Tag: Latinx

Articles

Roadside Art in the “Salad Bowl of the World:” How Agricultural Ideology Obscures Racial Capitalism and Inhibits Labor Reform

Tracy Perkins

            Drivers passing through the Salinas Valley from the San Francisco Bay Area to San Louis Obispo, Santa Barbara and points further south see a visually beautiful landscape. Strawberries, lettuce or artichokes stretch in neat rows to the base of steep hills blanketed with grasses that, depending on season, are colored alternately emerald green or golden. If the drivers notice workers in the fields, they will likely be small, distant figures who are quickly passed. In the place of actual workers, however, drivers may see one of the many attractive, larger-than-life cutout billboard murals of farmers and farmworkers.

            The farm fields that form the paintings’ backdrops make up the “salad bowl of the world,” so-named for the region’s export-intensive cool weather crops. The people depicted look happy with their work. They are painted in bright, sunny colors, and stand alone or in groups of two or three. Press coverage of the billboard art describes it as celebrating the region’s agricultural economy and its people (Pogash 2005; Roth 2013). But there is more to these images, and to California agricultural history, than first meets the eye. By alternately obscuring the existence of farmworkers or suggesting to the broader population that farmworkers are happy and well-treated, this art draws on long-standing agricultural ideologies to sustain racial capitalism and inhibit organizing, ultimately rendering agriculture’s reform more difficult.

Image 1: Billboard mural of “field man” Bob Lyman holding sliced head of lettuce. Vernon Morris provides scale. Photo by Tracy Perkins. Mural by John Cerney.

            Most of the cut-out billboard murals are painted by Salinas based artists John Cerney and Dong Sun Kim. Their murals often depict specific people, either current or past owners or workers at the farms where the billboards are displayed. Cerney grew up in the Salinas Valley, where he worked in the post-harvest lettuce industry before getting a college degree in art. He has been painting giant cutout billboard people since the 1990s, and estimates that he has completed about 300 in his career, 30-40 of which are scattered around Monterey County, where the Salinas Valley is located (Chatfield 2018; Roth 2013). Most of his work is commissioned by business owners, organizations and sometimes individuals, but as his career has matured he has also begun creating murals of his own design that he donates to towns around the country (Chatfield 2018).

            There is little information available in the public sphere about Kim. He is a self-taught artist who emigrated to the Salinas Valley from Seol, Korea. His youthful art depicted nature scenes, but as he got older, he developed an interest in “all things American.” (Indeed, much of Cerney and Kim’s work fits into the larger category of Americana). Kim fed this interest by reading US history books and watching cowboy movies (Robinson 2012). After his emigration, he collaborated with Cerney for a time on Cerney’s cut-out billboard murals, and now paints these and other murals on his own.

Image 2: Farmers and their artichokes. Photo by Tracy Perkins. Mural artist unknown.

            The Salinas Valley billboard people draw on familiar visual themes. For example, Image 2 shows two happy, friendly older white men. One has one arm casually around the other man, while his other hand, wedding ring visible, rests on the sign behind which they are placed. The other man holds three plump artichokes. Both wear old-fashioned glasses and coveralls with the “Ocean Mist” logo sewn onto the breasts. The billboard is painted in an Americana style reminiscent of the 1950s that evoke values of honesty, hard work, and thrift. The men’s weathered, smiling faces tap into agrarian tropes that suggest pride in work done well and according to the season’s changing patterns, and life in tight-knit rural communities in which people are both independent and yet also supportive of their neighbors when trouble strikes.

            As a single image, this mural could be simply a historical representation of the two men in question. But images never stand alone. This mural is in the company of other such agricultural imagery in the Salinas Valley, across the nation, and indeed in food products at grocery stores seemingly everywhere. The regularity with which such happy, white, old-timey farmers appear in agricultural imagery is what signals that something larger than individual artistry is at work. In this case, that “something larger” is ideology (Althusser 1971). More specifically, it is the ideology of Jeffersonian agrarianism combined with a more recent and overlapping form of white nostalgia.

            Ideologies are systems of ideas that either support or contest the way the world works. Dominant, or ruling ideologies combine with what Althusser calls repressive state apparatuses (i.e. the police, courts, prisons) to supp­­ort existing economic structures (capitalism) and the multiple forms of exploitation that uphold it (1971). The ideology of Jeffersonian agrarianism is foundational to the widespread tendency in the US to associate farmers with positive moral values. Thomas Jefferson saw small-scale farmers as particularly virtuous members of society. He promoted an economy based on small-scale farming combined with a weak federal government as the best foundation for a healthy democracy (Jefferson 1982). However, Jefferson’s vision was meant for free white farmers who labored on land that they owned. It excluded enslaved Africans and those who worked land owned by others. These exclusions from the category of virtuousness and democracy, were necessary to support Jefferson’s own lifestyle. Jefferson owned 13,700 acres of land and at least 187 enslaved people at the time of the US Revolutionary War (Isenberg 2016). As a “founding father” of the nation, Jefferson’s agricultural ideology also had larger significance beyond his own household, directing attention away from the enslaved Africans and African Americans whose labor provided the foundation of much US agriculture and wealth (Baptist 2014; Carney 2002; Johnson 2013). Jeffersonian agrarianism thus upheld white supremacy.

            Jefferson’s agrarian vision persists (Buttel and Flinn 1975; Wald 2011). Now, it is most explicitly called on by white advocates of small-scale, family farming (Rampell 2017). But even though Jefferson attributed unique worth to the small-scale, pre-industrial, white, land-owning farmer who supplies most labor needs with family members, his vision has also been bent to the purposes of large scale, industrialized agribusinesses owned by whites who employ vast numbers of largely non-white, non-family labor.

            The idealization of white rural life embedded in Jeffersonian agrarianism strengthened after the Civil War ended legal slavery; as the US population changed from predominantly rural to predominantly urban in the 20th century; and again in the post-Civil Rights era. In each of these moments white nostalgia informed agrarian ideologies, and racial ideologies in general. White nostalgia functions, for whites, to cast in a warm glow of memory all-white spaces of the past, or racially mixed spaces in which whites were unquestioningly at the top of racial hierarchies. As Maly, Dalmage and Michaels write, “Nostalgia is a special type of memory, one that elevates pleasurable experiences… while scrubbing away stories that are unpleasant and even shameful” (2013:758–59), such as the horrific treatment of enslaved Africans, Black sharecroppers, and, more recently, Mexican farmworkers. As a result, the valorization of white farmers and erasure of workers of color has persisted across time in art, advertising, literature and politics (Alkon and McCullen 2011; Mitchell 1996; Sackman 2005; Wald 2011, 2016). When they are not simply erased, slaves and workers of color are typically portrayed as servile, simple, happy and/or exotic in ways that serve dominant economic interests (Adamkiewicz 2016; Besky 2014; Klein 2020).

            Many of these nostalgic visions now paint dreamy visions of white life in the 1950s which, not coincidentally, was the last decade before the bulk of the legal victories of the civil rights movement took place in the 1960s. Indeed, many of the Salinas Valley’s agricultural billboards depict aesthetics and agricultural technologies from the 1950s and earlier. These revered pasts took place before the disruption of (limited) racial integration in the 1960s, and, for the white lower middle classes, the economic erosion of the 1970s and beyond.

            Romanticized depictions of white rural life and agriculture hide the foundational role of Latinx farmworkers in California; 90 percent of today’s crop-workers in California are foreign born, with only 3% self-reporting as neither Hispanic nor Latino (U.S. Department of Labor n.d.). For example, Image 3 shows a presumably white man holding a head of lettuce while kneeling next to a packed lettuce box and his trusty dog. The box of lettuce is labeled with the Dole logo. This depiction intimately associates the man in question with the packing of the lettuce. However, the man depicted was the real-life owner of an agribusiness that farmed 10,700 acres of vegetable crops in California’s Salinas and San Joaquin Valleys as well as Arizona; one of his customers was the multinational corporation Dole Food Company (Caprara 2010; Preston 2016). It is highly unlikely that business owners who are responsible for farming on this scale spend much time packing produce. And even if they did, the vast majority of the labor would still be done by the Latinx who overwhelmingly make up the California agricultural labor force.

            Ocean Mist Farms, as depicted in Image 2, is also a large enterprise: they are the largest single grower of artichokes in the US, and grow in Arizona, Mexico, and four other regions of California in addition to the Salinas Valley (Anon n.d.-b). As such, they surely rely on Latinx farmworkers, despite the two kindly-looking white men featured on their billboard, and despite whatever their labor force may have looked like in the company’s early history.

Image 3: Owner of R.C. Farms, which sells to Dole, poses next to a packed box of lettuce. Photograph by Tracy Perkins. Mural artist unknown.

            Large scale, industrial farms are not the only agricultural enterprises that regularly depict white farmers while relying substantially on Latinx labor. Smaller farms, and especially organic ones, are often associated with white family farmers and/or fair labor conditions for workers. Image 4, painted by Dong Sun Kim, shows two white people surrounded by bountiful produce (Ha 2007). The billboard depicts a man and a woman standing closely together, the man pointing the way to the farm, and the woman leaning into the man. The image suggests a couple, and therefore a family farm. At their feet, the name of a farm is printed on the side of a box full of diverse produce. A quick internet search confirms that the people depicted are indeed a couple and the real-life owners of the farm in question. They are the third generation of their family to live on the property, they farm organically, and have farmed a relatively small 50-100 acres (Anon n.d.-a).

            Like this couple, whites in the Salinas Valley billboards are usually painted in ways suggestive of a status as farmers or farm owners by being positioned standing, with farm branding, and/or without hand-tools – see also Images 2 and 3. Latinx are typically depicted actively laboring on the land, and are less likely to appear with farm branding unless they are painted doing the work of packing branded boxes – see Images 5, 6 and 7. This representation of farmers/farm owners as white and farm workers as Latinx fairly accurately represents reality. Although there are important exceptions to this trend (Jett 2020; Mihesuah and Hoover 2019; Minkoff-Zern 2019; White 2018), across the US farm owners are largely and disproportionately white and farmworkers are largely and disproportionately Latinx. This racialized distinction between farmers and farmworkers depends in part on systems put in place across history to use people racialized as “other” than white as the foundation of agricultural labor. But it also depends on other systems that prevented people of color from owning land themselves, or that disappropriated or discriminated against those who did (Daniel 2007; Jett 2020; Matsumoto 1993; Minkoff-Zern and Sloat 2017; Ng 2002).

           Still, the billboard depicted in Image 4 constructs a white understanding of farming that belies the state’s largely Latinx labor force on not just conventional but also most organic farms. In addition to the makeup of the workforce, there are also the working conditions to consider. Although consumers often assume organic farms treat their workers better, organic farms cannot be assumed to have better labor practices than conventional farms; some do, but plenty of others do not (Getz, Brown, and Shreck 2008; Guthman 2014).

Image 4: Billboard mural of the owners of Swank Farms. Photo by Tracy Perkins. Mural by Dong Sun Kim

           In obscuring the labor of Latinx workers, much of the Salinas Valley roadside agricultural art also does something more: it hides the larger economic context of racial capitalism. This concept draws attention to racism’s important role in American capitalism, which both produces and profits from racism as it has been enacted in wages, working conditions, immigration policy and labor protections, or the lack thereof (Baptist 2014; Du Bois 1999; Robinson 2005).

           A vast array of different racialized groups provided the labor on which the agricultural economy depended across California history. Indigenous peoples formed the primary agricultural labor force from colonization until the mid 1850s; first those brought from what is now the Mexican state of Baja California, and after too many of them died en route, later from what is now California. Catholic missionaries were a leading edge of colonialism, and indigenous people were not allowed to leave the missions without permission. Those who fled were often tracked down and returned by soldiers, and sometimes whipped and jailed. They were neither paid for their work, nor could they typically own personal property, marry of their own accord, move about at night, or raise their own children. The status of Indigenous farmworkers changed little after Mexican Independence, when modern day California changed hands from Spain to Mexico in 1821, nor after it changed hands again to the United States in 1846 (Street 2004). Disease and genocide decimated Indigenous populations, and survivors fled farm work.

           The Salinas Valley’s roadside agricultural art evokes the feel of small, mom-and-pop farm businesses. But the size of California agricultural enterprises was enormous almost from the start, set into place by Spanish and Mexican land policies that granted huge tracts of land to favored colonial elites (Daniel 1981).  Farmworkers, not family members, provided the labor on the majority of California’s vast farms – California was one of the few places outside of the slave south in which farming was not largely a family effort (Street 2004). California agriculture was also firmly capitalist by the time it joined the United States, with few of the subsistence or semi-subsistence farms more prevalent elsewhere.

           Workers from many other groups assumed the positions of the early indigenous farmworkers over time, including those from Asia (China, Japan, Korea, India, and the Philippines), Europe (Ireland, Germany, Britain, Italy, Portugal) and Latin America (Chile, Mexico, Central America), as well as Black workers from the US South and other American-born people (Daniel 1981; Street 2004; Walker 2004). To counter the organizing of existing workers, foreign born workers were brought in whenever possible in order to create an oversupply of labor that helped maintain low wages. Many were recruited from parts of the world suffering economic and social upheavals, and were often misled about the nature of the opportunities that would be available to them in California. Conditions of travel and life upon arrival were often harsh. Chinese workers were subject to mob violence and individual assaults by whites, some of whom were organized in parallel to the Ku Klux Klan through the Order of Caucasians (Street 2004).

           Widespread Depression-era labor unrest ultimately extracted new labor protections from the federal government, but key reforms that created a national minimum wage and protected the right to unionize were denied to agricultural workers. This national carve-out was a result of a political deal made to appease Southern Democrats intent on preserving Jim Crow by blocking any possibility of improving the circumstances of the region’s mostly Black agricultural workers (Farhang and Katznelson 2005). Then, from 1942 to 1964, the Bracero program formalized the pattern of supplying plentiful foreign-born laborers at low wages – this time from Mexico. Close to five million people were issued short-term worker permits during the lifetime of the program, and others came without official paperwork (Mitchell 2012). The industrialization of agriculture also intensified during this period – poisons were increasingly applied to crops to control pests, and workers suffered the consequences (Walker 2004).

            Ever since the Bracero era, California agricultural workers have remained predominantly Mexican. The latest wave of workers to occupy the bottom rungs of the agricultural work force are indigenous Mexicans whose numbers began to grow in the 1990s. Some speak neither Spanish nor English and are thus particularly vulnerable to abuse. Indigenous farmers are especially concentrated in Coastal California, of which the Salinas Valley is part (Mines, Nichols, and Runsten 2010).

