: Reality and Representation in the Making of World Histor(ies),” Journal of World History 16, no. 4 (December 2005): 391–410. Dirlik notes, “Ethnic and diasporic spaces are prime examples in our day of such spaces that are often described, somewhat misleadingly in my opinion, as ‘transnational’ spaces. Such spaces preceded in their existence the emergence of nations; they may not be of equal significance to all parts of the nation, in which case they may help undermine its unity and homogeneity, and they are quite likely to outlast the nation as we have known it” (397). 

[17] For many Asian immigrants like Kōchi, especially many Chinese people, the question of internationalism in relation to the Mexican Revolution was a vexed one. East Asians were unevenly incorporated into state-building and capitalist development projects. As Jason Oliver Chang notes, Chinese immigrants were largely regarded as disposable labor or motores de sangre (engines of blood) under the Porfiriato and then later reimagined as threats to the state and killable subjects at different points during the Revolution. See Jason Oliver Chang, Chino: Anti-Chinese Racism in Mexico, 1880–1940 (Champaign: University of Illinois Press, 2017), 8, 71–87; Robert Chao Romero, The Chinese in Mexico, 1882–1940 (Tucson: University of Arizona Press, 2012); María Elena Ota Mishima, Destino México: un estudio de las Migraciones Asiáticas a México, siglos XIX y XX. Mexico D.F.: Colegio de Mexico Centro de Estudios de Asia y Africa, 1997. 

Christina Heatherton is an American Studies scholar and historian of anti-racist social movements. She is an Associate Professor of American Studies and Human Rights at Trinity College.

ArticlesPhotography/Art

Interspecies Assemblage: The San Gabriel Valley through the lens of Jesús Romo

Text by Daniel Talamantes, photos by Jesús Romo

“Riding the River”

Taking Shape of the River

“In it, you realize the river has no shape,” reflects Jesús Romo on his photo, “Riding in the River.” The photo depicts a pair of vaqueros wading through a tributary in Whittier Narrows. Above the horses’ cannon, water splashes above their knees, infusing motion in the still. Twilight eclipses a vaquero’s greeting hand and sombrero as his riding partner advances toward us—or is he following Jesús Romo? Ripples, ephemera, trace the contours of Jesús Romo’s ghost in the water, out of frame as he puts the scene in focus. The patina of ordered ripples contrasts with the shoreline brush of shadowy chaos.

“Riding in the River,” though taken recently, feels like it belongs in another place and time. The photo conjures modalities in movement, of diaspora, and an environmental legacy once ubiquitous in the region. Now it has been reduced to a rare and confined natural space. Wilderness and vaqueros elicit a pathos or melancholic reflection of what could have been. While the photo may hint toward an idyllic depiction of the San Gabriel Valley’s natural environment, it does not necessarily portray an accurate social history of its Mexican and Latinx communities. Still, it shows how vaqueros or vaqueras succeeded in claiming public space and reclaiming Mexican presence in the San Gabriel Valley.

What remains of Whittier Narrows is only a valence of what the region used to be. As David Reid in East of East: The Making of Greater El Monte writes, “[Whittier Narrows] ensured the survival of some 400 acres of forest, lakes, trails, lawns, and soccer fields… preserved a link to the Whittier Narrows area’s history and to the natural world… and offers the first taste of the natural world to many locals.”1 Always under threat of development, Whittier Narrows, cleaved and siloed by the 60 freeway, 605 freeway, and Rosemead Boulevard remains a site of natural wonder, preservation, and recreation for the surrounding communities of Avocado Heights, El Monte, South El Monte, and La Puente, among others.

“Riding in the Narrows”

The oneiric quality of Whittier Narrows is troubled by the waking reality of the Whittier Narrows Dam. Despite community efforts to preserve Whittier Narrows by relocating the dam further down the river, the dam ultimately punctuates the county’s priority for energy extraction and management. But there’s a great irony here: the county’s erection of the dam had arguably secured Whittier Narrow’s survival. This is an important consideration. It evinces this space as a contested site of culture, environment, and power. The dam becomes a metonym for industrial control and extraction of diaspora’s flow. Just beyond the frame, a colossal urban landscape lurks. It encroaches. Matrices of roads and freeways, telephone wires, and pipes fasten to strangulate the veritable island of wilderness. Waste facilities, manufacturing plants, and distribution centers leech pollutants into streams and soil. The air over it, so thick of smog, can be noisome, laced with sulfur, ammonia, rubber, lead, or other strands of toxic fumes.

“Trail ride with Esteban and company”

Jesús Romo explains that these tributaries are the only passable trails bridging this natural corridor to his community of Avocado Heights. These are his points of access until the water is too deep to traverse . Auto industries, waste facilities, and housing developments converted a rich agricultural and natural landscape into grids of pavement, fences, pipes, and wires. Avocado Heights, among many surrounding communities, became what city planner scholar William Fulton refers to as the “suburbs of extraction,” where Latinx individuals, despite attaining political power, struggle with access to resources and to fund public services.2 Furthering this, scholar Laura R. Barraclough writes in Charros: How Mexican Cowboys are Remapping Race and American Identity, suburbs of extraction, like the many communities in San Gabriel Valley, “[find] themselves empty-handed, with few strategies available beyond luring businesses such as casinos, pawn shops, and scrap metal recycling yards—all of which…extract any remaining wealth from already-disinvested sources.”3          

“Employee at feed store near Sports Arena”

Situated near the Puente Hills and Whittier Narrows, Avocado Heights is an unincorporated neighborhood east of the 605 freeway and just north of the San Jose Creek which feeds into the San Gabriel River. The town’s population remains approximately fifteen thousand people, yet it is surrounded by much larger cities such as City of Industry, La Puente, El Monte, and South El Monte. It is also adjacent to a constellation of other unincorporated communities such as Bassett and North Whittier. A distinct feature of Avocado Heights is its designation as an equestrian district which traces a legacy back to the vaqueros of early Californios and Mexico—a majority of Avocado Heights residents are of Mexican descent. And while Avocado Heights has a prominent identity and agency of its own, its characteristics are as interpretable as the river.

“Rancho Jimenez”

“Mis tíos”

Wading through the river, vaqueros interact with assemblages of making and being. Contested sites, specific histories, and cultural exchanges emerge and submerge in expressions of power and resistance. Though we can abstract histories and narratives from the photo, “Riding in the River” is material. The photograph is now a part of Whittier Narrows’ ecology. It is a fragment of the location, both as a living portal and as artifact. It is contingent and yet a continuum. Despite erasure, despite elision from regional, state, or national narratives, Avocado Heights is immutable. Photographs expose. They are taken, putting moments, people, and places into focus.

“Colitas”

Transnational Desfile

“Community desfile”
“la paseada patron saint festival in Avocado Heights”

“Community desfile” and “la paseada patron saint festival AH style” are celebrations of the patron saint festival, La Paseada. Celebrated in Avocado Heights annually, this is the second biggest event in Avocado Heights Park after the Easter celebration. Romo says, “Starting a few years ago, a group of different families in the area formed an association to raise money and connect several undocumented individuals who were unable to visit their home communities with their family back home.” The organizers of the event originate from Las Palmas, Jalisco and like most patron saint festivals, these are religious celebrations that coincide with a week of work off.

The celebration in Las Palmas is known for having a large cabalgata to inaugurate the event. Romo continues, “Given that this is horse country, we all join in their festivities, but in the Avocado Heights version, as if we are there in Las Palmas for the week.” Along with the tamborazo, a reina carries the American and Mexican flag while following an altar containing the patron saint. Independence celebrations in Yahualica, Jalisco are on September 16, 2016. Celebrations in Avocado Heights and among the equestrian community, at times, closely resemble the celebrations in Mexico.

“Industry Expo feria de caballo español”

It is not uncommon for the escaramuzas and charros of the San Gabriel Valley to compete with some frequency down in Mexico, or to attend an annual coleadero. On return to the U.S., they provide updates to their family or group of friends about the latest community gossip, who’s the leading equestrian athlete, and what musical group headlined the event. For being a relatively small neighborhood, Avocado Heights epitomizes a unique bilateral relationship with Mexico. These are not relationships that exist because parents grew up in a particular place, but rather, these are relationships that are constantly reinforced by the consistent back and forth travel that occur through recurring events, such as patron saint festivals or independence celebrations.

“Privadita”
“Filming a music video”

Vaquerx Ephemera

“Horse Parade in Jalisco”

On September 16, 2016, in the city streets of Yahualica, Jalisco, Romo joins a cabalgata underway. The vaquera centered in the photo is Nadia. And while she doesn’t announce her sexuality publicly, she is widely known in the horse community for being a prominent fixture at horse events and is often seen accompanied by her partner. Romo explains, “After marching on horseback in the parade, Nadia hired the banda and it was myself and one other escaramuza, kind of a protege of Nadia’s, who joined her for an impromptu parade once again throughout the town.” Nadia was not dressed in the typical escaramuza outfit, but rather a charro outfit. “She triumphantly led us on a long-winded post-march route with a loaded gun in her holster. It was a very public and triumphant display and I just had to document the photo.”

In Nadia’s story we have a unique exposure to the dimensions of gender embodiment and representation in vaquerx culture. She is both a leader and yet presents herself in traditional charro outfits. Likewise, her partnership, according to Romo, remains a discretionary fact. It is no doubt the case that vaquero culture celebrates and predominantly exhibits traditional masculine traits. These traits trace to patriarchal values of colonial Spain. Yet, vaqueros culture is and historically has created spaces and is an identity that has opened gender fluidity and resistance. Across the United States and in Mexico, vaquerx spaces foster hetero-, homo-, and transsexual performance. Massive conventions occur every year in cities including Los Angeles, Las Vegas, Dallas, and Mexico City which host queer reuniones vaqueros. The events feature live performance combined with regional Mexican food, drink, music, and dancing. Though these conventions are unique, they also amplify the reality of the vaquero/a/x everyday—one present in Avocado Heights. Romo, who established his ranch in Avocado Heights as a queer space for artists and vaquerx, disrupts masculinized narratives in his photographs’ style and through his positionality.

Historian Susan Stryker argued that gender representation is analogous to a digital image. She writes, “It’s unclear exactly how [a digital image] is related to the world of physical objects. It doesn’t point to some ‘real’ thing… it might in fact be a complete fabrication built up pixel by pixel or bit by bit—but a fabrication that nevertheless exists as an image or a sound as real as any other.” Like the digital image, gender is a construction. Pixel by pixel, bit by bit, bodily stylings through clothing and accessories, a person’s behaviors and interactions, their movements, dancing, songs, vocal utterances, and expressions add up to the dance of gender, sexuality, class, race, ethnicity, and nationality identifications present in vaquerx lifestyles.

Away from the recursive performance of male bodies in vaquero spaces, Romo shares that out on the trails, men transcend typical male behaviors and share intimate details and stories about their lives with each other over bonfires. They exhibit acts of care, play, and bonding that transmute traditional male roles. Heteronormative behavior characteristics are often found to be more fluid where the binary gender model of nuclear family orientation is out of the picture. Men and women ride together in the desfile around the central park of Avocado Heights to show off their horses, socialize, and play. Performative gender hierarchies, though present here and there, are most often ambiguous and indeterminable within these events or settings. Vaquero/a/x practices can disrupt imposed binaries and essentialist notions through endless re-imaginings of sex/gender models, white/brown bodies, and middle class/working class lives. Vaquero/a/x performance digitizes and decolonizes the body. Like music, it blends and flows in measures and meter imperceptibly.

“Towards the San Jose Creek River Trail”

Interspecies

“Ranch in Avocado Heights”

Horses witness human behavior. In witnessing human’s play, love, and connection, an ineffable lifeworld emerges. The horse, the viewer from vantage of the horse, is embedded. They can grasp a sense of the embodied experience but are always in some way dispositioned. One can lament the separation, but the degrees of connection and distance are innate in every interaction, whether that is by photograph or in embracing a partner for the dance. The interaction between man and animal is a gestural language. In behaviors shared between animal and human, or photographer and researcher, or dance partners, are modes of interaction, coding and decoding practices, and unconscious and conscious choices.

In “The Vaquero Way” a horse trainer, Sheila Varian explains, “The Vaquero method of training is a beautiful song sung with the softness and beauty of the rhythm of the horse. It is about the total harmony and togetherness of horse and rider.”7 The process of becoming a vaquero often begins at an early age. Training involves more than the act of breaking or taming a horse, but developing a mutual relationship, a partnership with another being grown from respect. The best horses are trained over varied terrain and can navigate their surroundings through experiential learning. Feeling and unity with the horse comprise the methodology.

“Pajaretes”
“Recycled wood chips”

Like a photographer and their subject, or a historian and a past culture, animals and human beings train together to become “available to events.”8 French ethologist Jean-Claude Barrey’s analysis of this phenomenon is defined as isopraxis. To him, isopraxis articulates the “unintentional movements” of muscles that fire and contract in both horse and human at the exact same time.

“Talented riders behave and move like horses… Human bodies have been transformed by and into a horse’s body. Who influences and who is influenced, in this story, are questions that can no longer receive a clear answer. Both, human and horse, are cause and effect of each other’s movements. Both induce and are induced, affect and are affected. Both embody each other’s mind.”9

Animals and humans, like material and their environments become response-able. The interface reveals that between space and place, signifier and significant, forms lose distinction. Through iterations, intention, and idiosyncratic relations, emergent patterns evince rich cultural understandings.

“Herrero”

The complex interactive relations described between Avocado Heights residents’ connection with horses, their fellowship to other riders, how the vaqueros/as become innate stewards of the land, and how this connection ties history to the present situates humans, nature, and horses as central actors in the story. As anthropologist Anna Tsing argues, “Species interdependence is a well-known fact— except when it comes to humans. Human exceptionalism blinds us.”10 No matter the cultural variety available, many believe humanity, the biological human, is a constant. Instead, from molecule to ecosystem, humans reshape the environment as they are reshaped. In considering the domestications that closely knot humans with horses and all other organisms, Tsing asks, “What if we imagined a human nature that shifted historically together with varied webs of interspecies dependence?”11 She and Haraway submit that humanity is an interspecies relationship. It is more than us. It is more than human.

With the connection to the horses, the specific natural history of the San Gabriel Valley, and continual exploitation of the community’s health, Jesús Romo’s photographs convey that we are indelibly intertwined with our environment. Our subject of human nature and what is natural has historically excluded, or marginally considered nature as a critical element of culture and society. Human behavior is a part of natural processes and never exempt from them. Everything from viruses, evolution, mycelium, deforestation, drought, food systems, tectonic shifts, to cosmic events are essential explanations for behavior. Environmental racism through development discourse is not just material but epistemic violence. Between fact-retrieval through the modalities of linguistic conventions, embodiment and space, or nature, these are “exposures” which emancipate past stories, events, places, things, and people from the rigor of hegemonic, settler, colonial regimes. As each modality can lead one down a lifetime of research for just one subject alone, the researcher alone depends on this collaboration to make something of the findings. The intention of the project and the responsibility of its representation are most important.

Photographs, when not outright exploitative practices, almost ensure a type of embodiment or positionality less credible in alternative medias. Jesús Romo’s positionality, affiliation, and agency inspire an even greater trust in the content and intentionality in representation. Jesús Romo’s photographs are exposures of the interspecies assemblage of the San Gabriel Valley.


Notes

[1] David Reid, “Whittier Narrows Park,” East of East: The Making of Greater El Monte, edited by Romeo Guzman, Caribbean Fragoza, et al. Rutgers, 2020. 191

[2] Barraclough, Laura R. Charros: How Mexican Cowboys Are Remapping Race and American Identity, 1st ed.. University of California Press, 2019. 164

[3] Barraclough, Charros, 159

[4] Kara L. Stewart. ”The Vaquero Way.” Horse Illustrated. November 16, 2004

[5] Donna Haraway. When Species Meet. Minneapolis: Minnesota University Press, 2008.

[6] Vinciane Despret. ”The Body We Care For: Figures of Anthropo-zoo-genesis.” Body & Society. Vol. 10(2–3): 111–134. DOI: 10.1177/1357034X04042938

[7] Tsing, Anna Lowenhaupt. Friction: an Ethnography of Global Connection. Princeton, N.J.: Princeton University Press, 2005. [8] Ibid.

Daniel Talamantes is a writer from the Central Valley of California. He is working toward a doctorate at Claremont Graduate University currently as an environmental historian, ethnographer, and environmental justice activist. Essays, short stories, and poems of his have been published with Entropy, Elderly, SF Chronicle, Soft Punk, to name a few. His first poetry chapbook Ruminate Emergent was the winner of the Desert Pavilion Chapbook Series and set to be published Fall 2022. 

Jesús Romo is an activist, photographer, and resident of Avocado Heights. You can find him on the trails and fighting for clean air, water, and land with and for SGV residents.

Articles

“Know the hands that feed you”: Gentrification and labor migration in West Marin

Jessica Lage

Gentrification and dual migration

One day in fall of 2019, my family and I made one of our frequent trips along the winding pastoral roads of West Marin to spend a day hiking to the beach. The early morning air was cool, the California Buckeye had lost their leaves and the Big Leaf maple were turning shades of orange, red, and yellow. We passed several pelotons of bicyclists, cohorts of motorcycles enjoying the curves, and then a string of fifteen bright-colored Lamborghinis raced by. When we arrived in Point Reyes Station, the town bustled with people drifting from the bookstore to the bakery to the specialty food stores. As on most weekends, groups of cyclists in Lycra and bikers in leather collected on the sidewalk to enjoy a fresh scone and a coffee, and Porsches outnumbered pickups.

West Marin—the northwestern corner of Marin County—is only an hour from San Francisco and East Bay cities.[1] Despite its proximity to the urban metropolis, it feels remote, and two-lane coastal or country roads are the only access routes.[2] It is rural in appearance—mostly ranchlands and small towns whose physical landscape gives few clues of a gentrified population—but it is no longer the relatively isolated agricultural area it once was. West Marin is experiencing profound socioeconomic changes that are reflective of the landscape of growing wealth and expanding poverty across the Bay Area.

Rising global inequality, the global housing crisis, and the epidemic of foreclosures put the spotlight on gentrification in cities around the world.[3] Gentrification is often thought of as an urban phenomenon, yet in Northern California, what’s happening in rural Marin County—where there is gaping income inequality and a severe housing squeeze—is an essential part of the bigger picture of gentrification in the San Francisco Bay Area as a whole. It illuminates the complex interrelationships between urban and rural areas—and how they give rise to and are intertwined with each other.

Over several decades, as the technology industry has transformed the Bay Area, the influx of people and capital into urban areas has played an important role in shaping rural West Marin: recreation and agricultural tourism, both in part initiated and cultivated by urbanites, draw tourists from surrounding areas; second-home owners and short-term rentals have driven housing prices up and removed rental units from the housing market. But while stories about gentrification often disproportionately focus on the in-migration of wealth and the displacement of working class communities, in doing so, they overlook another critical aspect of gentrification: dual migration, or the in-migration of workers who come to meet the needs of the service economy. Several streams of in-migrants have made West Marin what it is today, but the Mexican immigrants and their Mexican American families who began to arrive in the 1960s are those who sustain the agricultural and tourist economies of gentrifying West Marin.

Migration to West Marin

Before European explorers and Mexican settlers arrived in West Marin, Coast Miwok people lived in the area for thousands of years. Shellmounds date the history of Coast Miwok people in Marin to 5,000 years ago, while oral histories date the lineage as twice as long.[4] More than 100 villages, some with several hundred inhabitants, dotted the point’s sloping mesas, the shores of Drakes Estero, and the hills across Tomales Bay.

The earliest non indigenous settlers in Marin County were known as Californios, families who had received land grants from Spain and Mexico in the late 1700s and early 1800s. In the mid-1800s, immigrants from all over the world flooded to California during the Gold Rush; many who came to make their fortune from gold discovered that ranching would be more profitable than mining, as demand for local products grew with the great influx of forty-niners to San Francisco. Irish, Swiss-Italian, and Portuguese immigrants found their way to West Marin, where they ran dairy ranches. Chinese laborers also ended up in West Marin, building the narrow-gauge railroad that would run between Sausalito and Sonoma County, up the east shore of Tomales Bay; many Chinese settled and worked on potato and dairy ranches and as cowboys or fishermen.[5] Later, in the early 1900s, Japanese families started farms on the peninsula, until they were interned in prison camps in the 1940s.

In the nineteenth century, West Marin’s year-round grasses and cool maritime temperatures made it the most productive dairy land in California. By the late 1800s, it was a center of agricultural production for San Francisco, which, as a result of the Gold Rush, had become a financial hub of the state. Wealthy families from the city retreated to summer residences in West Marin, beginning a tradition of second homes in the small coastal towns. In the 1920s, some urbanites began to commute from West Marin to jobs in the city. By the 1950s, some summer people had retired to their vacation homes and lived there year-round. West Marin towns also appealed to artists, who were drawn by the scenery as well as the quiet lifestyle and still relatively cheap land. Socially and politically, West Marin was a conservative area, comprised mostly of ranchers and others involved in agriculture, along with a smattering of artists, retirees, and summer residents.

In 1962, Point Reyes National Seashore was established and began to attract visitors from the nearby urban centers of the Bay Area. Over time, a small tourist industry around outdoor recreation took hold. Also beginning in the 1960s, back-to-the-land hippies began to arrive, fundamentally changing West Marin and bringing the social and political flavor associated with West Marin today. “It was the people who came in the 1960s and ‘70s who made it liberal,” one long-time resident told me.[6] The members of the 1960s counterculture did more than bring different politics and professions; they also founded some of the essential community institutions, including the community center, the health clinic, and the radio station.

Another stream of migrants began to arrive around the same time as the counterculture, with as significant an influence, though less visible: Mexican immigrants who first came to work on the dairy ranches. In the decade after the seashore was protected, surrounding agricultural land was also protected, through a county zoning mandate and—a few years later—a successful agricultural land trust. As a result, unlike in many rural gentrifying areas, agriculture maintained its hold in West Marin. In order to compete with industrial agriculture in the rest of California, Marin’s small family ranches found ways to connect to the growing foodie culture of the Bay Area. Beginning in the early 2000s, an agricultural-based tourist economy flourished; West Marin increasingly became a destination for tourists and second-home owners, not only because of its natural beauty and protected seashore, but also because of its local food economy and agricultural attractions.

Camilo Hermosillo is said to have been the first Mexican immigrant to settle in West Marin. He came to the United States with the Bracero program in 1952, but later returned to Mexico. In 1964, he made his way to the Marin/Sonoma border, where he found work on a dairy ranch. Hermosillo was from Jalostotitlán (Jalos), a town in the Mexican state of Jalisco. Others from Jalos soon followed him and found work on the dairy ranches as milkers. Point Reyes became the primary destination for the Mexican immigrants from Jalostotitlán,[7] and an extended network of migrants from Jalos and surrounding villages began to settle in West Marin.[8]

The local newspaper estimated that in the early 1970s, the Spanish-speaking population in West Marin was 300 and that by the early 1980s, it had tripled.[9] One immigrant who arrived in the 1980s told me that when she came, “only the people who worked on the farms were Latino. So it was very hard to see any Latinos working at the Palace Market [local grocery store] or at hotels.”[10] Over time, two things changed: the young men who immigrated from Mexico began to bring their wives and girlfriends and start families in West Marin; and the need for more service workers grew as visitors to the area increased and the tourist economy expanded.

Over the next few decades, immigrants from Mexico continued to come for jobs on the dairies. Others found work on oyster farms in Tomales Bay. Family members found work in West Marin towns—in restaurants, lodging, stores, housekeeping, and landscaping. As the children of Mexican immigrants have grown up in West Marin, fluent in English and with the opportunity to go to school and continue with higher education, second- and third-generation Mexican Americans have gone on to find jobs with the National Park Service, in schools and banks, pharmacies, and other professions. “Now you will see Latinos working in every corner of this area.”[11]

Mexicans and their Mexican American families have been critical to sustaining the agricultural and tourist economies. They have also transformed West Marin—in workforce, school population, and community presence—yet they face difficulties that are accentuated by gentrification, including lack of housing, food insecurity, invisibility in the workplace and misunderstanding on the part of the Anglo community.

Cows grazing in a West Marin pasture.

“Invisible labor”

In West Marin, gentrification—in-migration of upper-income residents, displacement of workers, and the increasing gap between housing prices and wages—has gone hand-in-hand with the preservation of agriculture, and agriculture itself has become gentrified. The productive landscape and its products are principal amenities, drawing visitors and amenity migrants who romanticize and consume them as much as the scenic vistas, beaches, kayaking, and hiking opportunities in the national seashore.

But agricultural labor, mostly done by Mexican immigrants and Mexican Americans, is largely invisible to the tourists who come for ranch and farm tours, and to others who consume the specialty cheeses and grass-fed meats produced in West Marin. Publicity for ranches and farms, local foodie tours, and websites about local farming and culinary attractions all praise the hard work of ranching families and farmer-owners, but wage laborers are rarely, if ever, mentioned. One website written by a self-described “passionate advocate for sustainable agriculture, artisan food producers, and craft beverage makers” posts recipes, articles about heirloom vegetables and local farmers markets, and stories about local ranchers and artisan cheese- and cidermakers. She describes the people she writes about as: “…farmers [who] are passionate and committed in everything they do. Many come from families that have worked the land for generations; others have left traditional careers in search of a simpler, more authentic existence. All of them feel a connection to the earth that threads to their core.”[12]

Similarly, publicity for a local food and farm tour company quotes a rancher and cheesemaker as describing her favorite part of her “job” as “working in the cheese room, especially in the early morning while the [animals] are being milked next door in the parlor.”[13] When I spoke with the rancher, I asked her to tell me about her employees who do the milking and cheesemaking. She described to me her first employee, a Mexican immigrant who lives in a manufactured home on the ranch with his wife and two adult sons—both of whom work in restaurants. “We learned [our animals] together,” she told me, indicating how important this worker is to her operation. She later hired another full-time employee, a Mexican man who lived in a low-rent apartment in Petaluma with other day laborers. She described him as an “awesome worker”—he worked six days a week for four years, never missed a day and never arrived a minute late. He drove 30 minutes each way and sometimes worked a split shift.[14] Employees like these, and their work, are not mentioned in the glossy spreads that idealize the work of the family rancher.

Workers are also often left out of community conversations about local agriculture. I spoke with one resident who described to me a series of conversations, over the course of a year, about agricultural sustainability. He recounted his attempts to convince the steering committee that workers should be included in the conversation, and the committee’s response that it would be too controversial. “It was very frustrating. We all say Marin is the most progressive place in the world, but sustainability is on the back of the workers.”[15]

Similarly, in 2009 a local bookstore made “farming and the rural life” the focus of the “Geography of Hope” conference, an annual event that “gathers leading writers and activists together for a feast of readings, discussions, and activities to inspire and deepen an understanding of the relationships between people and place.”[16] Though the theme was agriculture, labor was not one of the topics. Before the symposium, someone anonymously put posters all over the town of Point Reyes Station calling into question the sustainability of West Marin farms and ranches. The posters were titled, “Whose Geography of Hope” and asked, “what about farm labor?” It publicized that some agricultural laborers “live in broken down trailers with moldy walls, old wiring, and cesspools,” and that “nearly half the families coming to the Point Reyes Food Pantry are Latinos who work and live on local organic farms and dairies.” The poster went on to say:

“Know the Hands That Feed You” the advertising goes… Those hands are brown. They are the hands of campesinos …who dig the soil; birth, feed, and milk the cows; …make the local artisan cheeses; and seed, harvest, shuck, and pack the shellfish for your gourmet feasts. These men, women, and children are not on the promotional posters. They are nowhere to be seen on the farm tours…[17]

A good deal of recent literature exposes the dark side of local and organic agriculture, including food insecurity among agricultural workers and the exploitation of workers who produce supposedly safer and healthier food. It makes clear the link between worker exploitation and their existence “in the shadows.”[18]

A social worker in West Marin said to me, “When workers are invisible, you can do anything you want with them.”[19] Removing workers from the public face of gentrified agriculture makes hiding working conditions easier: housing, long commutes, complicated worker-employer relations, and difficult access to food are all “invisible” parts of the of the idyllic pastoral scenes and delicious local food that draw tourists and second-home owners to West Marin.

A flyer for a tenant’s rights workshop, in Spanish and English

Affordable housing in West Marin (a detour)

Resistance to development is ubiquitous in affluent suburbs throughout the Bay Area and across the nation, but Marin County residents are particularly fierce in their opposition, especially to multi-unit and affordable housing.[20] Every seven years, the state of California calculates a Regional Housing Need Allocation (RHNA) based on projected population growth. For the 2007 to 2014 cycle, the Bay Area issued permits for only 57 percent of the 214,500 units the state mandated. Marin County issued permits for only 32 percent of the units required by the RHNA, lower than all other Bay Area counties.[21] In recent years, Marin residents have rejected several proposals for projects that would have provided low-income housing in the county, citing concerns about traffic,[22] water supply, impacts on schools, loss of open space, and “community character.”[23] While developing more housing units is complicated by institutional and infrastructure factors, for the most part, these concerns are smokescreens for simple racism and classism.

All of these things come into play in unincorporated West Marin, where the housing crisis is felt even more acutely than in the rest of the county. Institutional factors (zoning, Coastal Commission regulations, costs imposed by the county) and geographic and infrastructure factors (septic systems, water availability, and transportation limitations) create obstacles that are real limitations to development. In addition, land conservation has not only reduced available acreage, but even more importantly, has made West Marin a desirable place to visit and to live, which both raises prices and directs supply toward short-term rentals. It has also given rise to a community with a strong vision of what the physical and demographic landscape should look like, a community that aims to influence development in both formal (e.g., county development regulations) and informal (e.g., community pressure) ways.

The large low-wage workforce necessary to maintain the economy in West Marin accentuates the need for affordable housing, and second-home owners and short-term rentals dominate the housing rental market and capture the supply. Adding to the lack of housing is the imbalance in wages and housing costs. Earnings in the agricultural and service sectors are not sufficient to pay for housing in West Marin.  Within Marin County (which is a notoriously high earning county),[24] West Marin has some of the lowest median personal earnings.[25] The census tract that encompasses Point Reyes Station, Nicasio, Tomales, and Dillon Beach has a median income of $32,280. Nearby Bolinas and Stinson Beach were slightly lower, at $31,766, and Olema and Inverness slightly higher, at $33,037. The median personal income in all of West Marin in 2012 was $32,000. Other Marin County towns are at the other end of the spectrum: the median personal income in Tiburon is $80,595; in Mill Valley it is $75,808, Ross is $64,378. When broken down by race, Latino earnings countywide average just under $23,800, whereas the median personal income for whites countywide is $51,000.[26]

One woman who works in social services in West Marin told me that even though workers generally earn more than minimum wage, it’s not enough. “I don’t think anyone pays minimum wage in the area… , I have to be honest. They pay above. But people are making $12 an hour.” An income of about $3000 a month or less is normal for a Latino family of two wage earners in West Marin, but for a family of four, rents are about $3000. “No one can afford the rents compared to the incomes—it’s a huge gap.”[27]

Housing for agricultural workers

For agricultural workers, housing has been precarious for several decades. In the 1980s, Mark Dowie, West Marin resident and investigative journalist, wrote an exposé for the San Francisco Examiner Magazine on the miserable conditions of ranch worker housing in West Marin. “On many, although not all the ranches, housing quality was pretty terrible…trailers mostly, some hooked up to water via a garden hose and with inadequate sewage disposal.”[28] It was common to see raw sewage around the houses. At that time, unlike on the dairy ranches today, workers were charged rent for their housing, although they were paid minimum wage—about $3 per hour at that time. In addition, workers had little recourse to improve conditions; ranchers had agreed among themselves not to hire workers away from each other, making workers essentially indentured laborers.[29]

Since then, many ranches have made improvements. However, over three decades later, housing for ranch workers continues to be difficult to obtain, is often in poor conditions, and puts workers in a vulnerable position. The problem is multifaceted—related to the high cost of housing in West Marin and the lack of availability, and inadequate housing conditions, and compounded by the fact that many workers are undocumented—making them more vulnerable.

Most dairies provide on-site housing because ranches tend to be far from other housing options and milking hours are demanding: milkers usually have two shifts, one beginning at three or four a.m. and another beginning midday. Many ranch workers prefer to live on the ranches where they work rather than commute long distances to work. But too often, despite the improvements, ranch housing means overcrowded, unpermitted units, and substandard conditions.[30] Many units are “under the radar”—in garages, barns, commercial spaces, or recreational vehicles.[31] In addition, ranch housing is important not just for the workers who are essential to the agricultural economy of West Marin, but also for family members who are indispensable to other sectors of the economy, as they may work in restaurants, markets, bakeries, landscaping companies, and other jobs in towns throughout West Marin. Often families squeeze into on-ranch housing so as not to separate the family, or because rents are so high for other units. Despite its problems, ranch housing is one of the few affordable options in West Marin.[xxxii]

Ranches that are on national seashore land add another element to the housing crunch for workers in West Marin. When Point Reyes National Seashore was created, it became the first national park to allow agriculture within its boundaries—still a controversial decision. Ranching families continued operations under a special permit called “Reservation of Use and Occupancy” (RUO). Many RUOs have now expired and have become “lease permits,” which still allow ranching, but do not allow ranchers to provide housing to people who are not working for their ranch.[33] From the community’s perspective, it’s a “slap in the face” when the park cracks down on ranches that provide housing.[34]

Many people feel that the housing crisis in West Marin has been aggravated by the loss of housing on NPS land in recent years.[35] Dairy rancher Albert Straus (his ranch is in Marshall, not on NPS land), has been active in speaking out about the lack of housing for ranch and other local workers, and the repercussions for the community. With the help of local historian Dewey Livingston, Straus documented the housing units lost on NPS and state park properties in the last 50 years—far beyond loss of housing on ranches due to permit changes. They tallied about 135 structures that had served as homes that the park service either removed or abandoned beyond repair. Because creating new housing in West Marin is so difficult, making better use of existing housing is often the best chance for increasing the housing stock, but by doing away with park housing, the NPS is removing existing housing. The loss of housing on ranches affects not just ranch workers, but also often other local workers, and often means displacement for a whole family.

With housing so difficult to find, many residents don’t complain about substandard conditions or report them to the authorities, for fear of finding themselves with no housing at all. Agricultural workers, many of whose housing is tied to their work, and who may be undocumented, can be even more reticent to complain, as they could find themselves without housing or work.[36] People often end up feeling grateful that they have housing, a social worker told me, since they aren’t paying out-of-pocket—even though it may be in terrible condition. But the housing isn’t “free,” she points out. The cost of housing is reflected in the reduced salary of the workers.[37]

Workplace housing can generate not only a sense of unwarranted gratefulness, but also tangible worker vulnerability: if ranch workers lose their job, they lose their whole community. Several interviewees described having to leave West Marin because of a disagreement or dispute with a boss or co-worker in an on-site housing situation. Undocumented workers are especially vulnerable, and many agricultural workers in West Marin are undocumented immigrants or have family members who are undocumented. Even families who have been here many years are sometimes undocumented. One person told me: “I can tell you that there are families who have been living here twenty years and don’t have their papers, and I think that ranches take advantage of those employees. Not all ranches. There are a few that are better, provide a decent place to live.”[38]

Selection of local cheeses at a West Marin market

Food insecurity

Low-income workers in West Marin not only struggle with housing more than others in the community, but also with access to healthy and affordable food. In 2015 the Marin Food Policy Council explored equitable access to food in the county and identified West Marin as a top priority for where to focus their food security efforts. The size of West Marin (over 50 percent of the county in land mass) and the sparseness of the population make getting to the grocery store difficult because of travel time and the cost of gas. Low-income families have to shop less frequently (once a month), which means that they have to purchase mostly packaged food. But offerings in West Marin are limited. Local markets (including a small supermarket in Point Reyes Station, and several small markets in Inverness, Inverness Park, and other nearby towns) stock food that is not well matched to the needs or incomes of families in West Marin: they carry few staples—and those that they do stock are expensive, because of the stores’ own costs. The council also found that the food sold in Point Reyes Station, Marshall, Inverness, and other West Marin towns, rather than serving locals, caters to a bifurcated tourist market: either people who are recreating in the area, usually camping or traveling along the coast in an RV, and looking for lower-priced, easy-to-prepare meals; or travelers or second-home owners who are looking for high-end foodie-type foods, like locally produced artisan cheeses, specialty crackers, cured meats, and fruit preserves. The council also found an overabundance of alcohol, tobacco, and junk food in West Marin stores.

Another barrier to eating well for low-income families in West Marin is that many stores do not accept (or are not even aware of) food assistance programs. The council found that not all grocery stores in West Marin accept CalFresh (California’s version of SNAP, the federal Supplemental Nutrition Assistance Program).[39] At the time of the study, no stores in West Marin accepted WIC (Special Supplemental Nutrition Program for Women, Infants, and Children) (though several thought they did). Many low-income families rely on WIC and not being able to use it at any West Marin grocery stores also means longer drives to buy food.[40]

The barriers to access to healthy food in West Marin mean that ranch and farm workers are not able to eat or feed to their families the food that they produce. It is particularly striking—though not unusual—in an area celebrated for quality ingredients, boutique artisanal production, and sustainable agriculture that the workers not only can’t afford to eat what they produce, but also have difficultly accessing healthy and affordable food. While this difference between low-income and high-income residents reflects the particulars of gentrification in West Marin, it is a widespread phenomenon among agricultural workers in locations all over the United States.[41]

The wall of an abandoned building in Point Reyes Station displays posters for CLAM, the Community Land Trust of West Marin, and Coast Guard Housing. One of CLAM’s most important projects has been converting the former Coast Guard housing site in Point Reyes Station to a neighborhood of affordable homes. The photo also shows that gentrification in West Marin is often not immediately visible in the built environment.

Tensions in the community

Several people I talked to in West Marin described the community as made up of three primary segments: ranchers, newer arrivals (hippies, ex-hippies, second-home owners, and others), and Latinos. A Mexican immigrant who has worked with the community since the 1980s told me: “I see three groups here: the ranchers, who are fairly conservative; the newcomers—hippies, and those who bought property after; and the Latinos. Among the Latinos, there are two groups: one that works on the ranches and another that works in the hotels and food services.”[42] She described her sense of the relations between ranchers and Latinos and newcomers and Latinos: “The ranchers, normally, don’t participate in any event—or haven’t until now participated in any of the community events that I’ve coordinated or that I’ve seen. Not one rancher.” She described their sense of power as the boss, the employer, as pervading relationships and impeding social interactions and went on to say that “with the community of newcomers and the hippie community, they accept more the [Latino] community” and support attempts to bring together Anglos and Latinos. “And then there are others who have been here for a long time…in Inverness or Point Reyes and they are the ones who support the most the Latino movement. Definitely, they are the most involved, or at least they are working so that there is more friendliness.”[43] Other community members commented on how segregated the community is. One non-Latino who moved from California’s Central Valley, where there is a large Latino population and agricultural sector, observed that compared to her experience there, “this place is surprisingly segregated in its white and Latino life.”[44]

Tensions over class and ethnic background are not explicitly stated, but often pervade interactions among community members. A recent criticism from the Anglo establishment demonstrated the gulf between the communities. Ostensibly with the intention of being inclusive, many began to complain that Latinos do not participate as members of the Board of Directors for the numerous non-profits in West Marin.[45] To the Latinos I spoke with, this demonstrates a myopic view of what integrating Latinos into the community might mean and is an unrealistic starting point for doing so. Many Latinos are commuting long distances or are working more than one job to afford a rental in West Marin. Many have children. Many, because of their level of education and facility with English, are not comfortable with the idea of being on a board with highly educated Anglos. Even Latinos who were born and grew up here, one interviewee told me, are often reticent to participate in the community. “They’ve gone to school here… And you wouldn’t believe it, but there’s an idea that ‘I don’t speak well.’” The sense of insecurity, she believes, is rooted in cultural and linguistic differences. “It’s not that they don’t speak well… Our Latino community uses a lot of Spanglish, our Anglo community doesn’t. So that’s the difference.”[46]

Another Latino resident from Puerto Rico, who has been active in the Anglo and Latino communities and has served on many boards, told me that his experience has been different from most Mexican immigrants in part because he hasn’t had the difficulties of citizenship and documentation. Apart from most Latinos having other more immediate concerns, he told me, if people cared about Latinos, they would not want to put them in situations in which they wouldn’t be comfortable.[47]

Prejudices emerge in other ways as well. One woman I spoke with told me that she is surprised how patronizing toward the Latino community the board members of an affordable housing group have been.[48] Their comments reveal at best unfamiliarity with the Latino community, and in many cases, deeper discrimination and often defensiveness. In interviews, several non-Latinos expressed ignorance about the Latino community and little idea of how to overcome what they see as a cultural gulf. One non-Latino told me that it’s difficult to know who to approach within the Latino community and how to approach them. She said that it wasn’t for lack of trying that the two communities remain separate, “but there is a gulf there and people are unsure of how to reach across cultures.” For her, the Latino community is hard to reach, especially since she doesn’t speak Spanish. “The Latino community can be opaque,” she said. “I feel pretty unprepared. I often feel like it’s not even my place to try to reach across [the gulf] and work with an entire community who has a different background.” She went on to say, “A weeklong bootcamp on how to talk to people in other cultures would be good,” as a precursor to making an overture to the Latino community.[49] Another non-Latino I interviewed noted that “Hispanics are such a tight community,” organized around “nuts and bolts issues” like food and medical care. “They feel like they already have community and don’t need ours.” Anglos are seeking community, he said, but don’t have the same cohesion as the Latino community in West Marin.[50]

A Mexican woman who has worked in West Marin for over 30 years told me that she feels that the white community has little understanding of the Latino community and is quick to criticize cultural differences. On holidays like Mexican Independence Day (September 16), or other celebrations, she says, “I’ve heard complaints about ‘a lot of noise.’ And that is true… But they are cultural differences.” And while she says that a lack of understanding about Mexican history and Mexican culture is at the root of their complaints, she also wonders why they can’t, in the meantime, enjoy the celebration or even simply say, “OK, it’s one day, and I’m going to cover my ears—tolerance.”[51]

The housing crisis is another situation pervaded by underlying prejudices. One non-Latino resident, a renter who has had to move numerous times, expressed a deep-seated feeling of difference between herself and Latinos who also struggle to find and maintain affordable housing. She commented that Latino workers are most affected by high housing costs, but tried to justify the differential access to housing. She told me about three Latino men she works with who commute to their jobs in Point Reyes Station. Two come from San Rafael (about 40 minutes each way) and one from Tomales (about 30 minutes each way). They work hard and they need to feed their families, she said, but still, to her they seem different: “They’re just in a different realm. It’s just evident that there is a hierarchy,” she said.[52]

She linked belonging in the community, and perhaps also right to housing, to “rootedness.” Her grandparents bought a house in Inverness and retired there in 1962, and she spent her childhood summers there. She explained that she considers being rooted in place essential. When I asked her what that means for workers, who need to live in a place for practical reasons—like a reasonable commute to their job—but may or may not have generational ties, she responded vaguely that housing for workers is “complex because it has to do with race and class,” and that that most people in West Marin don’t want to have a conversation about race and class.[53]

Discussions and community meetings about housing are largely segregated as well, presented as either ranchworker housing for Latino families or housing for seniors or for long-time residents who can’t afford to stay. One housing activist told me, “It’s rare out here to have a meeting where you feel like you’re in it together.”[54] A member of a group that addresses the problem of short-term rentals acknowledged to me that the group has not interacted with the Latino community. She was defensive about my inquiry, adding that the group was “not designed to solve the cultural problems of West Marin.”[55]

The discourse among non-Latinos suggests that they view the housing issue for Latinos as different from that for “locals.” Locals is a vague term but is mostly used to mean non-Latino residents who have lived in West Marin for many years. People make false distinctions when they talk about housing for those “who grew up here” who have been displaced and for Latino families—often most affected by the housing crisis—as though they could not be the same. Yet, as one woman emphasized to me, many of the Latino families who are displaced grew up in West Marin too, the second- or third-generation families of Mexicans who immigrated in the 1960s, ‘70s, and ‘80s, and they are as much locals as anyone else. The assumption that the “locals” and “the kids who grew up here who can’t afford to stay” are only white, are mistaken. The local kids who can’t afford to stay are as likely to be second or third generation families of Mexicans, “but in terms of the way people talk, you will hear that distinction.”[56] 

The conversations about housing may be separate for other reasons as well. Evening meetings are difficult to attend for Latino families who may have long commutes (to Petaluma or Santa Rosa), or who work two jobs or a job that doesn’t have a nine-to-five schedule, or who have young children who need care. Language may also be a barrier, as well as the separation that permeates the community in general. As one housing activist told me, the problem of housing for the two communities is often treated separately, “because we’re already thinking in a bifurcated way.”[57]

Displacement and exclusionary displacement

We rely so much for everything now on the Hispanic population. All the people who work in the stores are Hispanics and all the people who we rely on for services, and yet there’s a commute into West Marin on Petaluma-Point Reyes Road every morning.[58]

In many cases, working-class migrations in gentrified places become daily in- and out-migrations of workers who can’t afford to live near their jobs.[59] If a worker loses existing housing, the chances of finding something affordable in West Marin are slim. Loss of housing can occur because of a lease change on a ranch within the national seashore, as I describe above, or because a ranch downsized operations when it shifted to organic production and reduced the number of workers as well as the herd size.[60] Other families have been evicted from ranches because of substandard housing conditions. Not just agricultural workers are affected when ranch housing is lost. When a popular oyster farm went out of business, for example, five or six housing units were removed, but the closure affected many more people than just their workers. Family members had jobs in nearby towns and their children went to the local schools. Sometimes a worker or family may lose housing because their rental unit is sold to new owners who want to keep the home as a weekend retreat for themselves or turn it into a short-term rental.

As rents increase, “what I have seen is more people having to move out of the area.”[61] In neighboring Sonoma County, in 2015 a two-bedroom apartment went for about $1,800 to $2,100 per month, but there was nothing available in that price range in the Point Reyes area. One Latina testified at a Marin County Board of Supervisors meeting about the housing crisis: “You find housing but they are $3,500 or $4,000 a month and we cannot afford them.”[62] Another spoke to say that she has lived in Point Reyes Station for nineteen years, “but I live with the stress that one month I can pay the rent, but I never know if I will make it for the next month.”[63]

Some workers who came several decades ago for jobs on the dairy ranches eventually sought better housing opportunities or retired outside of West Marin. “Most [Latinos] who were here in the ‘80s and ‘90s have moved,” one immigrant told me.[64] Families have dispersed to towns in Sonoma County—Rohnert Park, Petaluma, and Santa Rosa—and as far as Modesto in order to find affordable housing, but in many cases, they commute back—30 minutes, one hour, or more—to West Marin, for jobs, school, church, or simply to be with their community at events or gatherings.[65]

In places like West Marin, displacement, which is central to process of gentrification, exists alongside what is called exclusionary displacement—when workers who are the foundation of the economy, both in the agricultural and service sectors, haven’t been able to move to West Marin because of housing costs. There are more jobs in West Marin than there are homes, and incomes are far below what one would need to afford West Marin rents. These workers commute long distances to work in West Marin, as the tourist economy expands.

Conclusion

Recreation- and agriculture-based tourism and a housing market dominated by second-home owners have not only changed West Marin’s economy, but also its communities. As tourists and amenity-seekers move to West Marin, so too do low-wage service workers, especially Mexicans and Mexican Americans, whose labor has been critical to sustaining the agricultural and tourist economies. Worker migrations are not always residential migrations—rather, they may mean daily in- and out-migrations, because wages for service workers are far below those necessary to afford the rents and home prices in West Marin. Workers either are displaced as the tourist economy creates possibilities for higher rents or can’t move to West Marin from elsewhere to be close to their job.

Dual migration and exclusionary displacement are another manifestation of the ripple effect of wealth and people from urban core to hinterlands that gentrification causes. These migrations highlight that gentrification, while its visible effects may be local, is a regional phenomenon, produced through regional processes like housing and job-market shifts and community displacement. Gentrification in West Marin is also a product of regional relationships that have developed over decades: from land conservation and land-use regulations, to tech wealth, to the market for locally sourced and organic food that urban gentrification, West Marin is itself a largely a product of the urban core.


[i] The research area was a portion of West Marin that includes Point Reyes National Seashore, and the towns surrounding Tomales Bay— Inverness, Olema, Point Reyes Station, Marshall, and Tomales.

[ii] The Countywide Plan and the Local Coastal Program only allow road improvement projects that will enhance safety, but not increase the capacity of the roads.

[iii] Lees, L., T. Slater, and E. Wyly. 2008. Gentrification. New York: Routledge.

[iv] Coast Miwok Tribal Council. http://www.coastmiwokofmarin.org/our-history.html

[v]Haworth, E. 2021. “Honoring the Asian American Legacy in West Marin” Point Reyes Light. May 5.  https://www.ptreyeslight.com/features/honoring-asian-american-legacy-west-marin/. Avery, Christy. Tomales Bay Environmental History and Historic Resource Study. Point Reyes National Seashore. San Francisco, CA: National Park Service, Department of the Interior, 2009.

[vi] Holland, Wade. Interview with author. February 4, 2015

[vii] Bolinas, just south of Point Reyes, has a community of Mexicans from Sinaloa.

[viii] Anonymous. Interview with author. June 24, 2014.

[ix] The Light on the Coast. 1986. Point Reyes Station.

[x] Anonymous. Interview with author. September 25, 2015

[xi] Ibid.

[xii] Pavone, K. Farmista’s feast. https://farministasfeast.com.

[xiii] Hill, E. 2018. Flavors of West Marin book. Food and Farm blog.

[xiv] This rancher also described at least three other employees to me, full- and part-time. Anonymous. Interview with author. October 20, 2016.

[xv] Porrata, Carlos. Interview with author. March 24, 2016

[xvi] Quoted in Fairfax, S., L.N. Dyble, G. Tor Guthey, L. Gwin, M. Moore, and J. Sokolove. 2012. California cuisine and just food. Boston: MIT Press: 160.

[xvii] Ibid.

[xviii] Gray, M. 2014. Labor and the locavore: The making of a comprehensive food ethic. Berkeley, CA: University of California Press.

[xix] Anonymous. Interview with author. February 2, 2016.

[xx] An employee of the planning department described to me community response to development as “vitriolic” (Anonymous. Interview with author. October 25, 2015).

[xxi] The numbers are not in for the current cycle, 2015-2023. Interestingly, for the 2007-2014 cycle, Marin was not ranked last in the Bay Area for permits issued for “very low” and “low” income housing. In fact, it far surpassed most other Bay Area counties in those areas, but other counties came closer to meeting goals for “moderate” and “above-moderate” housing. ABAG (Association of Bay Area Governments) 2014. San Francisco Bay Area progress in meeting 2007-2014 Regional housing need allocation (RHNA). https://abag.ca.gov/files/RHNAProgress2007_2014_082815.pdf

[xxii] The Housing Element does not explore why this concern, though widespread, does not hold weight; the bulk of the traffic in Marin is due to commuters, who, if they were able to live closer to their jobs, would not take up so much space on the roadways.

[xxiii] Community Development Agency. 2015. Marin County Housing Element 2015-2023. www.marincounty.org/HousingElement

[xxiv] Even so, 38 percent of Marin households are categorized as “extremely low,” “very low,” or “low income.”

[xxv] The wealth in the housing market comes from outside of the community.

[xxvi] Burd-Sharps, S. and K. Lewis. 2012. A portrait of Marin: Marin County human development report 2012. American Human Development Project of the Social Science Research Council. http://www.measureofamerica.org/docs/APOM_Final-SinglePages_12.14.11.pdf

[xxvii] Anonymous. Interview with author. September 25, 2015.

[xxviii] Mark Dowie emphasizes that “then and now there were and are exemplary ranchers who provide good housing and pay decent wages to their workers.” Email message to author. May 4, 2016.

[xxix] Dowie, Mark. Email message to author. May 4, 2016.

[xxx] California Human Development Corporation. 2008. Evaluation of the need for ranch worker housing in Marin County, California. Prepared for the Marin County Community Development Agency. July 2008: 6; Community Development Agency. 2015. Marin County Housing Element 2015-2023. www.marincounty.org/HousingElement.

[xxxi] California Human Development Corporation. 2008. Evaluation of the need for ranch worker housing in Marin County, California. Prepared for the Marin County Community Development Agency. July 2008: 10.

[xxxii] In some cases, mobile homes on a ranch are rented to directly non-ranch workers, because the lack of housing is so severe for those in the Latino community.

[xxxiii] Lease permits have a more complicated history than I go into here. Laura Watt details it in her 2017 book, The paradox of preservation: Wilderness and working landscapes at Point Reyes National Seashore. Oakland, CA: University of California Press.)

[xxxiv] Anonymous. Interview with author. June 14, 2016.

[xxxv] Relationships between individual ranches and the park vary, and many ranchers describe a good relationship with the park.

[xxxvi] Anonymous. Interview with author. February 2, 2016; Bach, T. 2012. Farm worker housing: 200 units planned. Point Reyes Light, February 2. http://www.ptreyeslight.com/article/farm-worker-housing-200-units-planned.

[xxxvii] Anonymous. Interview with author. February 2, 2016.

[xxxviii] Anonymous. Interview with author. September 25, 2015.

[xxxix] In many cases, storeowners said they accept CalFresh, but on further questioning they didn’t actually know what it was or the machine was broken and they could not accept it.

[xl] Anonymous. Interview with author. March 10, 2016; Marin Food Policy Council. 2015. Equitable access to healthy and local food in Marin County: Preliminary report on policy priorities to the Board of Supervisors, October. http://ucanr.edu/sites/MarinFoodPolicyCouncil/files/223505.pdf.

[xli] Brown, S. and C. Getz. 2011. Farmworker food insecurity and the production of hunger in California. In A.H. Alkon and J. Aygeman (eds.). Cultivating food justice: Race, class, and sustainability. Cambridge, MA: MIT Press.

[xlii] Anonymous. Interview with author. September 25, 2015.

[xliii] Ibid.

[xliv] Anonymous. Interview with author. March 20, 2015.

[xlv] Anonymous. Interview with author. February 2, 2016; Porrata, C. Interview with author.  March 24, 2016.

[xlvi] Anonymous. Interview with author. September 25, 2015.

[xlvii] Porrata, C. Interview with author. March 24, 2016.

[xlviii] Anonymous. Interview with author. March 20, 2015.

[xlix] Anonymous. Interview with author. March 15, 2016.

[l] Anonymous. Interview with author. December 14, 2015.

[li] Anonymous. Interview with author. September 25, 2015.

[lii] Anonymous. Interview with author. April 13, 2016.

[liii] Ibid.

[liv] Anonymous. Interview with author. December 14, 2015.

[lv] Anonymous. Interview with author. March 15, 2016.

[lvi] Anonymous. Interview with author. March 20, 2015.

[lvii] She did go on to say that since many Latino work on ranches and live in on-site housing, housing for the Latino community is to some extent a separate issue.

[lviii]  Holland, W. Interview with author. February 24, 2015.

[lix] Nelson, P.B., L. Nelson, and L. Trautman. 2014. Linked migration and labor market flexibility in rural amenity destinations in the United States. Journal of Rural Studies 36: 121-136.

[lx] Bach, T. 2012. Farm worker housing: 200 units planned. Point Reyes Light, February 2. http://www.ptreyeslight.com/article/farm-worker-housing-200-units-planned

[lxi] Anonymous. Interview with author. September 25, 2015.

[lxii] Gonzalez, F. 2015. Marin County Board of Supervisors meeting. November 27. https://www.marincounty.org/depts/bs/meeting-archive.

[lxiii] Reynoso, M. 2015. Marin County Board of Supervisors meeting. November 27. https://www.marincounty.org/depts/bs/meeting-archive.

[lxiv]  Anonymous. Interview with author. September 25, 2015.

[lxv] Bach, T. 2012. Farm worker housing: 200 units planned. Point Reyes Light, February 2. http://www.ptreyeslight.com/article/farm-worker-housing-200-units-planned; Anonymous. Interview with author, September 25, 2015. Commuting back to where one has been displaced from for work, school, or community is not unusual in gentrifying areas (See Dirks, S. and D. Katayama. 2017. American suburb. Forum. KQED radio, February 8. https://www.kqed.org/forum/2010101858666/kqed-looks-inside-the-changing-bay-area-with-american-suburb).

Jessica Lage received her PhD in Geography from UC Berkeley. She is the author of a guidebook to Point Reyes National Seashore. She works as an independent researcher and writer.

Excerpts

Fútbol in the Park: Immigrants, Soccer, and the Creation of Social Ties

David Trouille

Working Connections

One afternoon about two years into my research at Mar Vista, I joined a group of men sitting at picnic tables by the soccer field. Most of them had just finished playing soccer in the midday games. As I walked over, Mi Chavo hopped in Moncho’s truck. As I suspected, he was off to buy beer, which Polo revealed by accusing me of timing my arrival to avoid contributing money. I smiled and responded that he could count on “mis dos pesitos” (my two dollars) for the next beer run. Polo shook his head and replied, “Otro güey que no trabaja.” (Another guy who doesn’t work.)

Even two years after the economic recession of 2008, good employment opportunities remained scarce for many of the men. That afternoon, Polo was complaining about an overbearing supervisor and claimed he was prepared to quit if he persisted with his “mamadas” (bullshit). When someone questioned his seriousness, Polo replied that he could find work at another restaurant “en dos toques” (in the blink of an eye). Araña told Polo he should be thankful he had a job, as it had been over a month since he himself had laid tile. Valderrama, a general handyman, commented that there was plenty of work in construction so long as you were willing to work “por pesos” (for cheap). Barba challenged these familiar gripes: “Hay jale [there is work], but Araña doesn’t want to work. He prefers to drink for free in the park.” Araña fired back by pointing out the precariousness of Barba’s own situation, who—despite working full-time at a supermarket— was sleeping in his “pinche combi” (fucking van).

As the men talked, Titi remained unusually silent and morose. I knew from previous conversations that he had been struggling to find steady work as a painter. He was trying to set out on his own, rather than work for his brother or other contractors. However, going solo was proving more difficult than he had imagined, despite his years of experience. His expression warmed with the buzzing of his cell phone resting expectantly on the concrete table. He seemed even more pleased when he recognized the number of the incoming call.

Titi stood up and answered the phone in English: “Hello.” With one hand on the picnic table, he listened to the voice on the other line and replied: “No problem! Yes, yes. Okay, goodbye.” As soon as he hung up, he motioned to Mi Chavo and spoke in his native Spanish: “Let’s go, I’ve got to see un cliente.” Polo interjected: “Don’t go, Mi Chavo! He was just talking to his vieja [old lady],” implying that his exaggerated talk in English was a ruse to impress the men. Titi ignored Polo’s jab, but when Araña asked him where he was headed, he told him to mind his own business. Titi added that he didn’t want any “drunks” on his crew, which everyone understood to be a clear crack at Araña, who was always looking for work as a hired hand. As the two men walked toward Titi’s van stocked ready with painting supplies, Araña yelled out: “Cuidado [careful], Mi Chavo”—a face-saving and not-so-subtle warning for the “ayudante” (helper). Polo interjected with his own jibe at the departing duo: “Come back with beer!” On cue, Titi shot back: “Busquen trabajo, culeros.” (Look for work, assholes.)

Kathy and Zurdo

*

The world of work was never far removed from the park. Even though many men claimed to come there to escape their workaday lives, intersections between work and play abounded. Work was a frequent topic of conversation, during which the men often complained about problems with bosses or clients and about a general lack of opportunities. Yet as they socialized, they also talked shop and vaunted their achievements and adventures at work. The steady flow of people to and from jobs and phone calls from employers made work feel ever present, especially since cell phones allowed the men to remain “on call” while at the park. Men arriving in clothing stained with dirt and paint as well as vehicles stocked with tools and supplies identified them as workers, as did nicknames like Carwash, Locksmith, Mata Rata (exterminator), and Pisa Muerto (morgue attendant) and iconic park insults like “go heat up the soup” or “go paint toilets.” In any case, most of the men were familiar with their peers’ employment schedules that kept them on the move. Fixing cars or equipment in the parking lot and planning projects at the picnic tables were other ways the workplace flowed into the park. Moreover, as many of the men worked nearby, the park provided a convenient pit stop or respectable waiting post between jobs. But long stretches in the park could signal a lack of employment—a humiliation exacerbated by the recurring taunt to “look for work.”

However, these indicators of employment (or lack thereof) only dimly reflect the close interconnections between park life and the men’s work lives. What the men created and sustained in the park facilitated the development of relationships and reputations that spilled over into the men’s labor. They came to play and unwind, but found that the park provided a vital space to network and generate employment opportunities. Many of the men who met in the park worked together, referred each other for jobs, and exchanged work-related information and resources. Most of these concerned low-paying jobs in restaurants, construction, gardening, and cleaning—positions filled with fellow Latino immigrants. The park also became a place for many of the men to combat the isolation and drudgery of their work, giving them a unique space to construct and revel in meaningful interactions and rewarding relationships.

This chapter explores the men’s work lives and their connections to the park and beyond. I focus primarily on labor in private homes, in which I was able to participate and observe projects firsthand, in contrast to other employment sectors (such as restaurant work) that tended to be off-limits and knowable only through interviews. By shadowing the men at work, I saw how social relationships and informal arrangements organized their labor. I also grew to appreciate how an increasingly vital sector of the contemporary economy was filled by immigrant labor in private homes, where—in contrast to the park—the men and other workers like them were welcomed and depended upon.

Immigrant Labor

In Los Angeles and many other parts of the country, certain tasks historically carried out by middle-class and some wealthier homeowners—tasks such as painting, housecleaning, gardening, and childcare—are increasingly done by hired help. Immigrants commonly do this work and are often employed “off the books.” Today private homes, rather than factories, serve as major economic points of entry for new immigrants.

This shift in hiring practices is well documented in the research on domestic workers. Less well understood are the types of paid services provided by the men from the park, such as small-scale construction, painting, and gardening jobs. Yet, as with nannies, their work is critical in keeping the culture and economy of Los Angeles afloat. Indeed, in many communities, immigrant labor has become indispensable to the maintenance of smoothly running households and affluent lifestyles. Today’s “hourglass economy” generates—and depends on—low-paying jobs, including in restaurants, another major source of employment at the park.

Despite the ubiquity of immigrant labor in Los Angeles, prospective workers and their clients face many challenges in this informal economy. Like any client, homeowners seek to maximize quality and minimize costs, both economic and social. Whereas companies in the formal economy— like painting firms, for example—are publicly accessible and provide institutionalized credibility and legal recourse, they are often much more expensive than off-the-record workers due to greater overhead, licensing fees, insurance costs, and mandated wages and benefits. These requirements also make them less flexible and less adaptable to shifting economic conditions and to the evolving needs of clients.

Anonymous day laborers present different challenges. While usually cheaper, they offer few safeguards to clients if the work goes badly. Moreover, the prospect of selecting workers at a formal or informal hiring center and bringing them in and around one’s home can prove daunting for even the most adventurous homeowner. Like day laborers themselves, clients face fears and uncertainties interacting with strangers in an unregulated labor market, be it over theft, negligence, or other forms of abuse. In fact, studies of day-labor sites show how workers and employers try to transcend the competition and anonymity of these sites by establishing more familiar and permanent employment relationships.