            Across all of this time, whites racialized agricultural workers to justify their exploitation, arguing that people of color were less susceptible to disease, and that particular racialized groups, which changed over time, were “naturally suited” to backbreaking agricultural work (Holmes 2013; Maldonado 2009; Omi and Winant 2015; Street 2004). White farm owners and politicians also racialized agricultural workers to build up social barriers between groups in order to make cross-racial organizing more difficult (Valdés 2011). As a result, since colonization farmworkers have worked under changing legal circumstances that have had them work without wages or have kept those wages low. These systems have been extraordinarily effective. In 2019, the state earned over $50 billion in cash receipts from agriculture, making it the leading agricultural state in the nation (USDA Economic Research Service n.d.). The devaluation of agricultural workers of color that many white farmers both benefited from and helped create enabled white agricultural capitalists to pay lower wages and provide worse working conditions than they might have otherwise, thus generating more profits. In other words, racial capitalism provided a foundation for California agriculture from its origins to the present day, even though at certain moments of history poor whites also formed significant parts of the exploited class of farmworkers.

***

            The tendency for white farmers to be valorized and for people of color farmers and farmworkers to be obscured is deep and long-standing. But while most of the agriculturally themed Salinas Valley cut-out billboard murals depict white-presenting people, what makes the collection more interesting are the murals that call attention to Latinx farmworkers. The paintings of them are dignified and show them as contributors not only to the local economy, but also the global food supply. For example, in Image 5, a Latino worker carries a long length of irrigation pipe on one shoulder in front of text that reads, “Salinas Valley: Feeding Our Nation.” The mural connects Latinx agricultural labor to masculinity, pride of place and pride in farmworker contributions to the global food supply. These images uniquely stretch the Jeffersonian valorization of white farmers to include Latinx farmworkers as well. This is significant in light of the systemic erasure of farmworkers from the public imagination of agriculture (Alkon and McCullen 2011).

            Returning to Althusser’s theory of ideology is useful here. In his accounts, ruling ideologies that support the status quo coexist with challenger ideologies that contest the status quo. But, ruling ideologies often incorporate parts of these challenger ideologies in ways that blunt their impact. As a result, ruling ideologies change over time, responding to changing political conditions in ways that sustain capitalism. Indeed, dominant agricultural ideologies in the US have changed over time in ways that parallel broader ideological change: from Jeffersonian agrarianism (Jefferson 1982), to white nostalgia (Adamkiewicz 2016; Maly et al. 2013; Mann 2008), to, most recently, symbolic multiculturalism (Gunderson 2021).[i]

            Multiculturalism potentially functions as a challenger ideology, but, when reduced largely to symbolism, becomes another facet of ruling ideologies. The Latinx workers depicted in the Salinas Valley billboard art can be read as examples of symbolic multiculturalism, which showcases people of color without fundamentally challenging their (collectively) subordinate place in the economy. Symbolic multiculturalism can do more than simply fail to make things better – in depicting people of color as happy and empowered, it can actively undercut efforts to reduce racism by promoting the idea that racism no longer exists.[ii]

Image 5: Billboard mural visible from highway 68 when entering Salinas from the south. Photo by Tracy Perkins. Mural by John Cerney.

            These outcomes can occur even when they are not the intention of the artist nor of the person commissioning the art. The first billboard cut-out people that artist Cerney created were commissioned by the owner of a local produce company to honor his workers, many of whom are Latinx, and to draw attention to their contributions to the food supply (Pogash 2005). As the farm owner says, “I was tired of people bad-mouthing agriculture… thinking everything comes out of a bag or carton. I was trying to show the community it takes a lot of people to grow food, that farming is a good occupation and that people work in the fields to produce good food for us” (Paris 1999). The figures were modeled on employees, and one was even painted to honor a specific worker who had been with the company for over fifty years on the occasion of his 80th birthday (see Image 1) (Cerney n.d.). The website of the company that commissioned and displays the 18-foot-tall murals describes the labor that each of the billboard people are conducting: thinning, harvesting, packing, and weighing boxes of harvested lettuce, as well as overseeing the irrigation and the farm as a whole. The billboards and website together educate the public about the specific, diverse skills need to accomplish the tasks required of farmworkers and farm managers (Anon n.d.-c).

            Commentators quoted in press coverage of the billboard murals respond with enthusiastic endorsements, from the president of Salinas Valley Chamber of Commerce to a dean at nearby Hartnell College to a spokesperson for Salinas’s National Steinbeck Center (Garcia 2017; Paris 1999; Pogash 2005; Roth 2013). The latter says that the billboard murals “do what public art is supposed to do, it enriches the landscape visually and emotionally” (Pogash 2005). Journalists call the work empowering and heroic (Garcia 2017; Pogash 2005), or comment on the likeness between Cerney’s work and that of famed local author John Steinbeck, writing, “In a certain light, Cerney’s plywood figures are an extension of Steinbeck’s lifelong passion for giving voice to the voiceless” (Roth 2013). The only slightly sour note is sounded by the chair of the Visual and Public Arts Department at nearby California State University Monterey Bay, who notes that the murals do not show, “poor working conditions, illnesses from pesticides and bad housing,” which is “a whole other story that’s never told” (Pogash 2005). However, she is quoted as saying that this is because the farmer who commissioned the farmworker billboards is “positive and fair with his workers.”

            Herein lies the crux of interpreting the Salinas Valley agricultural billboard art, and other images like it. The intent of the artist and the person who commissions the art matters, as do the labor practices of the farm owners who commission the work and the experiences of the workers depicted. But what is more significant is, first, the way the art will be read by the general public, who know little to nothing of these individual level details, and second, the structural conditions that continue to leave most farmworkers vulnerable to violence and abuse. Even if the farm owners who commission images of farmworkers are all fair-minded employers who go above and beyond existing labor law, the structurally vulnerable position of most farmworkers remains. This vulnerability is not accidental. It has been reproduced at great cost to farmworkers over and over across California history, via, in part, racial capitalism and the ideologies that support it. In sustaining exploitative agricultural economies, these ideologies work in tandem with Althusser’s repressive state apparatuses (1971): the Border Patrol, Immigration and Customs Enforcements, and the courts.

            And, despite the above assertion that the farmworker murals give “voice to the voiceless,” this is not actually true. While the murals draw attention to the often-unacknowledged labor of farmworkers, they are painted by artists at the request of farm owners, not farm workers. The results depict a uniformly positive experience of farmwork, despite many farmworkers’ actual claims of difficult working conditions, low pay and abuse, and efforts to have their children enter occupations other than farmwork. None of the press coverage I found included any quotes from farmworkers. Rather, press coverage “gives voice” to the artists, the commissioning farm owners, and at times an array of other local business, cultural and educational leaders. In only one case were the opinions of farmworkers even tangentially referenced. Below, artist Cerney describes a conversation with the farmowner who first commissioned billboards depicting workers, showing how Cerney came to use real farmworkers as the models:

On his first commission, [the farmowner] said, “use your own people [as models].” I said “well, it’ll be more intimate, and you’ll get more of a kick out of it, if you use your own people.” So he relented and I used some of his farmworkers, and now, boy I hear stories of one of these guys who comes out here and cleans it off every couple of weeks, and they’re all proud of it, and it turns out to be a good thing. (Anon 2006)

Of all the existing coverage of the art that I found, this story told by the artist, as told to him by, presumably, the farmowner, is the closest thing to providing insight into farmworker reception of the art. Although the story could have been distorted as it was passed along from farmowner, to artist, to audience, there likely are indeed farmworkers who are pleased to be commemorated in art, or pleased to see images of other farmworkers so commemorated. But such a reception does not affect the billboards’ broader ideological impacts. Despite showcasing the role of Latinx farmworkers in the regional economy and the global food supply, the Salinas Valley agricultural murals also obscure the actual conditions in which much of this labor takes place.

Image 6: Billboard mural of worker bending over to trim iceberg lettuce. Photo by Tracy Perkins. Mural by John Cerney

            What the images show is as important as what they do not show: sexual violence, hunger, injury, exposure to poisons, wage theft, labor regimes that profit from racial hierarchies which leave farmworkers vulnerable by design, and the threat of deportation imposed by a nation that cannot stomach their presence and yet cannot do without their labor. In Fresno County, the most agriculturally productive county in the country with $3.7 billion dollars of annual farm sales, nearly half of farmworkers go hungry (Brown and Getz 2011; Wirth, Strochlic, and Getz 2007). Farmworkers also suffer from multiple, layered health problems that evolve over time in response to pesticide exposure, stoop labor, injuries, violence, and inadequate health care (Holmes 2013; Saxton 2015). Many are part of binational families and remain separated from loved ones for long stretches of time; their opportunities to visit home involve dangerous crossings of the US border that risk their lives (Holmes 2013; De León 2015; Lopez 2007). Women, who make up 29% of California farmworkers (U.S. Department of Labor n.d.), are particularly at risk of sexual violence at work (Waugh 2010; Yeng and Rubenstein 2013). One Salinas Valley field is known among workers as the “field de calzón,” or “field of panties,” because of how many rapes take place there (Tamayo 2000). But the Salinas Valley billboards do not show these grim realities. Instead, the billboard workers often look happy, as in the smiling lettuce worker in Image 6 who is bent over in the form of stoop labor that has long debilitated farmworkers. Crucially, what also is not shown is farmworkers’ long history of collective organizing against these abuses. Rather, the billboard murals depict individual farmworkers contentedly going about their daily labor in the fields in ones, twos and threes, as in Image 7.

Image 7: Billboard mural of woman weeding and thinning early crops. Photo by Tracy Perkins. Mural by John Cerney.

            Though you would not know it from looking at the roadside agricultural imagery of the Salinas Valley, farmworkers consistently found ways to organize for improved working and living conditions across Spanish, Mexican and US rule. In the first 13 years of the 1900s alone, Japanese farmworkers created successful labor associations, Japanese and Mexican sugar beet workers struck in Oxnard, the Industrial Workers of the World (IWW, or Wobblies) organized farmworkers known as bindlemen, and hop pickers staged the largest strike of farmworkers in California history at that time (it became known as known as “Bloody Sunday” or the Wheatland hop riot) (Street 2004). The Communist Party, Congress of Industrial Organizations, and the American Federation of Labor also all organized agricultural workers through the 1930s. California was a hot-spot: half of the more than 275 agricultural strikes of the 1930s took place there (Valdés 2011:6).

            Although Braceros were brought to the US under conditions designed to limit their ability to organize for improved working conditions, they too undertook such efforts (Loza 2016). Mexican workers organized strikes starting in the very first year of the Bracero Program, 1942. Farmworkers kept striking through, among others, the DiGiorgio farm strike of 1947-1950, the Imperial Valley lettuce strike 1961, and the Delano grape strike of 1965. The latter led to the creation of the United Farm Workers of America (UFW), launching the farmworkers movement (Mitchell 2012; Valdés 2011). During the 1960s and 1970s, farmworkers increased their wages, improved working conditions, signed union contracts with employers that banned the use of highly toxic pesticides, strengthened pesticides regulation and helped legalize collective bargaining (Pulido 1996; Wells and Villarejo 2004). Other victories included banning the use of the short handled hoe, called el cortito, which required its users to damage their bodies by staying bent over as they used it, hour after hour, day in and day out (Jourdane 2004). However, many of these gains were later eroded as growers fought against their victories, as Republicans newly voted into public office in 1982 undermined their legislative victories, and as the UFW moved away from its early strategy of on-the-ground organizing (Wells and Villarejo 2004). Knowing this history is vital to developing the ability to see the ‘work’ that ideology does to deflect attention away from the long history of racial capitalism in agriculture, and the long history of resistance to it.

***

           Although all ideology has a relationship to the economic order of the day, the Salinas Valley agricultural billboards have a particularly close relationship to the local economy. While the billboard murals are regularly described in the press as public art, they are also commercial. Many of the images advertise the businesses in question. In some cases this is explicit, as in Image 8, which uses nostalgic, old-timey imagery featuring a 1940’s era tractor and oversized artichokes, a regional specialty, to draw people into a roadside store. Indeed, several of the agricultural billboard murals, such as Image 4, have run into problems with the government resulting from conflicting opinions about whether the images were advertisements, which have size and location restrictions, or art (Anon 2006, Ha 2007; Chatfield 2018). In other cases, the billboards themselves are objects of interest. For example, Images 1, 6 and 7 are listed as attractions at the demonstration farm and visitor center where they are located. Indeed, several of the farms that display the murals run agritourism projects on their properties (corn mazes, pumpkin patches, etc.), and thus need to find ways to encourage visitors (see Image 4). Many of the murals sell an image of agriculture that benefits the farms in question by tapping into nostalgia for purportedly better, simpler times to generate visitors and sales.

Image 8: Roadside mural features a wagon of oversized artichokes, one of the region’s specialties, being pulled by a 1940s-era tractor. Photo by Tracy Perkins. Mural artist unknown.

           Although Cerney says money is not that important to him and that he leads a simple lifestyle (Anon 2006), the practicalities of making a living as an artist still require finding a way to financially support the art. Cerney says, ruefully, “When I can do exactly what I want to do without anyone telling me, that’s what I really love to do. I wish money wasn’t a factor. I would do nothing but my own work, place it in the field, and if my bills were paid I would do nothing but that” (Anon 2017). Instead, as he says elsewhere, “I do a lot of farm stuff because I live here and people ask me to do that” (Paris 1999). Roth makes the connection between Cerney’s art and the regional economy more explicit: “Farm life holds no special appeal for [Cerney], but given that his plywood people are placed in fields and he’s based in one of California’s most profitable farming regions, farm paintings are the ones that bring him the most attention” (2013). Cerney speaks further to the impact of the commission process on subjects of his art, saying that early murals he did on the side of barns,

led to, eventually, people seeing your work and calling you, commercial businesses, “What can you do for me.” Because my work was realism. It was easy for the average person to take in and understand. My thought process, my way of working, was a little Norman Rockwellish, with a little sense of humor. Which everybody got, and everybody understood. So it was easy to sell to make a living doing that. So I got on that treadmill and started doing that. (Anon 2017)

Cerney’s explanations of the financial constraints on his art, and the commercial interests that have led to the creation of much of his agriculturally themed work, underscores the relationship between ruling ideologies and the economic systems in which they are enmeshed. Indeed, the murals are commissioned by people who can both afford the fee and either own or rent property on which to display the billboards, both of which tilt the art away from representing the ideas of poor people such as farmworkers. And given the long-established hostility of many farm owners to organized labor in the region (Flores 2016; Frank Bardacke 2011; Neubeurger 2013), depictions of farmworker organizing would not only not be commissioned by most farm owners, but to many would be unwelcome additions to the regional landscape.