While formal companies and day laborers can and do meet homeowner needs, the men served a more intermediary position in the labor market: workers who neither work in the formal economy nor deal with clients as complete strangers. They avoided the heavy costs of regulated companies, as well as the risks of anonymity. However, these work arrangements did not develop automatically or without effort. For in contrast to friendships formed in the park, the relationships between these workers and employers involved people separated by considerable social distance played out within the physical proximity and private spaces of clients’ homes. The site of production was also the place of consumption, raising the stakes and providing leverage for both parties.

The Work

During the final three years of my primary fieldwork, I observed fourteen men from the park at work. On roughly half of these jobs, “ayudantes” (paid helpers) from the park assisted. In total, I observed thirty-four jobs over a three-year period. In twenty-five of these projects, a range of new tasks or “extras” were added to the original labor agreement as the work progressed. Several of these expanded jobs lasted over a month, although most projects were completed in under two weeks.

The work primarily involved maintenance and home-improvement jobs, including construction, painting, cleaning, gardening, and renovation projects. The size and format ranged from small-scale or repeat tasks (such as fixing a fence or repainting a bedroom) to long-term arrangements (such as weekly gardening or pool maintenance) to large-scale projects (like remodeling a kitchen or repainting an entire home). In many cases, the men had worked for clients for several years, even decades, although I observed initial and onetime encounters as well. Work relationships often began with small, short-term tasks, but then developed over time into more substantial, long-term arrangements.

I primarily shadowed the men at work in West Los Angeles. Occasionally, they serviced multimillion-dollar homes in the most exclusive sections, such as Beverly Hills, Brentwood, and Malibu. But more typically they worked for middle- and upper-middle-class white homeowners in and around Santa Monica, Venice, Pacific Palisades, and Culver City. As I drove around with the men, this area became a monument of sorts to their professional careers as they pointed out various homes they had worked in over the years—some within a few blocks of the park.

In addition to location, the jobs shared several other characteristics, notably the fact that the men generally worked directly for the homeowner, rather than for a third party, such as a contractor or property manager. The men described this job arrangement as “por mi cuenta” (on my own). Many of the men had experience working for compañías or as ayudantes but preferred working independently. Although this work could be sporadic and uncertain, they found it more lucrative and enjoyed the freedom and flexibility that came with being self-employed. However, working on their own did require them to constantly look for new jobs—what sociologist Mary Romero referred to as “finding casas” in her study of domestic workers. Unlike their friends employed in restaurants, they did not work for a salary on a regular schedule.

Chango’s career arc followed a familiar path from apprentice to entrepreneur. He started painting with his father, who taught Chango the trade over weekends and summers. Seeking greater independence and new experiences after finishing high school, Chango began working for other contractors and spent over a year with a commercial painting firm. But by his late twenties and with a growing family at home, he was anxious to set out on his own. Feeling confident in his skills and start-up funds, he embarked on this new chapter in his professional life. By the time I met him in his early thirties, Chango was well established as an independent painter, moving from one casa to the next.

Like other independent contractors, Chango sometimes needed to hire additional workers. These ayudantes were almost always people he knew, rather than anonymous workers encountered on the street. The contractors I met at the park often employed the same helpers, most of whom they knew from Mar Vista. Seven ayudantes from the park accompanied the men on jobs I observed, and two helpers not associated with the park were hired as well. Like Chango, most men had begun their careers as ayudantes, working as apprentices under a more seasoned professional. Occasionally, men who typically worked on their own would work as helpers. The vast majority of these shifting arrangements and relationships were tied to the park.

The work was generally “informal” in that it was not regulated by or reported to the government. Usually the parties relied on verbal agreements and cash payments, although contracts were sometimes produced and services paid with personal checks. Although federal and state regulations do apply to this type of work, I never sensed that either party was aware of or concerned with these guidelines. Neither party secured permits for any of the projects I observed, although the men acknowledged that some jobs did require formal approval. In some cases, they took special efforts to avoid inspection; in other cases, they claimed to have lost out on jobs because they were unable to secure a permit or to meet other licensing or insurance requirements. I never observed any clients openly inquiring about the men’s legal status when negotiating the fee or scope of work.

How the men secured work varied, but these jobs almost always involved some sort of referral or recommendation either from a client or a fellow worker. Few of the men actively solicited work from strangers through business cards, advertisements, or employment agencies. The helpers generally worked for someone they knew as well, rather than seeking work at day-laborer centers. Clients, in turn, typically hired someone they knew or recommended either by friends, neighbors, or colleagues or by people they had employed for other jobs.

Friends and Family

Taking Titi as a paradigmatic case, we see how a variety of personal ties could generate work opportunities. It was his mother-in-law’s recommendation that led to the phone call he received in the opening vignette. She recommended Titi to paint the inside of a condominium apartment she had cleaned for over twenty years. Another referral came to Titi through a former soccer teammate, who recommended him for a job painting two bedrooms in a home where he was installing new windows. And Motor— another friend from the park—urged his client to hire Titi to paint a kitchen he was in the process of remodeling. In all three cases, the recommendations led to Titi securing the job.

Titi’s work history reveals the value of ties to people who work in private homes. Indeed, the more people the men knew with such clients, the greater the potential for referrals. As working-class Latino immigrants, their social circle tended to include people who did similar “brown-collar” work, although not all networks were of equal value. Although the men drew referrals from other parts of their lives, the park became a key networking site, especially because it brought together men who did similar work.

Chances for referrals were also high because of the various jobs that unfold in the life of a home, as well as the need for regular maintenance. Along with shifting cultural expectations, the pressures of a competitive real-estate market produce a steady supply of work as well. Upper-class clients regularly asked their working-class hires for recommendations for maintaining their homes. As the clients suspected, the men almost always knew someone who could do the work, if they did not offer themselves as candidates for the job. Moreover, they could usually count on the work being done well at low cost, which is what drew them to this intermediary sector of the labor market in the first place.

For example, as Titi was painting a wall above a fireplace, his client asked him if he knew someone who could install a new gas fixture, adding that she was tired of not having a working fireplace. Titi replied that he did, although he admitted to me that at the time he wasn’t sure who could do the job. But the following week, he returned with Raul, a plumber he knew from the park, and the two men installed a new unit, splitting the earnings in half. The client later explained that she asked Titi about the fireplace because she was worried that a “company” would be too expensive. She added that she didn’t want to deal with “all the hassle” of finding someone and negotiating the terms by herself. In fact, she told Titi to “take care of it” and did not ask him how much it would cost. To her relief, Titi knew someone who could do the job at an affordable rate.

Referrals were usually made in response to client requests, but were also offered in anticipation of their service needs. Workers often made suggestions—and subsequent referrals—for work that might be less notice- able to the client. For example, Valderrama mentioned that his brother- in-law, a gardener, frequently brought issues (such as a rotting fence or a cracked wall) to the attention of his clients. Similarly, when Titi noticed that a client’s gutter was leaking, he told him he knew someone who could repair it. Talking with me later, the homeowner expressed gratitude for having had the problem identified and fixed. When I asked him what he would have done without the recommendation, he explained: “I’m sure I would have found someone to take care of it, but it would have been a pain and taken a while.” He later joked: “I probably wouldn’t even have noticed it, like a lot of things around this house.” Indeed, I often saw men working on a job recommend a friend or relative to fix problems the homeowner had put off handling or hadn’t even noticed.

However, a referral did not guarantee employment. I observed several men who missed out on jobs, despite having received a strong recommendation, usually due to scheduling conflicts or disagreements over fees. The referral merely opened up the possibility of work by bringing the two parties together. Yet hiring through word of mouth offered the advantage of lessening the uncertainty that came with anonymity and the men’s unregulated status. Not only do people tend to trust people they know—which is why they ask for recommendations in the first place—they also recognize that the recommender’s reputation is on the line, which is especially important if future work is at stake. The stakes of the referral became apparent when clients talked fondly of the recommender when negotiating a new hire. For example, meeting Titi for the first time, his client gushed about how much she loved his mother-in-law, Gladys, who cleaned for her, and how happy she was to help out her family. The client later told me in confidence that she trusted Gladys’s judgment, but also knew she would “keep an eye on” her son-in-law. After the job was completed to her satisfaction, she presumably expected Titi—who by then had earned her trust—to serve the same role in supervising Raul on the fireplace project. As in other workplaces, the referral was leveraged as a source both of information and control.15

*

Referrals were rarely made strictly for benevolent reasons. The men making the referral expected to be compensated, although the form of compensation varied. In some cases, a cash payment was offered. For example, Locksmith usually gave around ten dollars to doormen he knew at several Santa Monica high-rises when they referred him to residents locked out of their apartments. In another case, Pow Wow gave Barba fifty dollars for a job he helped him win. When I asked Barba what would have happened if Pow Wow had not paid him, he replied: “Nothing, I just wouldn’t have recommended him anymore.” As Barba was a sociable man who mingled in different social circles, Pow Wow would have lost a valuable contact. In this way, Barba underlined the importance of maintaining relationships with well-connected people.

Reciprocity was more typically achieved through subsequent referrals rather than through cash payments. The prospect of future employment was what most motivated the men to recommend others: “Hoy por ti, mañana por mí.” (Today for you, tomorrow for me.) Valderrama explained his decision to refer fellow workers in these terms: “If I help someone [get jobs], they’ll help me out later with work.” This form of exchange was most common among those whose work lent itself to helping others. For example, Beto (a carpenter), Chicas (an electrician), and Caballo (a plumber)—all friends from the park—frequently referred each other to clients, either in the course of doing a job or when contacted by a client. Like the exchanges and associated obligations built around beer drinking at the park, the trading of job referrals indebted the men to each other and deepened their relationships. Generally, there was a double bonus in these exchanges since the referral benefited their friends and employers, thereby increasing their status and future prospects with both parties. Understandably, the men were excited when their friends obtained work as it could lead to opportunities for them. For example, when I told Martín that Titi had been contacted for a new painting project, he replied: “Ojalá [hopefully] he gets it,” knowing this could mean work for him as a helper.

Caballo and Son

Referrals did not go smoothly every time. There was always a delicate balance between helping out a friend and making sure that person would do a good job; indeed, even a skilled worker could behave inappropriately, showing up late or offending the homeowner in other ways. A bad referral could have disastrous consequences for everyone involved, as illustrated by a falling out between Titi and Motor over a job gone sour:

As Titi was repainting a home, the client asked him if he knew someone who could install new kitchen cabinets. Titi recommended Motor, having worked with him before on a similar job. Recently, the two men had been socializing more often after Titi had begun playing for the soccer team Motor coached. Motor agreed to take on the job, happy to have found work after a brief stretch of inactivity.

The client purchased the cabinets, and Motor went to work installing them. The two men rarely interacted because instructions were passed through Titi. When Motor finished, the client said his wife was unhappy with how they looked. She wanted them positioned differently. He claimed that Motor had not followed his instructions and that he would not pay him until the cabinets were moved. Titi relayed the news to Motor, who was already growing anxious about being paid for three days of work. Motor pushed back, arguing that he did exactly what Titi said the client had requested. He refused to move the cabinets until he was paid for the work he had already done. In the meantime, unbeknownst to Titi, the client found someone else to do the job, and Motor was never paid.

Despite making this “bad” referral, Titi was nevertheless fortunate to avoid the worst-case scenario in which both workers were fired. Instead, as more typically happened in these cases, the client continued to hire the first one for work—as he had already proven himself—but no longer asked for his suggestions.

Consequently, with fewer opportunities to recommend people, Titi’s own chances of receiving referrals declined. As the men depended on the exchange of referrals, it was therefore in their best interest to offer reliable recommendations to their clients, at least to those with whom they wished to remain in good standing. Similarly, those referred were under pressure to perform well if they hoped to be recommended again for jobs in the future. Like their clients, the men used the prospect of future referrals as a means to motivate their protégés and to keep them in line. For example, Titi told Motor that there would likely be much more work with the client to whom he was recommending him “si termina bien” (if it ends well). Yet the job, as we learned, did not go well, after which Titi chided Motor: “You lost a lot of work with that guy!”

At the same time, there was sometimes trepidation about introducing a potential competitor to a client. Indeed, many of the men were adept at different home-improvement tasks or at least professed to be. For example, Titi (a painter) preferred to recommend Motor for carpentry jobs, rather than Valderrama, because the latter was also a skilled painter. By contrast, Titi claimed that Chango no longer employed him on his painting crew because he was worried Titi would “steal his clients.” Chango laughed when I asked him if this was really the case, but he did not dispute Titi’s allegation. While these two men remained friends, I knew of several relationships that soured due to pilfered work. So it was hardly surprising that the men were very careful in choosing whom they recommended to their clients.

Valderrama and Barba

Building Reputations at the Park

The park represented a key social setting for the men to sort out many of these concerns. As the opening vignette shows, the men often talked about their work as they socialized. Through these stories, the men learned about each other as workers—information they later used to make decisions about whom to hire or recommend. As expected, tales of referrals or hiring arrangements gone bad garnered special attention. For example, it took several years for Coloccini to restore his reputation after Barba told everyone at the park he bungled a job he had helped him secure. Barba later told me he was angry with Coloccini because the client—who owned several apartment buildings—no longer asked him to recommend workers, thereby depriving him of fees for referrals and also reducing opportunities for recommendations for himself from those he might otherwise have recommended. Similarly, after Secada was caught by a client taking a shower in her home, Araña, who had hired him, was immediately fired. Subsequently, many men refused to employ Secada as a helper. But culpability was not always clear or uncontested. For example, Secada claimed that Araña made up the shower story to avoid paying him. Similarly, following the kitchen cabinet debacle, outsiders disagreed over who was at fault; some felt that Titi was responsible for the miscommunications with the client and therefore should have paid Motor out of pocket for his work.

As these cases suggest, workers’ reputations were an important and guarded source of currency at the park. In lieu of firsthand knowledge, the men’s performance and behavior on the job were the grounds on which referrals or hires were based. It is therefore hardly surprising that the men aggressively promoted and protected their standing as workers. This meant making sure others knew they were working, which was always in doubt when they were at the park. The men communicated this verbally, but also by arriving in vehicles stocked with supplies and in clothing stained with dirt or paint. When possible, the men also took their breaks at the park. Phone calls with clients, especially when conducted in English, were another way to signal active work lives. Although these moves were not necessarily deliberate, their implication was brought into focus when others joked that these phone calls were only simulations of the real thing, as Polo did when mocking Titi’s phone conversation recounted at the opening of the chapter.

Work histories took on a more forceful and strategic tone in the men’s storytelling. As they socialized, they were quick to publicize successful jobs and wealthy clients—a strategy evident in the following exchange:

It was late afternoon on a Tuesday when Valderrama pulled into the parking lot. Manuel, his regular helper, was sitting in the passenger’s seat. Valderrama hopped out of his truck and walked straight over to the group of men I was sitting with by the picnic tables. He was wearing jeans, boots, and a flannel shirt, all of which looked dusty from a hard day’s work. Valderrama said hello and exchanged handshakes with most of the men. He then sat down and exhaled deeply as he stretched out his arms and legs. He seemed relieved to be sitting down.

After surveying the scene, Valderrama blurted out to no one in particular: “What a day!” Filling the silence, he reached out to Martín, a fellow construction worker: “Hey, Martín, remember that job in Brentwood by the school? I’m working over there. We’re fixing a stone wall by the entrance.” Sensing he had Martín’s attention, he continued: “Puros millonarios [nothing but millionaires] over there. They have a pool, security guard, de todo [everything]! But the owner wants it exact. He’s European.” Gaining momentum, he turned to another colleague in the business: “Motor, you should see the wall, pura calidad [top quality].” Martín and Motor nodded their heads in approval, but the latter then cautioned: “Don’t forget to finish it,” alluding to a well-known situation from a few years earlier when Valderrama failed to complete a job he was working on with Motor. Valderrama laughed and responded: “We’re almost done. We could have finished today, but there’s no rush. Hopefully there’s more work.”

As with Valderrama, the stories the men shared about their work tended to involve bigger jobs and more affluent clients. Like their friends who worked in restaurants, the men felt better about serving important people, so they had a personal interest in elevating the status of the people for whom they worked. They tried to gain status by association, not only to boost their self-worth, but also as a way to promote their skills. In borrowing prestige from their clients, they built themselves up as prestigious workers and therefore as worthy of being recommended by their peers.

But like much that was said at the park, these statements tended to be met with scrutiny and suspicion. For example, several men questioned Titi’s claims about the new job mentioned in the opening section and joked that he had actually been hired to have sex with the elderly client. Workers relied on their powers of persuasion, but also called on companions to corroborate their statements. With most of the men working alone or in pairs in isolated homes, stories were a key way to publicize their work experience in order to increase their chance of being hired or recommended for other jobs. As Valderrama did with Manuel, the men often engaged me in conversation about their work when socializing with the other men, asking me to tell the others about the fanciness of the home or the particularities of a client. I suspect that one of the reasons the men were willing to take me along to their jobs was in order to use me as a more neutral source of corroboration.

*

In addition to stories about the men’s work, park life—as we’ve learned— provided ample opportunity to evaluate their character in ways that affected the men’s hiring practices and referrals. For example, Beavis felt that he was denied work as an ayudante because “I get into too many fights.” Several men told me that they did not hire or recommend one man for jobs because they had seen or heard about him stealing at the park. Several men were excluded from employment deals because of their heavy drinking, for fears that they would show up drunk or not at all. Others were shunned because of their failure to adequately reciprocate in dealings with their peers. For example, when I asked Pachanga why he refused to work for a notorious freeloader at the park, he replied: “How am I going to work for him? He never puts in money for beer!” Sensing that I did not understand the connection, he clarified: “If he doesn’t pay here, he’s not going to pay there!” Park interactions also put pressure on workers to behave on the job, as Robert explained when questioning rumors claiming that a park regular failed to pay his assistants: “How are you not going to pay someone you see at the park every day?”

By contrast, men who handled themselves well at the park—whether on the soccer field or drinking beer together—were more likely to be considered for jobs. For although they came to have fun, they recognized the opportunities that could arise from interactions with a large group of men in similar lines of work. Most men also preferred to work with friends since this helped pass the time, despite the occasional complications. Like an invitation to drink a beer together, hiring or recommending someone for a job solidified and deepened relationships at the park. For example, when I commented to Roberto during a return visit to L.A. that Polo and Motor seemed to be spending a lot more time together at the park, he responded: “It’s because Polo’s working with Motor now,” the former having decided to take a break from decades in the restaurant industry. As in this case and many others, bonds built at the park and on the job became mutually reinforcing and facilitated a range of employment opportunities.

Referrals from Clients and Their Circle of Friends and Neighbors

Referrals also came from the men’s existing clients, who represented another key means of networking. Often these recommendations were requested by clients’ friends or neighbors who needed people to service their home, but had yet to find qualified and trustworthy workers to do the job. For example, several clients explained to me that their friends were always looking for “good help.” In the crowded and largely unregulated informal labor market, finding “good help” could be difficult, which is what made recommendations so valuable. A referral based on firsthand experience offered them assurances that the job would be done well. It also provided information about cost, another source of uncertainty. Moreover, in contrast to recommendations for restaurants or movies, the stakes were high, as one client emphasized as she negotiated with a prospective hire: “This is my home. I live here and need the work to be done correctly.” A referral from a trusted adviser helped allay these concerns.

All fourteen of the men I followed said they received work through client referrals. For example, the painting job Titi secured through his mother-in-law resulted in the client referring him to three of her friends, two of whom ended up hiring him. She even invited friends to her home to meet Titi and to see his work. Months later, one of these new clients told me that she was “so happy” to have met Titi because “he’s done such a good job” painting her apartment. I observed a similar development with Chango. A client invited two of his friends to meet him and to inspect the finished job. Chango ended up painting their homes, which expanded his clientele and earnings.

Several of the men pointed to a particular client who had been especially helpful in introducing them to new clients. For example, Chango attributed his heavy workload to referrals from a longtime client who owned a paint store and who recommended him to many of her customers. Similarly, Motor secured a series of jobs in an apartment complex after doing work for someone he met playing soccer at the park who recommended him to his neighbors. A particularly striking example of networking through clients concerns Araña, who obtained a number of jobs through members of an extended family he had worked for over the previous two decades. The depth of his connections to that family became clear when I observed him installing kitchen tiles in the home of a man Araña had known as a child when he was working for his parents.

The men’s affluent, primarily White clients dwelt in very different social circles from them and consequently had access to a wider range of people outside the men’s networks. By putting the men in contact with other homeowners, these “weak ties” expanded the men’s opportunities. This was especially true of the better-connected and more motivated clients. These links were crucial, given that these clients had only so much work to do and money to invest in their own homes.

The men also told me stories about clients trying to poach them when they were working as ayudantes, just as their colleagues suspected. For example, Pasmado told me about a client who surreptitiously asked for his phone number as he discussed a future job. The men believed clients did this because they assumed that so-called helpers would be less expensive than their bosses. They also had the comfort of having seen the men at work in their home. Notwithstanding the potential for greater earnings and autonomy, the men said they were careful about sharing their contact information because allegations of job poaching could tarnish their relationships and reputation, as previously explained. Despite these risks, several men told me that they developed more independent relationships with clients after initially meeting them as hired hands. Like Valderrama, most of the men got their start as ayudantes, and this was one way to strike out on their own. Clients’ underhanded moves also show the lengths to which they would go to secure cheap and dependable labor for themselves and their friends. Yet at the same time, they expanded the men’s reach into untapped networks.

*

The visibility of the men and their work proved to be another valuable source of referrals. The fact that the homeowners’ friends and neighbors saw the men on the job gave prospective clients an opportunity to observe and interact with them. As with referrals from employees and friends, these interactions lessened some of the costs and uncertainties involved in the hiring process. Instead of choosing a stranger through advertisements or at a day-laborer center, the chance to talk with the men and observe them at work gave a prospective client confidence that the job would be done well for a reasonable price.

Over the course of my research, I observed sixteen neighbors approach the men about potential jobs in their homes. Clients usually spoke directly about the work, but sometimes began with small talk, without making specific reference to a job. The men quickly realized that the neighbors were “feeling them out,” which explains why they never ignored or dismissed these onlookers, no matter how distracting or strange these encounters may have seemed. Here’s an example of one such encounter:

As Güero—a gardener—was packing up his equipment, a white man in his mid-forties walked by with his dog. The man stopped and stared at Güero for a bit and then blurted out: “Muy caliente” (very hot) in accented Spanish. Güero smiled and replied, “Sí,” as he returned to his work under the scorching sun. The man then asked Güero in English if he had just worked at the home in front of which he was parked. Güero answered yes and set down the hedge trimmer he was in the process of repairing. The man took this opening to explain that he was looking for someone to do his yardwork. Güero nodded and responded, “Okay.” Güero went into his truck for a piece of paper to write down his given name (Francisco) and phone number. He handed it over to the man, who was being pulled away by his dog. As he departed, he shouted out: “We’ll talk later.”

While prospective clients usually approached the men on the edges of the work site, it was not uncommon for people to enter their neighbor’s home to observe the work firsthand and speak with the men, even when the homeowner was not around. As with encounters on the street, the men did not appear startled or at all bothered by these intrusions, perhaps be- cause the intruders were generally White and appeared to live in the area.

All the men I followed said that they had independently secured work with a client’s neighbor or with someone simply passing by the client’s home. They admitted that not all conversations led to work; but, well aware of the rewards their visibility could bring, they appreciated the potential of these interactions. As Güero explained, “My work is my best advertisement.” It was therefore not surprising that the men seemed to spend considerable time and energy perfecting sections of their work visible to passersby, especially in walkable neighborhoods. For example, when I asked Motor why he was redoing a part of a fence the client would not be able to see, he replied with a wink: “Para los vecinos” (for the neighbors), which he later confirmed was in the hope of attracting new business. For the same reason, the men rarely changed out of work clothes stained with paint or dirt, as they recognized this as another way of advertising their skills. Thus, rather than lower the visibility associated with their status as immigrant workers, the men tried to heighten it by lingering near the job site and calling attention to the quality of their work.

Not all jobs provided the same visibility or opportunities. Those whose work kept them more hidden from public view engaged in other strategic forms of self-promotion in the hope of publicizing their work. For example, Enrique made a point of leaving supplies and equipment in and around his truck to identify himself as a pool cleaner, which was harder to see since he worked in backyards. This became apparent when I noticed him speaking with a client’s neighbor. When I asked Enrique how the neighbor knew he cleaned pools, he responded, “You see that net? I always leave one sticking out the back window.” In this case, the neighbor explained that he had just moved into the neighborhood and was looking for someone to clean his pool. Enrique gave the man his phone number and, several weeks later—having “caught” the client with his net—added the home to his route.

When I asked Enrique why he did not post a sign and phone number on his truck—which seemed a more straightforward way to share his information—he replied: “Porque no vale la pena.” (Because it’s not worth it.) Like Enrique, few of the other men had business cards or any identifying information on their trucks or their work clothes. Some claimed to have advertised this way in the past, but had not found that it attracted much business. In any case, these more formal signs of organization might have made them appear more expensive and regulated. There was a certain benefit for their business to appear informal, small scale, and presumably undocumented in the eyes of their clients, as when Titi’s client asked for help from one of his “friends” to fix her fireplace. Publicizing a company name and phone number on one’s truck or work clothes would have disrupted this image. Moreover, clients and workers alike appreciated the value of referrals—rather than more indirect methods—to initiate work arrangements. In fact, some clients later confided to me that they had not seriously considered initiating a project until they saw the men at work, which suggests that the prospect of finding someone to do a competent job represented a barrier overcome by the visibility of the men.

That these men secured work through referrals should be of little surprise, especially to migration scholars who repeatedly show the significance of social networks in employment outcomes. Indeed, a common theme in migration studies is the mobilization of interpersonal ties by immigrants to further their material interests. The men secured work through multiple sources, which together formed a dynamic web of relations that expanded with every successful project. However, as we shall see, the most noteworthy and illuminating aspect of the men’s work proved to be the consequences of networking on the job.

Zapata and Enrique sharing a laugh

Networking on the Job

Referrals figured prominently in workplace dynamics, both in terms of how the men viewed and carried out their work and how clients attempted to motivate and control their labor. For example, the men claimed to take on projects and even lower their fee in the hope of securing future work. For reasons that often escaped my attention, they looked beyond the require- ments of any one task when deciding which projects to pursue, how much to charge, and how to conduct themselves on the job.

The prospect of further employment and greater earnings was always on the men’s minds as they negotiated with clients and completed a given project. For example, as Titi painted the interior of the condominium apartment referred to in the opening vignette, he repeatedly told me that he expected to paint the exterior of the building, which he pointed out needed a fresh coat. In fact, it became a running joke between us every time we went outside for him to tell me: “I’m going to paint this build- ing.” He later told me that he was motivated to take the inside job in the hope of securing the more lucrative outside job. Although it turned out that the residents were not ready to repaint the exterior, Titi eventually won a job painting several rooms in another unit, thanks to the client’s recommendation.

For a different client, Titi agreed to do a small-scale painting job in the expectation of getting hired for additional work he felt was necessary, given the condition of the home. As he anticipated, the initial $500 job to paint the front porch led to the much larger $9,000 contract to paint the entire home’s interior. Like Titi, the men were eager to secure employ- ment in homes that appeared to require substantial work, even if meant beginning with smaller, less profitable projects. The wealth and aspirations of clients were also taken into account. For example, when pursuing the initial porch project, Titi told me with a big smile that the client “tiene mucha plata” (has a lot of money). Similarly, Valderrama explained his interest in a potential job because he had heard that the client bought and sold houses. By contrast, some clients were found to be stingy or short on funds and thus not worth cultivating.

The prospect of more lucrative jobs affected not only the men’s choice of projects, but also the quality of their work. For example, when I asked Titi why he was being especially diligent repainting a closet, he replied: “She’ll see me doing a good job and recommend me to her friends.” As mentioned earlier, Motor explained that he took extra care installing the fence around a multi-unit condominium, knowing that both the client and other residents would be watching. Based on his past experiences, he believed that once the client’s neighbors saw the quality of his work, they would consider him for their own projects. Sure enough, a second resident hired him to fix a bedroom door, and a third hired him to install a shelving unit. The last time we spoke, he had completed three more jobs in the same twelve-unit complex as he further established himself as a skillful and dependable handyman.

The quality of the men’s work, however, was not always clear to the client. Often they were not able to perceive or appreciate the effort and skill involved. Consequently, the men took pains to draw the client’s attention to less conspicuous aspects of their labor in order to highlight their diligence and expertise. They made the quality of their work more visible to earn approval for the job at hand, but also with an eye toward the future. For example, when painting the condo, Titi regularly called the client over to show her various problems he was fixing or challenges he was facing in executing the job. In one instance, he asked her to stand on his ladder to inspect a small crack in the ceiling that he was in the process of filling. “A lot of painters come and just paint without looking,” he explained to her. “I take my time and do it right.” This interaction served not only to highlight the quality of his work, but also to assuage the client’s growing concerns over how long the job was taking.

Like Titi, the men often asked clients to inspect their work and compared themselves favorably to less skilled or less careful workers in order to tout their services and justify what they charged. And, like Titi, they also employed a range of other tactics to showcase their talents, including more indirect strategies, such as making elaborate gestures to cover and protect furniture or leaving expensive materials in full view for clients to see, even if they didn’t actually use them on the job. Similarly, several painters told clients they bought materials from an upscale shop in Santa Monica, when they really bought cheaper alternatives from Home Depot. Above all, they were always careful to maintain clean and tidy job sites. At times, the men employed more duplicitous strategies to impress their clients, such as taking shortcuts without informing them, concealing problems, or taking longer on tasks to make the work seem more involved in order to increase their fee. For example, Motor surreptitiously removed part of a railing to maintain a level fence, and Pow Wow concealed a scratch on a floor using a colored marker and putty. In one of the more extreme cases, a man I shadowed filled a garbage bag with dirt from outside, which he then claimed to the homeowner to have cleaned off the window frames and blinds. As Güero explained, it was important to “mantener” (care for and cultivate) the client, and there were a variety of ways to do this, some more underhanded than others.

The men also explained that they adjusted their pricing in relation to what the job might bring. For example, Titi claimed that he could have charged $7,000 for the condo painting job. But hoping a lower fee would lead to additional jobs in the building and worried about being outpriced by someone else, he decided to charge only $5,000. By contrast, Titi confided to me that he inflated his price on a different job because he did not expect it to lead to subsequent work. Similarly, Motor offered a relatively low price on the fence job because it was his first project at the site, correctly anticipating that it would lead to other work, provided he did a good job.

The men also considered the long-term prospects of a particular client. For example, Valderrama agreed to charge one client a low rate because, as the owner of several apartment buildings, he had provided a steady supply of work for him over the previous fifteen years. These jobs became especially important as Valderrama struggled to find work with other clients during the economic downturn that began in 2008. In fact, whenever we discussed his work history and prospects, Valderrama quipped, but only half-jokingly, that this key employer “better not die!” When dealing with their regular clients, the men offered special treatment in addition to inexpensive rates. For example, Chango served regularly as a handyman for one family, and Motor did frequent work for the owner of a dozen rental homes. In both cases, the work was not always lucrative and could interfere with other projects, but the men always gave them priority. At first, I was perplexed to see them leave a job or the park to attend to their clients’ needs—sometimes for something as small as a blown fuse or burned-out lightbulb. However, I grew to appreciate how important these clients were to the men because of the steady work they had provided over the years. In cases such as these, seemingly trivial tasks were understood as part of larger endeavors.