           Imagine, for example, artist Ester Hernández’s 1982 redesign of the famous “Sun Maid” raisin advertisement. The original advertisement features a young white woman wearing a red bonnet and holding a basket of grapes, referencing an Edenic agricultural environment, abundance, purity, and femininity. However, Hernández’s version features the harm experienced by grape workers. She replaces the fresh-faced girl with a skeleton that wears the same red bonnet and holds the same basket of grapes. Hernández’s text tells viewers that “Sun Mad” raisins are “unnaturally grown” with insecticides, miticides, herbicides and fungicides (Hutchison 2013). A subsequent image made in 2008, titled “Sun Raid,” recasts the original advertisement again, this time to critique workplace raids and the deportation of Mexican workers.

           Or, consider Octavio Ocampo’s work, “Cesar Chavez: Portrait of La Causa,” which superimposes UFW leader Chavez over a landscape that could well be the Salinas Valley. An airplane sprays pesticides over skulls on one side of the valley, and crosses float above the mountains at the top of the image. The skulls and crosses represent harm and death to farmworkers, while on the other side of the valley, and showing through Chavez’s translucent face and body, are masses of farmworkers holding banners and signs, representing the farmworker movement. Such artistic representations underscore how far removed the Salinas Valley billboard art is from any critique of the agricultural industry. It is no accident that Hernandez and Ocampo’s paintings are displayed in museums rather than on the properties of commercial farming enterprises.

***     

            The Salinas Valley’s roadside agricultural imagery offers lessons bigger than their local impact. Some of them show that Jeffersonian agrarianism and white nostalgia continue to frame much of the public view of agriculture. Others show that even when these narratives are pierced with depictions of the nation’s Latinx agricultural workforce, just inserting into the public consciousness people whose contributions to society have been systematically minimized is not enough. American history is full of examples of workers who, when they are not erased, are depicted as happy in their circumstances or romanticized in other ways (think, for example, of the “happy slave” tropes present in so many depictions of plantation agriculture (2020)). Such depictions contribute to the continuation of exploitative labor regimes by associating the status quo with warm, happy feelings. As one admirer writes, “Every time I cruise by one of Cerney’s pieces, I think of the thousands of drivers and passengers locked in their cars. Suddenly, a purple and orange cow appears on a roadside field. Moods improve. Life seems simpler and easier. Even if it’s just for a moment. That, to my way of thinking, is the highest form of public art in public places” (Nordstrand 2014). This writer references a quirky mural of a multicolored cow as an example, but their comments also apply to the murals depicting the human components of agriculture – the farmers and farmworkers that make it all happen. But what is needed is not public art that reassures, but art that unsettles. Art that reifies old, romantic tropes of agricultural labor serves the ideological and commercial interests that have exploited farmworkers for centuries. What is needed is art that challenges ruling ideologies by centering workers’ interests rather than those of their employers.

Acknowledgements

Christopher Gunderson’s generous suggestions provided much of the theoretical framework of this paper. The author would also like to thank for their comments Ruben Espinoza, Rodney Green, Vernon Morris, Manuel Vallée, Lauren Richter, Christie McCullen, and participants in the fall 2019 “Currents: Humanities Work Now” series at the University of Maryland Baltimore County’s Dresher Center for the Humanities, at which an early version of this work was presented.

References

Adamkiewicz, Ewa. 2016. “White Nostalgia: The Absence of Slavery and the Commodification of White Plantation Nostalgia.” As\peers 9:13–31. 

Alkon, Alison Hope, and Christie Grace McCullen. 2011. “Whiteness and Farmers Markets: Performances, Perpetuations… Contestations?” Antipode 43(4):937–59. doi.org/10.1111/j.1467-8330.2010.00818.x 

Althusser, Louis. 1971. “Ideology and Ideological State Apparatuses (Notes towards an Investigation).” Pp. 142–47 in Lenin and Philosophy and Other Essays. New York, NY: Monthly Review Press. 

Anon. 2006. “John Cerney: Cut-Out Mural Artist.” September 1. Retrieved August 25, 2021 (https://www.youtube.com/watch?v=i-Ixvt7l8Kw). 

Anon. 2017. “John Cerney – YourTown TV – Host M. D. Baer.” September 2. Retrieved August 27, 2021 (https://www.youtube.com/watch?v=8epPPJvb5ms). 

Anon. n.d.-a. “Meet the Swanks.” SwankFarms.com. Retrieved October 1, 2021 (https://www.swankfarms.com/meet-the-farmers). 

Anon. n.d.-b. “Our Story.” Oceanmist.com. Retrieved August 30, 2021 (https://www.oceanmist.com/our-story). 

Anon. n.d.-c. “Sculptures.” The Farm. Retrieved December 14, 2020 (http://thefarm-salinasvalley.com/our-farm/sculptures/). 

Baptist, Edward E. 2014. The Half Has Never Been Told: Slavery and the Making of American Capitalism. New York: Basic Books. 

Besky, Sarah. 2014. The Darjeeling Distinction: Labor and Justice on Fair-Trade Tea Plantations in India. Berkeley: University of California Press. 

Du Bois, W. E. B. 1999. “The Souls of White Folk.” Pp. 17–29 in Darkwater: Voices from Within the Veil. Mineola, NY: Dover Publications, Inc. 

Bonilla-Silva, Eduardo. 2014. Racism without Racists: Color-Blind Racism and the Persistence of Racial Inequality in America. 4th ed. Lanham, MD: Rowman & Littlefield Publishers. 

Brown, Sandy, and Christy Getz. 2011. “Farmworker Food Insecurity and the Production of Hunger in California.” Pp. 121–46 in Cultivating Food Justice: Race, Class and Sustainability, edited by A. H. Alkon and J. Agymen. Cambridge, MA: The MIT Press. 

Buttel, Frederick H., and William L. Flinn. 1975. “Sources and Consequences of Agrarian Values in American Society.” Rural Sociology 40(2):134–51. 

Caprara, Dennis. 2010. “Caprara, Dennis.” Letter to Central Coast Regional Water Quality Control Board, March 25. Retrieved December 17, 2020 (https://www.waterboards.ca.gov/centralcoast/water_issues/programs/ag_waivers/docs/StayHearingAttachments-Part3rev.pdf). 

Carney, Judith Ann. 2002. Black Rice: The African Origins of Rice Cultivation in the Americas. Cambridge, MA: Harvard University Press. 

Cerney, John. n.d. “Projects.” John Cerney Murals. Retrieved December 14, 2020 (https://www.johncerneymurals.com/projects.html). 

Chatfield, Michael. 2018. “Outstanding in His Field.” Carmel Magazine, Spring/Summer. Retrieved June 11, 2021 (https://carmelmagazine.com/archive/outstanding-in-his-field). 

Daniel, Cletus E. 1981. Bitter Harvest: A History of California Farmworkers 1870-1941. Berkeley: University of California Press. 

Daniel, Pete. 2007. “African American Farmers and Civil Rights.” The Journal of Southern History 73(1):3–38. 

Farhang, Sean, and Ira Katznelson. 2005. “The Southern Imposition: Congress and Labor in the New Deal and Fair Deal.” Studies in American Political Development 19(1):1–30. doi.org/10.1017/S0898588X05000015

Flores, Lori A. 2016. Grounds for Dreaming: Mexican Americans, Mexican Immigrants, and the California Farmworker Movement. New Haven, CT: Yale University Press. 

Frank Bardacke. 2011. Trampling Out the Vintage: Cesar Chavez and the Two Souls of the United Farm Workers. New York: Verso. 

Garcia, Ivan. 2017. “Salinas Artist John Cerney Is Known for Larger-than-Life Plywood People.” Monterey County Weekly, April 27. 

Getz, Christy, Sandy Brown, and Aimee Shreck. 2008. “Class Politics and Agricultural Exceptionalism in California’s Organic Agriculture Movement.” Politics & Society 36(4):478-507. doi.org/10.1177/0032329208324709

Gunderson, Christopher. 2021. Personal communication. June 8. 

Guthman, Julie. 2014. Agrarian Dreams: The Paradox of Organic Farming in California. 2nd ed. Berkeley: University of California Press. 

Ha, Anthony. 2007. “Swank Farms’ Fresh Billboard Gets Attention.” SanBenito.Com, June 28. Retrieved December 14, 2020 (https://sanbenito.com/swank-farms-fresh-billboard-gets-attention/

Holmes, Seth M. 2013. Fresh Fruit, Broken Bodies: Migrant Farmworkers in the United States. Berkeley: University of California Press. 

Hutchison, Sharla. 2013. “Recoding Consumer Culture: Ester Hernádez, Helena María Viramontes, and the Farmworker Cause.” 46(5):973–90. 

Isenberg, Nancy. 2016. White Trash: The 400-Year Untold History of Class in America. New York: Penguin Books. 

Jefferson, Thomas. 1982. Notes on the State of Virginia. Edited by W. Pedeu. New York: Norton and Company. 

Jett, Terri R. 2020. Fighting for Farming Justice: Diversity, Food Access and the USDA. New York: Routledge. 

Johnson, Walter. 2013. River of Dark Dreams: Slavery and Empire in the Cotton Kingdom. Cambridge, MA: Harvard University Press. 

Jourdane, Maurice. 2004. The Struggle for the Health and Legal Protections of Farm Workers: El Cortito. Houston, TX: Arte Público Press. 

Klein, Shana. 2020. The Fruits of Empire: Art, Food, and the Politics of Race in the Age of American Expansion. Oakland: University of California Press. 

De León, Jason. 2015. The Land of Open Graves: Living and Dying on the Migrant Trail. Oakland: University of California Press. 

Lopez, Ann Aurelia. 2007. The Farmworkers’ Journey. Berkeley: University of California Press. 

Loza, Mireya. 2016. Defiant Braceros: How Migrant Workers Fought for Racial, Sexual, and Political Freedom. Chapel Hill: University of North Carolina Press. 

Maldonado, Marta Maria. 2009. “‘It is Their Nature to Do Menial Labour’: The Racialization of ‘Latino/a Workers’ by Agricultural Employers.” Ethnic and Racial Studies 32(6):1017–36. doi.org/10.1080/01419870902802254

Maly, Michael, Heather Dalmage, and Nancy Michaels. 2013. “The End of an Idyllic World: Nostalgia Narratives, Race, and the Construction of White Powerlessness.” Critical Sociology 39(5):757–79. doi.org/10.1177/0896920512448941

Mann, Geoff. 2008. “Why Does Country Music Sound White? Race and the Voice of Nostalgia.” Ethnic and Racial Studies 31(1):73–100. doi.org/10.1080/01419870701538893

Matsumoto, Valerie J. 1993. Farming the Home Place: A Japanese American Community in California 1919-1982. Ithaca, NY: Cornell University Press. 

Mihesuah, Devon A., and Elizabeth Hoover, eds. 2019. Indigenous Food Sovereignty in the United States: Restoring Cultural Knowledge, Protecting Environments and Regaining Health. Norman: University of Oklahoma Press. 

Mines, Richard, Sandra Nichols and David Runsten. 2010. California’s Indigenous Farmworkers: Final Report of the Indigenous Farmworker Study (IFS) to the California Endowment. California Rural Legal Assistance. Retrieved June 25, 2022 (http://www.indigenousfarmworkers.org/es/IFS%20Full%20Report%20_Jan2010.pdf

Minkoff-Zern, Laura Anne, and Sea Sloat. 2017. “A New Era of Civil Rights? Latino Immigrant Farmers and Exclusion at the United States Department of Agriculture.” Agriculture and Human Values 34(3):631–43. doi.org/10.1007/s10460-016-9756-6. 

Minkoff-Zern, Laura-Anne. 2019. The New American Farmer: Immigration, Race, and the Struggle for Sustainability. Cambridge, MA: The MIT Press. 

Mitchell, Don. 1996. The Lie of the Land: Migrant Workers and the California Landscape. Minneapolis: University of Minnesota Press. 

Mitchell, Don. 2012. They Saved the Crops: Labor, Landscape, and the Struggle over Industrial Farming in Bracero-Era California. Athens: The University of Georgia Press. 

Neubeurger, Bruce. 2013. Lettuce Wars: Ten Years of Work and Struggle in the Fields of California. New York: Monthly Review Press. 

Ng, Wendy. 2002. Japanese American Internment during World War II: A History and Reference Guide. Westport, CT: Greenwood Press. 

Nordstrand, Dave. 2014. “John Cerney, Where Art Thou?” The Salinas Californian, July 24. Retrieved June 11, 2021 (https://www.thecalifornian.com/story/news/local/2014/07/24/john-cerney-art-thou/13018795/). 

Omi, Michael, and Howard Winant. 2015. Racial Formation in the United States. 3rd ed. New York: Routledge. 

Paris, Barbara. 1999. “Bigger than Life: Salinas Painter John Cerney’s Art Makes Reality Look Small.” Monterey County Weekly, May 20. Retrieved December 13 , 2020 (https://www.montereycountyweekly.com/news/local_news/salinas-painter-john-cerneys-art-makes-reality-look-small/article_dc127435-11e7-5f2f-a339-4da6c161919c.html

Pogash, Carol. 2005. “Bumper Crops for the Eye.” The New York Times, February 2. Retrieved December 13, 2020 (https://www.nytimes.com/2005/02/02/arts/design/bumper-crops-for-the-eye.html

Preston, Michael. 2016. “Mixed Green (Cards): Agriculture and Immigration’s Strained Relationship.” University of Colorado Boulder News Corps, May 9. Retrieved December 17, 2020 (https://www.colorado.edu/initiative/newscorps/2016/05/09/mixed-green-cards-agriculture-and-immigrations-strained-relationship

Pulido, Laura. 1996. Environmentalism and Economic Justice: Two Chicano Struggles in the Southwest. Tucson: University of Arizona Press. 

Rampell, Ed. 2017. “Wendell Berry as a 21st Century Apostle of Jeffersonian Democracy.” Earth Island Journal. Retrieved December 8, 2020 (https://www.earthisland.org/journal/index.php/articles/entry/wendell_berry_as_a_21st_century_apostle_of_jeffersonian_democracy/). 

Roberts, L. W., and R. A. Clifton. 1990. “Multiculturalism in Canada: A Sociological Perspective.” Pp. 120-147 in Race and Ethnic Relations in Canada, edited by Peter. S. Li. Toronto, ON: Oxford University Press. 

Robinson, Cedric. 2005. Black Marxism. 2nd ed. Chapel Hill, NC: University of North Carolina Press. 