*

For the most part, the men’s approach to their work coincided with clients’ interests. Clients wanted quality work at a reasonable price, which explains why they initially hired the men and subsequently rehired or referred them to others. That many of the men were skilled in a variety of trades—or usually knew someone who could do the work they could not—was crucial for securing the various jobs that unfolded in the life of a home. Chango’s work for a key client over twelve months illustrated this diversity and consistency of ventures: at this client’s home, he repainted two bedrooms, rewired a bathroom, delivered and installed a large bookcase, and removed a small tree from the backyard.

The alignment between the men’s skill and affordability, on the one hand, and the clients’ needs, on the other, was hardly surprising. More surprising were the ways clients deliberately exploited the possibility of future work as a source of leverage and control. For example, when negotiating costs with Titi, the client repeatedly mentioned: “I know people with money.” When installing the fence, the client tried to lower the price by suggesting to Motor that the other condominium residents would want his services, especially with his recommendation. One of Güero’s prospective clients made a similar point as they were negotiating a bimonthly gardening contract: “Everyone knows me here. I’ll help you out.”

Clients also used the prospect of future jobs to motivate the men to do their best work. They understood that the workers had longer-term interests and tried to leverage their best performance by tapping into their ambitions. It was a game of persuasion played by both parties, but with different goals and resources. For example, as one of Titi’s clients was inspecting his work, she reiterated that if he did a good job, she would be sure to refer him to her “rich friends.” She then added: “Trust me, they know I’m picky,” implying that her recommendation carried weight. Similarly, after a decorator helped Chango secure a painting job with one of her wealthy clients, she told him in front of the homeowners: “This is good for you. Make sure you do a good job.” We see a similar approach used by the client who hired Motor for the fence project discussed earlier. After inspecting Motor’s handiwork, the client joked that he would soon be working all over the neighborhood—a prediction he then fulfilled by introducing Motor to a neighbor who needed a broken window frame fixed. This, as we saw, led to several other projects in the same building. In the case of longtime clients, the prospect of future work could go unspoken, but nevertheless motivated the men to do their best. For example, when I asked Valderrama why he was redoing a section of a wall for one of his main clients, he replied, “He would eventually see [the problem], and then I’d be in trouble.” Valderrama and the others knew the risks of losing a valued client.

Extracting “Extras”

While referrals opened up the possibility for future work, “extras” were often a sure way for the men to increase their earnings. By “extras”—a term used by the men—I refer to work added to the initial job agreement. In most cases, the men were financially compensated for this additional work, although clients were adept at extracting free labor as well.

Given the nature of the home and workplace, the possibilities for supplemental work were ever present. Most homeowners had a long list of home-improvement needs apart from what they actually hired the men to do. Some predated the men’s arrival; others emerged over the course of a project. Motivated by the men’s presence and know-how, clients regularly asked them to take on additional tasks. These tasks were generally small and seemingly minor. For example, one of Titi’s clients asked him to do a variety of chores as he painted her condominium, a job that took approximately three weeks to complete. Over the course of two consecutive days, she asked him to change a lightbulb, hang a picture frame, water a plant, empty the trash, watch her dog, retrieve boxes from storage, and help her unload groceries from her car. The client prefaced each request with some version of “since you’re here.” Some of these tasks she certainly could have done herself, but others—like changing a hard-to-reach light bulb and hanging a heavy picture frame—would have been too difficult for her to do. But for Titi, these were relatively simple undertakings, especially with the help of a tall ladder and a strong coworker. Hiring someone for these menial jobs, however, would have seemed outlandish.

As I observed with Titi and several other of the men, clients often asked workers to do unpaid jobs around the home unrelated to the project for which they were hired. For example, as Motor was removing an old fence around an apartment complex, one of the residents asked him if he could remove a dozen wood planks from her back porch. This request was more substantial than most, taking us around twenty minutes to remove and dispose of the rotting wood. The client’s visible relief suggested that she felt unable to remove the rotting wood herself. Yet for Motor and his helper, moving the wood was relatively easy; moreover, he had his truck to haul it away. In this case, as in many others, the men possessed the strength, skill, and equipment to take on tasks their clients could not. Motor agreed to the work without any mention of pay, but after we finished, he told the resident that she should call him if she needed any additional assistance. Later that day, she asked Motor if he could fix an uneven door. In this case, she paid him $100 for two hours of work.

I was repeatedly struck by how frequently and nonchalantly clients asked the men to do work beyond what they were initially hired to do. They seemed to believe that hiring workers for one job entitled them to complimentary assistance on other household tasks, some of which they could have done themselves. The men’s informal status was key, in contrast to formal companies, where everything had a contractual rate and protocol. Differences in race, class, and citizenship might also have emboldened clients to make these requests, as did dangling the prospect of future work and recommendations to other potential clients.

The men generally attended to their clients’ wishes, although in private they sometimes expressed frustration over these intrusions. For example, after a series of interruptions, Titi’s helper exclaimed: “I wish she’d leave us alone.” He found her frequent requests invasive and sometimes draining; but most of all, they interrupted the work they had been paid to do and kept them from moving onto other paid projects. But Titi told his helper not to worry because “it keeps her happy” and because he was counting on her recommendation to her “rich friends.” Like Titi, most of the men were willing to take on minor—often easy—unpaid tasks in order to ingratiate themselves with their clients in the hope of gaining additional paid work.

While clients were more likely to initiate side jobs, the men themselves sometimes volunteered to take care of tasks separate from what they were hired to do. This work was usually minor as well, as when Valderrama asked a client if he needed help moving garbage bags to the alley or when Titi offered to repair the latch on a door. In cases like these, the men capitalized on their superior knowledge and capability, as well as cultural expectations about their subservient position, in order to curry favor with their clients. Most of the men’s clients took for granted free labor of this kind. Yet always with their eyes fixed on the future, the men viewed these unpaid tasks and their subordinate position within a broader and potentially more lucrative frame of exchanges. Like their clients, they exploited their informal status, which gave them the flexibility to execute their work and fees on a case-by-case basis. By doing these favors, they transformed the relationship, creating an expectation of reciprocity in the future.

*

Taking on extra work was not simply a way to keep clients happy. Extras also regularly surfaced as a key source of additional revenue. But in contrast to unpaid labor, most of these paid projects were anticipated and initiated by the workers. They also grew out of the work the men were hired to do, in contrast to the more disparate tasks described above. By altering the home, whether in small or substantial ways, new possibilities for payment often emerged. Some men even lowered their bids or agreed to smaller projects in expectation of expanding the scope of work and making more money as the job progressed.

The mutability of the scope of work was evident in many jobs I observed or heard about from the men. For example, Chango was hired to paint adjoining living and dining rooms. He encouraged the client to add crown molding, but she declined. She felt it was unnecessary and was worried about the added costs and complications. However, after the client saw the bare walls and rooms emptied of furniture—a requirement agreed upon for the job—she agreed that crown molding would look better and consented to the higher price. Chango later explained that he had not initially pushed for the more expensive project because he was confident she would agree to it once he emptied the room. I asked him if this often happened, and he responded with a sigh: “¡Siempre es lo mismo!” (It’s always the same!)

On some projects, unexpected complications emerged that also increased the costs. For example, Chicas was hired to install a new light and heat- ing fixture in a bathroom. The job seemed relatively straightforward, and Chicas negotiated a price of $100 plus materials. However, in the course of removing the old unit, Chicas identified a problem that required fixing. He explained to the client that the wires needed to be replaced and recommended installation of a separate breaker for the unit. The client agreed to the expanded work, which increased the cost to $300.

As with Chicas, clients sometimes had to take workers at their word when agreeing to additional work and pay. In such cases, the men depended on their reputation and powers of persuasion to convince the client, who at first might have been hesitant and distressed at the thought of increased costs. The average client’s ignorance and lack of skills also worked to the men’s advantage, since skilled homeowners might choose to do the work themselves. Regarding the bathroom job mentioned earlier, Chicas told the client that he had installed a similar breaker and wiring system in his own home. Similarly, to convince a hesitant homeowner to add crown molding in her living and dining rooms, Chango claimed that this was a standard feature in the homes of many of his clients. More typically, the problem was more or less self-evident, especially when pointed out and explained by the workers. For example, when Chino Julio removed the carpeting in a client’s house in order to refinish the wood floor underneath, he discov- ered damaged floorboards throughout the small home. When he called to explain the problem, the client asked him if he could simply repair the wood or fill in the gaps with putty. Chino Julio replied that this was not feasible and urged the client to come see for himself. After seeing all the damage, the client consented to the additional work. As he left to return to work, he yelled out: “Just let me know how much more it’s going to cost!”

New tasks often emerged due to the very nature of home-improvement projects. Once work began, clients tended to see their homes in a new light, which sometimes convinced them to agree to additional work they had initially declined or not even contemplated. As we have seen, empty rooms and torn-out carpeting presented new possibilities. The intrusive quality of renovation projects encouraged additional work, particularly those that required significant construction. Once clients saw holes in the wall and their furniture displaced, they often consented to expanded projects. They realized that doing additional work separately would have been much more expensive and disruptive. I frequently heard clients utter a version of the comment “since you’ve started” to explain their decision to consent to additional work and increased costs. Comments like these seemed to echo the logic behind that other common refrain “since you’re here” that motivated clients to request uncompensated side jobs.

As these different examples show, most of the men anticipated the possibility of extras, which motivated them to take on jobs that may initially have appeared small scale and low paying. In some cases, they doubled or tripled their earnings through additional work. Expanded projects also solidified their reputations as capable workers and led to future work and referrals. They were investing in their future, since the job they had in hand was not the one they needed to worry about.

Extras were the only way some workers could substantially increase their pay. Unlike their bigger competitors, independent contractors in this informal economy could not take advantage of economies of scale, relying instead on more intermittent gains. For example, Güero and Enrique supplemented their regular work for companies with side jobs. Güero charged around $200 a month for weekly gardening jobs, Enrique a bit less for cleaning and servicing pools. Yet both men supplemented these monthly paychecks thanks to the occasional extras that emerged. For example, Güero added annual and biannual upgrades to his weekly assignments (such as cleaning gutters, planting flowers, or trimming trees) that earned him additional money. Similarly, Enrique augmented his earnings through more periodic tasks, such as emptying pools for deeper cleanings, repairing broken tiles, or fixing filtration systems. However, in order to obtain these extras, the two men needed to hold on to the weekly jobs, which they claimed were not very lucrative on their own. Not surprisingly, they were frustrated by the clients who never went beyond the primary agreement.

Although additional tasks often increased the overall costs of projects, clients did not hesitate to exploit workplace conditions to advance their interests. In addition to receiving free labor for relatively minor tasks, they expected and generally received a discounted rate for more substantial extras—an arrangement that lowered the cost in comparison to what they would have paid to hire someone separately. A case in point is when Titi identified a leak in the kitchen ceiling of a client who asked him to check all the accessible pipes. With the kitchen walls and ceiling already opened up, this was a relatively simple task, so Titi agreed to check the pipes at no charge. To the client’s great relief, Titi’s brother found and fixed the source of the leak in another section of the house. Thanks to him, the client received a free inspection of his pipes—and peace of mind. Hiring a plumber to do this job from scratch would have meant much higher costs, not to mention all the inconvenience. Had Titi and his brother found additional leaks, they presumably would have earned additional money to fix the problems.

As in Titi’s case, I frequently observed the clients taking advantage of work in progress to attend to issues not included in the original scope of the project. Some requests were related to the task at hand; others were less connected but made possible by the work. For example, as Valderrama was digging holes to build a backyard wall, the client asked him to lay plastic tubes for a sprinkler system he eventually planned to set up. Valderrama agreed to do the work free of charge, even though it required digging several additional holes. On a different job, Motor was asked to run wiring along a fence he was installing. Like Valderrama, Motor did the work at no additional cost, hoping to impress his new clients. Attaching the wire was not difficult, and the clients were pleased to have outdoor lighting without having to find someone else to install it and pay for their services. As Valderrama, Motor, and the others knew well, work in private homes was an evolving and negotiated endeavor, and they were adept at dealing with clients’ changing needs.

Working Connections

On balance, this chapter presents an optimistic account of the men’s world of work. It highlights their autonomy and capacity for negotiation, as well as the freedom with which they made themselves and their work visible in public. The men had something to offer that their customers lacked: namely, know-how that might not require formal schooling but that generally entailed a certain level of competence and certainly more skill than their clients possessed or were prepared to acquire.

The more I learned about the men’s work, the more I came to appreciate the significance of the phone call described at the beginning of the chapter. For Titi and other men at the park—especially those involved in home-maintenance and home-improvement work—employment opportunities were structured by their social relations. In a world that prioritized personal connections and referrals, Titi’s excitement over the incoming call was understandable. This could be his big break, which is why his mother-in-law—despite their differences—had recommended him for the job. With these high stakes in play, Titi’s face brightened at the voice on the other line, and he agreed to meet with the client right away to discuss the project. His enthusiasm proved prescient. After establishing himself as a capable and trustworthy painter, the client recommended him to several of her friends and neighbors, some of whom hired him for their own painting projects. And, as we have seen, Titi ended up doing a range of additional jobs in their homes as well—some paid for, others done for free.

*

The work experiences recounted in this chapter stand in sharp contrast to other, more common depictions of low-wage immigrant workers. For example, immigrants working as babysitters, housekeepers, or for cleaning services are usually more or less interchangeable with parents, relatives, or non-immigrant caretakers. By contrast, because the upper-middle-class lifestyles or aspirations of the men’s clients have often committed them to investments requiring long-term maintenance, their relationship to the men tends to be ongoing and not one-off as it would be had they hired a day laborer. This mutual interdependence helps explain why the economic recession of 2008 was not totally disastrous for the men.

Despite their ingenuity and hard work, the men confronted challenges and setbacks working in the home-improvement sector of the economy. They faced stiff competition from other workers, which tended to drive down wages.The pressure to find work and maintain equipment proved burdensome as well—a main reason why some men preferred working for companies or in restaurants. An unregulated work environment and social differences with their clients could also be marginalizing and lead to the men’s exploitation. They were hired for their willingness to work, which sometimes forced them to accept unfair working conditions, including from clients who believed they were purchasing the right to have the men perform whatever tasks they stipulated. The men also found themselves barred from more lucrative projects because they lacked the necessary permits, licenses, and insurance policies, which confined them to smaller-scale work where these qualifications and credentials were not required. In this way, their marginal status was a double-edged sword that both facilitated and constrained their opportunities. Imperfect English also ruled them out from jobs that required more prolonged or complex communication. Thus, while pleased to be working on their own—and no longer as ayudantes—the men faced numerous roadblocks in their efforts to climb the socioeconomic ladder.

Perhaps most importantly, not all networks were created equal, nor were they permanent. Just as social connections could expand and in- crease opportunities, networks could also be unreliable and transitory.For example, while Motor boasted that “people call me now” to explain his heavy workload, Martín lamented that his contacts had retired, died, or moved away. And, as Titi’s case revealed, it takes time, perseverance, and lucky breaks to start out on one’s own. Despite these challenges, the men adapted in creative ways to create greater demand for their services. Most notably, they negotiated referrals and extras on the job to survive in a competitive, often precarious labor market.

Workers as People

When following the men at work, my thoughts inevitably returned to the park. This was due in part to the men themselves, as they often talked about goings-on at the park as we worked together or as we strategized ways to return in time for the midday soccer games or post-match beer drinking. I was constantly reminded how these worlds of work and play were intertwined. In ways I heard about but later confirmed firsthand, the park served as a place to build the relationships and reputations that helped many of the men secure employment. Others relied on the park as an arena to find hired hands they could count on, often on short notice. While this chapter focuses on work in private homes, I learned of similar network-based hiring practices in restaurants, another primary source of employment at the park. With many of the workers limited by their credentials and immigration status—as well as by a competitive labor market and isolated work environment—the park emerged as a key networking site and source of stability in the men’s lives.So, in contrast, to the men’s oft-repeated lament “el parque no paga” (the park doesn’t pay), time there could indeed pay off.

As we have seen, few of the men held traditional nine-to-five jobs. Their employment situations tended to be precarious, requiring them to be “on call” for phone calls that might or might not come. The park solved the problem of what to do while they waited by allowing them to pass the time in a meaningful way. Like other precariously employed individuals who seek refuge in coffee shops or libraries, playing soccer and socializing at the park helped fill the time between jobs, while also providing connections that helped the men find work.

But for the Mar Vista soccer cohort, the park represented much more than simply a convenient pit stop and useful networking site for immigrant workers. More importantly, it became a place for the men to enrich their lives. Here they could be someone in ways they couldn’t necessarily be at work. At the park, they participated in a social world where they were viewed as people valued for their history and for achievements beyond their abilities to wash dishes, lay tile, or mow lawns. My visits with the men on the job gave them an opportunity to share this world with their employers, who seemed to wonder how I knew them. Polo revealed the significance of these exchanges when I ate at the restaurant where he worked. He came over to my table with several waitresses and encouraged me to tell them about his soccer-playing exploits. In return, he touted my prowess on the field and my studies at UCLA. Like Polo, many of the men I accompanied on the job made a point of explaining to their employers that we knew each other from playing soccer together at the park. I sensed the employers’ curiosity and the men’s satisfaction as they relayed this information in ways suggesting that this was the first time they had communicated an identity beyond work to them.

*

Not surprisingly, the relationship between the men’s work and what they had created at the park was entirely absent from debates about the soccer field recounted in the concluding chapter. While some local residents were sympathetic to the men’s need for recreation, many others felt that their presence was bringing disorder and disrepute to the park and surround- ing area. But neither side in the debate seemed to appreciate how park life enriched the men’s work opportunities, in ways comparable to White men networking on the golf course, over drinks at a bar, or at a professional luncheon. Even the men’s family members failed to appreciate the importance of socializing at the park, including Valderrama’s brother, who refused to hire “los borrachos del parque” (the park drunks), as well as several spouses who urged me to avoid the park and spoke disparagingly of it to my wife.

Yet I always suspected there was a deeper, more sinister reason for outsiders’ aversion to the men’s presence and activities at the park. To put it bluntly, the working-class Latino immigrant men were seen as “out of place” at the park during “normal” working hours because they were expected to be working. It was not only the men’s foreignness that provoked this backlash, but what was perceived as their idleness. In fact, I often heard field critics question why the men were not working, as when one local resident wrote over email: “Don’t these guys have jobs?”Police officers posed similar questions when interrogating the men at the park.

The hostility the men faced for “playing” in the park contrasted sharply with the warm welcome they received as workers in people’s homes— including by homeowners living only a few miles from the park. As workers in people’s homes, their presence and activities were not only embraced, but actively sought after and relied on for all the reasons explained in this chapter. In fact, most homeowners seemed to have a marked preference for foreign-born Latino workers, which my presence appeared to disrupt—and hence their apparent relief when they learned I was not a “real” worker. Yet despite the substantial social and cultural differences separating the men from their clients, these relationships depended on trust and involved close interactions behind closed doors. Workers saw their clients at their most vulnerable and in their most private domestic spaces. Clients, for their part, spoke fondly of the men, even in familial terms, and occasionally offered them “gifts,” usually household items and clothing they no longer had use for. And even if colored by their social differences and the constraints of employer-employee relations, over time these relationships often developed a degree of comfort and familiarity, as conversations about work led to questions about the worker’s family and country of birth.

The men did not receive the same welcome at the park, where their foreignness and working-class status were perceived as threatening, rather than as reassuring and appealing. There, they became “bad hombres.” At the park, the men interacted with local residents from a distance, becoming visible and menacing in ways they were not when they were working in people’s homes. In fact, the stigma associated with “brown-collar occupations” seemed to accentuate differences that made them unwelcome in the park but approachable on the job. By contrast, I never sensed that Latina immigrant nannies faced resentment of this kind when they came to the park with their charges from the neighborhood; parkgoers and neighbors seemed to understand that they were there simply doing their job.31 This disjuncture between the worlds of work and leisure points to the enduring dilemma faced by immigrant workers. As Swiss playwright Max Frisch famously noted in an essay about foreign workers’ feelings of alienation, “We asked for workers, but people came.” Immigrants are desired for their labor, not for their social presence, and the men I studied broke that bargain by socializing as people in the park.


Dr. David Trouille is Assistant Professor of Sociology at James Madison University

Notes:

Excerpt taken from Fútbol in the Park: Immigrants, Soccer, and the Creation of Social Ties (The University of Chicago Press, 2021)

Reviews

Notes on our hemispheric inheritance: A Review of Angel Dominguez’s “Desgraciado: The Collected Letters”

José Felipe Alvergue

“This Brown body in repose is never quite in repose, always in question of who will see it, and will they be a threat—do I die today, like this?—this body full of colonization-dystrophy with its instinct to feed upon the flesh of my oppressor? How are you supposed to politely reject your suffering? Genocide is not a matter of opinion.” (27)

There is a haptic, generalized consumption to dystrophy. An appetite that can be insightful and critical, precise, and terminological. It’s also characterized as a wasting away, a concerning health condition. When I read Angel Dominguez’s Desgraciado: The Collected Letters I am invited into a reflection of my own processes of making sense of hemispheric subjectivization, both as a member of a diaspora community as well as someone who grew up on the Tijuana River Valley. I learned there that despite the prehistorically shaped ridge connecting Tijuana to Playas before bowing to meet the Pacific, and the rusted incision of the ‘wall’ itself, la frontera remains an atmospheric experience of exchanges, and relationships. Which is to say, it is a landscape where change and cycle occurs over the event of an origination, ecological and political. The “colonization-dystrophy” of it all is rather dynamic, but not without moments and pains that can and should be named. Dominguez makes a study of this: “Tato’s mother calls it ‘colonial sickness’, the latent radiation poisoning of colonization”; or, it is a “colonial atrophy,” wherein one “can almost feel the atoms falling” away (86). These are the bounds of a vatic attention to the material evidence of a trauma that has become, also, through an entangled archival system of literally manifesting events each time critique inches itself toward a light, a form of expenditure.

“Live from the mystery itself, writing love letters to keep myself alive” (86). 

The moments that shake me from over-theorizing are those where Dominguez concludes on “love.” What comes before and what follows that notion I piece together as an intimacy that is without resolve. It is rather the full expenditure into something. Something like a relationship, or an imagination. An expenditure we might consider in the lost time and history burned in piles during colonial conversions, and the public displays that would accompany its project inquisition.

“What are you going to do about it? Diego, what are we going to do about it? I want all the artifacts back. Museums are a fucking lie. I want my language back. I want to reconcile the many afterlives of colonization that keep raging inside of me; I want to know a love like the burn of belts and chanclas, the RNA memories handed down from flogging and being flogged by our ancestors. I want to know the love of forgiveness. Like how do you put down a dog that attacked you? How do I put you to bed while pulling you back into my blood?

Like a reverse exorcism, I’m calling you into my body. Stay with me.” (43)

But before going on I want to pause and offer some careful thoughts. Maybe they’re not thoughts, in fact, but wisdom from José Estaban Muñoz: “Brown, it is important to mention, is not strictly the shared experience of harm between people and things; it is also the potential for the refusal and resistance to that often-systemic harm. Brownness is a kind of uncanny persistence in the face of distressed conditions of possibility.”[1] When I consider the various ways I’ve come across someone else, someone often Brown, taking the dystrophy Dominguez captures here above, and putting it on the page, giving it a color or texture, associating to it a sound, a movement of the body in space, and so on, I am struck by the condition of supremacy today. It is the marketing pressure to somehow “heal” from the inescapable condition/s it itself maintains from its own lack of communication.

Yet Dominguez’s is a strategy against the spectacularization of the dystrophic condition, which is the objective of supremacy. Supremacy seeks to spectacularize one mode of feeling blunt force by numbing or dismembering the victim from methods of communicating it back, and thereby legitimating (fantasizing) its own power by disenfranchising the relationship power’s violence needs to survive. To write it, is to thus refuse to be afraid of the difference caused by the disjunctive, dissociating world-making that arises from experiencing both harm and life in the persistent manner Muñoz identifies above. To write and name the paradox befuddles the knowledge systems that textualize us. In their epistolary project Dominguez works through the labor of compiling a record of a process and work which have been thought lost to a 500-year-old fire.

“Whereas the psychotherapeutic literature concludes that Latinos suffer anxiety and depression more than any other group,” Muñoz underscores, “the epidemiological literature concludes that they possess better physical health than any other group and live longer than would be expected,” an “uncanny physical persistence” that “has been enshrined within the term ‘epidemiological paradox’ invented to name it.”[2] Or as Dominguez writes, “We are resilient insofar as we are feeling” (80). To find closure, as I understand it, would be to close the loop on feeling, as something that destabilizes the epistemological networks that hold and betray us. It would be the disavowal of a poetics, which others would seek to subsume into theoretical frameworks devoid of feeling but engorged by the self-applause of an advertisement. And I say poetics because of the temporal reconsideration of the dystrophic as a communication-disruption that emerges in colonial contact and is disfigured by the public act of burning language systems and archives during indigenous conversion. There is a poetics that recaptures the vatic temporality of event while creating the very space for the processing of the implicit intimacy it asks.

Desgraciado is a process. “You forced death down the throats of so many,” they write to “Diego,” and “now I have white people to tell me about it. To tell me all about everything it is I lack” (19). The paradigm shift of work like this, at least one aspect of this shift, is recasting the role and animation of “feeling,” especially as it pertains to existence, both intrapersonal and public. Fray Diego de Landa’s notoriety is often furnished by depictions[3] of the auto-de-fé, wherein in 1562 de Landa ordered the destruction of the Mayan codices and over 5,000 devotional images and idols. They were all burned publicly in Mani, Yucatán. Though we might learn about the auto-de-fé in the purely religious context of conversion, the spectacular lesson of a public burning evokes a purposefully and strategically aligned internalization of corregimiento. In a purely aesthetic sense, a sensible sense, I am speaking maybe of depictions of de Landa’s atrocity, where the faces of the burning statuettes plead through color and brushstroke in an unmistakably human manner.

But what I actually mean is that the public burning, as a spectacularization of the power to correct, becomes an intergenerational reality that lives on through the enactment of new violent actions that originate as an attempt to confront and overcome the latent fear that arises when your life is threatened by a power more extensive than any direct, inter-personal encounter with a recognizable other. You end up writing letters to it because the totality of this one-way act is your world, your love, your worries, your partner-in-crime, your lens. You are given it by those in your life, and are above you in a line of inheritance, and they lash out against the fear as if on trial themselves, in an inquisition of themselves via the object (of intimacy) that is you and them, and everything else. “[M]ade to feel a constant estrangement to my truth,” writes Dominguez when reflecting on the abuse from their “then-father” and his “machismo-addled-brain,” which is to say, without absolving his homophobia and violence, the externalized unprocessed damage expressed, powerfully, as burning. One forcibly brought forth as a witnessed event by the inclusion of the abused. “[U]n angel,” as Dominguez signs off (78-79).

Yet there is that other critique, and it’s one I cannot stop thinking about as an immigrant border subject. Which is a rewriting of angelicity itself in the context of hemispheric identity, of Walter Benjamin’s heroic melancholia in regard to historicity. And maybe it takes a sight of a material piece of evidence, like a border, in both the windshield and the rear-view, back and forth, back and forth to understand this looping intimacy. And so, though Dominguez es un angel, they also claim Chaac, the Mayan god of rain. With a lightning bolt in one hand, and literally the power to transform a landscape into the ashen mud of a new form. The most beautiful of days, the most lasting of impressions from being in the midst of the estuary that is the Tijuana River Valley, for me, were those overcast days where a heavy moisture watched over us all in a gently laid weight pressing down on us through the physics of a pulsing gray matter––the immediate experience of an atmosphere felt from below, from being bound to our humanness. I imagine those days as Chaac’s.

The colonizers did one thing meticulously, aside from murder, and that was keep notes. The archives we have of their actions and intentions is impressive. But they don’t speak, so to speak. Dominguez’s decision on the epistle is captivating for the way it speaks to what refuses to respond, and does so in a deluge of writing, which is the reflection of a thinking-feeling-writing-reading. The subject meant to recede into a violent blaze of corrected silence is the one with an abundance of language on the matter of their intimacy. The “collection” is a totality invoked but not recorded by the same system of conversion and erasure. The disruption to the inherent temporality of the letter (the record) functions both on reflection and vatic projection, in that their reception is always already a past, which in its moment was an interval past even that moment of their own event, but thrown into a new authority as the record which will exist in the moment of its intelligibility.

As the collection advances the reader is enveloped in a process.

“…I can’t make a fire. I’m trying to yield more than I advance. I am learning that not all words are always heard or spoken, though in this moment I hope every dictionary snaps its spine into a deafening ocean… A colonizer on every corner. I wonder what they would have called me if your language never came. Between you and me, I really prefer the name Chaac.

Love,

Rain.”  (3)

What I received from the book, and for me the review is maybe about this because of the strength with which I felt it, is permission to unlearn that shame of being burned in public. The disavowal of language that is de Landa’s auto-de-fé is his own, and is a site of reanimated poetics towards the neocolonial burnings and attempted corregimientos. I have no illness to heal from, and though it’s not about absolution, the sheer collection of process here reveals a culminating position within its intimacy, its love, that is also the culmination of (a) work. Our work does not absolve the ghosts of colonialism either, those which carry-on in the flesh-troping obsessions with spectacle, and silence, with new kinds of burning and policymaking, all the violence of today’s supremacy. Angel Dominguez has given us a weapon, a codex with which to fortify and record a new communication.

DESGRACIADO: (the collected letters) by Angel Dominguez © 2022 by Nightboat Books. Used by permission of the publisher. Link to title

José Felipe Alvergue is the author of three books of poetry, most recently scenery, which was selected for Fordham University Press’s Poets Out Loud Editor’s Prize. He is a Senior Poetry Editor for Tupelo Quarterly, and his published scholarship engages with poetics, transnationalism, performance, and democratism. He lives and works in Wisconsin.


Notes

[1] José Esteban Muñoz, The Sense of Brown, 2020, p.4.

[2] Muñoz, 5.

[3] See for example Fernando Castro Pacheco’s mural, “The Spanish bishop Diego de Landa is burning figures of Mayan deities,” Palacio del Gobierno, Mérida, MX.  

José Felipe Alvergue is the author of three books of poetry, most recently scenery, which was selected for Fordham University Press’s Poets Out Loud Editor’s Prize. He is a Senior Poetry Editor for Tupelo Quarterly, and his published scholarship engages with poetics, transnationalism, performance, and democratism. He lives and works in Wisconsin.

Articles

Whose Farm, Which Fork?: An Assemblage of Critical Observations on Sacramento’s Farm-to-Fork Campaign

Kimberly D. Nettles-Barcelón

In the spring of 2015 while waiting in line at Starbucks Coffeehouse in a Greenhaven, Sacramento strip mall, I picked up an issue of Sacramento Magazine to pass the time.[1]  While thumbing through it the advertisement featuring the Juneteenth Black Chefs Collaborative (IMAGE #1) immediately caught my eye. I was aware of the city’s rebranding as The Farm-to-Fork Capital but I had not seen any images connected with it featuring Black people.[2] The ad piqued my interest and I spent the next several months gathering additional images associated with the campaign.

The five ads I found, that ran from about January 2015 through January 2016, frame the key optics of the campaign and its slogan -“We Are America’s Farm-to-Fork Capital.” In addition to these advertisements, local media – especially magazines – served as an avenue to describe the parameters of the “farm-to-fork”: farmers, vintners, brewers, and other food craft people who make/grow/create products consumed within the restaurants, bars, festivals, and other events associated with the farm-to-fork campaign. At face value, including the ads featuring the Yisrael Family Urban Farm (IMAGE #2) and the Juneteenth Black Chefs Collaborative, lends a certain air of inclusivity to the messaging/branding. However, these images serve not as markers of how broad-based the work of the farm-to-fork campaign is but rather the degree to which there are fissures that resist containment. The ruptures in the seemingly inclusive narrative of “We are America’s Farm-to-Fork Capital” is stark in the two ads featuring Black folks.