Robinson, Rebecca. 2012. “The Invisible Michelangelo: Dong Sun Kim’s Murals Quietly Capture the Beauty of His Adopted Country.” Monterey County Weekly, January 12. Retrieved August 30, 2021 (https://www.montereycountyweekly.com/news/831_tales/dong-sun-kim-s-murals-quietly-capture-the-beauty-of-his-adopted-country/article_c02c4bf9-e15c-5a75-b59f-89909a9c515e.html). 

Roth, Anna. 2013. “The Land of Giants: An Artist’s Roadside Attractions Call Attention to History.” SF Weekly, July 31. Retrieved December 13, 2020 (https://www.sfweekly.com/news/the-land-of-giants-an-artists-roadside-attractions-call-attention-to-history/). 

Sackman, Douglas Cazaux. 2005. Orange Empire: California and the Fruits of Eden. Berkeley: University of California Press. 

Saxton, Dvera I. 2015. “Strawberry Fields as Extreme Environments: The Ecobiopolitics of Farmworker Health.” Medical Anthropology: Cross Cultural Studies in Health and Illness 34(2):166–83. doi.org/10.1080/01459740.2014.959167

Street, Richard Steven. 2004. Beasts of the Field: A Narrative History of California Farmworkers, 1769-1913. Palo Alto, CA: Stanford University Press. 

Tamayo, William R. 2000. “The Role of the EEOC in Protecting the Civil Rights of Farm Workers.” UC Davis Law Review 33:1075–86. 

U.S. Department of Labor. n.d. “Table 13: Hired Crop Worker Demographics, California Estimates, Six Time Periods.” National Agricultural Workers Survey. Retrieved February 21, 2020 (https://www.doleta.gov/naws/research/data-tables/). 

USDA Economic Research Service. n.d. “Cash Receipts by Commodity, State Ranking, 2019 Nominal (Current Dollars).” Retrieved December 13, 2020 (https://data.ers.usda.gov/reports.aspx?ID=17844). 

Valdés, Dionicio Nodín. 2011. Organized Agriculture and the Labor Movement Before the UFW: Puerto Rico, Hawai’i, California. Austin: University of Texas Press. 

Wald, Sarah D. 2011. “Visible Farmers/Invisible Workers: Locating Immigrant Labor in Food Studies.” Food, Culture and Society 14(4):567–86. doi.org/10.2752/175174411X13046092851479

Wald, Sarah D. 2016. The Nature of California: Race, Citizenship, and Farming since the Dust Bowl. Seattle: University of Washington Press. 

Walker, Richard A. 2004. The Conquest of Bread: 150 Years of Agribusiness in California. New York: The New Press. 

Waugh, Irma Morales. 2010. “Examining the Sexual Harassment Experiences of Mexican Immigrant Farmworking Women.” Violence Against Women 16(3):237–61. doi.org/10.1177/1077801209360857

Wells, Miriam, and Don Villarejo. 2004. “State Structures and Social Movement Strategies: The Shaping of Farm Labor Protections in California.” Politics & Society 32(3):291–326. 

White, Monica. 2018. Freedom Farmers: Agricultural Resistance and the Black Freedom Movement. Chapel Hill: The University of North Carolina Press. 

Wirth, Cathy, Ron Strochlic, and Christy Getz. 2007. Hunger in the Fields: Food Insecurity among Farmworkers in Fresno County. California Institute for Rural Studies. Davis, CA. 

Yeng, Bernice, and Grace Rubenstein. 2013. “Female Workers Face Rape, Harassment in U.S. Agriculture Industry.” Frontline, June 25. Retrieved February 21, 2020 (https://www.pbs.org/wgbh/frontline/article/female-workers-face-rape-harassment-in-u-s-agriculture-industry/). 


[i] Christopher Gunderson provided this term as I have used it here. I have since found that there is also limited, overlapping use of the term in the published literature, used primarily to describe Canadian politics (Roberts and Clifton 1990).

[ii] Symbolic multiculturalism thus overlaps significantly with what other scholars have called color-blind racism, racism without racists, and multiracial white supremacy (Bonilla-Silva 2014; Omi and Winant 2015). All of these respond to claims of racism with surface-level improvements that allow some few people of color to rise to elevated social and economic positions without fundamentally challenging racism at its roots, thus sustaining overall racial inequality.

Tracy Perkins is an Assistant Professor in the School of Social Transformation at Arizona State University. She specializes in social inequality, social movements, the environment, agriculture and the politics of knowledge, and produces traditional written academic output as well as photography and digital humanities websites. Her book Evolution of a Movement: Four Decades of California Environmental Justice Activism (University of California Press, 2022) examines the political evolution of the California environmental justice movement from the 1980s to the mid 2010s. Dr. Perkins has degrees from UC Berkeley, UC Davis, and UC Santa Cruz, and previously worked as an Assistant Professor at Howard University. See more of her work at tracyperkins.org.

Excerpts

Fútbol in the Park: Immigrants, Soccer, and the Creation of Social Ties

David Trouille

Working Connections

One afternoon about two years into my research at Mar Vista, I joined a group of men sitting at picnic tables by the soccer field. Most of them had just finished playing soccer in the midday games. As I walked over, Mi Chavo hopped in Moncho’s truck. As I suspected, he was off to buy beer, which Polo revealed by accusing me of timing my arrival to avoid contributing money. I smiled and responded that he could count on “mis dos pesitos” (my two dollars) for the next beer run. Polo shook his head and replied, “Otro güey que no trabaja.” (Another guy who doesn’t work.)

Even two years after the economic recession of 2008, good employment opportunities remained scarce for many of the men. That afternoon, Polo was complaining about an overbearing supervisor and claimed he was prepared to quit if he persisted with his “mamadas” (bullshit). When someone questioned his seriousness, Polo replied that he could find work at another restaurant “en dos toques” (in the blink of an eye). Araña told Polo he should be thankful he had a job, as it had been over a month since he himself had laid tile. Valderrama, a general handyman, commented that there was plenty of work in construction so long as you were willing to work “por pesos” (for cheap). Barba challenged these familiar gripes: “Hay jale [there is work], but Araña doesn’t want to work. He prefers to drink for free in the park.” Araña fired back by pointing out the precariousness of Barba’s own situation, who—despite working full-time at a supermarket— was sleeping in his “pinche combi” (fucking van).

As the men talked, Titi remained unusually silent and morose. I knew from previous conversations that he had been struggling to find steady work as a painter. He was trying to set out on his own, rather than work for his brother or other contractors. However, going solo was proving more difficult than he had imagined, despite his years of experience. His expression warmed with the buzzing of his cell phone resting expectantly on the concrete table. He seemed even more pleased when he recognized the number of the incoming call.

Titi stood up and answered the phone in English: “Hello.” With one hand on the picnic table, he listened to the voice on the other line and replied: “No problem! Yes, yes. Okay, goodbye.” As soon as he hung up, he motioned to Mi Chavo and spoke in his native Spanish: “Let’s go, I’ve got to see un cliente.” Polo interjected: “Don’t go, Mi Chavo! He was just talking to his vieja [old lady],” implying that his exaggerated talk in English was a ruse to impress the men. Titi ignored Polo’s jab, but when Araña asked him where he was headed, he told him to mind his own business. Titi added that he didn’t want any “drunks” on his crew, which everyone understood to be a clear crack at Araña, who was always looking for work as a hired hand. As the two men walked toward Titi’s van stocked ready with painting supplies, Araña yelled out: “Cuidado [careful], Mi Chavo”—a face-saving and not-so-subtle warning for the “ayudante” (helper). Polo interjected with his own jibe at the departing duo: “Come back with beer!” On cue, Titi shot back: “Busquen trabajo, culeros.” (Look for work, assholes.)

Kathy and Zurdo

*

The world of work was never far removed from the park. Even though many men claimed to come there to escape their workaday lives, intersections between work and play abounded. Work was a frequent topic of conversation, during which the men often complained about problems with bosses or clients and about a general lack of opportunities. Yet as they socialized, they also talked shop and vaunted their achievements and adventures at work. The steady flow of people to and from jobs and phone calls from employers made work feel ever present, especially since cell phones allowed the men to remain “on call” while at the park. Men arriving in clothing stained with dirt and paint as well as vehicles stocked with tools and supplies identified them as workers, as did nicknames like Carwash, Locksmith, Mata Rata (exterminator), and Pisa Muerto (morgue attendant) and iconic park insults like “go heat up the soup” or “go paint toilets.” In any case, most of the men were familiar with their peers’ employment schedules that kept them on the move. Fixing cars or equipment in the parking lot and planning projects at the picnic tables were other ways the workplace flowed into the park. Moreover, as many of the men worked nearby, the park provided a convenient pit stop or respectable waiting post between jobs. But long stretches in the park could signal a lack of employment—a humiliation exacerbated by the recurring taunt to “look for work.”

However, these indicators of employment (or lack thereof) only dimly reflect the close interconnections between park life and the men’s work lives. What the men created and sustained in the park facilitated the development of relationships and reputations that spilled over into the men’s labor. They came to play and unwind, but found that the park provided a vital space to network and generate employment opportunities. Many of the men who met in the park worked together, referred each other for jobs, and exchanged work-related information and resources. Most of these concerned low-paying jobs in restaurants, construction, gardening, and cleaning—positions filled with fellow Latino immigrants. The park also became a place for many of the men to combat the isolation and drudgery of their work, giving them a unique space to construct and revel in meaningful interactions and rewarding relationships.

This chapter explores the men’s work lives and their connections to the park and beyond. I focus primarily on labor in private homes, in which I was able to participate and observe projects firsthand, in contrast to other employment sectors (such as restaurant work) that tended to be off-limits and knowable only through interviews. By shadowing the men at work, I saw how social relationships and informal arrangements organized their labor. I also grew to appreciate how an increasingly vital sector of the contemporary economy was filled by immigrant labor in private homes, where—in contrast to the park—the men and other workers like them were welcomed and depended upon.

Immigrant Labor

In Los Angeles and many other parts of the country, certain tasks historically carried out by middle-class and some wealthier homeowners—tasks such as painting, housecleaning, gardening, and childcare—are increasingly done by hired help. Immigrants commonly do this work and are often employed “off the books.” Today private homes, rather than factories, serve as major economic points of entry for new immigrants.

This shift in hiring practices is well documented in the research on domestic workers. Less well understood are the types of paid services provided by the men from the park, such as small-scale construction, painting, and gardening jobs. Yet, as with nannies, their work is critical in keeping the culture and economy of Los Angeles afloat. Indeed, in many communities, immigrant labor has become indispensable to the maintenance of smoothly running households and affluent lifestyles. Today’s “hourglass economy” generates—and depends on—low-paying jobs, including in restaurants, another major source of employment at the park.

Despite the ubiquity of immigrant labor in Los Angeles, prospective workers and their clients face many challenges in this informal economy. Like any client, homeowners seek to maximize quality and minimize costs, both economic and social. Whereas companies in the formal economy— like painting firms, for example—are publicly accessible and provide institutionalized credibility and legal recourse, they are often much more expensive than off-the-record workers due to greater overhead, licensing fees, insurance costs, and mandated wages and benefits. These requirements also make them less flexible and less adaptable to shifting economic conditions and to the evolving needs of clients.

Anonymous day laborers present different challenges. While usually cheaper, they offer few safeguards to clients if the work goes badly. Moreover, the prospect of selecting workers at a formal or informal hiring center and bringing them in and around one’s home can prove daunting for even the most adventurous homeowner. Like day laborers themselves, clients face fears and uncertainties interacting with strangers in an unregulated labor market, be it over theft, negligence, or other forms of abuse. In fact, studies of day-labor sites show how workers and employers try to transcend the competition and anonymity of these sites by establishing more familiar and permanent employment relationships.

While formal companies and day laborers can and do meet homeowner needs, the men served a more intermediary position in the labor market: workers who neither work in the formal economy nor deal with clients as complete strangers. They avoided the heavy costs of regulated companies, as well as the risks of anonymity. However, these work arrangements did not develop automatically or without effort. For in contrast to friendships formed in the park, the relationships between these workers and employers involved people separated by considerable social distance played out within the physical proximity and private spaces of clients’ homes. The site of production was also the place of consumption, raising the stakes and providing leverage for both parties.

The Work

During the final three years of my primary fieldwork, I observed fourteen men from the park at work. On roughly half of these jobs, “ayudantes” (paid helpers) from the park assisted. In total, I observed thirty-four jobs over a three-year period. In twenty-five of these projects, a range of new tasks or “extras” were added to the original labor agreement as the work progressed. Several of these expanded jobs lasted over a month, although most projects were completed in under two weeks.

The work primarily involved maintenance and home-improvement jobs, including construction, painting, cleaning, gardening, and renovation projects. The size and format ranged from small-scale or repeat tasks (such as fixing a fence or repainting a bedroom) to long-term arrangements (such as weekly gardening or pool maintenance) to large-scale projects (like remodeling a kitchen or repainting an entire home). In many cases, the men had worked for clients for several years, even decades, although I observed initial and onetime encounters as well. Work relationships often began with small, short-term tasks, but then developed over time into more substantial, long-term arrangements.

I primarily shadowed the men at work in West Los Angeles. Occasionally, they serviced multimillion-dollar homes in the most exclusive sections, such as Beverly Hills, Brentwood, and Malibu. But more typically they worked for middle- and upper-middle-class white homeowners in and around Santa Monica, Venice, Pacific Palisades, and Culver City. As I drove around with the men, this area became a monument of sorts to their professional careers as they pointed out various homes they had worked in over the years—some within a few blocks of the park.

In addition to location, the jobs shared several other characteristics, notably the fact that the men generally worked directly for the homeowner, rather than for a third party, such as a contractor or property manager. The men described this job arrangement as “por mi cuenta” (on my own). Many of the men had experience working for compañías or as ayudantes but preferred working independently. Although this work could be sporadic and uncertain, they found it more lucrative and enjoyed the freedom and flexibility that came with being self-employed. However, working on their own did require them to constantly look for new jobs—what sociologist Mary Romero referred to as “finding casas” in her study of domestic workers. Unlike their friends employed in restaurants, they did not work for a salary on a regular schedule.

Chango’s career arc followed a familiar path from apprentice to entrepreneur. He started painting with his father, who taught Chango the trade over weekends and summers. Seeking greater independence and new experiences after finishing high school, Chango began working for other contractors and spent over a year with a commercial painting firm. But by his late twenties and with a growing family at home, he was anxious to set out on his own. Feeling confident in his skills and start-up funds, he embarked on this new chapter in his professional life. By the time I met him in his early thirties, Chango was well established as an independent painter, moving from one casa to the next.