In the Juneteenth Black Chefs Collective ad (IMAGE #1), what we see are a group of chefs whose foodwork is not connected with the spaces where they cook nor are there any relationships to farmer(s) who supply their raw food and bespoke artisanal products. The background appears urban and residential. The barred screen door and the wooden stairs and porch indicate a roughened neighborhood. Is this a home or is it a restaurant? The chefs themselves are looking in all sorts of directions, some directly at the camera and two (Pannell and E. Hayles) are looking in the distance. While the title of the Collaborative is visible, it is unclear what that means or how that ties into “farm-to-fork.” In fact, their narratives cannot fit nicely within the campaign.[3] None of these chefs hold the title of Executive Chef in an established restaurant context; cooking instead outside of the domain of standard restaurant organization as private chefs, chefs at women’s centers, caterers, or food truck owners.  They would not be on the map in terms of the connections between and amongst the top restaurateurs in this area and the region’s large scale organic farmers – connections that are central to Sacramento’s farm-to-fork ethos.

Similarly, when we see the members of the Yisrael Family Urban Farm (IMAGE #2) they are photographed in what appears to be a residential yard, holding farm implements, and dressed in earth toned t-shirts with the name of the farm. Again, how their food work resonates with the farm-to-fork campaign is not clear. Are they the farm side of the equation to the Black chefs from the Juneteenth Collaborative? Where do they grow? What is an urban farm? None of this is clear in the advertisement. Indeed, telling the complicated narratives of either group is not possible within the context of advertisements that “fundamentally talk to us as individuals and addresses us about how we can become happy. The answers it provides are all oriented to the marketplace, through the purchase of goods or services.”[4]

Sacramento’s “Farm-to-Fork Capital” campaign is, at its roots, a marketing campaign designed to boost tourism, development, and economic growth within Sacramento.[5]  This campaign attempts to sell us a vision of the “good life” which involves locally grown and produced vegetables, meats, wines, and cheeses – consumed in beautiful restaurants, wineries, farmers’ markets, well-appointed homes and backyards. The romanticized relationship between the local farmer (food or beverage producer) and the consumer is at the center of the “movement.” The uncomfortable, complex, and not-so-pretty bits of the politics of food and eating is deftly pushed to the margins.

In this essay, I consider some of the images associated with the Farm-to-Fork Capital campaign to think about the power of this work to shape public discourse surrounding issues of food, place, and social change in the Sacramento area. I write as both a consumer of this imagery (primarily through attending local “farm-to-fork” events and reading articles about them) and as a scholar and teacher of critical food studies at the university level. My feminist methodology contains both auto-ethnographic and critical media studies within its toolkit – using juxtaposition as my space of inquiry.

Throughout, this essay, I argue that Sacramento’s “Farm-to-Fork Capital” campaign (circa 2012-2020) utilizes advertising, magazine articles, and large public facing events to both define the city and the meanings of farm-to-fork in ways that minimize the racial, ethnic, citizenship, gender, and class inequities undergirding our food systems – locally, nationally, and globally. I also explore the ways that the experiences of folks whose work should be at the center of any endeavor to create a just food system are pushed to the margins of the high-end farm-to-fork marketplace. By critically reading advertisements, magazine content, and my own interactions in the “field” of Sacramento’s Farm-to-Fork Capital campaign, I engage in an embodied and reflexive interpretation of the culture of the so-called movement.

I begin with describing the origins of the campaign in the next section with a focus on the representations of it in local publications. I then think through how the representations of the “other” – Latino farm workers and children of color – shape the public discourse about who gets to participate and how they are engaged within the farm-to-fork ethos. I end the essay with a description of a local urban farmer whose work provides a corrective to the myopic representations of farm-to-fork in the local media. I also explore the ways in which the realities of the Covid-19 pandemic and the racial reckoning of the Black Lives Matter movement have impacted the mainstream approach to farm-to-fork. As such, I end with a renewed sense of possibility as I continue to live in the midst of and critically engage Sacramento’s Farm-to-Fork campaign.

The Beginnings…

Sacramento Mayor Kevin Johnson proclaims Sacramento the Farm‐to‐Fork Capital of America at a press conference held in Cesar Chavez Plaza on Wednesday, October 31, 2012. (Photo by Alyssa Green)

In 2012, Mayor Kevin Johnson dubbed Sacramento the “Farm-to-Fork Capital,” thereby kicking off an intense branding campaign designed to revamp the image of the city (sometimes  referred to with the pejorative “cow-town” designation) and surrounding Central Valley region to take advantage of its deep agricultural and viticulture roots and growing urban foodie culture.[6] Johnson’s efforts to rebrand the Sacramento region has also meant eliminating the “City of Trees” from official signage and brochures.[7]

The proclamation of Sacramento as the “Farm-to-Fork Capital” took place on the Cesar Chavez Plaza in Downtown, Sacramento The above photo is telling in that the platform for the press conference is placed opposite the large Chavez Memorial sculpture depicting the Farmworkers’ Movement  but no mention is made of that history in the short piece accompanying this photograph.[8] Chavez’s work with other UFW activists Dolores Huerta, Gilbert Padilla, and Filipino farm worker movement leader, Larry Itliong to organize and secure union representation for Filipino and Mexican farmworkers in several major agricultural industries in California – tomato, winery, berry, table grapes, and dairy – is work that continues to have relevance in this contemporary moment. [9]

But Mayor Johnson’s focus that day is on amplifying the significance of Sacramento as a natural leader in national farm-to-fork efforts. “This recognition as America’s Farm-to-Fork Capital isn’t something that this region needs to grow into because we’ve been walking this walk for decades.” To buttress that point, the reporter/photographer lists how many Certified Farmers Markets exist in the region and its location in the fertile Central Valley. The piece goes on to state that in conjunction with the Mayor’s announcement, the Sacramento Convention and Visitors Bureau has planned a weeklong celebration. All of this aimed to support increasing community pride, local farming, and “marketing the region as a culinary tourism destination.”[10]

At the root of the “Farm-to-Fork Capital” campaign are a series of “news stories” and advertisements that identify the key players in the restaurant and beverage industry in the Sacramento region. These are people whose establishments and products turn up at most of the events tied to the campaign.  The caption on the advertisement (masquerading as an editorial feature) below reads: “The Capital City is quickly becoming nationally celebrated for its farm-to-fork ethos. In the following pages, meet some of the top chefs who are leading this movement and making the Sacramento region a hotbed of destination dining.”

Faces of Farm to Fork Sactown Magazine August/September 2014

Many of those surrounding Johnson on the Cesar Chavez Plaza in the fall of 2012 are also featured in this piece from Sactown Magazine (August/September2014). Sactown, like its slightly glossier counterpart Sacramento Magazine, runs stories classified as “lifestyle features.” The monthly magazines consist of interesting, easy-reading stories that attempt to paint Sacramento in a positive light – exploring local travel destinations (e.g., Lake Tahoe), new restaurants and shops, as well as interviews with prominent local businesspersons, athletes, or government players. Sometimes they feature compelling long-form journalism stories that focus on local issues.

What is also true about both magazines is that they often run advertising that is so integrated into the texture of the magazine that the reader is not immediately able to differentiate them. Such is the case with the above image drawn from a 20-page insert nestled between the magazine’s “What’s Cooking” section and the “Bites” restaurant listings section. It blurs the boundaries and reads like a regular feature in the magazine but is produced “[i]n Collaboration with the Sacramento Convention & Visitors Bureau.” There are short write-ups on some of the folks pictured as well as ruminations on why Sacramento deserves its “Farm-to-Fork Capital” moniker. Each of the men (and they all are with one exception) featured are recurring faces in advertising, events, and other media related to the farm-to-fork branding[11]. Moreover, when featured, nonwhite men are usually cooking food one might describe as ethnic. Which is also the case for the one female chef/restauranteur featured—Biba Caggiano’s Italian cuisine[12]. The white male chefs have greater range and are cooking American food with touches of the Southern United States, European, or Latin cuisines. Others of the white males featured are brew masters or wine makers.

The upper-end casual dining scene in Sacramento is shaped by a few big players whose food work is imagined to be creating a chain of interconnected relationships between chefs, farmers, wine makers and brewers. For instance, the Sacramento Magazine’s “The Farmer and the Chef” (August 2015) article describes the symbiotic relationship between chef and farmer the movement mythologizes. The work of the farmer is cast here as expert and collaborator with the chef. The chef, in these portraits, understands his role as an interpreter of the bounty of produce/raw product presented him by the farmer. He does not tell the farmer what to grow, but rather is inspired by what the farmer brings to him.

Imaging Farm-to-Fork—The Farmer and the Chef

In “The Farmer and the Chef” photo essay a lot of the description of the farmer/chef experience hinges on relationships that go beyond the chef simply buying the produce. It is, instead, one where “like minds” come together to create something sensational – the food to be consumed. However, it is not just food consumption, but rather a certain image/idea about what good food is, what it should look like, and how it should taste. Equally germane is the presentation of the farmer:

[Tomato farmer, Heidi Watanabe] personally delivers to restaurants, driving the truck herself and often working until 10 or 1 p.m. Michael Thiemann [Chef/Owner of Mother vegetarian restaurant] loves when she brings her products in through [the] front door and unloads them in front of his diners. “Looks cool, huh?” she once said to Thiemann with a grin.[13]

Food work is performative work. Moreover, the performance resonates differently depending on who is playing which part. In this story, a white female farmer, driving a pick-up truck delivers produce to the popular upscale vegetarian restaurant owned by a white male chef.  The chef, who has learned from the farmer about the realities of growing and using farm product fully, can then be the erudite face of the restaurant. The farmer as white and female means a more edgy representation, but not too dangerous. She is both novelty and seen as the same social standing as the white male chef. The delivery of the produce through the front of the house makes those relations – farmer and chef — seem egalitarian. However, the female farmer/owner and the male restaurant chef/owner are at the top of the social hierarchy and visible. The workers (likely to be primarily people of color – Latino, Asian, and Black – and of all genders) who plant and harvest the produce or cook, serve, and clean at the restaurant are absent from this picture story. 

The hypervisibility of privilege is also on the stage in the “news photos” featuring the annual Farm-to-Fork Gala dinner on the Tower Bridge – which spans the Sacramento River between Old Sacramento (on the east) and West Sacramento (on the west). Closed to traffic, the bridge becomes the location fora white tablecloth dinner. Months in advance the chefs selected to prepare the meal begin planning the menu. The menu, held in the strictest of confidence until the week or so leading-up to the dinner, is “released” to great fanfare. Tickets for the dinner cost in the $175 range (per person, including alcohol) and sell-out quickly. The last few years there has been a lottery system used to distribute “fairly” the chance to purchase a ticket.[14] In the two-page spread from Sactown Magazine, we see many of the familiar faces of chefs (e.g., Randall Selland of Selland’s Family Restaurants and Kurt Spataro, Executive Chef of the Paragary Restaurant Group), winemakers, political notables (e.g., West Sacramento Mayor Cabaldon and Congresswoman Doris Matsui), and business leaders (e.g., Five Star Bank President & CEO James Beckwith). The Tower Bridge Dinner happens days after longhorn steers are driven[15] across the Tower Bridge kicking off the Farm-to-Fork Week. The day following the dinner, the Farm-to-Fork festival is set-up on the main street leading from the Tower Bridge to the Capital building. The festival is open more broadly to the public and includes live music, prepared foods and fresh produce, lectures on various topics related to food, and other typical festival activities. The festival is free and has had up to 55,000 people in attendance. The reach and the impact of these events have been successful in bringing attention to the robust nature of Sacramento and the Central Valley’s roles in growing and producing food in California.

********

From “Their” Hands to “Ours”

This farm-to-fork “movement” crosses boundaries between commerce, boosterism, and social change in contradictory/uncomfortable ways. For instance, the issue of Sactown which included the above photo spread on the Tower Bridge Dinner also featured a story by Max Whittaker titled, “The Fruits of Their Labor,” which purports to shine light on the often overlooked farm laborers who pick “our” fruits and vegetables. This image of the “Farm-to-Fork Capital” in these pics is about crafting and showcasing a narrative which leaves out all the uncomfortable elements of food work.  While the author hopes to bring attention to farmworkers, the language used in the photo essay is patronizing, condescending, and ignorant of questions of ownership (who is the “our” the author identifies throughout the story) or histories of farmworker labor struggles.  

“Our newfound civic conversation about the ‘farm-to-fork’ movement has trained a well-deserved spotlight on our region’s chefs and farmers. But one essential link in that food chain gets overlooked in the public eye – the unsung efforts of our region’s farmworkers who, with quiet dedication and uncommon discipline, toil under the relentless sun to hand-pick our tomatoes, irrigate our fields and harvest our grapes. Herein lies a glimpse into the world of the hardworking men and women who are harvesting our heritage.[16]  

The essay opens with a full two-page photo of tomato vines and a man kneeling down to pick them. The man (identified as Raul Cordova) is a wearing a blue baseball cap, striped button-down work shirt, and blue jeans. He has heavy gloves on and shown intently looking at tomatoes. Raul Cordova works at Full Belly Farm[17] in Yolo County … harvesting produce to sell at a farmer’s market or included in one of the boxes delivered through their popular CSA program – Farm Fresh To You.[18]

The story also contains photos from the Terra d’Oro Burke Ranch[19] in Plymouth where the farm workers are harvesting grapes to become one of their signature wines. This worker’s got a messy job – standing directly in the stream of juicy bunches of grapes as they fly toward him off the conveyor belt – but he seems to be loving it. 

Whittaker describes how grapes are one of the last crops of the season picked by hand. Picking “fast and furiously”, Whittaker writes that workers can fill on “average about 90-125 [buckets] in four to five hours.” At $1.00 per bucket, these workers can earn roughly $18.00 to $25.00 an hour. More than the minimum wage, to be sure, but not a living wage in California.[20]  

On the next page of the photo essay, Whittaker follows an all-female crew working in Yuba City.  In the author’s description, the foreman (Mario Perez) acts as a middleman between the farmworkers and the labor contractor. He locates the workers, picks them up, and drives them to wherever they have been assigned to work. In this particular story, the farmworkers are actually picking up leftover irrigation piping to clear the field for planting. Whittaker writes: “…[I] could tell that picking up trash all day in a giant tomato field was definitely not their favorite task. It’s {sic} difficult work, bending over and over again. My back hurt just watching them.” Then when describing another team’s labor laying irrigation, Whittaker writes: “These guys made irrigation seem like an art form learned over multiple seasons” (91). While Whittaker recognizes the depths of their work, imagining them as a combination of laborers and artists absolves the author from reckoning with that labor as grueling, repetitive, not well paid, and precarious. In fact, the most egregious example of this narrative turn is in Whittaker’s description of farm worker Alma Perales:

Alma Perales is pouring a bucket of cherry tomatoes straight into their retail packaging. It kind of blew my mind that Alma would be the only person ever to touch these tomatoes before they got sold. To me, that really sums up the concept of ‘farm-to-fork.’ There’s not some long, crazy logistical chain between Alma’s hand and my plate – just a short truck drive to a farmers’ market. (93)

Whittaker’s photo essay is a powerful example of well-intentioned middle-class neoliberalism where exploitative market relations are cast as virtuous enterprises.[21]  For instance, he sums up the article by saying: “I was amazed at the level of dedication that I saw in all the farmworkers I met over the past year. I’ve done manual labor before and found it to be incredibly challenging. Raul and his fellow farm-workers had a Zen-like focus that I envy and admire.” Whittaker makes no mention of the way in which the labor wreaks havoc on their bodies and, as contract day laborers, they have few or no medical benefits to help them if they are injured. Indeed, the author misunderstands that the labor is grueling and is done not out of some space of desire, but most likely out of necessity. Admiring their “Zen-like focus” implies that their work equates to an exercise in mindfulness; rather than demanding physical labor that they perform every day.

These two stories (the top chefs and the farm workers) offer food work – being a chef and being a farm worker – as engaging and creative tasks. However, while the Chefs get to speak and define the community of workers they engage, the farm workers do not. An outsider who romanticizes their labor practices and rather than illuminate the inequalities built into the food system tells the farm workers’ stories, in pictures and in words.  The imagined connections between the production (farm) and consumption (fork), is in reality deeply hierarchical where the products cannot be consumed by laborers in the rarefied venues and events associated with the campaign. Alma Perales’ earnings picking and sorting tomatoes in an eight-hour day would barely purchase one ticket to the fancy fundraiser dinner on the Tower Bridge. In fact, Alma Perales’ income and working conditions are likely to render her and her family food insecure within this bountiful agricultural region.[22] Interestingly the 2021 promotional materials for the Tower Bridge Dinner included mention that some of the money raised supports the College Assistance Migrant Program at California State University in Sacramento. [23] This is an ironic sort of “award” for children of agricultural workers like Alma Perales and Raul Cordova, who have sacrificed their health and well-being in service to industrial agricultural complex.

Farm-to-Fork in Action

Just as Latino farmworkers are imagined as noble laborers, other people of color (and sometimes the children of the farm laborers) are often portrayed as the needy recipients of the information connected to Sacramento’s “Farm-to-Fork Capital”” campaign.[24] I have witnessed this sort of imagining on the ground in the work of the Food Literacy Center – whose mission is “to inspire kids to eat their vegetables.”[25] They “teach children in low-income elementary schools cooking, nutrition, gardening, and active play to improve our health, environment, and economy.”  As one of the critical cultural workers in Sacramento’s mainstream farm-to-fork movement, the Food Literacy Center hosts an annual Food Film Festival as a fundraiser for the nonprofit[26] and as part of its public facing work. In the spring of 2017, my then 9-year-old, daughter and I attended a screening of the film Sustainable[27] (2016). The screening took place in the Central Library Galleria space overlooking Cesar Chavez Park in Downtown Sacramento. The audience was, at first glance, quite diverse[28]. I was encouraged to see Chanowk Yisrael of Yisrael Family Urban Farm in the room, sitting near to the stage. The farm was featured in the 2015 ad campaign and in 2018 the Farmer’s Guild and the Community Alliance with Family Farms named them Farm Advocates of the Year.[29] Chanowk is also Slow Food Sacramento’s farm representative and board member at the non-profit’s global conference in Italy.[30] I was eager to hear and participate in a discussion of the film from various angles. However, as the evening progressed, I realized that the narrative running throughout the event was tied to a particular understanding of food politics.

For instance, in the lead up to the screening Amber Stott invited to the stage some “student chefs” who were participants in the Food Literacy Center’s school-based program. There were three of them: 13-year-old Matthew (White or Latino), 8-year-old Olivia (maybe Latina), and 7-year-old Jackie (Black). Each of the “student chefs” spoke about their experience with the Food Literacy Center and named their favorite vegetable. These young people were super cute and very earnest. However, their participation felt scripted and manipulative. I was dismayed with Stott’s use of the little brown kids as “demonstrations” of the effectiveness of the Food Literacy Center and as representatives of the “problem” made right. Indeed, much of the imaging associated with The Food Literacy Center features black and brown, smiling children happily eating carrots, broccoli, etc. [See IMAGES #14-16]

In that vein, before the screening began my daughter and I were walking around looking at the various booths and tables. We stopped at the Whole Foods Market table and I considered purchasing their “bag of local goodies” which was $25 and included beautifully packaged items like extra-virgin olive oil, a chocolate bar, Bloody Mary Mix, some heirloom flower seeds.  As I stood there pondering this, one of the Food Literacy women came up to us – a young woman, perhaps Latina, with short dark hair. She asks my daughter if she is one of the “student chefs.” Already bristling, I jumped in and said, “Nope. But she is a chef in our house.” The young woman says, “Oh, really?!” and then asks my daughter, “What’s your favorite thing to cook?” She responds that she loves to bake bread. The young woman was visibly surprised; perhaps it was not the answer she expected to hear. Nevertheless, without too much hesitation, she reaches into the basket of local goodies and comes up with a small root vegetable. She asks my daughter, “Do you know what this is?” My then 8-year old daughter, who is usually not shy, said in a low voice, “a radish.” The young woman on point in her script, belted out without really hearing her answer, and says, “It’s a radish!” My daughter just shakes her head in the affirmative. Then I interject, “Do y’all grow radishes in your school garden?” My daughter shakes her head “no,” looking embarrassed by the woman’s query and my obvious displeasure with the exchange. However, The FLC advocate does not pick-up on the fact that my daughter already knew about radishes, has experienced growing stuff, and does not need to be “educated” about eating her veggies. The Food Literacy Center advocate simply launches into a bunch of “fun facts” about radishes.

Moving beyond my personal irritation with this scenario, I understand it as part of a system of racial coding. The subtle and invasive assumption that Black people (and Black food) are somehow already deficient or abject.[31] Stott’s work with the Food Literacy Center has been quite successful and she, as Founder & Chief Food Genius, has played a central role in crafting the images of the “needy” side of the farm-to-fork.  Stott has also been instrumental in defining “farm-to-fork” in a variety of local events and publications (Edible Sacramento, Sacramento Magazine, and Sactown Magazine, TEDx Sacramento, Sacramento Food Film Festival), as well as regionally and beyond the U.S.  She opines: “No matter where I go or who I speak with, the question of farm to fork boils down to two important elements beyond the obvious ‘buy local’ mantra: education and intentionality.”[32] For Stott it is simple: know where your food comes from and commit to eating locally and seasonally.

She traces the roots of Sacramento’s contemporary efforts to the U.S. “back-to-the-land movement” of the 1970s and Alice Waters’ Chez Panisse restaurant in Berkeley, California; arguing that it is both a lifestyle and a movement. And it is actually in that designation – both movement and lifestyle – where she and others posit their work as advocates for social change through educating others to lead (and desire to lead) a particular sort of lifestyle. The classist and racist dimensions of the project of educating some of those others (needy, “food desert” inhabitants) becomes one of the platforms through which the “farm-to-fork” lifestyle gets funded and authenticated by well-heeled donors, federal, state and local government funding for nonprofits, etc.

As a political force in the local terrain, Stott has had the power to shape the discourse around sustainability, food, and hunger.[33] However, the narrative (and imagery) she and others elevate continues to hinge on poor folks (Black and brown, but not always) as recipients and middle- and upper-class folks (white, but not always) in the roles of leaders, pioneers, risk-takers, food geniuses, etc.  The Food Literacy Center operates within this political spectrum by de-fanging the possibilities of collective social movement around the need for systemic changes in our food system.[34] They do so by focusing on such things as lifestyle, personal/individual choice, and specific prescriptions for what constitutes good eating rather than exploring the multiple and contradictory politics of food in our society. As Julie Guthman writes:

[I]t may well be that the focus of activism should shift away from the particularities of food and towards the injustices that underlie disparities in food access. Activists might pay more attention to projects considered much more difficult in the current political climate: eliminating redlining, investing in urban renewal [not gentrification], expanding entitlement programs, obtaining living wages, along with eliminating toxins from and improving the quality of the mainstream food supply. The question, then, is what kind of cultural politics might facilitate this shift.[35]

Unfortunately, opportunities to engage in dialogue and debate across different expressions within a much broader food justice movement have not been evident in Sacramento’s mainstream Farm-to-Fork Capital efforts.

For instance, when we walked into the Sustainable screening and I noticed Chanowk Yisrael of Yisrael Family Urban Farm, I assumed that he would be on the panel discussing the film and/or the implications for urban farmers in Sacramento. However, he was not on the stage during the discussion and, in fact, left before the screening was complete. I do not know the circumstances surrounding his departure, but I felt keenly the missed opportunity to hear him speak about local food matters from a wholly different perspective. The farm-to-fork messaging (visually through advertisements or narratively in the magazine stories) is geared toward a particular audience and not articulated as connected to critical explorations of small-scale urban farming or home gardens in low-income or working class communities, food insecurity, poverty, farm workers’ plight, or other socio-economic issues. Attempts to foster public conversations across these ideas does not happen.

This was also evident at the 2017 Farm-to-Fork Festival where demos/presentations put on by the Food Literacy Center (Amber Stott) and the Juneteenth Chefs Collaborative (Chef Andrea O’Neal) occurred back-to-back on the same stage, but no conversation between the women was brokered.[36]  For Stott’s presentation, she did what she described as a “simple” recipe while delivering her usual script about the 40% obesity rate in Sacramento.[37] During her demo of Grilled Corn with Chili and Lime, Stott talked about what her organization does and how they have attempted to tackle the problem of obesity in low-income neighborhoods/schools. She also talked about how eating fresh corn reminds her of growing up in the Midwest where corn was very plentiful in the summer months.  Yet, she made no mention of how this particular recipe draws quite obviously from the well-known elote or Mexican Street Corn that is prevalent within Latino communities throughout Sacramento. At one point during her presentation, her mentor and Food Literacy Center Board Member, Elise Bauer, was invited to the stage by the reporter emcee to assist. Once on stage, Bauer and Stott talked more about making “simple recipes” that are accessible for families (especially moms) to use daily.[38] After Stott and Bauer leave the stage, Chef Andrea O’Neal one of the chefs featured in the Farm-to-Fork Capital ad campaign (see IMAGE #1), takes the stage. [39]  There is no discussion or communication between O’Neal and the Stott-Bauer team, almost as if they did not know each other.

Chef O’Neal’s work speaks of an approach to food work that invokes food as a catalyst for change rather than a destination. She described how, in the past eight years she has worked in various capacities with food. Chef Andrea has cooked at My Sister’s Café[40]and My Sister’s House[41], as well as offering cooking classes through the Juneteenth Chefs Collaborative in Elk Grove (a suburb of Sacramento).[42] At the time of this presentation, she was Cooking Chef at UC Davis Health System’s Institute for Population Health Improvement.[43] Chef Andrea prepared Coho salmon with a homemade blueberry ketchup while offering tidbits about her own journey through food work and the work of the Juneteenth Chefs Collaborative. She gave tips about food and health – e.g., that canola oil is not as healthy as we think – but also talked about the kinds of advocacy work she does and encourages others to get involved. She tells us …

My Sister’s Café opened about four years ago.  It is specific for women of Asian descent.  It helps get them back into job mode; their children back into schooling; women who have been abused, sex trafficked, drug addicted―It’s just a really good program. I was their Chef for about 4 years before opening up the restaurant and then another 2 years after that. It is a good program, if you guys [sic] have time to volunteer there, please do so.[44]

In reflecting on the two presentations, it would have been engaging and informative if there had been some interaction between Amber Stott and Chef Andrea O’Neal … perhaps giving them a platform to draw connections between their work with food and “at-risk” populations.[45]

Chef Andrea talked about empowerment of the women they work with via My Sister’s House emphasizing that the goal is to get the women on their feet. For her, food (especially entrepreneurial food work) is a tool toward stability/empowerment amongst some of the most vulnerable peoples there are – immigrant women and women of color escaping entrapment, sexual and physical violence. My Sister’s Café serves as a funding source for My Sister’s House and a space where women can gain skills they might use to seek employment. In comparison, Stott harkened back to her days growing up in the Midwest and her understanding of what constitutes a “good” and “healthy” relationship with food. What Stott’s narrative misses completely is that her experience with food is likely from a place not shaped by racism, poverty, or trauma. Nevertheless, Stott’s privilege and social capital have afforded her the opportunity to grow a non-profit that taps into the middle and upper-middle class foodie’s desire to do good works. [See IMAGES #14-16]

The work of the farm-to-fork advertisements and related events is about celebrating the bounty of the region and the innovative ways that chefs, vintners, brew masters, organic farmers and others are collaborating to create spaces and events that engage those who have means to do so. As Stott writes, “We are the lucky ones who live closest to [the agricultural bounty], who have the strongest ability to intentionally implement a farm-to-fork lifestyle, and hopefully, educate ourselves deeply on what a truly sustainable food system looks like not just in restaurants and on farms, but in school cafeterias, food banks and at home in our own backyards.”[46] I argue, however, that the Food Literacy Center’s inclusion within the imagery connected to Sacramento’s Farm-to-Fork Capital campaign is just as problematic as the shadowy inclusion of The Juneteenth Black Chefs Collaborative and the Yisrael Family Urban Farm.  Restaurants, school cafeterias, food banks, and “our” homes and backyards may all be connected to and/or resistive of the industrial agricultural food system, but equally yoked within that system we are not.

For instance, the Food Literacy Center’s efforts to counter the “obesity crisis” amongst low-income children in Sacramento with a two-pronged approach of teaching children to love eating vegetables like broccoli and remaking the school lunch program by building a centralized kitchen where healthful foods are prepared and disseminated to 80 schools within the district, feels like a step forward.[47] Who would not want freshly prepared meals to replace reliance on industrialized and processed foods for children, particularly those most vulnerable to hunger and food insecurity? However, this sort of intervention continues historical efforts to shape bodies to fit within mainstream ideals of the good citizen.[48] The Food Literacy Center and the new Central Kitchen are manifestations of biopower – “forms of power aimed at controlling life itself through the management and administration of a populations’ health.”[49]

The US school food system has undergone significant transformations since its inception at the beginning of the twentieth century. Its development over time clearly illustrates biopower mechanisms in action. In the school luunch program, truth discourses promoted by experts, social reformers, and child advocates justify collective interventions into the eating practices of children. Through the school lunch program, children are taught self-discipline by emulating lunchroom eating norms and social practices in the space of the school.[50] 

The “truth discourses” embedded in the Sacramento Farm-to-Fork Campaign about the benefits of eating locally, seasonally, and with intention permeate the language of the Food Literacy Center. The development of the Central Kitchen is part of the “collective intervention” which will imbed knowledge about how and what to eat in the minds of the schoolchildren. Those “truth discourses” say nothing about the inequalities within school, work, and in communities grappling with the impacts of historical disinvestment and contemporary gentrification. Moreover, until recently, they did not address cultural relevant foods or historically different foodways.

Conclusions: Where do we go from here?: Our Farm, Our Fork, Our Community[51]

 At the same time that images of Sacramento’s Farm-to-Fork Campaign appeared, Chanowk and Judith Yisrael and their urban farm were featured in less glossy publications like the Sacramento News & Review,  INSIDE, and Edible Sacramento, as well as the local business magazine Comstock’s: Business Insight for the Capital Region.[52] The images and stories of the Yisrael Family Urban Farm in these publications reveal layered reasons behind the farm’s beginning. [53] Shaped by personal and familial struggles with cancer and other health ailments, coupled with the realities of supporting a large family while working and commuting long distances to corporate jobs each day, Chanowk and Judith took what was a large residential lot with fruit trees and a small garden and grew it into a total farming enterprise.           

The Yisrael Family Urban Farm’s motto, “Transforming the HOOD for G.O.O.D (Growing Our Own Destiny),” makes clear that their mission includes but goes beyond addressing health/diet-related illness. They seek to use “urban agriculture as a tool for community engagement, empowerment and employment.”[54] In this way, their work extends from that of Fannie Lou Hamer’s Freedom Farm Cooperative (circa 1967) and its critical intervention in the struggle for Civil Rights in Mississippi.[55] We might also understand Chanowk and Judith’s farm as a contemporary manifestation of the work of the Black Panther Party’s Free Breakfast Program.[56]  As Judith Yisrael says:

I care about changing the food system because it’s a way to confront and change the inequities which have been present in the United States since its inception.[57]

Since breaking ground on the farm in 2008 and then leaving their corporate jobs several years later, Chanowk and Judith have been focused on creating a space centered on sustainability. Sustainability of self, family, the land and community as interconnected entities.

With 40 fruit trees, 11 free-range chickens, a stocked greenhouse, a busy honeybee hive and endless varieties of fruits and vegetables, Chanowk dares visitors to name what the family doesn’t grow—because the possibilities on this farm are endless. […] If there is one family that embodies the farm-to-fork lifestyle in Sacramento, it’s [sic] the Yisraels. Farming is their everyday way of life. It’s [sic] not a clever hashtag or newfound diet. It’s [sic] simply how they eat, how they bond, how they come together: around food.[58]

Their work has ranged from hosting farm-to-fork events on their farm where guests eat home cooked, plant-based meals built on ingredients from their farm; to working with other urban farmers to pass the Sacramento Urban Agriculture Ordinance that allows residents to sell produce grown on their residential plots (vacant or inhabited)[59]; to teaching plant-based cooking classes at the Sacramento Food Bank (located in North Oak Park); to encouraging Black and Brown youth to become a part of the G team. While the significance of their work within the space of Oak Park deserves an in depth documentation and study beyond the scope of this essay, it is clear that in terms of the Sacramento Farm-to-Fork Capital campaign images including the Yisrael Family Urban Farm needed greater context to make them visible to the broader public. Efforts to contextualize HOW their work engages farm-to-fork from a different perspective would allow people not likely to frequent the high end restaurants, Tower Bridge Dinner, or even the Farm-to-Fork Festival to get a glimpse into the issues which undergird experiences of food insecurity, lack of good employment options within urban communities, make connections between the consumption of processed foods and poor health, all within the context of radical self-care.[60] The twin reckonings of 2020 – the Covid-19 pandemic and the increasing visibility of the BLACK LIVES MATTER movement for social justice – illuminate the necessity to understand our fates as interconnected and to lay bare the histories of disenfranchisement that have long roots.

In early June 2020, during the social unrest after the killing of George Floyd by police officers in Minneapolis, Guys on the Grid, took an aerial photograph of the grassy median leading from the Tower Bridge to the Sacramento Capitol building where BLACK LIVES MATTER had been painted in all caps with bold, black paint on the grassy median.[61] This image came across my Facebook feed on June 6, 2020 with a reflection written by Devin Bruce focusing on the politics of the space:  

Do you know that right where “Black Lives Matter” is painted on the dead grass there on Capitol [Blvd] there used to be a vibrant neighborhood of Black (and Japanese) owned homes and businesses known as the ‘West End’? It was a full community of people and included homes, schools, markets and jazz clubs where the likes of Duke Ellington and Billie Holiday would go and perform at after hours when they were in town. But – it was the first thing you saw when crossing the Tower Bridge and entering Sacramento proper and the white people didn’t like that. The white people said that it was ‘blighted’ and needed to be redeveloped – so they forced all of the Black and Japanese people to move as they tore down the buildings and built a ‘grand entrance’ to the city.[…] They relocated everyone to the Southside Park area but then wanted to build Hwy 50 [in that location] […] At this point, redlining was all the rage so they designated Oak Park for the Black people and the Japanese were pushed farther south of the city.[62]

In pre-pandemic and pre-BLM times, this location served as the space for the annual Farm-to-Fork Festival. As I have discussed in this essay, issues of privilege, biopower, or food justice were not a part of the conversation in the mainstream public. My examination of Sacramento’s Farm-to-Fork Capital campaign mirrors the findings of Broad’s study in Los Angeles, about which he writes:

In popular media, the nutritional, environmental, and social problems of the food system were often portrayed as having utterly simple, conflict-free solutions, generally involving nothing more than individual consumer choices and a little bit of ‘growing your own.’ If we could simply get the general public to understand the importance of healthy eating, pop culture advocates suggested, perhaps by having young boys and girls taste a tomato grown in their own school garden or by opening a community farmers’ market, we would all be well on our way toward health and sustainability. […] Unfortunately, missing from the design, deployment, and management of many of the alternative food initiatives I observed was any recognition that inequity in the food system was centrally linked to histories of racial and economic discrimination.  […] Alternative food initiatives tended to benefit mostly white, economically secure, and already healthy consumers. Low-income communities of color, by contrast, were too often treated as subjects to be taught the ‘right way to eat,’ while issues of systematic injustice in the labor force and other barriers to community health were downplayed or ignored.[63]

Perhaps, times are changing. For instance, the racial reckoning of 2020 seems to have made an impression on the Food Literacy Center’s approach to (or at least public narrative about) the food work they do, as evidenced in a March 24, 2021 email with the subject line: “Subject: 🍎 Race, Equity, Inclusion, and Our Kids 🍎” sent to those on their listserve:

Food Literacy Center Newsletter (March 24, 2021)

This “Weekly Update” was the first newsletter I received from the Food Literacy Center that explicitly discussed race, equity and inclusion issues in relation to their mission with this level of depth.[64] I hope that it is a step forward and is not simply a well-crafted statement for this moment of heightened awareness. What I have come to see during the racial reckoning that was 2020 (building on countless years before that) is the hard work of recognizing and undoing white privilege is an ongoing, complicated endeavor that needs everyone to engage – especially those who benefit most from the system of inequities. Perhaps the Food Literacy Center and the mainstream farm, restaurant, food, and beverage industries they engage with are ready to do that work. Especially as the precarity long-experienced by Black and Brown working-class folks has been amplified as the shutdowns of businesses during the Covid-19 pandemic hit the food and restaurant industry particularly hard.

In fact, just as the language of the Food Literacy Center has shifted, so too has the advertising leading up to the 2021 Tower Bridge Dinner. The dinner was not held in 2020 due to the pandemic and, as we know, many restaurants have struggled to remain open. Restaurant workers have seen their jobs vanish overnight. Others, who maintained their jobs, were categorized as essential workers and thus engaged in public facing work before vaccinations became available. Thereby putting themselves and their families at risk of infection. The Farm-to-Fork Capital website now includes short videos of tearful restaurant owners thanking the public for continuing to patronize their establishments through the pandemic. In addition, others talk of the importance of continuing the ethos of the Tower Bridge Dinner as a socially-distant event where folks could pick-up farm-to-table inspired meals at select restaurants. There was not, of course, the big Farm-to-Fork Festival on Capital Avenue between the Tower Bridge and the Capital Building.

In 2021, the Tower Bridge Dinner happened (tickets sold out), but the chefs at the center of the event were not just the key, high-end restaurateurs of years past but a team of chefs of color (Latino and Asian) and women working in a variety of food spaces – led by UC Davis Health System’s Executive Chef Santana Diaz.[65] On August 10, 2021, it was announced that Visit Sacramento, the entity that oversees all of the Farm-to-Fork Capital events has created a new position – Chief of Diversity, Equity, and Inclusion, and moved its chief marketing officer, African American Sonya Bradley, into the position.

While all of the developments are potentially positive. Perhaps they are part of a process of critically thinking about what the Farm-to-Fork Capitol might do to make an impact on the food system locally, within California, nationally, and perhaps globally. My exploration in this essay points to the necessity of building or engaging a collective of folks whose work is about creating the spaces of dialogue needed to uncover the biases and misinformation presented as truth. We must foreground the need to call our leaders (self-proclaimed, selected, and elected) to a greater sense of accountability – not to capitalistic notions of progress – but to the people whose lives are deeply impacted everyday by the issues glibly presented in various media outlets. As Stuart Hall spent his life’s work unpacking and exploring the “politics of representation,” we continue to be in a struggle over meaning.[66]


Notes:

[1] The Pocket-Greenhaven area of Sacramento is located south of the downtown core, east of the Sacramento River. It is a largely middle and upper-middle class community with significant numbers of residents of African American (approximately 18%) and Asian American (approximately 21%) descent.

[2] “Known as the nation’s farm-to-fork capital, the Sacramento area is home to nearly 8,000 acres of boutique farmland and boasts the largest certified farmers market in California” (https://www.visitcalifornia.com/attraction/farm-fork-capital#:~:text=Top%20Sacramento%20Restaurants,-Spotlight%3A%20Sacramento&text=Known%20as%20the%20nation’s%20farm,certified%20farmers%20market%20in%20California.) Last accessed 6/8/2020

[3] My search details are included in the parenthesis after their names.

[4] Jhally 2015, page 247.

[5] “As a division of Visit Sacramento, a 501(c)(6), the Farm-to-Fork program is guided by Visit Sacramento’s dedicated volunteer board. The board represents all aspects of the tourism and hospitality industries’ most important stakeholders, including lodging, meeting facilities, attractions, restaurants, arts and culture, government, retail, sports and transportation.” Source: https://www.farmtofork.com/. Last Accessed 6/16/20. See also: https://ca.meetingsmags.com/sacramento-elevates-its-profile-farm-fork-campaign. Last Accessed 8/28/21.

[6] In 2000, the Los Angeles Lakers’ Head Coach Phil Jackson dubbed Sacramento a “cow town” when the Sacramento Kings advanced to the NBA Playoffs Western Finals and the team’s fans often rang cowbells during the games. “Jackson called Sacramento a “cow town” and said Kings fans were “semi-civilized” and “maybe redneck in some form or fashion.”” (David Dupree, “California dreamin’ for Western final” USA Today, May 17, 2002.)

[7] “Visit Sacramento, the tourism organization that sponsors the wildly successful farm-to-fork events in September says there are many cities that claim to be the “City of Trees” around the world and even locally. But Sacramento is now known around the world for popularizing a new food concept.” See: Lonnie Wong, “Water Tower No Longer Reads ‘Welcome to Sacramento, City of Trees’” Fox 40 Local News, March 9, 2017. https://fox40.com/news/local-news/water-tower-no-longer-reads-welcome-to-sacramento-city-of-trees/ Last accessed: 7/7/2021.

[8] The artist who sculpted the piece, Lisa Reinertson, said “Many of the people in the sculpture are based on actual people who were involved in the Farmworkers’ Movement. For example, there is a depiction of Dolores Huerta holding a “Huelga” sign. Cesar Chavez’s brother and daughter are also depicted on the “mural” side, as is Robert Kennedy, breaking fast with Cesar. I also visited La Paz (UFW Headquarters) in the process of doing research for the sculpture, so the side that has the marchers has many people that were either on the March from Delano to Sacramento, or I may have used photos I took of people at La Paz that would have been the right age at that time. (For example, one of Cesar Chavez’ daughter-in-law and grandsons.) I had a few people pose for me that asked to remain unnamed, but who also had been connected to the UFW. Also, grape strike leader Larry ltliong, is depicted in the march with another Filipino woman who was on the march. Some of the people are from photographs from the era of the UFW movement. My own mother was on the organizing end of the march in Sacramento. She was both a Civil Rights and Peace activist. She and her friend volunteered to find accommodations for the marchers as they arrived in the city. Our family joined in on some of the march, walking up Hwy 99, and the final march to the State Capitol. I was only 11 at the time but was very moved by the experience. I was able to witness Cesar Chavez speak, both at a local church the night before the march on the Capitol and also at the Capitol. The injustice of the plight of the farmworkers struck me deeply, and being able to leave a visible legacy and reminder of the struggles and successes of the Farmworkers’ Movement felt very important to me, and was an honor to be able to do as a sculptor.” Personal correspondence May, 12, 2017.

[9] In 1962 Cesar Chavez, Dolores Huerta, Gilbert Padilla (and others) began the United Farmworkers of America and eventually successfully unionized several industries (ufw.org/about-us/our-vision). On the plaza opposite where Mayor Johnson made the announcement, is a statue representing the UFW movement featuring images of Chavez, Huerta, and Padilla along with Larry Itliong, the leader of the Filipino farmworkers’ movement. Itliong had urged Chavez years before the formation of UFW, to join him and his constituency to push for worker protections within the table grape growing industry. See Jill Cowan, “A leader of Farmworkers and Filipino Place in American History” New York Times October 21, 2019 and Lisa Morehouse, “Grapes of Wrath: The Forgotten Filipinos Who Led a Farm Worker Revolution” NPR The Salt, September 19, 2015.; Matthew Garcia, From the Jaws of Victory: The Triumph and Tragedy of Cesar Chavez and the Farm Worker Movement. UC Press, 2014.

[10] Green, 11/1/2012

[11] Erica Maria Cheung’s “Dudes of Food.” MA Thesis, UC Irvine, 2016.

[12] Biba Caggiano passed away in August 2019, See: https://www.sacbee.com/news/local/obituaries/article232620167.html.

[13] Bizjack, page 83; Mother restaurant abruptly closed its doors in January 2020. See:  https://sacramento.cbslocal.com/2020/01/02/mother-restaurant-sacramento-closes/

[14] After a hiatus in 2020 due to the Covid-19 pandemic, The Tower Bridge Gala returned in 2021 featuring a lineup of local chefs with both Latina/o and Asian representation. https://www.farmtofork.com/events/the-tower-bridge-dinner/. During the pandemic year, there was an alternative “Tower Bridge Dinner to Go” which offered foods directly to customers. This alternative was also offered in 2021. https://www.farmtofork.com/tower-bridge-dinner-to-go/.

[15] https://fox40.com/news/farm-to-fork-kicks-off-with-tower-bridge-cattle-drive/.

[16] Page 89, bold added by author.

[17] http://fullbellyfarm.com/. Full Belly Farm has 80 different crops that require to picking by hand – to preserve the fruit/nuts, etc. at their peak of ripeness – a premium in the farm-to-fork marketplace (page 92).

[18] https://www.farmfreshtoyou.com/

[19] https://www.terradorowinery.com/index.cfm? Located in the wildly popular Amador County wine region.

[20] https://livingwage.mit.edu/states/06

[21] George Monbiot, “Neoliberalism—the ideology at the root of all our problems” The Guardian [Economics], April 15-2016. https://www.theguardian.com/books/2016/apr/15/neoliberalism-ideology-problem-george-monbiot

[22] See: Sandy Brown and Christy Getz, “Farmworker Food Insecurity and the Production of Hunger in California” Chapter 6 in Cultivating Food Justice: Race, Class, and Sustainability edited by Alison Hope Alkon and Julian Agyeman (The MIT Press, 2011). One of the epitaphs on the Cesar Chavez Memorial: “Capital and labor together produce the fruits of the land, but what really counts is labor. The human beings who torture their bodies, sacrifice their youth and numb their spirits to produce this great agricultural wealth. A wealth so vast that it feeds all of America and much of the world. And yet the men, women and children who are the flesh and blood of this production often do not have enough to feed themselves.” Cesar Chavez, 1979, Eulogy for slain lettuce strikers in the Imperial Valley.

[23] https://www.sacbee.com/food-drink/article164667337.html. Last Accessed: 8/28/21

[24] Most of the farmworkers in California are Mexican or of Mexican descent, many (65%) are without documents and 1/3 are women. See https://farmworkerfamily.org/information. Last Accessed 8/31/21.

[25] https://www.foodliteracycenter.org/. During the uprisings of 2020, the practice of companies posting statements of solidarity around Black Lives Matter – FLC posted the following on their website: “When we commit to protecting kids’ health with vegetables, we also stand up for their lives. Black lives matter. We stand with our Black community members to call out injustice and to take action. Food literacy is food justice.” Last accessed June 30, 2020.

[26] Stott opened the event (after the Friends of the Library spokesperson spoke) and spent a good deal of time talking about the work of the Food Literacy Center. In general, I was taken with how she talked about the Food Literacy Center using language that I would consider that of a for profit enterprise – specifically, that their model was “scalable” and “gets results.” It was unclear to me what the results were – 1) a reduction in the prevalence of childhood obesity? Or 2) the growth of the Food Literacy Center, servicing one school in its beginnings in 2012 and now in nine schools in 2017? In 2021, the Food Literacy Center is leading the opening of a Central Kitchen to serve the Sacramento City’s public schools hot lunches.

[27] See sustainablefoodfilm.com and foodliteracycenter.org/film-festival-event/sold-out-sustainable-0  

[28] The folks who were at the screening, primarily white and older, but with smatterings of others represented: young millennials (tattooed), young families (with infants), a few older Black folks; a fair number of folks who looked Asian (mostly young). 

[29] https://m.facebook.com/yisraelfarm/photos/every-year-the-the-farmers-guild-gives-food-and-farm-related-awards-in-7-categor/1646392858749213/

[30] https://www.slowfoodsacramento.org/board-members; https://www.comstocksmag.com/qa/chanowk-yisrael-talks-about-changing-hood-good

[31] See Psyche Williams-Forson’s forthcoming Eating While Black: Food Shaming and Race in America (Chapel Hill: University of North Carolina Press, August 16, 2022). See also: Vivian Nun Halloran’s, “Eating in Public: As Performance of Assimilation, Diaspora, or Ethnic Belonging in her The Immigrant Kitchen: Food, Ethnicity, and Diaspora (Columbus: The Ohio State University Press, 2016); pages 41-63.

[32] Stott, “Farm-to-Fork Defined”, Edible Sacramento[32], September/October 2015, page 10)

[33] Amber K. Stott is the Founding Executive Director of the California Food Literacy Center and has been named a Food Revolution Hero by the Jamie Oliver Food Foundation. Stott was instrumental in getting legislation passed to designate September as Food Literacy Month in California. (http://leginfo.legislature.ca.gov/faces/billNavClient.xhtml?bill_id=201120120ACR161. Recently, Stott’s work has also been instrumental in developing a Central Kitchen within the Sacramento Unified School District. The kitchen, slated to open and begin providing meals to schools in fall 2020. See: https://www.scusd.edu/central-kitchen and https://sacramento.cbslocal.com/2017/06/06/sacramento-schools-farm-to-fork/.

[34] See: Dylan Rodríguez, “Navigating Neoliberalism in the Academy, Nonprofits, and Beyond: The Political Logic of the Non-Profit Industrial Complex.” The Scholar & Feminist Online Issue 13.2 | Spring 2016 (https://sfonline.barnard.edu/navigating-neoliberalism-in-the-academy-nonprofits-and-beyond/paul-kivel-social-service-or-social-change/) and Sidra Morgan-Montoya, “Nonprofit Industrial Complex 101: A primer on how it upholds inequity and flattens resistance.”  Community Centric Fundraising, August 10, 2020 (https://communitycentricfundraising.org/2020/08/10/nonprofit-industrial-complex-101-a-primer-on-how-it-upholds-inequity-and-flattens-resistance/).

[35]“Bringing good food to others: investigating the subjects of alternative food practice.” Cultural Geographies, Volume 15, 2008; 431-457.

[36] They were on the Visit Sacramento Demo Stage at 2:00 p.m. and 3:00 p.m. respectively.

[37] The Food Literacy Center uses compelling photos of “at risk” risk kids and narratives of need to substantiate its mission. The 40% obesity rate in Sacramento is a statistic that has a certain purchase and is used liberally. See: https://www.foodliteracycenter.org/broccoli-beet-year/holiday-fund-school-drive

[38] As far as I have been able to ascertain, neither Stott nor Bauer have children of her own. Their food work is shaped by their memories of cooking and eating in their own families, as Stott mentions in the grilled corn demonstration and as Bauer describes on her website. See: http://www.simplyrecipes.com. Last Accessed 6/17/2020.

[39] https://www.facebook.com/chefamor.alwaysfresh

[40] http://www.mysisterscafe.org/

[41] http://www.my-sisters-house.org/

[42] http://goharvest.org/

[43] The Institute for Population Health Improvement (IPHI) was founded in 2011 and engaged in partnerships/collaborations with various government entities and nonprofits to work toward better health outcomes (and reduced health costs). See: Kenneth W. Kizer, “Improving Population Health through Clinical-Community Collaboration: A Case Study of a Collaboration between State Government and an Academic Health System,” Chapter 9 in Public Health Leadership: Strategies for Innovations in Population Health and Social Determinants, edited by Richard F. Callahan and Dru Bhattacharya (Routledge, 2017). The IPHI ceased to exist when in 2019, the founding director Dr. Kenneth Kizer, left UC Davis to join Atlas Research as Chief Healthcare Transformation Officer and Senior Executive Vice President (https://www.atlasresearch.us/news/leading-health-care-reformer-dr-ken-kizer-joins-atlas-research).

[44] Both Stott and O’Neal’s sessions were audio recorded and then transcribed.

[45] At the 2015 Festival, there was a panel discussion (“The Mission of the Farm-to-Fork”) that featured folks associated with Food Literacy Center, Soil Born Farms, and the Center for Land-Based Learning. I wondered then why there were no representatives from the Juneteenth Black Chefs Collaborative, R. Kelley Farms, or the Yisrael Family Urban Farm on the panel.  

[46] Stott, “Farm-to-Fork Defined” page 41.

[47] https://thecentralkitchen.org/. Last accessed: 8/31/21. When my daughter was a student in a public charter school connected to Sacramento Unified School District, a few parents met to organize a “take back our school lunch” effort. Our school site, built in the 1950s, had a full kitchen that had been used to prepare lunches for the students who attended that school. During our time at the school, the lunches were brought in and heated up in industrial microwaves (bypassing the industrial ranges and ovens). Some fresh produce was available on the salad bar (which was decked out with beautiful “farm-to-fork” signage), but my daughter informed me that it mostly consisted of wilted salad greens, carrots, broccoli and food service sized ranch dressing. Our school also had a school garden that was a popular after school activity. However, the produce was not grown in sufficient quantity to supplement the cafeteria salad bar and there were restrictions around utilizing it in that way. We gave up on our efforts and more parents decided to forego hot lunch and pack lunches. When I approached the Food Literacy Center table at one of the Farm-To-Fork Festivals, I was told that because our school was not located in a low-income community and did not service a population with a significant number on the free-and-reduced lunch program, we were not eligible to become a Food Literacy Center site.

[48] See Sarah E. Dempsey and Kristina E. Gibson’s “Food, Biopower, and the Child’s Body as a Scale of Intervention,” Chapter 14 in Food & Place: A Critical Exploration edited by Pascale Joassart-Marcelli and Fernando J. Bosco (Rowman & Littlefield, 2018).

[49] Dempsey and Gibson, page 255. These authors are utilizing Foucault’s theory of biopower as a tool for understanding how “the child’s body functions as a highly contested scale of intervention into food and eating practices.”

[50] Dempsey and Gibson, page 257. See also Nun Halloran, note #31.

[51] Martin Luther King, Where Do We Go From Here?: Chaos or Community. Beacon Press, 2010.

[52] The first two publications are newspapers that are freely available in kiosks located around the city. Edible Sacramento is a free magazine often available at the Natural Foods Co-op while COMSTOCK’s is a magazine available for purchase at local newsstands and grocery stores.

[53] Sena Christian, “Grow Your Own Way.” COMSTOCK’S, Volume 29, Number 9 (September 2017), pages 40-51; Amber Stott, “Emerging Food Leaders: 5 People to Watch” Edible Sacramento, March/April 2016, pages 11-15; Janelle Bitker, “No Lawn. No Pool. Hello, Urban Farm: Sacramento Agriculturalists Turn Their Yards Into Gardens to Feed the City,” Sacramento News & Review Volume 27, Issue 23, 9/24/2015, pages 17-19; Gwen Schoen, “Urban Farmer: He Grows Both Food and Community in South Oak Park” Inside: Pocket, Greenhaven, South Pocket, Little Pocket June 2015, pages 30-31; Natasha Von Kaenel, “Cultivating Urban Ag in Sacramento County,” Sacramento News & Review March 10, 2016, page 24.

[54] https://www.yisraelfamilyfarm.net/

[55] See Monica M. White, “A Pig and a Garden: Fannie Lou Hamer’s Freedom Farm Collective” in her Freedom Farmers: Agricultural Resistance and the Black Freedom Movement (UNC Press, 2018), pages 65-87.

[56] See Raj Patel, “Survival Pending Revolution: What the Black Panthers Can Teach the U.S. Food Movement.” Chapter 7 in Food Movements Unit! Strategies to Transform Our Food Systems edited by Eric Holtz-Giménez (Oakland, CA: Food First Books, 2011). See also Monica White, “Black Farmers, Agriculture, and Resistance,” in her Freedom Farmers: Agricultural Resistance and the Black Freedom Movement (UNC Press, 2018); Analena Hope Hassberg, “Nurturing the Revolution: The Black Panther Party and the Early Seeds of the Food Justice Movement,” in Black Food Matters: Racial Justice in the Wake of Food Justice edited by Hanna Garth and Ashanté M. Reese(University of Minnesota Press, 2020); and Vivian Nun Halloran, “After Forty Acres: Food Security, Urban Agriculture, and Black Food Citizenship” in Dethroning the Deceitful Pork Chop: Rethinking African American Foodways from Slavery to Obama edited by Jennifer Jensen Wallach (The University of Arkansas Press, 2015).

[57] Amber Stott’s article, “Emerging  Food Leaders: 5 People to Watch” (Edible Sacramento March/April 2016, pages 11-15) features Elaine Lander (Program Officer, Food Literacy Center), Matt Read (Lawyer & Community Activist), Judith Yisrael (Co-Founder, The Yisrael Family Urban Farm), Rubie Simonsen (Program Officer, WAYUP Sacramento), and Sara Bernal (West Sacramento Urban Farm Program Coordinator, Center for Land-Based Learning).

[58] Steph Rodriguez, “Growing Prospects on the Yisrael Family Farm,” Edible Sacramento, March/April 2016, page 29.

[59] Although outside of the scope of this essay, it is important to note that repurposing empty lots into urban farms in communities seen as “blighted” often aids in the processes of gentrification and displacement of long-time lower-income residents from urban communities. White led urban gardens can unintentionally play a role in creating “white food spaces” that do not engage local residents of color. See: Pascale Joassart-Marcelli and Fernando J. Bosco, “Food and Gentrification: How Foodies are Transforming Urban Neighborhoods” Chapter 8 in their edited volume Food & Place: A Critical Exploration (London: Rowman & Littlefield, 2018) and Margaret Marietta Ramírez, “The Elusive Inclusive: Black Food Geographies and Racialized Food Spaces” Antipode Volume 47, Number 3, 2015: pages 748-769.

[60] I am referencing here Audre Lorde’s notion of radical self-care in her collection of essays, A Burst of Light: and Other Essays (New York: Firebrand Books, 1988), written while she was battling an aggressive form of breast cancer. Lorde understood self-care as an integral part of care of Black community in the face of white supremacy, not the individualized (and monetized) form of self-care popularly touted today. See: Kathleen Newman-Bremang “Reclaiming Audre Lorde’s Radical Self Care” Refinery 29 May 28, 2021 (https://www.refinery29.com/en-us/2021/05/10493153/reclaiming-self-care-audre-lorde-black-women-community-care); Sarah Taylor, “Self-Care, Audre Lorde and Black Radical Activism” Dissolving Margins July 13, 2020 (https://www.dissolvingmargins.co/post/self-care-audre-lorde-and-black-radical-activism). Last accessed 9/6/2021

[61] See also: Leticia Ordaz, “Meet the man behind Sacramento’s Black Lives Matter mural near Capitol” KCRA, June 10, 2020. https://www.kcra.com/article/meet-the-man-behind-sacramentos-black-lives-matter-mural-capitol/32824444#. Last accessed: 9/8/2021.

[62]https://www.facebook.com/photo/?fbid=10158312374154561&set=a.285667839560&__cft__[0]=AZVnnN8TrmK780Y9YUsspBs_U-9sU5YGrfvhoCNulYYdfxkL-VLOaMdp6Y5FLAlgf855v4qMcYvcwSDcyCyESuJj3uF-M6s-laWjVm6DZgFXEMvhZAueNmbtl8qmMV6mWWisfI0vTcn46sZj7CHp4MBjCTqpp7Y0-ADhLySi65VWKA&__tn__=EH-y-R. See also: Ananda Rochita, “How Sacramento’s West End revitalization left thousands without homes and jobs” ABC 10 June 23, 2020  (https://www.abc10.com/article/news/local/sacramento/sacramento-west-end-revitalization/103-98291e2c-371e-4891-aa59-d415768522d0) and the PBS Documentary: Replacing the Past—Sacramento’s Redevelopment History  (https://www.youtube.com/watch?v=UEUNt6_oYtI&feature=youtu.be&fbclid=IwAR0U5_gSdbKUIDiOQFT5eCs2V2FbOohA033pv6wLeRK5j_IhQZHDfp2HfP8) Last Accessed June 10, 2020.

[63] See Garrett M. Broad, More Than Just Food: Food Justice and Community Change (University of California Press, 2015), page 6.

[64] Since 2019, I have been the inaugural Faculty Director of the Center for the Advancement of Multicultural Perspectives in the Social Science, Arts and Humanities with our newly established Diversity, Equity and Inclusion office. In that capacity, I have engaged in a deep dive into the language of diversity, equity, and inclusion. One of my concerns as a long-time faculty member whose research, writing and teaching has always engaged these issues is that we don’t treat DEI as performative – but rather see it as an elemental effort that has been done (often without recognition) by marginalized faculty and staff within the university. As I read the FLC’s diversity statement, I could see the evidence of DEI trainings and coaching to help them articulate their work within this framework. It has not been evident in their public facing work prior to 2020 – which has relied more on a welfare-oriented narrative deeply imbedded in the non-profit industrial complex. What Stott and FLC have is a platform to do the work of DEI through food provisioning on a larger scale than can be accomplished by smaller, community-based organizations that have always existed and have likely always been underfunded. I hope they use their power well.

[65] Diaz oversees one of the largest production kitchens in the region – serving more than 6,500 meals a day – and has transformed standard hospital food into sustainable, healthy eating for patients, employees, and the shared community (https://www.farmtofork.com/chefs/santana-diaz/).  See also: https://health.ucdavis.edu/health-news/newsroom/executive-chef-santana-diaz-to-lead-2021-tower-bridge-dinner/2021/06

[66] Stuart Hall, “Introduction: The Spectacle of the ‘Other’,” Chapter Four in his edited volume Representation: Cultural Representations and Signifying Practices (London: SAGE Publications w/ The Open University, 2007/1997), page 277.

Kimberly D. Nettles-Barcelón is an Associate Professor in the Gender, Sexuality and Women’s Studies program at UC Davis. She has degrees in Broadcast Journalism/Study of Women & Men in Society (B.A., University of Southern California), Sociology (M.A. and Ph.D., UCLA), and a Professional Baking Certificate (Tanté Marie Cooking School, San Francisco). Her research and writing interests are in Black women’s resistance throughout the African Diaspora. She has published an auto-ethnography of her travels to gather the life-history narratives of Guyanese women activists in her Guyana Diaries: Women’s Lives Across Difference (Left Coast Press, 2008). She is also a scholar of critical food studies with a particular focus on race and gendered representations of Black women and food in popular culture. Nettles-Barcelón also serves as a Book Review Editor for Food and Foodwaysand is the founding Faculty Director of the Center for the Advancement of Multicultural Perspectives in the Social Sciences, Arts & Humanities within the office of Diversity, Equity, and Inclusion at UC Davis.

Reviews

Haunted by a Prison that Never Was: A review of The Shadow of El Centro: A History of Migrant Incarceration and Solidarity

Daniel Morales

In June 2019, U.S. Representative Alexandria Ocasio-Cortez described Donald Trump’s detention centers, especially those holding separated children, as concentration camps. Her accusation created a controversy in the media over the use of the term “concentration camps” to describe immigration detention centers. Some pundits argued that the use of the term was an exaggeration that drew an equivalence between migrant detention centers and Nazi concentration camps and the holocaust. Activists and scholars have countered that concentration camps had a long history of use around the world that included: Native American wars, the Philippine-American War, and the Boar War among many uses. Into this conversation steps Jessica Ordaz and her timely new book, The Shadow of El Centro. Ordaz, assistant professor of ethnic studies at the University of Colorado Boulder, deftly shows the extent to which detention, control, and violence have come to dominate America’s response to undocumented immigration through a history of one of America’s oldest detention facilities, El Centro, in the city of El Centro in the Imperial Valley of California.