Like other independent contractors, Chango sometimes needed to hire additional workers. These ayudantes were almost always people he knew, rather than anonymous workers encountered on the street. The contractors I met at the park often employed the same helpers, most of whom they knew from Mar Vista. Seven ayudantes from the park accompanied the men on jobs I observed, and two helpers not associated with the park were hired as well. Like Chango, most men had begun their careers as ayudantes, working as apprentices under a more seasoned professional. Occasionally, men who typically worked on their own would work as helpers. The vast majority of these shifting arrangements and relationships were tied to the park.

The work was generally “informal” in that it was not regulated by or reported to the government. Usually the parties relied on verbal agreements and cash payments, although contracts were sometimes produced and services paid with personal checks. Although federal and state regulations do apply to this type of work, I never sensed that either party was aware of or concerned with these guidelines. Neither party secured permits for any of the projects I observed, although the men acknowledged that some jobs did require formal approval. In some cases, they took special efforts to avoid inspection; in other cases, they claimed to have lost out on jobs because they were unable to secure a permit or to meet other licensing or insurance requirements. I never observed any clients openly inquiring about the men’s legal status when negotiating the fee or scope of work.

How the men secured work varied, but these jobs almost always involved some sort of referral or recommendation either from a client or a fellow worker. Few of the men actively solicited work from strangers through business cards, advertisements, or employment agencies. The helpers generally worked for someone they knew as well, rather than seeking work at day-laborer centers. Clients, in turn, typically hired someone they knew or recommended either by friends, neighbors, or colleagues or by people they had employed for other jobs.

Friends and Family

Taking Titi as a paradigmatic case, we see how a variety of personal ties could generate work opportunities. It was his mother-in-law’s recommendation that led to the phone call he received in the opening vignette. She recommended Titi to paint the inside of a condominium apartment she had cleaned for over twenty years. Another referral came to Titi through a former soccer teammate, who recommended him for a job painting two bedrooms in a home where he was installing new windows. And Motor— another friend from the park—urged his client to hire Titi to paint a kitchen he was in the process of remodeling. In all three cases, the recommendations led to Titi securing the job.

Titi’s work history reveals the value of ties to people who work in private homes. Indeed, the more people the men knew with such clients, the greater the potential for referrals. As working-class Latino immigrants, their social circle tended to include people who did similar “brown-collar” work, although not all networks were of equal value. Although the men drew referrals from other parts of their lives, the park became a key networking site, especially because it brought together men who did similar work.

Chances for referrals were also high because of the various jobs that unfold in the life of a home, as well as the need for regular maintenance. Along with shifting cultural expectations, the pressures of a competitive real-estate market produce a steady supply of work as well. Upper-class clients regularly asked their working-class hires for recommendations for maintaining their homes. As the clients suspected, the men almost always knew someone who could do the work, if they did not offer themselves as candidates for the job. Moreover, they could usually count on the work being done well at low cost, which is what drew them to this intermediary sector of the labor market in the first place.

For example, as Titi was painting a wall above a fireplace, his client asked him if he knew someone who could install a new gas fixture, adding that she was tired of not having a working fireplace. Titi replied that he did, although he admitted to me that at the time he wasn’t sure who could do the job. But the following week, he returned with Raul, a plumber he knew from the park, and the two men installed a new unit, splitting the earnings in half. The client later explained that she asked Titi about the fireplace because she was worried that a “company” would be too expensive. She added that she didn’t want to deal with “all the hassle” of finding someone and negotiating the terms by herself. In fact, she told Titi to “take care of it” and did not ask him how much it would cost. To her relief, Titi knew someone who could do the job at an affordable rate.

Referrals were usually made in response to client requests, but were also offered in anticipation of their service needs. Workers often made suggestions—and subsequent referrals—for work that might be less notice- able to the client. For example, Valderrama mentioned that his brother- in-law, a gardener, frequently brought issues (such as a rotting fence or a cracked wall) to the attention of his clients. Similarly, when Titi noticed that a client’s gutter was leaking, he told him he knew someone who could repair it. Talking with me later, the homeowner expressed gratitude for having had the problem identified and fixed. When I asked him what he would have done without the recommendation, he explained: “I’m sure I would have found someone to take care of it, but it would have been a pain and taken a while.” He later joked: “I probably wouldn’t even have noticed it, like a lot of things around this house.” Indeed, I often saw men working on a job recommend a friend or relative to fix problems the homeowner had put off handling or hadn’t even noticed.

However, a referral did not guarantee employment. I observed several men who missed out on jobs, despite having received a strong recommendation, usually due to scheduling conflicts or disagreements over fees. The referral merely opened up the possibility of work by bringing the two parties together. Yet hiring through word of mouth offered the advantage of lessening the uncertainty that came with anonymity and the men’s unregulated status. Not only do people tend to trust people they know—which is why they ask for recommendations in the first place—they also recognize that the recommender’s reputation is on the line, which is especially important if future work is at stake. The stakes of the referral became apparent when clients talked fondly of the recommender when negotiating a new hire. For example, meeting Titi for the first time, his client gushed about how much she loved his mother-in-law, Gladys, who cleaned for her, and how happy she was to help out her family. The client later told me in confidence that she trusted Gladys’s judgment, but also knew she would “keep an eye on” her son-in-law. After the job was completed to her satisfaction, she presumably expected Titi—who by then had earned her trust—to serve the same role in supervising Raul on the fireplace project. As in other workplaces, the referral was leveraged as a source both of information and control.15

*

Referrals were rarely made strictly for benevolent reasons. The men making the referral expected to be compensated, although the form of compensation varied. In some cases, a cash payment was offered. For example, Locksmith usually gave around ten dollars to doormen he knew at several Santa Monica high-rises when they referred him to residents locked out of their apartments. In another case, Pow Wow gave Barba fifty dollars for a job he helped him win. When I asked Barba what would have happened if Pow Wow had not paid him, he replied: “Nothing, I just wouldn’t have recommended him anymore.” As Barba was a sociable man who mingled in different social circles, Pow Wow would have lost a valuable contact. In this way, Barba underlined the importance of maintaining relationships with well-connected people.

Reciprocity was more typically achieved through subsequent referrals rather than through cash payments. The prospect of future employment was what most motivated the men to recommend others: “Hoy por ti, mañana por mí.” (Today for you, tomorrow for me.) Valderrama explained his decision to refer fellow workers in these terms: “If I help someone [get jobs], they’ll help me out later with work.” This form of exchange was most common among those whose work lent itself to helping others. For example, Beto (a carpenter), Chicas (an electrician), and Caballo (a plumber)—all friends from the park—frequently referred each other to clients, either in the course of doing a job or when contacted by a client. Like the exchanges and associated obligations built around beer drinking at the park, the trading of job referrals indebted the men to each other and deepened their relationships. Generally, there was a double bonus in these exchanges since the referral benefited their friends and employers, thereby increasing their status and future prospects with both parties. Understandably, the men were excited when their friends obtained work as it could lead to opportunities for them. For example, when I told Martín that Titi had been contacted for a new painting project, he replied: “Ojalá [hopefully] he gets it,” knowing this could mean work for him as a helper.

Caballo and Son

Referrals did not go smoothly every time. There was always a delicate balance between helping out a friend and making sure that person would do a good job; indeed, even a skilled worker could behave inappropriately, showing up late or offending the homeowner in other ways. A bad referral could have disastrous consequences for everyone involved, as illustrated by a falling out between Titi and Motor over a job gone sour:

As Titi was repainting a home, the client asked him if he knew someone who could install new kitchen cabinets. Titi recommended Motor, having worked with him before on a similar job. Recently, the two men had been socializing more often after Titi had begun playing for the soccer team Motor coached. Motor agreed to take on the job, happy to have found work after a brief stretch of inactivity.

The client purchased the cabinets, and Motor went to work installing them. The two men rarely interacted because instructions were passed through Titi. When Motor finished, the client said his wife was unhappy with how they looked. She wanted them positioned differently. He claimed that Motor had not followed his instructions and that he would not pay him until the cabinets were moved. Titi relayed the news to Motor, who was already growing anxious about being paid for three days of work. Motor pushed back, arguing that he did exactly what Titi said the client had requested. He refused to move the cabinets until he was paid for the work he had already done. In the meantime, unbeknownst to Titi, the client found someone else to do the job, and Motor was never paid.

Despite making this “bad” referral, Titi was nevertheless fortunate to avoid the worst-case scenario in which both workers were fired. Instead, as more typically happened in these cases, the client continued to hire the first one for work—as he had already proven himself—but no longer asked for his suggestions.

Consequently, with fewer opportunities to recommend people, Titi’s own chances of receiving referrals declined. As the men depended on the exchange of referrals, it was therefore in their best interest to offer reliable recommendations to their clients, at least to those with whom they wished to remain in good standing. Similarly, those referred were under pressure to perform well if they hoped to be recommended again for jobs in the future. Like their clients, the men used the prospect of future referrals as a means to motivate their protégés and to keep them in line. For example, Titi told Motor that there would likely be much more work with the client to whom he was recommending him “si termina bien” (if it ends well). Yet the job, as we learned, did not go well, after which Titi chided Motor: “You lost a lot of work with that guy!”

At the same time, there was sometimes trepidation about introducing a potential competitor to a client. Indeed, many of the men were adept at different home-improvement tasks or at least professed to be. For example, Titi (a painter) preferred to recommend Motor for carpentry jobs, rather than Valderrama, because the latter was also a skilled painter. By contrast, Titi claimed that Chango no longer employed him on his painting crew because he was worried Titi would “steal his clients.” Chango laughed when I asked him if this was really the case, but he did not dispute Titi’s allegation. While these two men remained friends, I knew of several relationships that soured due to pilfered work. So it was hardly surprising that the men were very careful in choosing whom they recommended to their clients.

Valderrama and Barba

Building Reputations at the Park

The park represented a key social setting for the men to sort out many of these concerns. As the opening vignette shows, the men often talked about their work as they socialized. Through these stories, the men learned about each other as workers—information they later used to make decisions about whom to hire or recommend. As expected, tales of referrals or hiring arrangements gone bad garnered special attention. For example, it took several years for Coloccini to restore his reputation after Barba told everyone at the park he bungled a job he had helped him secure. Barba later told me he was angry with Coloccini because the client—who owned several apartment buildings—no longer asked him to recommend workers, thereby depriving him of fees for referrals and also reducing opportunities for recommendations for himself from those he might otherwise have recommended. Similarly, after Secada was caught by a client taking a shower in her home, Araña, who had hired him, was immediately fired. Subsequently, many men refused to employ Secada as a helper. But culpability was not always clear or uncontested. For example, Secada claimed that Araña made up the shower story to avoid paying him. Similarly, following the kitchen cabinet debacle, outsiders disagreed over who was at fault; some felt that Titi was responsible for the miscommunications with the client and therefore should have paid Motor out of pocket for his work.

As these cases suggest, workers’ reputations were an important and guarded source of currency at the park. In lieu of firsthand knowledge, the men’s performance and behavior on the job were the grounds on which referrals or hires were based. It is therefore hardly surprising that the men aggressively promoted and protected their standing as workers. This meant making sure others knew they were working, which was always in doubt when they were at the park. The men communicated this verbally, but also by arriving in vehicles stocked with supplies and in clothing stained with dirt or paint. When possible, the men also took their breaks at the park. Phone calls with clients, especially when conducted in English, were another way to signal active work lives. Although these moves were not necessarily deliberate, their implication was brought into focus when others joked that these phone calls were only simulations of the real thing, as Polo did when mocking Titi’s phone conversation recounted at the opening of the chapter.

Work histories took on a more forceful and strategic tone in the men’s storytelling. As they socialized, they were quick to publicize successful jobs and wealthy clients—a strategy evident in the following exchange:

It was late afternoon on a Tuesday when Valderrama pulled into the parking lot. Manuel, his regular helper, was sitting in the passenger’s seat. Valderrama hopped out of his truck and walked straight over to the group of men I was sitting with by the picnic tables. He was wearing jeans, boots, and a flannel shirt, all of which looked dusty from a hard day’s work. Valderrama said hello and exchanged handshakes with most of the men. He then sat down and exhaled deeply as he stretched out his arms and legs. He seemed relieved to be sitting down.

After surveying the scene, Valderrama blurted out to no one in particular: “What a day!” Filling the silence, he reached out to Martín, a fellow construction worker: “Hey, Martín, remember that job in Brentwood by the school? I’m working over there. We’re fixing a stone wall by the entrance.” Sensing he had Martín’s attention, he continued: “Puros millonarios [nothing but millionaires] over there. They have a pool, security guard, de todo [everything]! But the owner wants it exact. He’s European.” Gaining momentum, he turned to another colleague in the business: “Motor, you should see the wall, pura calidad [top quality].” Martín and Motor nodded their heads in approval, but the latter then cautioned: “Don’t forget to finish it,” alluding to a well-known situation from a few years earlier when Valderrama failed to complete a job he was working on with Motor. Valderrama laughed and responded: “We’re almost done. We could have finished today, but there’s no rush. Hopefully there’s more work.”

As with Valderrama, the stories the men shared about their work tended to involve bigger jobs and more affluent clients. Like their friends who worked in restaurants, the men felt better about serving important people, so they had a personal interest in elevating the status of the people for whom they worked. They tried to gain status by association, not only to boost their self-worth, but also as a way to promote their skills. In borrowing prestige from their clients, they built themselves up as prestigious workers and therefore as worthy of being recommended by their peers.

But like much that was said at the park, these statements tended to be met with scrutiny and suspicion. For example, several men questioned Titi’s claims about the new job mentioned in the opening section and joked that he had actually been hired to have sex with the elderly client. Workers relied on their powers of persuasion, but also called on companions to corroborate their statements. With most of the men working alone or in pairs in isolated homes, stories were a key way to publicize their work experience in order to increase their chance of being hired or recommended for other jobs. As Valderrama did with Manuel, the men often engaged me in conversation about their work when socializing with the other men, asking me to tell the others about the fanciness of the home or the particularities of a client. I suspect that one of the reasons the men were willing to take me along to their jobs was in order to use me as a more neutral source of corroboration.

*

In addition to stories about the men’s work, park life—as we’ve learned— provided ample opportunity to evaluate their character in ways that affected the men’s hiring practices and referrals. For example, Beavis felt that he was denied work as an ayudante because “I get into too many fights.” Several men told me that they did not hire or recommend one man for jobs because they had seen or heard about him stealing at the park. Several men were excluded from employment deals because of their heavy drinking, for fears that they would show up drunk or not at all. Others were shunned because of their failure to adequately reciprocate in dealings with their peers. For example, when I asked Pachanga why he refused to work for a notorious freeloader at the park, he replied: “How am I going to work for him? He never puts in money for beer!” Sensing that I did not understand the connection, he clarified: “If he doesn’t pay here, he’s not going to pay there!” Park interactions also put pressure on workers to behave on the job, as Robert explained when questioning rumors claiming that a park regular failed to pay his assistants: “How are you not going to pay someone you see at the park every day?”

By contrast, men who handled themselves well at the park—whether on the soccer field or drinking beer together—were more likely to be considered for jobs. For although they came to have fun, they recognized the opportunities that could arise from interactions with a large group of men in similar lines of work. Most men also preferred to work with friends since this helped pass the time, despite the occasional complications. Like an invitation to drink a beer together, hiring or recommending someone for a job solidified and deepened relationships at the park. For example, when I commented to Roberto during a return visit to L.A. that Polo and Motor seemed to be spending a lot more time together at the park, he responded: “It’s because Polo’s working with Motor now,” the former having decided to take a break from decades in the restaurant industry. As in this case and many others, bonds built at the park and on the job became mutually reinforcing and facilitated a range of employment opportunities.

Referrals from Clients and Their Circle of Friends and Neighbors

Referrals also came from the men’s existing clients, who represented another key means of networking. Often these recommendations were requested by clients’ friends or neighbors who needed people to service their home, but had yet to find qualified and trustworthy workers to do the job. For example, several clients explained to me that their friends were always looking for “good help.” In the crowded and largely unregulated informal labor market, finding “good help” could be difficult, which is what made recommendations so valuable. A referral based on firsthand experience offered them assurances that the job would be done well. It also provided information about cost, another source of uncertainty. Moreover, in contrast to recommendations for restaurants or movies, the stakes were high, as one client emphasized as she negotiated with a prospective hire: “This is my home. I live here and need the work to be done correctly.” A referral from a trusted adviser helped allay these concerns.

All fourteen of the men I followed said they received work through client referrals. For example, the painting job Titi secured through his mother-in-law resulted in the client referring him to three of her friends, two of whom ended up hiring him. She even invited friends to her home to meet Titi and to see his work. Months later, one of these new clients told me that she was “so happy” to have met Titi because “he’s done such a good job” painting her apartment. I observed a similar development with Chango. A client invited two of his friends to meet him and to inspect the finished job. Chango ended up painting their homes, which expanded his clientele and earnings.

Several of the men pointed to a particular client who had been especially helpful in introducing them to new clients. For example, Chango attributed his heavy workload to referrals from a longtime client who owned a paint store and who recommended him to many of her customers. Similarly, Motor secured a series of jobs in an apartment complex after doing work for someone he met playing soccer at the park who recommended him to his neighbors. A particularly striking example of networking through clients concerns Araña, who obtained a number of jobs through members of an extended family he had worked for over the previous two decades. The depth of his connections to that family became clear when I observed him installing kitchen tiles in the home of a man Araña had known as a child when he was working for his parents.

The men’s affluent, primarily White clients dwelt in very different social circles from them and consequently had access to a wider range of people outside the men’s networks. By putting the men in contact with other homeowners, these “weak ties” expanded the men’s opportunities. This was especially true of the better-connected and more motivated clients. These links were crucial, given that these clients had only so much work to do and money to invest in their own homes.

The men also told me stories about clients trying to poach them when they were working as ayudantes, just as their colleagues suspected. For example, Pasmado told me about a client who surreptitiously asked for his phone number as he discussed a future job. The men believed clients did this because they assumed that so-called helpers would be less expensive than their bosses. They also had the comfort of having seen the men at work in their home. Notwithstanding the potential for greater earnings and autonomy, the men said they were careful about sharing their contact information because allegations of job poaching could tarnish their relationships and reputation, as previously explained. Despite these risks, several men told me that they developed more independent relationships with clients after initially meeting them as hired hands. Like Valderrama, most of the men got their start as ayudantes, and this was one way to strike out on their own. Clients’ underhanded moves also show the lengths to which they would go to secure cheap and dependable labor for themselves and their friends. Yet at the same time, they expanded the men’s reach into untapped networks.

*

The visibility of the men and their work proved to be another valuable source of referrals. The fact that the homeowners’ friends and neighbors saw the men on the job gave prospective clients an opportunity to observe and interact with them. As with referrals from employees and friends, these interactions lessened some of the costs and uncertainties involved in the hiring process. Instead of choosing a stranger through advertisements or at a day-laborer center, the chance to talk with the men and observe them at work gave a prospective client confidence that the job would be done well for a reasonable price.

Over the course of my research, I observed sixteen neighbors approach the men about potential jobs in their homes. Clients usually spoke directly about the work, but sometimes began with small talk, without making specific reference to a job. The men quickly realized that the neighbors were “feeling them out,” which explains why they never ignored or dismissed these onlookers, no matter how distracting or strange these encounters may have seemed. Here’s an example of one such encounter:

As Güero—a gardener—was packing up his equipment, a white man in his mid-forties walked by with his dog. The man stopped and stared at Güero for a bit and then blurted out: “Muy caliente” (very hot) in accented Spanish. Güero smiled and replied, “Sí,” as he returned to his work under the scorching sun. The man then asked Güero in English if he had just worked at the home in front of which he was parked. Güero answered yes and set down the hedge trimmer he was in the process of repairing. The man took this opening to explain that he was looking for someone to do his yardwork. Güero nodded and responded, “Okay.” Güero went into his truck for a piece of paper to write down his given name (Francisco) and phone number. He handed it over to the man, who was being pulled away by his dog. As he departed, he shouted out: “We’ll talk later.”

While prospective clients usually approached the men on the edges of the work site, it was not uncommon for people to enter their neighbor’s home to observe the work firsthand and speak with the men, even when the homeowner was not around. As with encounters on the street, the men did not appear startled or at all bothered by these intrusions, perhaps be- cause the intruders were generally White and appeared to live in the area.

All the men I followed said that they had independently secured work with a client’s neighbor or with someone simply passing by the client’s home. They admitted that not all conversations led to work; but, well aware of the rewards their visibility could bring, they appreciated the potential of these interactions. As Güero explained, “My work is my best advertisement.” It was therefore not surprising that the men seemed to spend considerable time and energy perfecting sections of their work visible to passersby, especially in walkable neighborhoods. For example, when I asked Motor why he was redoing a part of a fence the client would not be able to see, he replied with a wink: “Para los vecinos” (for the neighbors), which he later confirmed was in the hope of attracting new business. For the same reason, the men rarely changed out of work clothes stained with paint or dirt, as they recognized this as another way of advertising their skills. Thus, rather than lower the visibility associated with their status as immigrant workers, the men tried to heighten it by lingering near the job site and calling attention to the quality of their work.

Not all jobs provided the same visibility or opportunities. Those whose work kept them more hidden from public view engaged in other strategic forms of self-promotion in the hope of publicizing their work. For example, Enrique made a point of leaving supplies and equipment in and around his truck to identify himself as a pool cleaner, which was harder to see since he worked in backyards. This became apparent when I noticed him speaking with a client’s neighbor. When I asked Enrique how the neighbor knew he cleaned pools, he responded, “You see that net? I always leave one sticking out the back window.” In this case, the neighbor explained that he had just moved into the neighborhood and was looking for someone to clean his pool. Enrique gave the man his phone number and, several weeks later—having “caught” the client with his net—added the home to his route.

When I asked Enrique why he did not post a sign and phone number on his truck—which seemed a more straightforward way to share his information—he replied: “Porque no vale la pena.” (Because it’s not worth it.) Like Enrique, few of the other men had business cards or any identifying information on their trucks or their work clothes. Some claimed to have advertised this way in the past, but had not found that it attracted much business. In any case, these more formal signs of organization might have made them appear more expensive and regulated. There was a certain benefit for their business to appear informal, small scale, and presumably undocumented in the eyes of their clients, as when Titi’s client asked for help from one of his “friends” to fix her fireplace. Publicizing a company name and phone number on one’s truck or work clothes would have disrupted this image. Moreover, clients and workers alike appreciated the value of referrals—rather than more indirect methods—to initiate work arrangements. In fact, some clients later confided to me that they had not seriously considered initiating a project until they saw the men at work, which suggests that the prospect of finding someone to do a competent job represented a barrier overcome by the visibility of the men.

That these men secured work through referrals should be of little surprise, especially to migration scholars who repeatedly show the significance of social networks in employment outcomes. Indeed, a common theme in migration studies is the mobilization of interpersonal ties by immigrants to further their material interests. The men secured work through multiple sources, which together formed a dynamic web of relations that expanded with every successful project. However, as we shall see, the most noteworthy and illuminating aspect of the men’s work proved to be the consequences of networking on the job.

Zapata and Enrique sharing a laugh

Networking on the Job

Referrals figured prominently in workplace dynamics, both in terms of how the men viewed and carried out their work and how clients attempted to motivate and control their labor. For example, the men claimed to take on projects and even lower their fee in the hope of securing future work. For reasons that often escaped my attention, they looked beyond the require- ments of any one task when deciding which projects to pursue, how much to charge, and how to conduct themselves on the job.

The prospect of further employment and greater earnings was always on the men’s minds as they negotiated with clients and completed a given project. For example, as Titi painted the interior of the condominium apartment referred to in the opening vignette, he repeatedly told me that he expected to paint the exterior of the building, which he pointed out needed a fresh coat. In fact, it became a running joke between us every time we went outside for him to tell me: “I’m going to paint this build- ing.” He later told me that he was motivated to take the inside job in the hope of securing the more lucrative outside job. Although it turned out that the residents were not ready to repaint the exterior, Titi eventually won a job painting several rooms in another unit, thanks to the client’s recommendation.

For a different client, Titi agreed to do a small-scale painting job in the expectation of getting hired for additional work he felt was necessary, given the condition of the home. As he anticipated, the initial $500 job to paint the front porch led to the much larger $9,000 contract to paint the entire home’s interior. Like Titi, the men were eager to secure employ- ment in homes that appeared to require substantial work, even if meant beginning with smaller, less profitable projects. The wealth and aspirations of clients were also taken into account. For example, when pursuing the initial porch project, Titi told me with a big smile that the client “tiene mucha plata” (has a lot of money). Similarly, Valderrama explained his interest in a potential job because he had heard that the client bought and sold houses. By contrast, some clients were found to be stingy or short on funds and thus not worth cultivating.

The prospect of more lucrative jobs affected not only the men’s choice of projects, but also the quality of their work. For example, when I asked Titi why he was being especially diligent repainting a closet, he replied: “She’ll see me doing a good job and recommend me to her friends.” As mentioned earlier, Motor explained that he took extra care installing the fence around a multi-unit condominium, knowing that both the client and other residents would be watching. Based on his past experiences, he believed that once the client’s neighbors saw the quality of his work, they would consider him for their own projects. Sure enough, a second resident hired him to fix a bedroom door, and a third hired him to install a shelving unit. The last time we spoke, he had completed three more jobs in the same twelve-unit complex as he further established himself as a skillful and dependable handyman.

The quality of the men’s work, however, was not always clear to the client. Often they were not able to perceive or appreciate the effort and skill involved. Consequently, the men took pains to draw the client’s attention to less conspicuous aspects of their labor in order to highlight their diligence and expertise. They made the quality of their work more visible to earn approval for the job at hand, but also with an eye toward the future. For example, when painting the condo, Titi regularly called the client over to show her various problems he was fixing or challenges he was facing in executing the job. In one instance, he asked her to stand on his ladder to inspect a small crack in the ceiling that he was in the process of filling. “A lot of painters come and just paint without looking,” he explained to her. “I take my time and do it right.” This interaction served not only to highlight the quality of his work, but also to assuage the client’s growing concerns over how long the job was taking.

Like Titi, the men often asked clients to inspect their work and compared themselves favorably to less skilled or less careful workers in order to tout their services and justify what they charged. And, like Titi, they also employed a range of other tactics to showcase their talents, including more indirect strategies, such as making elaborate gestures to cover and protect furniture or leaving expensive materials in full view for clients to see, even if they didn’t actually use them on the job. Similarly, several painters told clients they bought materials from an upscale shop in Santa Monica, when they really bought cheaper alternatives from Home Depot. Above all, they were always careful to maintain clean and tidy job sites. At times, the men employed more duplicitous strategies to impress their clients, such as taking shortcuts without informing them, concealing problems, or taking longer on tasks to make the work seem more involved in order to increase their fee. For example, Motor surreptitiously removed part of a railing to maintain a level fence, and Pow Wow concealed a scratch on a floor using a colored marker and putty. In one of the more extreme cases, a man I shadowed filled a garbage bag with dirt from outside, which he then claimed to the homeowner to have cleaned off the window frames and blinds. As Güero explained, it was important to “mantener” (care for and cultivate) the client, and there were a variety of ways to do this, some more underhanded than others.

The men also explained that they adjusted their pricing in relation to what the job might bring. For example, Titi claimed that he could have charged $7,000 for the condo painting job. But hoping a lower fee would lead to additional jobs in the building and worried about being outpriced by someone else, he decided to charge only $5,000. By contrast, Titi confided to me that he inflated his price on a different job because he did not expect it to lead to subsequent work. Similarly, Motor offered a relatively low price on the fence job because it was his first project at the site, correctly anticipating that it would lead to other work, provided he did a good job.

The men also considered the long-term prospects of a particular client. For example, Valderrama agreed to charge one client a low rate because, as the owner of several apartment buildings, he had provided a steady supply of work for him over the previous fifteen years. These jobs became especially important as Valderrama struggled to find work with other clients during the economic downturn that began in 2008. In fact, whenever we discussed his work history and prospects, Valderrama quipped, but only half-jokingly, that this key employer “better not die!” When dealing with their regular clients, the men offered special treatment in addition to inexpensive rates. For example, Chango served regularly as a handyman for one family, and Motor did frequent work for the owner of a dozen rental homes. In both cases, the work was not always lucrative and could interfere with other projects, but the men always gave them priority. At first, I was perplexed to see them leave a job or the park to attend to their clients’ needs—sometimes for something as small as a blown fuse or burned-out lightbulb. However, I grew to appreciate how important these clients were to the men because of the steady work they had provided over the years. In cases such as these, seemingly trivial tasks were understood as part of larger endeavors.