The El Centro Immigration Detention Center operated from 1945 to 2014, encompassing seven decades of changes in the way the U.S. detains undocumented migrants, not for the better. Ordaz shows just how different notions of what is “normal” operated across most of the twentieth century and twenty first century. She follows the detention of German merchants taken during World War II who were allowed incredible freedoms by later standards. That facility came to house Japanese detainees and after the war, under the INS, became El Centro. Ordaz makes it clear that the primary difference in how people were seen and treated was race; placing the detention of people of color in the long history of settler colonialism, conquest, slavery, and forced labor. In this context the term concentration camp was used casually at the time to describe various forced camps in the 19th and early 20th century, including WWII camps. The name of camps’ location itself carries these historical echoes; the Imperial Valley of California was named for the agricultural company that promoted literal colonial imperialism and dispossession from the local native people.

The way El Centro’s officials detained Mexicans and Central Americans reflected and created racialized hierarchies. Just as white farmers viewed Mexicans as racially fit to stoop labor, so did INS officials who saw no issue with forcing detainees to labor in hundred plus degree heat. The forced labor system that the INS ran for decades is then one of the central components of control over the agricultural labor economy of the Imperial Valley, along with its sibling, the bracero processing center, and ports of entry. Migrants are seen as dangerous and criminal, subject to control by all these entities. Their bodies are seen as potential vectors of disease, so they are stripped and doused with dangerous chemicals. As the story moves from the 1940s to the 1970s and 1980s, migrants, especially Central Americans, come to be seen as potential subversives in the Cold War, subject to imprisonment and removal from the country.

The book uses the metaphor of haunting to think about how the past keeps on shaping the present. Ordaz answers Giorgio Agamben’s call to “investigate carefully the juridical procedures and deployments of power by which human beings could be so completely deprived of rights and prerogatives that no act committed against them could appear any longer a crime.” As Ordaz reminds readers, migrants in these camps are “detainees” not prisoners, the camps are “detention centers” not prisons. El Centro was never a prison in the legal sense. This is because the inmates have not been convicted of anything, they are usually not even facing criminal prosecution. Violating immigration law is an administrative offense, not a criminal one. However, they are treated as if they are inherently criminal, with all the trappings of the industrial prison complex. They are subject to forced labor, arbitrary rules like a requirement to wear hats at all times, a lack of rights, solitary confinement, and a shocking degree of routine violence. The legal fiction of administrative law places much of the migration detention and deportation system beyond the reach of judicial review, meaning that migrants do not have the constitutional protections criminal defendants have.

Yet, from inside of El Centro and similar facilities, migrants have found ways to resist their circumstances. Unlike many scholars who focus on migrant policies, legislation, and law, Ordaz looks at how these policies worked on the ground. She shows a culture of abuse, where racialized violence is rendered normal. Guards beat migrants with impunity and cease to see them as fellow humans. In response migrants find ways to resist, by escaping, sometimes across the nearby border into Mexico. In the 1970s Mexican activists protested conditions and sought asylum. In 1985 a group of Central Americans staged the largest hunger strike in El Centro’s history and filed a series of lawsuits. The lawsuits Ordaz explores provide a counterpoint to INS manuals and reports in illustrating individual stories of abuse and death and attempts to push back.

While immigration ports of entry like Ellis Island are accorded a large place in public imagination, commemoration, and scholarship, places of detention like El Centro are largely unknown. Angel Island occupies something of a middle ground, a port of entry that was also a detention center, mostly of Asians, for which there is increasing public awareness. Most detention centers on the other hand are anonymous, places on rural landscapes far from urban centers, not known outside their local communities. Few exist beyond a decade or two, which makes the story of El Centro unique. The El Centro Immigration Detention Center and the stories of those who resisted detention deserve to be better known and memorialized in the landscape.

At El Centro, the use of forced labor, regularized violence, and solitary confinement on civilians who have not been convicted of anything were so normalized the guards did not call them into question. And the law provided impunity. The way the law was structured made it nearly impossible to hold people and institutions accountable, giving license to abuse. Ordaz argues that this was not an anomaly, but central to how detention and deportation function in America. This is what activists in the 1940s, 1960s, 1980s, and today were calling attention to by deploying the term ‘concentration camp.’ Ordaz is part of the wave of scholarship that criticizes the prison industrial complex, the migration detention system, and the racialization of Latin American migrants in the United States. She builds on them by showing what these policies engender in facilities and on too many migrant lives. Ultimately, her account asks us: would it not be better if all detention centers were abolished?

The Shadow of El Centro: A History of Migrant Incarceration and Solidarity by Jessica Ordaz. Copyright © 2021 by University of North Carolina Press Chapel Hill Used by permission of the publisher. Link to title

Daniel Morales is an assistant professor of history at Virginia Commonwealth University specializing in Latinx history, immigration, and public history. He is from Azusa California and earned his Ph.D. in history from Columbia University in 2016, and B.A. at the University of Chicago in 2008. His research focuses on the social and economic history of migration between Latin America and the United States. His upcoming book Entre Aquí y Allá: The Political Economy of Transnational Mexican Migration, examines the creation of transnational migratory networks across Mexico and the United States in the twentieth century.

Excerpts

Chicana-Chicano Agonists

Frank P. Barajas 

Raised in a community culture of collective resistance, youth of the Chicana- Chicano generation—ranging from children old enough to recall earlier events to men and women in their early to mid-twenties—observed, if not participated in, the insurgencies of outfits such as the Community Service Organization (cso), Farm Worker Organizing Project, and United Farm Workers throughout the 1960s to mid-1970. Such groups role-modeled struggle, often militant, largely to realize just work conditions. With this community memory Chicana-Chicano agonists made their presence known on school and college campuses as news spread of student walkouts and protests throughout the Southwest. They also heeded the direct actions of peers in organizations such as the Students for a Democratic Society (sds) and the Black Student Union (bsu). This compelled many of the Chicana-Chicano generation to ask, “What are we doing?” As a result they embarked upon gutsy actions of their own. This chapter argues, in this regard, that the Chicana-Chicano generation of Ventura County exerted its collective agency on campuses and in their communities to mobilize campaigns of self-determination with a moxie all their own.

The World of the Chicana-Chicano Generation

Like their Mexican American generation predecessors, many Chicanas-Chicanos dreaded school, where in their early lives they suffered or witnessed violent punishments, both physical and psychological, at the hands of callous educators for using the language of their Spanish-speaking parents—an experience that destroyed their ability to excel. Such was the case for Yvonne De Los Santos from the unincorporated Ventura County community of Saticoy. Injured by such assaults, and the associated slings of poverty, the self-esteem of Del Los Santos and many of her peers deteriorated with each school day.1 The school system instantiated the inferiority of ethnic Mexicans with the curricular erasure of their historical presence in the nation as well as by systematically tracking them away from pathways to college to vocational shop classes for boys and home economics for girls.2

While ethnic Mexicans lived in rural citrus communities such as Fillmore, Rancho Sespe, and Saticoy, their experience also encompassed the suburban and urban. At Ventura County’s northeastern edge, the metropolis of Los Angeles was less than an hour’s drive away. Families traveled regularly to the big city and were visited by kin from places such as Boyle Heights, Compton, and the San Fernando Valley. So not all Ventura County Chicanas-Chicanos were yokels, at least completely. Having a rurban consciousness of the town and city, many of the Chicana-Chicano generation understood the spectrum of material deprivations of working-class people, having often accompanied family and neighbors to harvest chabacanos (apricots), nueces (walnuts), fresas (strawberries), ciruelas (plums), and other specialty crops up and down the state. While on the migrant circuit, they lived in varied accommodations from the standard to the inhumane—for example, cashiered Quonset huts, barns, stables, and leaky tents.3

Ironically, the poverty of ethnic Mexican families was underscored when family breadwinners—both men and women—obtained often unionized or public-sector jobs that provided not only adequate wages to cover food, shelter, and clothing but also unemployment, pension, health, and vacation benefits. When these heads of household were so employed, Chicana-Chicano children experienced the smell and feel of new clothes, shoes, and toys. Such work also made possible enrichment opportunities in organized sports and the performing arts. Indeed, De Los Santos recalled how her family enjoyed such comforts when her father had the good fortune to obtain a job as a unionized construction worker. As a result of the incremental elevation in their quality of life, Yvonne’s mother made sure her husband stayed current in his union dues, even when no work was to be had.4

Elders relayed to youth historical acts of collective resistance as children eavesdropped on the conversation of their parents and relatives. Unionism that organized all people provided ethnic Mexicans and their families with a system of recourse to challenge arbitrary dismissals, wage theft, and oppressive work conditions, as well as to fight for the prized benefits of health and unemployment insurance, vacation, and retirement. From these stories Chicanas-Chicanos internalized a sense of group dignity.5 Other families who may not have been directly connected to organized labor were involved in service organizations such as the Unión Patriótica Benéfica Mexicana Independiente, Las Guardianes de la Colonia, and CSO. Therefore, when Chicana and Chicano youth refused to tolerate injustice, they consciously or unconsciously referenced examples of the collective action of prior generations.6

Storms Brewing

The righteous indignation of Chicana-Chicano student clubs in Ventura County—which ranged and fluctuated in membership from ten to seventy students—stemmed from the overall subordination of the ethnic Mexican community. The diversity of club labels signified the pursuit of students to define themselves not only in terms of their ethnic identity but also in relation to their citizenship and political temperament. For example, before the creation of El Plan de Santa Barbara in the spring of 1969, many ethnic Mexican student clubs in Southern California named themselves, commensurate with the mentalité of the generation before them, United Mexican American Students (UMAS), as was the case at Oxnard High School. At Ventura High a similar club was labeled La Alianza Latino Mexicano (the Latino Mexican Alliance), which alluded to the organization’s pan-Latino outreach, with the simultaneous recognition that the ethnic Mexican student population was its core constituency. In the northeast plain of Oxnard, Rio Mesa High School formed the Mexican American Youth Organization (MAYO) while Moorpark High formed the Mexican American Youth Club. Many group’s cognomens fluctuated as members weighed and debated labels based on their mission, member disposition, and the way they wished to be understood by people from the outside.7

No matter how student clubs of Ventura County identified themselves (although many ultimately adopted the MEChA epithet, the acronym for El Movimiento Estudiantil Chicano de Aztlán), they shared a commitment to support peers and those that followed them in the K–12 system. The evangelic promotion of education by Chicana-Chicano student clubs signifies the failure, if not the refusal, of educators to communicate high academic expectations for ethnic Mexican students or to support their aspirations. Chicana-Chicano youth also questioned their societal status as they defined their identity. To counter racist assumptions, Chicana-Chicano students embraced and publicly promoted their Mexican heritage as an iteration of Americanism. To bridge intraethnic differences, some clubs sought to support teachers with monolingual Spanish-speaking students.8

Indeed, the right to express themselves in the language of their community unimpeded served as a means by which Chicana-Chicano students asserted their amour propre, given that educators for decades prohibited ethnic Mexican students from speaking Spanish. This proscription entailed violence, to use Chicano studies professor Roberto D. Hernández’s definition, that entailed being forced to wear dunce hats as well as having their hands struck with rulers and their mouths washed out with soap.9 To resist these assaults, which were grounded in settler colonial notions of white supremacy, in the spring semester of 1969 UMAS at Channel Islands High School in South Oxnard, with a membership of about seventy-five, drafted a constitution that restricted, irrespective of race and ethnicity, its membership to Spanish-speaking students. This bold attempt to centralize their ethnic Mexican heritage, however, disqualified the club from school recognition, as the state’s education code mandated that clubs be open to all students. This compelled a faction of UMAS students and their supporters totaling about forty to picket the campus administration building in February 1969. UMAS protesters also sought redress in relation to instructor racism and the lack of ethnic Mexican teachers.10

In 1970 Oxnard High School (OHS) students protested racist practices on the part of teachers and the absence of support services. Part of the conflict involved the refusal of students to accept advisors from within the district, since they found the faculty and staff unsympathetic to their interests. To quell the controversy, officials of the Oxnard Union High School District (OUHSD) reached out to the Association of Mexican American Educators (AMAE) to appoint a volunteer advisor from the community. The issue of racism in the schools on the Oxnard Plain reemerged the next year when chairman of the Oxnard Community Relations Commission Wallace Taylor reported that one OUHSD teacher allegedly had been asked to resign or face dismissal for calling students “n—” and “dumb Mexicans.” Fellow commissioner William Terry announced that this was an example of the hostility that students faced. Terry also referenced how campuses restricted UMAS from becoming an official club and suspended students who wore such buttons.11

On September 16, 1971, Mexican Independence Day, OHS Mechistas joined farmworkers of the United Farm Workers Organizing Committee (UFWOC) in protesting working conditions. Familiar with the staff at the UFW Office in La Colonia off Cooper Road, MECha president Peter Martínez suggested that the protestors march around the school site. When they did so, he and other Mechistas yelled to their peers on campus and in class, “Walk out! Walk out! Walk out!” And many did. High school administrators subsequently punished 40 student participants with detentions and suspensions. The next week half of OHS’s 2,100 students blew out. As this took place, Black and brown students fought white peers. After the initial outbreak, other brawls flared later that afternoon. Pent-up frustrations united those who walked out. The situation then escalated to the point that campus officials shut down the school at 1 p.m. on Thursday, September 23. Later that evening a free-for-all erupted at a football game between Channel Islands High School and Simi High. Consistent with other instances of social unrest that involved disaffection with white-dominated institutions, Principal Clifford Powell told the press that he was clueless as to the cause of the uprising.12

In early October 1971 a contingent of Black and Chicana-Chicano students of La Colonia barrio formed the Minority Affairs Committee (MAC) to address grievances of racism in the schools and the lack of teachers, staff, and administrators who were reflective of their community. Their demands also included the institution of Black and Chicano studies in the curriculum. mac met at the Juanita Elementary and protested the establishment of a district committee of students, teachers, district administrators, and community representatives that did not include them. They viewed the involvement of Oxnard City councilperson Salvatore Sánchez as an accommodationist who undermined the interests of minority constituents.13 Sánchez responded to mac’s opposition to his inclusion on the OUHSD committee by stating, “I consider it an honor to be considered a threat to the real enemies of our community I feel these people are not only hurting the image of the Mexican-American but are bringing disgrace to those who are truly trying to become a part of our mainstream.”14

A month after the conflicts at ohs, the campus administration office was firebombed on the evening of Saturday, October 30, 1971. The persons responsible marked the walls with “Racist Pigs” and “We Declar [sic] this a racist school,” initialed with “CLF,” assumed to stand for the Chicano Liberation Front.15 On November 2, 1971, the Oxnard Press-Courier published an editorial on the arson attack. In a tone of condescension, the newspaper faulted district officials for the adoption of a “rap-session approach” to address tension within its schools.16 In this dialogue, however, participants aired their grievances on topics of racist teachers throughout the district, arbitrary and unequal discipline meted out to minority students in comparison to their white counterparts, and the lack of minority faculty and administrators.17

Go to School, Stay in School

Chicana-Chicano students, however, did not limit their agency solely to the redress of grievances. In 1973 Channel Islands High’s MEChA—composed of 140 members, the largest campus club in the district—sponsored service activities in the community such as a clothing drive for the needy in Mexico’s border city of Tijuana. It also held car washes for the recreation center of La Colonia. To raise additional funds, the organization sponsored a semiformal tardeada and jamaica (a late afternoon social and charity sale, respectively). To fill the vacuum of a culturally relevant curriculum, the club produced a literary magazine titled Nuestra Raza that advanced ethnic pride by way of the arts.18 In the course of these activities, MEChA organizations networked with each other across the district. That same year MEChA at Rio Mesa High School launched its third annual tutorial program at El Rio Elementary and sponsored an annual Christmas food drive.19

Many students of these high schools graduated to continue their activism at universities and community colleges in and out of Southern California. In numerous instances the pipeline of barrio students to academic institutions involved an advance guard of students. Once on campus a consciousness of ethnic Mexican scarcity hit them hard. Indeed, when Diana Borrego Martínez of Santa Paula spotted Chicana-Chicano students at San Fernando Valley State College (sfvsc) in the late 1960s, she waited in front of their classes to introduce herself. In other instances, first-generation college students from the barrios and colonias of Southern California as well as afar congressed at de facto sanctuary spaces near student unions and cafeterias. Once Chicana- Chicano students discovered each other, often via restorative organizations such as UMAS and MEChA, they embarked upon recruitment drives in their home communities to cajole—if not shanghai—friends into college; such was their mission. Yvonne De Los Santos credited students active in Moorpark College’s MEChA for her matriculation. Once on campus, De Los Santos enjoyed the organization’s esprit de corps. Alienated, even traumatized, by the K–12 educational system, MEChA and Chicano studies courses cultivated a rich awareness of the worlds from which they came. Prior to the widespread institutionalization of Educational Opportunity Programs in California col- leges and universities, such organizations also served as the support structure for the recruitment, retention, transfer, and graduation of students.20

As a Vietnam veteran wounded by a land mine while on patrol, Jess Gutiérrez returned to Oxnard and found employment as a salesperson at a local car dealership. High school classmate and fellow veteran Armando López visited him one day at his work to recruit him for Moorpark College. At first Gutiérrez rebuffed the idea: he was older than most college students and had a family to support. But López was persistent, and he eventually convinced Gutiérrez to enroll after explaining that he could receive more income as a full-time student with his veteran benefits and other financial aid than at his current job.21

A snowball effect of matriculation resulted. Once politicized, Chicana- Chicano college students recruited friends in and out of Ventura County. Many that enrolled did not survive academically for a number of reasons: some (especially men) due to a severe lack of preparation, confidence, finances, and the inability to envision the rewards of a higher education. However, success stories did emerge. The first wave of Chicana-Chicano students ultimately turned the corner scholastically with the committed support of not only their peers but also empathetic faculty and staff mentors from all backgrounds who were sensitive to the debilitating harm of interlocked white supremacist systems of education, labor, and politics. Students considered by many to be academic throwaways went on to become public and private sector professionals, which afforded them and their progeny improved life chances in terms of health, superannuation, the accumulation of assets, and the life of the mind.22

The Community College Connection

In the fall of 1967, Moorpark College opened its doors. To promote enrollment, officials of the Ventura County Community College District contracted a vendor to transport students from the communities of Fillmore, Piru, Santa Paula, and Oxnard to both Moorpark College and Ventura College. Chicana- Chicano students from Oxnard nicknamed the service the “barrio bus.” A cohort of youthful and politically liberal faculty at the new campus—many of them recent graduates of the University of California, Los Angeles (ucla), to the south, and the University of California, Santa Barbara (ucsb), to the north—embraced all students, especially the historically underserved.23 Once out of their provincial environs, Chicana-Chicano community college students interacted to an extended degree with peers from a spectrum of ethnicities and economic backgrounds.

By the start of 1968, Oxnard Brown Berets López and Roberto Soria, the brother of Oxnard school desegregation advocate and community leader John Soria and father of the principal plaintiffs of the desegregation case, engaged peers in the formation of culturally relevant programs at Moorpark College. The Berets and Mechistas invited ucsb professor of economics and Democratic candidate for Congress Stanley Sheinbaum to speak on campus.24 In October 1968 the Berets attended a conference on poverty hosted at Ventura College. López, as the group’s prime minister of education, organized a peace- ful demonstration to protest neglect on the part of county social workers in relation to the needs of ethnic Mexican communities. As López spoke, fellow Brown Berets held placards that read “Less Talk and More Action” and “Viva la Raza.” The Berets also presented a slideshow complemented by music and narration that detailed the Chicano perspective on poverty in Ventura County.25 As one of its main goals, high school and college MEChA organizations promoted as well as reinforced a sense of ethnic Mexican pride to extirpate any stigma internalized in some of its members by way of settler colonial perspectives in schools and a popular culture that not only erased the historical presence of ethnic Mexicans but also portrayed them in the present as outsiders, and often criminal at that. The provenance of self-negation, moreover, stemmed from decades of institutionalized racism and violence. Mechistas bolstered the promotion of amour propre with community-building programs in and outside their campuses. Toward this objective, Ventura County MEChAs embarked upon tutorial programs to serve grade school students. In an interview with Moorpark College’s student newspaper, the Raiders Reporter, López described MEChA’s goal as “to develop the child’s self-concept and identity.” Soria, in turn, asserted the importance of bilingual education to maintain and reinstate pride in young ethnic Mexican students.26

Raising consciousness of the challenges historically faced by ethnic Mexican communities served as another goal of MEChAs in Ventura County.27 In November 1969 the Raiders Reporter spotlighted the student activism of Soria, who had suffered the loss of a brother in the Vietnam War, experienced economic deprivations associated with migrant life, and who dropped out of high school to work in the fields to support his family.28 Soria’s life lessons, coupled with his activism, ballasted a constructive indignation and motivation to challenge societal injustices. Given that Moorpark College was a startup campus that supported curricular innovation with few-to-no faculty with academic training in the Mexican American experience, the administration afforded Soria, López, and other students opportunities to formally teach classes and deliver lectures to their peers on the history, culture, and politics of the Chicano community.29

Be One, Bring More than One

El Plan de Santa Barbara (drafted by students, faculty, and staff from different institutions at ucsb in the spring of 1969) served as the manifesto for Chicanas- Chicanos of all ages, as it delineated the goals and objectives of MEChA

. A central tenet of El Plan guided all in academe with the advancement of education in the community. Ventura County Chicanas-Chicanos actualized this mandate by visits to elementary schools to volunteer their time as tutors. For example, Oxnard Brown Berets Francisco DeLeon, Roberto Flores, Andrés and Fermín Herrera, and Armando López visited the elementary schools of Juanita and Ramona, in the heart of La Colonia, to conduct culturally relevant puppet shows. The Brown Berets of Oxnard also implemented a tutorial program in the district. The Berets then worked with the administration of Moorpark College to establish a program of recruitment and support services. In an era of a white, middle class–focused curriculum that featured “Janet and Mark” and “Dick and Jane” narratives, the Berets created curricula that spotlighted the ethnic Mexican experience.30

Even before the creation of El Plan in 1969, Chicana-Chicano students at the colleges and universities of Moorpark and Ventura, sfvsc, ucla, and ucsb also went back to the barrios and colonias from which they came to encourage family and friends to become activists and obtain a higher education—not only for the sake of their own edification and empowerment, but that of their communities. In February 1969 López, while a student at Moorpark College, spoke at Rio Mesa High School to share with students the goals and objec- tives of the Brown Berets, an agenda that consisted of social change by way of the promotion of Mexican American studies, the establishment of a citizens’ police review board, and the promotion of better communication with the community. In relation to direct action, López stressed the organization’s commitment to a nonviolent philosophy.31

Later in November 1969, ucsb Mechistas Daniel Castro, Castulo de la Rocha, and Javier Escobar drove forty-five minutes south to meet with the members of Ventura College MEChA to discuss, among other challenges, the state’s high school dropout rate among ethnic Mexicans. The three guest speakers also noted that of those that managed to graduate, many were academically ill prepared, particularly in comparison to their Black and white counterparts. The next year Tim Vásquez of UCSB’s MEChA visited Ventura College to recruit Mechistas to join him in Coachella Valley to assist the United Farm Workers in stopping scabs from picking grapes during the strike. Vásquez also urged the Mechistas to participate in the moratorium march to be conducted in Santa Barbara that May.32

To motivate Chicana-Chicano students to stay in school and ultimately obtain degrees from the systems of the California State College and the Uni- versity of California, Flores, as an Oxnard Brown Beret and ucla premed student, worked with a newly established Educational Opportunity Program (eop) to create in 1968 a nonprofit work-study project titled the University Study Center (usc). Based in Oxnard, usc placed approximately thirty high school and college students within public agencies. This had two functions: first, to provide students with incomes while they obtained on-the-job training in professional environs, and, second, to introduce students to white-collar careers that required college degrees. In some cases Chicana-Chicano activists virtually ushered family and friends off barrio streets to enroll them in such programs. eop slots had opened up at universities and colleges as a result of protests such as the walkouts in East Los Angeles that year; it was now incumbent upon activists who demanded this inclusion to fill them. A number of the individuals who had no plans of going to college due to a multitude of challenges (e.g., school tracking, preparation, maturity, economics, family obligations) failed to succeed, while others initially struggled to survive and then flourished as they created social networks of support on campus.33

But the USC project was not just for the college-bound. It also served professionals who sought to enhance cultural competencies to effectively serve the ethnic Mexican community. For example, UCSB offered an extension course in the summer of 1969 titled Mexican-American: Past, Present, and Future, conducted at the Juanita school by Brown Beret members Fermín Herrera, Flores, and López along with Professor Rodolfo F. Acuña of SFVSC.34

A Space for Chicano Studies

In April 1969 MEChA, with a membership of approximately forty, met with Moorpark College president John Collins to propose the implementation of a curriculum relevant to the experience of ethnic Mexicans as well as recruit- ing and admitting more students from their communities. To retain students MEChA called for the college’s employment of ethnic Mexican faculty, staff, and administrators. Students would endorse the appointment of candidates and recommend their termination if they failed to serve students.35 President Collins supported MEChA’s proposals. His actions contrasted with that of campus presidents at Ventura College, California State College Los Angeles, California State College at Fresno, and San Diego State College who rejected Chicano studies. Many campus presidents labeled this new field as ideologically particular in scope as opposed to universal and therefore not a legitimate academic course of study, due to its perceived Marxist radical politics.36

Nonetheless, in the fall of 1969, Moorpark College recruited its first director of the Mexican American Studies (MAS) Program: Amado Reynoso, who held degrees from San Diego State and San Francisco State.37 Moorpark College Mechistas and Reynoso, as their faculty advisor, wasted no time making its mark within El Movimiento in Southern California. In November 1969 they organized a one-day conference of workshops and lectures. People from other community colleges, private and public four-year institutions, and high schools attended. In addition to establishing a support network, conference organizers strategized how to cultivate Mexican American studies while increasing the matriculation and graduation of ethnic Mexicans in high schools and colleges.38 President Collins, with his newly appointed MAS director, opened the program with a welcome to attendees and an introduction of the conference schedule. Jesus Chavarria of UCSB and Dr. Acuña spoke on the relevancy of Chicano studies. Raquel Montenegro of the Association of Bilingual Educators made an address on “The Broken Promises of the American Dream.” After the first round of speeches, workshops addressed topics regarding the recruitment of ethnic Mexican staff and students, financial aid, support services, and curriculum development.39

The event, however, did not escape controversy. Campus food services erred in their catering by including table grapes at a time when César Chávez’s National Farm Workers Union imposed an international boycott of the product to pressure growers for a collective bargaining agreement. Students from Los Angeles rebuked Moorpark Mechistas for the gaffe. Later, East Los Angeles College MEChA wrote a scathing open letter to President Collins expressing the offense taken. The letter pointed to the failure of “white society” to join the effort of pro- test of the time. Instead, the letter continued, “white society” issued an insult.40

Despite the table grape goof, Moorpark College MEChA pulled off a successful conference, and the succor that President Collins extended did not go unrecognized. In April 1970 the Mexican American Political Association (MAPA) of Ventura County saluted President Collins at its annual awards banquet for doing more for the Chicano than anyone else. This was a well- deserved honor, as President Collins, judging from the reports in the Raider Reporter, consistently supported the advancement of Mexican American studies and the hiring of faculty and staff of Mexican origin and was sensitive to the needs of students.41

¡Despierta! (Wake Up!)

The recognition of a gracious campus president such as Collins was of particular import, as Chicana-Chicano students did not enjoy such help at the sister campus of Ventura College with Ray E. Loehr as president. Moreover, the direct actions of Black students awakened many students unaware of, or initially unconcerned with, broader national currents of protests. At the Area IX Junior College Student Association Conference in October 1968, for example, Black students accused the association of failing to address unnamed problems important to their minority peers, then stormed out in protest. Two months later Black students presented President Loehr with a petition bearing 280 student signatures that demanded the recruitment of Black faculty. A meeting resulted after a rumor circulated that Black students planned to stage a protest at the college’s homecoming football game if their demands were not met.42

In the following spring of 1970, BSU spokesperson Larry Ellis presented President Loehr with a list of demands that not only called for the hiring of Black professors but also instituting an independent Black studies department with a curriculum transferable to four-year colleges and universities. As part of the campus’s overall infrastructure, the students called for a Black studies section in the campus library. And, to support the success of students, the BSU listed the need for Black counselors, financial aid administrators, and staff employees.43 The next year at Moorpark College, in October 1971, thirty Black students cleared the library’s bookshelves in protest of the campus’s refusal to hire a Black secretary for an open position. Like Chicana-Chicano students at Moorpark College earlier that March, the BSU held an on-campus conference with the goal “to create a black awareness within the community while encouraging young blacks toward higher education.” Oxnard resident, activist, and founding member of the cultural organization Harambee Uhuru (Swahili for Freedom Fights), William Terry was one of the several speakers at the conference.44 As the BSU took direct action, Chicana-Chicano students endorsed their demands. Witnesses of broader protest movements in support of farmworkers and against the war in Vietnam, as well as of the student blowouts in East Los Angeles, Ventura County Chicanas-Chicanos reflected upon the needs within their communities. Like the Ventura County CSO and National Association for the Advancement of Colored People earlier, the BSU and MEChA exerted independent, yet parallel, pressure upon the administration of Ventura College to meet the needs of their students. This resulted in the appointments of Isaiah “Bubba” Brown and Ray Reyes as counselors at the Minority Student Center (MSC) in the winter of 1971.45

Networks in the Southern California region tethered together the activism of Chicanas and Chicanos at various high schools, colleges, and universities. Young men and women traveled roads and freeways to visit campuses, cruised lowrider cars on main streets, socialized at parks, and dated love interests in other communities. They voraciously read alternative newspapers and magazines that spoke to their experience: Con Safos, El Chicano, La Causa, El Gallo, El Grito, El Malcriado, and La Raza Magazine, to name a few. These publications, and others similar to them, established translocal, shared experiences.46

Other students participated in landmark protests and conferences such as East Los Angeles’s Chicano Moratorium, La Marcha de la Reconquista, the Santa Barbara Conference of El Plan that was named after it, the protest marches of the United Farm Workers, and the Denver Youth Conferences. As Chicana- Chicano students listened to the speeches of anti–Vietnam War protestors such as sfvsc student Gilbert Cano, César Chávez, Dolores Huerta, Rodolfo “Corky” Gonzalez, and others, they were inspired by the defiant messages that contextualized their sense of history, mythology, and status. People who participated in or observed these events found their own experiences with racist systems of oppression affirmed; in other words, they discovered that their grievances were not imagined or individualized. This in turn inspired them to invite iconic figures of El Movimiento to their own campuses. And if they could not attract big-name movement people, Mechistas at Moorpark and Ventura College brought in local academics and activists to interpret and comment on the events of their time.

In oral history interviews, Manuela Aparicio Twitchell of Fillmore, Yvonne De Los Santos of Saticoy, and Roberto Flores and Jess Gutiérrez, both from Oxnard, expressed with pride the work they had performed in programming Cinco de Mayo and Mexican Independence Day celebrations. Collectively, organizers developed their leadership skills, which entailed the formal submis- sion of proposals for campus authorization and funds as well as the logistical navigation of bureaucratic systems. In the process Mechistas developed cross-cultural alliances with other students to support peers on Associated Students boards for the sponsorship of their events. And, on the day of a program, Mechistas enhanced their talents at public speaking by serving as emcees and, at times, filled in for no-show guests.