*

For the most part, the men’s approach to their work coincided with clients’ interests. Clients wanted quality work at a reasonable price, which explains why they initially hired the men and subsequently rehired or referred them to others. That many of the men were skilled in a variety of trades—or usually knew someone who could do the work they could not—was crucial for securing the various jobs that unfolded in the life of a home. Chango’s work for a key client over twelve months illustrated this diversity and consistency of ventures: at this client’s home, he repainted two bedrooms, rewired a bathroom, delivered and installed a large bookcase, and removed a small tree from the backyard.

The alignment between the men’s skill and affordability, on the one hand, and the clients’ needs, on the other, was hardly surprising. More surprising were the ways clients deliberately exploited the possibility of future work as a source of leverage and control. For example, when negotiating costs with Titi, the client repeatedly mentioned: “I know people with money.” When installing the fence, the client tried to lower the price by suggesting to Motor that the other condominium residents would want his services, especially with his recommendation. One of Güero’s prospective clients made a similar point as they were negotiating a bimonthly gardening contract: “Everyone knows me here. I’ll help you out.”

Clients also used the prospect of future jobs to motivate the men to do their best work. They understood that the workers had longer-term interests and tried to leverage their best performance by tapping into their ambitions. It was a game of persuasion played by both parties, but with different goals and resources. For example, as one of Titi’s clients was inspecting his work, she reiterated that if he did a good job, she would be sure to refer him to her “rich friends.” She then added: “Trust me, they know I’m picky,” implying that her recommendation carried weight. Similarly, after a decorator helped Chango secure a painting job with one of her wealthy clients, she told him in front of the homeowners: “This is good for you. Make sure you do a good job.” We see a similar approach used by the client who hired Motor for the fence project discussed earlier. After inspecting Motor’s handiwork, the client joked that he would soon be working all over the neighborhood—a prediction he then fulfilled by introducing Motor to a neighbor who needed a broken window frame fixed. This, as we saw, led to several other projects in the same building. In the case of longtime clients, the prospect of future work could go unspoken, but nevertheless motivated the men to do their best. For example, when I asked Valderrama why he was redoing a section of a wall for one of his main clients, he replied, “He would eventually see [the problem], and then I’d be in trouble.” Valderrama and the others knew the risks of losing a valued client.

Extracting “Extras”

While referrals opened up the possibility for future work, “extras” were often a sure way for the men to increase their earnings. By “extras”—a term used by the men—I refer to work added to the initial job agreement. In most cases, the men were financially compensated for this additional work, although clients were adept at extracting free labor as well.

Given the nature of the home and workplace, the possibilities for supplemental work were ever present. Most homeowners had a long list of home-improvement needs apart from what they actually hired the men to do. Some predated the men’s arrival; others emerged over the course of a project. Motivated by the men’s presence and know-how, clients regularly asked them to take on additional tasks. These tasks were generally small and seemingly minor. For example, one of Titi’s clients asked him to do a variety of chores as he painted her condominium, a job that took approximately three weeks to complete. Over the course of two consecutive days, she asked him to change a lightbulb, hang a picture frame, water a plant, empty the trash, watch her dog, retrieve boxes from storage, and help her unload groceries from her car. The client prefaced each request with some version of “since you’re here.” Some of these tasks she certainly could have done herself, but others—like changing a hard-to-reach light bulb and hanging a heavy picture frame—would have been too difficult for her to do. But for Titi, these were relatively simple undertakings, especially with the help of a tall ladder and a strong coworker. Hiring someone for these menial jobs, however, would have seemed outlandish.

As I observed with Titi and several other of the men, clients often asked workers to do unpaid jobs around the home unrelated to the project for which they were hired. For example, as Motor was removing an old fence around an apartment complex, one of the residents asked him if he could remove a dozen wood planks from her back porch. This request was more substantial than most, taking us around twenty minutes to remove and dispose of the rotting wood. The client’s visible relief suggested that she felt unable to remove the rotting wood herself. Yet for Motor and his helper, moving the wood was relatively easy; moreover, he had his truck to haul it away. In this case, as in many others, the men possessed the strength, skill, and equipment to take on tasks their clients could not. Motor agreed to the work without any mention of pay, but after we finished, he told the resident that she should call him if she needed any additional assistance. Later that day, she asked Motor if he could fix an uneven door. In this case, she paid him $100 for two hours of work.

I was repeatedly struck by how frequently and nonchalantly clients asked the men to do work beyond what they were initially hired to do. They seemed to believe that hiring workers for one job entitled them to complimentary assistance on other household tasks, some of which they could have done themselves. The men’s informal status was key, in contrast to formal companies, where everything had a contractual rate and protocol. Differences in race, class, and citizenship might also have emboldened clients to make these requests, as did dangling the prospect of future work and recommendations to other potential clients.

The men generally attended to their clients’ wishes, although in private they sometimes expressed frustration over these intrusions. For example, after a series of interruptions, Titi’s helper exclaimed: “I wish she’d leave us alone.” He found her frequent requests invasive and sometimes draining; but most of all, they interrupted the work they had been paid to do and kept them from moving onto other paid projects. But Titi told his helper not to worry because “it keeps her happy” and because he was counting on her recommendation to her “rich friends.” Like Titi, most of the men were willing to take on minor—often easy—unpaid tasks in order to ingratiate themselves with their clients in the hope of gaining additional paid work.

While clients were more likely to initiate side jobs, the men themselves sometimes volunteered to take care of tasks separate from what they were hired to do. This work was usually minor as well, as when Valderrama asked a client if he needed help moving garbage bags to the alley or when Titi offered to repair the latch on a door. In cases like these, the men capitalized on their superior knowledge and capability, as well as cultural expectations about their subservient position, in order to curry favor with their clients. Most of the men’s clients took for granted free labor of this kind. Yet always with their eyes fixed on the future, the men viewed these unpaid tasks and their subordinate position within a broader and potentially more lucrative frame of exchanges. Like their clients, they exploited their informal status, which gave them the flexibility to execute their work and fees on a case-by-case basis. By doing these favors, they transformed the relationship, creating an expectation of reciprocity in the future.

*

Taking on extra work was not simply a way to keep clients happy. Extras also regularly surfaced as a key source of additional revenue. But in contrast to unpaid labor, most of these paid projects were anticipated and initiated by the workers. They also grew out of the work the men were hired to do, in contrast to the more disparate tasks described above. By altering the home, whether in small or substantial ways, new possibilities for payment often emerged. Some men even lowered their bids or agreed to smaller projects in expectation of expanding the scope of work and making more money as the job progressed.

The mutability of the scope of work was evident in many jobs I observed or heard about from the men. For example, Chango was hired to paint adjoining living and dining rooms. He encouraged the client to add crown molding, but she declined. She felt it was unnecessary and was worried about the added costs and complications. However, after the client saw the bare walls and rooms emptied of furniture—a requirement agreed upon for the job—she agreed that crown molding would look better and consented to the higher price. Chango later explained that he had not initially pushed for the more expensive project because he was confident she would agree to it once he emptied the room. I asked him if this often happened, and he responded with a sigh: “¡Siempre es lo mismo!” (It’s always the same!)

On some projects, unexpected complications emerged that also increased the costs. For example, Chicas was hired to install a new light and heat- ing fixture in a bathroom. The job seemed relatively straightforward, and Chicas negotiated a price of $100 plus materials. However, in the course of removing the old unit, Chicas identified a problem that required fixing. He explained to the client that the wires needed to be replaced and recommended installation of a separate breaker for the unit. The client agreed to the expanded work, which increased the cost to $300.

As with Chicas, clients sometimes had to take workers at their word when agreeing to additional work and pay. In such cases, the men depended on their reputation and powers of persuasion to convince the client, who at first might have been hesitant and distressed at the thought of increased costs. The average client’s ignorance and lack of skills also worked to the men’s advantage, since skilled homeowners might choose to do the work themselves. Regarding the bathroom job mentioned earlier, Chicas told the client that he had installed a similar breaker and wiring system in his own home. Similarly, to convince a hesitant homeowner to add crown molding in her living and dining rooms, Chango claimed that this was a standard feature in the homes of many of his clients. More typically, the problem was more or less self-evident, especially when pointed out and explained by the workers. For example, when Chino Julio removed the carpeting in a client’s house in order to refinish the wood floor underneath, he discov- ered damaged floorboards throughout the small home. When he called to explain the problem, the client asked him if he could simply repair the wood or fill in the gaps with putty. Chino Julio replied that this was not feasible and urged the client to come see for himself. After seeing all the damage, the client consented to the additional work. As he left to return to work, he yelled out: “Just let me know how much more it’s going to cost!”

New tasks often emerged due to the very nature of home-improvement projects. Once work began, clients tended to see their homes in a new light, which sometimes convinced them to agree to additional work they had initially declined or not even contemplated. As we have seen, empty rooms and torn-out carpeting presented new possibilities. The intrusive quality of renovation projects encouraged additional work, particularly those that required significant construction. Once clients saw holes in the wall and their furniture displaced, they often consented to expanded projects. They realized that doing additional work separately would have been much more expensive and disruptive. I frequently heard clients utter a version of the comment “since you’ve started” to explain their decision to consent to additional work and increased costs. Comments like these seemed to echo the logic behind that other common refrain “since you’re here” that motivated clients to request uncompensated side jobs.

As these different examples show, most of the men anticipated the possibility of extras, which motivated them to take on jobs that may initially have appeared small scale and low paying. In some cases, they doubled or tripled their earnings through additional work. Expanded projects also solidified their reputations as capable workers and led to future work and referrals. They were investing in their future, since the job they had in hand was not the one they needed to worry about.

Extras were the only way some workers could substantially increase their pay. Unlike their bigger competitors, independent contractors in this informal economy could not take advantage of economies of scale, relying instead on more intermittent gains. For example, Güero and Enrique supplemented their regular work for companies with side jobs. Güero charged around $200 a month for weekly gardening jobs, Enrique a bit less for cleaning and servicing pools. Yet both men supplemented these monthly paychecks thanks to the occasional extras that emerged. For example, Güero added annual and biannual upgrades to his weekly assignments (such as cleaning gutters, planting flowers, or trimming trees) that earned him additional money. Similarly, Enrique augmented his earnings through more periodic tasks, such as emptying pools for deeper cleanings, repairing broken tiles, or fixing filtration systems. However, in order to obtain these extras, the two men needed to hold on to the weekly jobs, which they claimed were not very lucrative on their own. Not surprisingly, they were frustrated by the clients who never went beyond the primary agreement.

Although additional tasks often increased the overall costs of projects, clients did not hesitate to exploit workplace conditions to advance their interests. In addition to receiving free labor for relatively minor tasks, they expected and generally received a discounted rate for more substantial extras—an arrangement that lowered the cost in comparison to what they would have paid to hire someone separately. A case in point is when Titi identified a leak in the kitchen ceiling of a client who asked him to check all the accessible pipes. With the kitchen walls and ceiling already opened up, this was a relatively simple task, so Titi agreed to check the pipes at no charge. To the client’s great relief, Titi’s brother found and fixed the source of the leak in another section of the house. Thanks to him, the client received a free inspection of his pipes—and peace of mind. Hiring a plumber to do this job from scratch would have meant much higher costs, not to mention all the inconvenience. Had Titi and his brother found additional leaks, they presumably would have earned additional money to fix the problems.

As in Titi’s case, I frequently observed the clients taking advantage of work in progress to attend to issues not included in the original scope of the project. Some requests were related to the task at hand; others were less connected but made possible by the work. For example, as Valderrama was digging holes to build a backyard wall, the client asked him to lay plastic tubes for a sprinkler system he eventually planned to set up. Valderrama agreed to do the work free of charge, even though it required digging several additional holes. On a different job, Motor was asked to run wiring along a fence he was installing. Like Valderrama, Motor did the work at no additional cost, hoping to impress his new clients. Attaching the wire was not difficult, and the clients were pleased to have outdoor lighting without having to find someone else to install it and pay for their services. As Valderrama, Motor, and the others knew well, work in private homes was an evolving and negotiated endeavor, and they were adept at dealing with clients’ changing needs.

Working Connections

On balance, this chapter presents an optimistic account of the men’s world of work. It highlights their autonomy and capacity for negotiation, as well as the freedom with which they made themselves and their work visible in public. The men had something to offer that their customers lacked: namely, know-how that might not require formal schooling but that generally entailed a certain level of competence and certainly more skill than their clients possessed or were prepared to acquire.

The more I learned about the men’s work, the more I came to appreciate the significance of the phone call described at the beginning of the chapter. For Titi and other men at the park—especially those involved in home-maintenance and home-improvement work—employment opportunities were structured by their social relations. In a world that prioritized personal connections and referrals, Titi’s excitement over the incoming call was understandable. This could be his big break, which is why his mother-in-law—despite their differences—had recommended him for the job. With these high stakes in play, Titi’s face brightened at the voice on the other line, and he agreed to meet with the client right away to discuss the project. His enthusiasm proved prescient. After establishing himself as a capable and trustworthy painter, the client recommended him to several of her friends and neighbors, some of whom hired him for their own painting projects. And, as we have seen, Titi ended up doing a range of additional jobs in their homes as well—some paid for, others done for free.

*

The work experiences recounted in this chapter stand in sharp contrast to other, more common depictions of low-wage immigrant workers. For example, immigrants working as babysitters, housekeepers, or for cleaning services are usually more or less interchangeable with parents, relatives, or non-immigrant caretakers. By contrast, because the upper-middle-class lifestyles or aspirations of the men’s clients have often committed them to investments requiring long-term maintenance, their relationship to the men tends to be ongoing and not one-off as it would be had they hired a day laborer. This mutual interdependence helps explain why the economic recession of 2008 was not totally disastrous for the men.

Despite their ingenuity and hard work, the men confronted challenges and setbacks working in the home-improvement sector of the economy. They faced stiff competition from other workers, which tended to drive down wages.The pressure to find work and maintain equipment proved burdensome as well—a main reason why some men preferred working for companies or in restaurants. An unregulated work environment and social differences with their clients could also be marginalizing and lead to the men’s exploitation. They were hired for their willingness to work, which sometimes forced them to accept unfair working conditions, including from clients who believed they were purchasing the right to have the men perform whatever tasks they stipulated. The men also found themselves barred from more lucrative projects because they lacked the necessary permits, licenses, and insurance policies, which confined them to smaller-scale work where these qualifications and credentials were not required. In this way, their marginal status was a double-edged sword that both facilitated and constrained their opportunities. Imperfect English also ruled them out from jobs that required more prolonged or complex communication. Thus, while pleased to be working on their own—and no longer as ayudantes—the men faced numerous roadblocks in their efforts to climb the socioeconomic ladder.