For the campus’s Cinco de Mayo Celebration of 1971, Moorpark College MEChA hosted Reies López Tijerina Jr. (the son of the land grant activist in New Mexico) and Rodolfo “Corky” Gonzales. The pair were part of a two-day program of speeches and performances that included Chicano poet Alurista, guitarist-folklorist Suni Paz, and Mariachi Uclatlan from ucla. An evening concert featured the music of the Thee Midniters and Dark Corner.47 The next year MEChA successfully booked Reis López Tijerina himself. But, that time, the organizers would add a twist to the celebration. Instead of a two-day program, the event took place over three days. And, in the spirit of El Plan de Santa Barbara, of bringing barrio communities to colleges and universities and vice versa, Moorpark College MEChA scheduled events on campus and in the communities of Oxnard and Santa Paula. The program entailed talks by, again, Alurista, and movement leaders of the Mexican American generation such as labor and immigrant rights activist Bert Corona, Armando Morales of ucla and author of the book on police violence Ando sangrando, as well as Sal Castro, who mentored student leaders in the East Los Angeles blowouts. Teatro Aztlán of SFVSC and the college’s own Teatro Quetzalcoatl performed actos, or short plays.48

It was at Moorpark College that Gutiérrez became further politicized, both by the zeitgeist and the knowledge he learned. Coupled with the counterhegemonic perspectives espoused by movement speakers and that of his peers, the inchoate body of Chicano studies literature expanded his worldview. And although Moorpark College did not have a Chicano studies degree, MEChA served as the focal point of support for first-generation college students.49 Gutiérrez had been so inspired by his involvement in Moorpark College’s MEChA that he ran for a seat on the politically conservative OUHSD Board of Trustees.50

Minority Student Center

Once matriculated on college campuses, Chicanas-Chicanos noticed BSU’s demand for the curricular inclusion of their own experience and support ser- vices. This prompted them to develop similar petitions. At Ventura College, for example, both Black and Chicana-Chicano students made one demand in a parallel manner, for a minority students center. Their call converged in a meeting with the college’s administration in May 1970. BSU and MEChA also pushed simultaneously, yet separately, for tutorial services to advance the retention of first-generation college students.51

Starting in 1972 the two organizations also collaborated each year in a Christmas charity fashion show. The proceeds from the event went toward the distribution of food baskets for the needy. Once the campus established its Minority Student Center, the two clubs jointly planned other programs. In one case they sponsored a weeklong series to educate the campus about the history and culture of their respective heritages. Spokespersons from each club articu- lated two outcomes. For example, in relation to space, counselor and MEChA faculty advisor Reyes stated, “We will convert the [patio] area into a Mexican marketplace in an effort to reproduce the festival that is held in Huachemango (a Mexican city) each year at this time.” And in relation to the analogous experi- ences of Blacks and Chicanas-Chicanos, Larry Ellis stated, “The black and brown peoples are deprived culturally and educationally here and this is our chance to do our own thing and we want people to know what we are and can do.”52

But the existence of the Minority Student Center unsettled Louis Zitnik, who felt that it segregated people and compromised notions of racial equality. For Zitnik inequities among racial groups were financial. As a result he called for unity among the economically disadvantaged, as race, he thought, only served to disunite people with common interest.53 Vietnam veteran and student Arnulfo Casillas offered a response that complicated the notion of people of color being a minority in Ventura County, pointing out that several communities did not have white-majority populations: for instance, Moorpark, with 60 percent of its residents of Mexican origin, and both Fillmore and Santa Paula, with 50 percent of its residents as such. To appreciate the true character of segregation, Casillas referenced the spatial isolation that ethnic Mexicans experienced in the barrios of La Colonia in Oxnard, the Avenue in Ventura, Grant Avenue in Santa Paula, El Campo of Saticoy, and El Campito of Fillmore. It was in such places that people failed to enjoy the services they paid in taxes that white-dominant communities enjoyed. Casillas highlighted that this contributed to Chicana- Chicano students not graduating from or dropping out of high school at a rate of 50 percent. This exclusion also evidenced itself in the Vietnam War, where Chicano military servicemen consisted of 20 percent of the casualties when they only made up 5 percent of the population in the Southwest.54

The Minority Student Center gained greater visibility when MEChA, with the support of the Associated Students, convinced President Loehr to permit the installation of a mural on the building in the spring of 1973 in time for the campus’s annual Cinco de Mayo celebration. Created by Blas Menchaca, the mural consisted of a gendered mosaic of tiles with images of patriarchal icons of Mexican history Joaquin Murrieta, Father Miguel Hidalgo y Costilla, Benito Juárez, Jose María Morelos, Cuauhtéhmoc, Pancho Villa, Emiliano Zapata, and Che Guevara below the rain god Tlaloc.55

Veni, Vidi, Vici Chicana-Chicano Style

Once a critical mass of Chicana-Chicano students found their way to college, they struggled to create a conducive campus culture. Ultimately, with the guid- ance of Mexican American generation mentors such as Reynoso and Reyes, they accomplished this. One objective entailed the promotion of Mexican culture on campuses. Another sought to create additional structures of support like the Minority Student Center, as many Chicana-Chicano students did not have the scholastic preparation and financial means to sustain their retention on campus. Then there were students that did not understand the connection of a higher education with improved life chances in employment, housing, health care, as well as the intergenerational transfer of social capital. This being the case, it was critical for Chicana-Chicano students—with the support of faculty, staff, and administrators who, in effect, served in loco parentis—to create systems that holistically developed students.

On March 19, 1969, the Raiders Reporter published an unsigned essay titled “Chicano Speaks: The Mexican Fiesta—a Chance to ‘Discharge the Soul.’” The anonymous writer (or collective) described cultural events as the expression of the community’s soul in an oppressive society that sought the eradication of the ethnic Mexican presence. The essay went on to proclaim, profoundly, that “the fiesta is a revolt, a revolution    The fiesta unites everything: good and evil, day and night and the sacred and profane.”56 Therefore, music, theater, and lectures promoted by MEChA in Ventura County middle schools, high schools, and colleges enabled Chicana-Chicano students to declare a restorative cultural pride. This often occasioned the blare of trumpets and the strum of string instruments (violins, el guitarrón, and vihuela) as mariachi sang the songs of Mexico in the heart of campuses during the midday, when students walked to and from class. Within a hegemonic context in which all that was Mexican was subordinated—if not at best considered mediocre compared to the standards of European culture—the open-air reverence for Mexican traditions by ethnic Mexican students born or raised in the United States was, as the unsigned Raider-Reporter letter of March 19 proclaimed, a revolutionary act.

At Ventura College music professor Frank A. Salazar and his Spanish faculty colleague Francis X. Maggipinto worked with Chicana-Chicano students in 1968 to develop a Mexican-style Christmas program that would, in the words of Salazar, “totally immerse” the campus in the traditions of Mexico. The Mexican American generation professors and students invited children from the Ventura barrio of the Avenue and Santa Paula to instill in them not only a unique sense of Chicana-Chicano culture but also to sow semillas (seeds) on the importance of a college education.57

The promotion of música mexicana included songs of the 1950s. This finessed the inclusion of intergenerational ethnic Mexican cohorts of migrant prove- nance. It also integrated others equally influenced by the sounds of Motown and r&b. Raves encompassed all students attracted to this genre of music, as the mellifluous Brown sounds demanded attention. As this took place, Mechistas recruited members and won over intergroup supporters. Mechistas of Ventura College took this one step further when they obtained an hour of weekly airtime on kacy radio, hosted by Bernardo Larios, titled La Hora del Chicano. By way of the sponsorship of such programing, Mechistas not only developed culturally responsive environs, but also advanced the goodwill of their institutions in the barrios and colonias from which they came, making their schools truly “community” colleges.58

The promotion of Mexican cultural expressions also served as a praxis of restoration. Celebrations of El Diez y Seis de Septiembre (Mexican Indepen- dence Day), Cinco de Mayo, and Día de los Muertos (Day of the Dead), for example, contested the dominant cultural view that depicted ethnic Mexicans as perpetual “aliens.” In the spring of 1973, Casillas expressed this perspective when he stated, “When we go into the celebration of Cinco de Mayo, may we remember that this is not a foreign culture, but one that is very much a part of all that we have seen and experience during our lifetime, in our history.”59 Renascent celebrations in Ventura County schools and colleges elevated the profile of ethnic Mexican students, particularly those active in MEChA. This not only attracted a steady cycle of new members but also inspired Mechistas

to pursue campus leadership opportunities. Two such instances involved the election of representatives. The first consisted of the campus election of homecoming queens at Moorpark and Ventura College; the second entailed the election of Associated Students (as) board members at both campuses. In 1969 Manuela Aparicio ran for homecoming queen at Moorpark College and was voted the runner-up. When Chicana-Chicano peers asked why she entered the competition, she answered why not. In the fall of 1970, Jeanette Velasco represented MEChA as a candidate for homecoming queen at Moorpark College. She ran against Luedora Wallace. Interestingly, the newspaper was silent on who won this race. Two years later Aurelia Aparicio, Manuela’s sister, won the title of homecoming queen. At Ventura College, in the fall of 1969, MEChA successfully campaigned for Betty Luna to be homecoming queen. The next year Jayne Lopez of Santa Paula was one of three elected by the students as finalists. The other two were BSU candidate Debbie Shelton and Maureen Cooney, sponsored by the Associated Men’s Student club. The football team made the final decision, and, again, the campus newspaper was silent on who the team chose.60 But the actual outcome of who won was secondary to the candidacies of Chicanas and Black women to run for elected positions—putatively the privilege, if not the right, of white contestants.

In 1969 MEChA member Richard Hernandez served as president of Moor- park College’s ASB. At the end of his term, he endorsed the candidacy of fellow Mechista Angel Luevano, who won, as his successor. In 1972 Zeke Ruelas was elected speaker of parliament at Moorpark College.61 But the most pronounced expression of the actualization of power by Chicana-Chicano students took place at Ventura College. At the behest of their Mexican American generation advisor, Ray Reyes, who mentored them to be a politically active and savvy organization that administered budgets, as opposed to just being a social club, Ventura College MEChA students held tremendous influence over the as board for much of the 1970s. But in 1975 it achieved its zenith as the school newspaper focused on MEChA’s representative majority on the as board. A Crystal City moment, however, occurred that spring semester, when MEChA members and MEChA-endorsed candidates swept the as election. In addition, nine other nonexecutive posts were held by MEChA members. Graciela Casillas, the younger sister of Arnulfo, won the position of ASB president. Pleased by the result, Casillas graciously expressed her appreciation for MEChA’s support and promised to represent the interests of all students. But fellow Mechista and Casillas’s predecessor as the outgoing ASB chair, Manuel Razo, was not so politic; he brazenly stated to the school reporter, “Just put ‘MEChA wins, honkies lose.’ . . . It’s only obvious that MEChA is the strongest organization on campus. We are the power structure of the college.” Similarly, Jesus Hernández proclaimed after winning the seat of ASB vice-president, “My number one priority is MEChA members needs Mi raza primero. We came, we saw and we conquered.” Like Casillas, though, Lupe Razo, who won the post as ASB secretary, more inclusively expressed her appreciation for MEChA’s support and vowed to work on the behalf of not only Chicanos but also all women.62 In response to the subsequent backlash, MEChA embarked upon political damage control. In March 1975 it held a weekend conference. In an interview with reporter for the Pirate Press, Jaime Casillas, the brother of Graciela and Arnulfo, stated that the purpose of the event was to recruit new members and to address false ideas about MEChA, since the remarks of Razo and Hernán- dez confirmed in the eyes of many their view of the organization as exclusive, aggressively militant, and resolute in the reconquista of the Southwest. For the most part, however, the goals and objectives of the organization were moderate, inclusive of all people, regardless of ethnicity and race. Most of all the organization was reformist in character, in terms of its pursuit of progressive change within extant institutions.63

But the braggadocio of two of its members made MEChA politically vulnerable. Ventura College’s Alpha Gama Sigma (AGS) ran a slate of candidates of its own in the spring 1975 election for the executive posts of the as board. In previous elections incumbents often ran unopposed. But this cycle was different; AGS ran against Mechistas to diminish, if not demolish, the organization’s power. As the campaign commenced, both AGS and MEChA candidates denied that their election would result in their favoritism of one group of students over others.64 Michael C. Dill, AGS candidate for the Office of Finance, who ran against Mechista Tony Valenzuela, wrote a letter to the editor right before the election. He commended MEChA for the organization’s engagement in campus affairs and how its activism inspired him to run for the as board to break its political domination. The goal was not to eliminate completely MEChA’s presence on the as board, but he desired more balanced representation.65 In the end, however, the Mechistas lost all seats on the board of student government.66

A Contretemps of Identities

In addition to collective actions of self-determination on campuses and in their communities, Chicana-Chicano youth asserted their new identity in a more individualistic fashion in print distinctive from their elder counterparts with Mexican American or Mexicanist identities. Combined, local movements and the propaganda of the larger movimiento influenced the ways in which young men and women viewed themselves as a people. The term “propaganda” in U.S. culture connotes a certain stigma of bias and rhetoric; in the tradition of Mexican culture, however, propaganda involves public relations in the dissemination of values. In this regard Chicana-Chicano youth challenged those who questioned the identity they espoused. This debate, often heated, emerged in the letters to the editor within campus and community newspapers.

An extended conversation commenced on the label “Chicano” when the Oxnard Press-Courier reported in January 1970 California State College Hay- ward’s implementation of a Chicano studies program. This raised the ire of city of Ventura resident R. De Leon, who emphasized the pejorative provenance of the moniker. De Leon argued that people who identified themselves as Chicano desired attention and held a “chip on their shoulders.” Although De Leon respected the right of individuals to identify themselves as they wished, he challenged the newspaper’s use of the label to describe the Mexican American community, since individuals like himself rejected it. The next month Jerry R. Rosalez, like De Leon, opposed the daily’s identification of ethnic Mexicans as Chicano; this, in his opinion, referenced a group of impostors.67 In the same edition of the newspaper that printed Rosalez’s letter, however, Faye Villa, a resident of Ventura County’s city of Camarillo, challenged De Leon’s perspective. She asked rhetorically if he had taken a poll to determine that most ethnic Mexicans disliked the label “Chicano.” Villa went on to contend that the Anglo use of the label “Spanish” was a euphemism and rebutted the notion that ethnic Mexicans were not different than “anyone else.” In fact, Villa held, ethnic Mexicans suffered racism in the United States due to their appearance; she concluded her letter by stating that he should “accept it [being of a distinct ethnicity] and live with it—happily.”68

Daniel E. Contreras did exactly this. The next day the Oxnard Press-Courier published a letter that defined his sense of the “Chicano” soubriquet. Contreras referenced the infamous opinion of Judge Gerald S. Chargin, who espoused a racist characterization of a Chicano youth convicted of raping his sister. Contreras mentioned three ways in which the Chicano, as a community, was “exercising his shoulders.” One was by an unnamed Chicano lawyer working to have Chargin removed from the bench. The second entailed the recruitment of Chicanos to go onto college. Third, Contreras concluded, “in essence, to be a Chicano is to believe and live as one. One is born a Mexican but one becomes a Chicano by choice.  I don’t relish encounters with people with chips on their shoulders, but it’s just as bad, if not worse, dealing with people with no shoulders at all.”69 Under the pseudonym “Nomas Milando” (roughly translated to “just observing”), a writer in the Voice of the People section, published on February 7, responded to the contribution of Rosalez. He contextualized the label in relation to the need for ethnic Mexicans to be prideful of their heritage within an “Anglo society” that denigrated every aspect of their being. Furthermore, to compel self-erasure, society forced ethnic Mexicans to identify with the moniker of “Spanish American.” But what was important was that people determine their own identity. In fact, Nomas Milando contended, an internalized white supremacy grounded Rosalez’s objection to the word “Chicano.” This entailed the portrayal of ethnic Mexicans as criminally inclined, if not in fact criminal, and lazy. He also referenced a statement made by deceased senator Dennis Chávez of New Mexico that when Mexican Americans won a congressional medal of honor for valor, they were labeled “Latin American”; when they won political office they were “Spanish American”; and, when unemployed, society tagged them as “Mexican.” Nomas Milando concluded, “So with this in mind, Mr. Rosalez, please do not lose sight of the ‘real’ problem. Direct your energies to stamp out the existing cancer [i.e., racism] of our society and do not waste your time bickering over an idiomatic term.”70

As part of the ongoing contretemps, the Oxnard Press-Courier published an essay by Contreras in late February titled “Chicano Power Defined.” Contre- ras referenced the song “Chicano Power” by the East Los Angeles band Thee Midniters to argue that the epithet encompassed all ethnic Mexicans with a U.S. life experience—at least with persons who identified as Mexican in the first place. “Chicano Power” signified the centrality of an education for the well-being and advancement of the ethnic Mexican community; a relevant curriculum would instill a positive self-concept and, in the process, challenge negative stereotypes perpetuated by a white, ethnocentric media. Contreras credited the Brown Berets for their promotion of cultural pride, like the Black Panthers. For him the Brown Berets were “tough-minded individuals” who struggled by way of direct action for positive social change.71

The initial letter of R. De Leon that protested the Oxnard Press-Courier’s use of the “Chicano” appellation predated by two weeks an op-ed by former Los Angeles Times reporter Ruben Salazar titled “Who Is a Chicano? And What Is It the Chicanos Want?” on February 6, 1970. In this piece Salazar discussed the nuances of the label as expressing a social consciousness of resistance. Conversely, the label “Mexican American” held an inverse connotation less critical of the subordination of ethnic Mexicans. In the words of Salazar, “Chicanos, then, are merely fighting to become ‘Americans.’ Yes, but with a Chicano outlook.”72

Takeaway

An enthusiasm for actualizing positive change and achieving greater representation in society’s institutions with élan inspired the young and old. Since Chicana-Chicano youth existed at all levels of education, campuses served as the grounds for dreaming (to borrow the concept from historian Lori Flores’s work) an enriched condition for ethnic Mexican students in terms of the curricular inclusion of their experiences, support services, and greater representation in faculty and staff. These students, with the guidance of mentors from the Mexican American generation, learned, gained confidence, and worked collaboratively with others to achieve positive changes. Chicana-Chicano students of Ventura County, therefore, fought similar struggles as their counterparts in different parts of the nation, but with a rurban chic all their own.


Frank P. Barajas is a professor of history at California State University Channel Islands. He is the author of Curious Unions: Mexican American Workers and Resistance in Oxnard, California, 1898–1961 (Nebraska, 2012).

Notes:

Excerpt taken from Mexican Americans with Moxie: A Transgenerational History of El Movimiento Chicano in Ventura County, California, 1945–1975 (University of Nebraska Press, 2021)

  1. Yvonne De Los Santos and Roberto Flores, interview by Frank P. Barajas, February 1, 2013.
  2. Roberto Flores, interview by Frank P. Barajas, April 14, 2006; Helen Galindo Casillas, interview by Frank P. Barajas, June 9, 2006; Armando López, interview by Frank P. Barajas, June 21, 2010; Rachel Murguia Wong, interview by Frank P. Barajas, May 30, 2010.
  3. De Los Santos and Flores interview, 2013; Roberto Flores, interview by Frank
    P. Barajas, April 14, 2006; Galindo Casillas interview, 2006; Frank H. Barajas, interview by Frank P. Barajas, May 16, 2020.
  4. De Los Santos and Flores interview, 2013.
  5. Juan Lagunas Soria, interview by Frank Bardacke, January 25, 1996; Flores inter- view, 2006.
  6. De Los Santos and Flores interview, 2013; Laura Espinosa, interview by Frank P. Barajas, May 30, 2012; Galindo Casillas interview, 2006; Moses Mora, interview by Frank P. Barajas, June 1, 2016; Ray and Teresa Tejada, interview by Frank P. Barajas, June 26, 2012.
  7. Eva Barbara Brown, “New High School Clubs Rising to Meet Challenge of Ethnic Awakening,” Ventura County Star-Free Press, February 1, 1970.
  8. Brown, “New High School Clubs Rising.”
  9. Roberto Hernández, Coloniality of the U.S./Mexico Border, 24–27.
  10. “Protesting ci Students Face Suspensions, Principal Says,” Oxnard Press-Courier, February 27, 1969.
  11. “Chicano Educators’ Aid to Be Requested,” Oxnard Press-Courier, November 19, 1970; “naacp Charges Elks Discriminate,” Oxnard Press-Courier, February 23, 1971.
  12. “Farm Workers Return to Jobs After ‘Holiday,’” Oxnard Press-Courier, September 17, 1971; “Fighting Disrupts Oxnard School,” Los Angeles Times, September 24, 1971; “Oxnard Grid Game Canceled; Beatings Cut School Attendance,” Oxnard Press-Courier, September 24, 1971; John Willson, “Oxnard High Violence Forces Closure,” Ventura County Star-Free Press, September 24, 1971; “Oxnard Football Opener Canceled,” Oxnard Press-Courier, September 25, 1971; “Monday Reopen- ing: Oxnard High Seeking Calm,” Ventura County Star-Free Press, September 26, 1971; Peter Martínez, interview by Frank P. Barajas, June 23, 2020.
  13. “Minority Committee to Meet,” Oxnard Press-Courier, October 3, 1971; “Smith’s Resignation Offer Favored by Oxnard Board,” Oxnard Press-Courier, November 12, 1971.
  14. Art Kuhn, “Black Offered Job: Smith’s Resignation Offer Favored by Oxnard Board,” Oxnard Press-Courier, November 12, 1971.
  15. Rick Nielsen, “Oxnard High School Firebombed,” Oxnard Press-Courier, October 31, 1971; “U.S. Enters Oxnard High Probe,” Oxnard Press-Courier, November 1, 1971.
  16. “Editorials: Firebombing Act of Desperation?,” Oxnard Press-Courier, November 2, 1971.
  17. “ohs to Get New Principal Shortly,” Oxnard Press-Courier, December 9, 1971.
  18. Cindy Garcia, “Channel Islands mecha Conducts Clothes Drive for Tijuana Needy,” Oxnard Press-Courier, December 2, 1973.
  19. Karly Eichner, “Candy Sale Contest Starts at Rio Mesa,” December 2, 1973; “mecha
    Sponsored Event Draws 100 Parents,” Oxnard Press-Courier, November 12, 1972.
  20. Diana Borrego Martínez, interview by Frank P. Barajas, July 9, 2012; De Los Santos and Flores interview, 2013.
  21. Jess Gutiérrez, interview by Frank P. Barajas, June 28, 2010.
  22. Borrego Martínez interview, 2012; De Los Santos and Flores interview, 2013; Acuña, Making of Chicana/o Studies, 95, 96.
  23. Jess Gutiérrez lecture, csuci, April 2014; Manuela Aparicio-Twitchell, interview by Frank P. Barajas, July 22, 2014; “mc Opens to 1200 Day Students,” Moorpark College Reporter 1, no. 1, September 29, 1967; “Campus News: Oxnard Repeats Bus Service to College,” Pirate Press, September 19, 1969; “Commuter Bus Routes Approved,” Oxnard Press-Courier, July 14, 1971.
  24. “Berets Present Sheinbaum Today,” Raiders Reporter 2, no. 3, October 4, 1968.
  25. “Moorpark Students Engage in Peaceful Protest at Poverty Conf.,” Raiders Reporter
    2, no. 5, October 23, 1968.
  26. “Of Campus Organizations: Berets Build ‘Community Pride,’” Raiders Reporter
    2, no. 5, October 23, 1968.
  27. “Berets Build ‘Community Pride.’”
  28. Bill Bader, “Of Personalities: ‘I’m Here to Educate You’–Soria,” Raiders Reporter
    2, no. 8, November 13, 1968.
  29. Bader, “I’m Here to Educate You”; López interview, 2010.
  30. “Unity Group Planned for Oxnard,” Oxnard Press-Courier, December 29, 1968; Flores interview, 2006; “Voice of the People: Berets Give Service,” Oxnard Press- Courier, February 3, 1969.
  31. Fbi File, February 5, 1969, courtesy of Milo Alvarez.
  32. Reynaldo Rivera, “Chicanos Suffer in This Country,” Pirate Press, December 12, 1969; “mecha Group Nominates Officers, Representatives,” by Michel Wolf, Pirate Press, May 22, 1970.
  33. Robert Flores, interview by Frank P. Barajas, June 10, 2010; De Los Santos and Flores interview, 2013; Borrego Martínez interview, 2012; Gutiérrez interview, 2010; Ismael “Mayo” de la Rocha, interview by Frank P. Barajas, May 15 and 22, 2014; Fermín Herrera, interview by Frank P. Barajas, August 14, 2019; “Editorials: Study Project Deserves a Chance,” Oxnard Press-Courier, July 5, 1969; Acuña, Making of Chicana/o Studies, 52–54.
  34. “Mexican-America ucsb Course Topic,” Oxnard Press-Courier, August 18, 1969.
  35. Over thirty-five students belonged to Moorpark College mecha; see Steve Horton, “mecha Proposes mc Chicano Study Program: Confrontation with Administration Has Harmonious Start,” Raiders Reporter 2, no. 25, April 23, 1969.
  36. “Mexican Flag Flies at mc in Independence Day Fete,” Raiders Reporter 3 no. 1, September 17, 1969; Muñoz, Youth, Identity, Power, 189–90.
  37. Professor Reynoso was the brother of Cruz Reynoso, who would be appointed to the California Supreme Court in 1981 by governor Jerry Brown; see “New, Yet Familiar: mas Head Reynoso Finds mc ‘Exciting,’” Raiders Reporter 3, no. 4, October 8, 1969.
  38. “Mas Conference Planned at mc,” Raider Reporter 3, no. 9, November 12, 1969.
  39. “Mas Conference Planned at mc”; “Chicano Studies Conference Slated at Moor- park College,” Oxnard Pres-Courier, November 17, 1969.
  40. Bill Sanchez et al., “To the Editor: Open Letter,” La Voz del Pueblo, November 21, 1969.
  41. “Julian Nava,” Raiders Reporter 3, no. 24, April 15, 1970, 4. After his tenure at Moorpark College, Collins went on to continue his support of Chicano studies as president of Bakersfield college; see Rosales, “Mississippi West,” 172–73.
  42. Raoul Contreras, “Raoul Reacts: Black Power,” Pirate Press, November 15, 1968; Borrego Martínez interview, 2012; Mayo de la Rocha, interview by Frank P. Barajas, May 15 and 22, 2014; “Meet Features sb Walk-Out,” Pirate Press, October 1, 1968; Raoul Contreras, “Black Students, Officials Confront Problem Areas,” Pirate Press, December 6, 1968.
  43. Duane Warren, “Larry Ellis, Black Activities Head, Expounds upon bsu’s Eight Demands,” Pirate Press, January 9, 1970.
  44. “Mc Library Fuss Penalties Pressed,” Oxnard Press-Courier, October 6, 1971; “Moorpark bsu Slates Black Events,” Oxnard Press-Courier, March 3, 1971.
  45. Emilia Alaniz, “Two Counselors Hired to Aid Disadvantaged,” Pirate Press, Decem- ber 4, 1970; “Minority Centers Form New Programs, Goals,” Pirate Press, February 26, 1971.
  46. Blackwell, ¡Chicana Power!, 135; Montejano, Quixote’s Soldiers, 126–27.
  47. Jill Patrick, “4-Day Cinco de Mayo Event Begins Tues,” Raiders Reporter 4, no. 28, April 28, 1971.
  48. “mc Commemorates Cinco De Mayo,” Raider Reporter 5, no. 29, May 3, 1972.
  49. De Los Santos and Flores interview, 2013; Gutiérrez interview, 2010.
  50. Dick Cooper, “People’s Choice,” Oxnard Press-Courier, April 15, 1973.
  51. Michael Kremer, “mecha Outlines Seven Proposals: Dr. Glenn Announces Steps to Implement Minority Plans,” Pirate Press, May 15, 1970; “Minority Students’ Informational Center Opens for Business on vc Campus,” Pirate Press, October 2, 1970; “Campus News: mecha, bsu Organize Tutoring for Disadvantaged,” Pirate Press, October 23, 1970.
  52. “Bsu, mecha Present Show,” Pirate Press, December 8, 1972; Dennis McCarthy, “Minority Center Plans Festivities,” Pirate Press, May 7, 1971.
  53. Louis Zitnik, “Letters to the Editor: Minorities,” Pirate Press, March 30, 1973.
  54. Arnulfo Casillas, “Writer Differs with Letter to Editor,” Pirate Press, April 13, 1973.
  55. “Mecha Mounts Mural,” Pirate Press, May 4, 1973; “Chicano Celebration Con- tinues,” Pirate Press, May 4, 1973.
  56. “Chicano Speaks: The Mexican Fiesta—a Chance to ‘Discharge the Soul,’” Raiders Reporter 2, no. 21, March 19, 1969.
  57. Raoul Contreras, “Mexican Students Propose Festive Christmas Season,” Pirate Press, November 8, 1968; “Mexicans Prepare Holiday Festivities,” Pirate Press, December 6, 1968.
  58. Silvia Monica Robledo, “Letters to the Editor: Chicana Reader Explains, Defends Movimiento, Challenges Campos to Meaningful Participation,” Pirate Press, May 24, 1974.
  59. Arnulfo Casillas, “Cinco de Mayo Explained,” Pirate Press, April 27, 1973. For the study of the usages of history to situate the power of collectives in the Chicana- Chicano community, see Bebout, Mythohistorical Imaginations.
  60. Aparicio-Twitchell interview, 2014; “Jeanette Valasco mecha and Luedora Wallace bsu for Homecoming Queen,” Raiders Reporter 4, no. 9, November 12, 1970; “Aure- lia Aparicio mc Homecoming Queen,” Raider Reporter, November 22, 1972; “Betty Luna Reigns as Homecoming Queen,” Pirate Press, November 7, 1969; “Pirates’ Roy- alty for Homecoming Crowned Today,” Pirate Press, November 20, 1970.
  61. “Hernández Endorses Luevano for Top Post,” Raiders Reporter 2, no. 27, May 7, 1969; Becky Merrell, “New Winds of Activism: mas Program Expanding Understanding,” Raider Reporter 3, no. 14, December 17, 1969; “Rueles Elected as New Speaker of Parliament,” Raider Reporter 5, no. 21, March 1, 1972.
  62. Jenaro Valdez, interview by Frank P. Barajas, June 19, 2019. Tom Richter, “Seven Vie for Four Positions on A.S. Board Tuesday,” Pirate Press, January 10, 1975; Tom Rich- ter, “3 Percent Vote: mecha Sweeps A.S. Elections,” Pirate Press, January 17, 1975.
  63. “Mechistas Hear Platform, Purposes,” Pirate Press, March 7, 1975; Manuel Razo, “Let- ters to the Editor: So What Is mecha All About?,” Pirate Press, October 4, 1974.
  64. Jill Boardmand, “Alpha Gamma Challenges mecha: as Election Set for Next Week,” Pirate Press, May 23, 1975; Jill Boardman and Tom Richter, “Fall as Board Candidates Fight for Leadership Positions,” Pirate Press, May 30, 1975.
  65. Michael C. Dill, “Letters to the Editor: Grouch Runs for Treasurer,” Pirate Press, May 30, 1975.
  66. Leigh Ann Dewey, “as Board: Election Controversy Erupts,” Pirate Press, June 6, 1976; Tom Richter, “ags Wins as Election; Voting Number Doubles,” Pirate Press, June 6, 1975.
  67. R. De Leon, “Voice of the People: Objects to ‘Chicano,’” Oxnard Press-Courier, January 21, 1970; Jerry R. Rosalez, “Voice of the People: ‘Chicano’ Opposed,” Oxnard Press-Courier, February 2, 1970.
  68. Faye Villa, “Voice of the People: ‘Chicanos’ Challenge,” Oxnard Press-Courier, February 2, 1970.
  69. Dan E. Contreras, “Voice of the People: Chicano Spokesman,” Oxnard Press- Courier, February 3, 1970.
  70. Nomas Milando, “Voice of the People: More on ‘Chicano,’” Oxnard Press-Courier, February 7, 1970.
  71. Daniel Eugenio Contreras, “Voice of the People: Chicano Power Defined,” Oxnard Press-Courier, February 23, 1970.
  72. Ruben Salazar, “Who Is a Chicano? What Is It the Chicanos Want?,” Los Angeles Times, February 6, 1970.

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