Perhaps most importantly, not all networks were created equal, nor were they permanent. Just as social connections could expand and in- crease opportunities, networks could also be unreliable and transitory.For example, while Motor boasted that “people call me now” to explain his heavy workload, Martín lamented that his contacts had retired, died, or moved away. And, as Titi’s case revealed, it takes time, perseverance, and lucky breaks to start out on one’s own. Despite these challenges, the men adapted in creative ways to create greater demand for their services. Most notably, they negotiated referrals and extras on the job to survive in a competitive, often precarious labor market.

Workers as People

When following the men at work, my thoughts inevitably returned to the park. This was due in part to the men themselves, as they often talked about goings-on at the park as we worked together or as we strategized ways to return in time for the midday soccer games or post-match beer drinking. I was constantly reminded how these worlds of work and play were intertwined. In ways I heard about but later confirmed firsthand, the park served as a place to build the relationships and reputations that helped many of the men secure employment. Others relied on the park as an arena to find hired hands they could count on, often on short notice. While this chapter focuses on work in private homes, I learned of similar network-based hiring practices in restaurants, another primary source of employment at the park. With many of the workers limited by their credentials and immigration status—as well as by a competitive labor market and isolated work environment—the park emerged as a key networking site and source of stability in the men’s lives.So, in contrast, to the men’s oft-repeated lament “el parque no paga” (the park doesn’t pay), time there could indeed pay off.

As we have seen, few of the men held traditional nine-to-five jobs. Their employment situations tended to be precarious, requiring them to be “on call” for phone calls that might or might not come. The park solved the problem of what to do while they waited by allowing them to pass the time in a meaningful way. Like other precariously employed individuals who seek refuge in coffee shops or libraries, playing soccer and socializing at the park helped fill the time between jobs, while also providing connections that helped the men find work.

But for the Mar Vista soccer cohort, the park represented much more than simply a convenient pit stop and useful networking site for immigrant workers. More importantly, it became a place for the men to enrich their lives. Here they could be someone in ways they couldn’t necessarily be at work. At the park, they participated in a social world where they were viewed as people valued for their history and for achievements beyond their abilities to wash dishes, lay tile, or mow lawns. My visits with the men on the job gave them an opportunity to share this world with their employers, who seemed to wonder how I knew them. Polo revealed the significance of these exchanges when I ate at the restaurant where he worked. He came over to my table with several waitresses and encouraged me to tell them about his soccer-playing exploits. In return, he touted my prowess on the field and my studies at UCLA. Like Polo, many of the men I accompanied on the job made a point of explaining to their employers that we knew each other from playing soccer together at the park. I sensed the employers’ curiosity and the men’s satisfaction as they relayed this information in ways suggesting that this was the first time they had communicated an identity beyond work to them.

*

Not surprisingly, the relationship between the men’s work and what they had created at the park was entirely absent from debates about the soccer field recounted in the concluding chapter. While some local residents were sympathetic to the men’s need for recreation, many others felt that their presence was bringing disorder and disrepute to the park and surround- ing area. But neither side in the debate seemed to appreciate how park life enriched the men’s work opportunities, in ways comparable to White men networking on the golf course, over drinks at a bar, or at a professional luncheon. Even the men’s family members failed to appreciate the importance of socializing at the park, including Valderrama’s brother, who refused to hire “los borrachos del parque” (the park drunks), as well as several spouses who urged me to avoid the park and spoke disparagingly of it to my wife.

Yet I always suspected there was a deeper, more sinister reason for outsiders’ aversion to the men’s presence and activities at the park. To put it bluntly, the working-class Latino immigrant men were seen as “out of place” at the park during “normal” working hours because they were expected to be working. It was not only the men’s foreignness that provoked this backlash, but what was perceived as their idleness. In fact, I often heard field critics question why the men were not working, as when one local resident wrote over email: “Don’t these guys have jobs?”Police officers posed similar questions when interrogating the men at the park.

The hostility the men faced for “playing” in the park contrasted sharply with the warm welcome they received as workers in people’s homes— including by homeowners living only a few miles from the park. As workers in people’s homes, their presence and activities were not only embraced, but actively sought after and relied on for all the reasons explained in this chapter. In fact, most homeowners seemed to have a marked preference for foreign-born Latino workers, which my presence appeared to disrupt—and hence their apparent relief when they learned I was not a “real” worker. Yet despite the substantial social and cultural differences separating the men from their clients, these relationships depended on trust and involved close interactions behind closed doors. Workers saw their clients at their most vulnerable and in their most private domestic spaces. Clients, for their part, spoke fondly of the men, even in familial terms, and occasionally offered them “gifts,” usually household items and clothing they no longer had use for. And even if colored by their social differences and the constraints of employer-employee relations, over time these relationships often developed a degree of comfort and familiarity, as conversations about work led to questions about the worker’s family and country of birth.

The men did not receive the same welcome at the park, where their foreignness and working-class status were perceived as threatening, rather than as reassuring and appealing. There, they became “bad hombres.” At the park, the men interacted with local residents from a distance, becoming visible and menacing in ways they were not when they were working in people’s homes. In fact, the stigma associated with “brown-collar occupations” seemed to accentuate differences that made them unwelcome in the park but approachable on the job. By contrast, I never sensed that Latina immigrant nannies faced resentment of this kind when they came to the park with their charges from the neighborhood; parkgoers and neighbors seemed to understand that they were there simply doing their job.31 This disjuncture between the worlds of work and leisure points to the enduring dilemma faced by immigrant workers. As Swiss playwright Max Frisch famously noted in an essay about foreign workers’ feelings of alienation, “We asked for workers, but people came.” Immigrants are desired for their labor, not for their social presence, and the men I studied broke that bargain by socializing as people in the park.


Dr. David Trouille is Assistant Professor of Sociology at James Madison University

Notes:

Excerpt taken from Fútbol in the Park: Immigrants, Soccer, and the Creation of Social Ties (The University of Chicago Press, 2021)

Reviews

Notes on our hemispheric inheritance: A Review of Angel Dominguez’s “Desgraciado: The Collected Letters”

José Felipe Alvergue

“This Brown body in repose is never quite in repose, always in question of who will see it, and will they be a threat—do I die today, like this?—this body full of colonization-dystrophy with its instinct to feed upon the flesh of my oppressor? How are you supposed to politely reject your suffering? Genocide is not a matter of opinion.” (27)

There is a haptic, generalized consumption to dystrophy. An appetite that can be insightful and critical, precise, and terminological. It’s also characterized as a wasting away, a concerning health condition. When I read Angel Dominguez’s Desgraciado: The Collected Letters I am invited into a reflection of my own processes of making sense of hemispheric subjectivization, both as a member of a diaspora community as well as someone who grew up on the Tijuana River Valley. I learned there that despite the prehistorically shaped ridge connecting Tijuana to Playas before bowing to meet the Pacific, and the rusted incision of the ‘wall’ itself, la frontera remains an atmospheric experience of exchanges, and relationships. Which is to say, it is a landscape where change and cycle occurs over the event of an origination, ecological and political. The “colonization-dystrophy” of it all is rather dynamic, but not without moments and pains that can and should be named. Dominguez makes a study of this: “Tato’s mother calls it ‘colonial sickness’, the latent radiation poisoning of colonization”; or, it is a “colonial atrophy,” wherein one “can almost feel the atoms falling” away (86). These are the bounds of a vatic attention to the material evidence of a trauma that has become, also, through an entangled archival system of literally manifesting events each time critique inches itself toward a light, a form of expenditure.

“Live from the mystery itself, writing love letters to keep myself alive” (86). 

The moments that shake me from over-theorizing are those where Dominguez concludes on “love.” What comes before and what follows that notion I piece together as an intimacy that is without resolve. It is rather the full expenditure into something. Something like a relationship, or an imagination. An expenditure we might consider in the lost time and history burned in piles during colonial conversions, and the public displays that would accompany its project inquisition.

“What are you going to do about it? Diego, what are we going to do about it? I want all the artifacts back. Museums are a fucking lie. I want my language back. I want to reconcile the many afterlives of colonization that keep raging inside of me; I want to know a love like the burn of belts and chanclas, the RNA memories handed down from flogging and being flogged by our ancestors. I want to know the love of forgiveness. Like how do you put down a dog that attacked you? How do I put you to bed while pulling you back into my blood?

Like a reverse exorcism, I’m calling you into my body. Stay with me.” (43)

But before going on I want to pause and offer some careful thoughts. Maybe they’re not thoughts, in fact, but wisdom from José Estaban Muñoz: “Brown, it is important to mention, is not strictly the shared experience of harm between people and things; it is also the potential for the refusal and resistance to that often-systemic harm. Brownness is a kind of uncanny persistence in the face of distressed conditions of possibility.”[1] When I consider the various ways I’ve come across someone else, someone often Brown, taking the dystrophy Dominguez captures here above, and putting it on the page, giving it a color or texture, associating to it a sound, a movement of the body in space, and so on, I am struck by the condition of supremacy today. It is the marketing pressure to somehow “heal” from the inescapable condition/s it itself maintains from its own lack of communication.

Yet Dominguez’s is a strategy against the spectacularization of the dystrophic condition, which is the objective of supremacy. Supremacy seeks to spectacularize one mode of feeling blunt force by numbing or dismembering the victim from methods of communicating it back, and thereby legitimating (fantasizing) its own power by disenfranchising the relationship power’s violence needs to survive. To write it, is to thus refuse to be afraid of the difference caused by the disjunctive, dissociating world-making that arises from experiencing both harm and life in the persistent manner Muñoz identifies above. To write and name the paradox befuddles the knowledge systems that textualize us. In their epistolary project Dominguez works through the labor of compiling a record of a process and work which have been thought lost to a 500-year-old fire.

“Whereas the psychotherapeutic literature concludes that Latinos suffer anxiety and depression more than any other group,” Muñoz underscores, “the epidemiological literature concludes that they possess better physical health than any other group and live longer than would be expected,” an “uncanny physical persistence” that “has been enshrined within the term ‘epidemiological paradox’ invented to name it.”[2] Or as Dominguez writes, “We are resilient insofar as we are feeling” (80). To find closure, as I understand it, would be to close the loop on feeling, as something that destabilizes the epistemological networks that hold and betray us. It would be the disavowal of a poetics, which others would seek to subsume into theoretical frameworks devoid of feeling but engorged by the self-applause of an advertisement. And I say poetics because of the temporal reconsideration of the dystrophic as a communication-disruption that emerges in colonial contact and is disfigured by the public act of burning language systems and archives during indigenous conversion. There is a poetics that recaptures the vatic temporality of event while creating the very space for the processing of the implicit intimacy it asks.

Desgraciado is a process. “You forced death down the throats of so many,” they write to “Diego,” and “now I have white people to tell me about it. To tell me all about everything it is I lack” (19). The paradigm shift of work like this, at least one aspect of this shift, is recasting the role and animation of “feeling,” especially as it pertains to existence, both intrapersonal and public. Fray Diego de Landa’s notoriety is often furnished by depictions[3] of the auto-de-fé, wherein in 1562 de Landa ordered the destruction of the Mayan codices and over 5,000 devotional images and idols. They were all burned publicly in Mani, Yucatán. Though we might learn about the auto-de-fé in the purely religious context of conversion, the spectacular lesson of a public burning evokes a purposefully and strategically aligned internalization of corregimiento. In a purely aesthetic sense, a sensible sense, I am speaking maybe of depictions of de Landa’s atrocity, where the faces of the burning statuettes plead through color and brushstroke in an unmistakably human manner.

But what I actually mean is that the public burning, as a spectacularization of the power to correct, becomes an intergenerational reality that lives on through the enactment of new violent actions that originate as an attempt to confront and overcome the latent fear that arises when your life is threatened by a power more extensive than any direct, inter-personal encounter with a recognizable other. You end up writing letters to it because the totality of this one-way act is your world, your love, your worries, your partner-in-crime, your lens. You are given it by those in your life, and are above you in a line of inheritance, and they lash out against the fear as if on trial themselves, in an inquisition of themselves via the object (of intimacy) that is you and them, and everything else. “[M]ade to feel a constant estrangement to my truth,” writes Dominguez when reflecting on the abuse from their “then-father” and his “machismo-addled-brain,” which is to say, without absolving his homophobia and violence, the externalized unprocessed damage expressed, powerfully, as burning. One forcibly brought forth as a witnessed event by the inclusion of the abused. “[U]n angel,” as Dominguez signs off (78-79).

Yet there is that other critique, and it’s one I cannot stop thinking about as an immigrant border subject. Which is a rewriting of angelicity itself in the context of hemispheric identity, of Walter Benjamin’s heroic melancholia in regard to historicity. And maybe it takes a sight of a material piece of evidence, like a border, in both the windshield and the rear-view, back and forth, back and forth to understand this looping intimacy. And so, though Dominguez es un angel, they also claim Chaac, the Mayan god of rain. With a lightning bolt in one hand, and literally the power to transform a landscape into the ashen mud of a new form. The most beautiful of days, the most lasting of impressions from being in the midst of the estuary that is the Tijuana River Valley, for me, were those overcast days where a heavy moisture watched over us all in a gently laid weight pressing down on us through the physics of a pulsing gray matter––the immediate experience of an atmosphere felt from below, from being bound to our humanness. I imagine those days as Chaac’s.

The colonizers did one thing meticulously, aside from murder, and that was keep notes. The archives we have of their actions and intentions is impressive. But they don’t speak, so to speak. Dominguez’s decision on the epistle is captivating for the way it speaks to what refuses to respond, and does so in a deluge of writing, which is the reflection of a thinking-feeling-writing-reading. The subject meant to recede into a violent blaze of corrected silence is the one with an abundance of language on the matter of their intimacy. The “collection” is a totality invoked but not recorded by the same system of conversion and erasure. The disruption to the inherent temporality of the letter (the record) functions both on reflection and vatic projection, in that their reception is always already a past, which in its moment was an interval past even that moment of their own event, but thrown into a new authority as the record which will exist in the moment of its intelligibility.

As the collection advances the reader is enveloped in a process.

“…I can’t make a fire. I’m trying to yield more than I advance. I am learning that not all words are always heard or spoken, though in this moment I hope every dictionary snaps its spine into a deafening ocean… A colonizer on every corner. I wonder what they would have called me if your language never came. Between you and me, I really prefer the name Chaac.

Love,

Rain.”  (3)

What I received from the book, and for me the review is maybe about this because of the strength with which I felt it, is permission to unlearn that shame of being burned in public. The disavowal of language that is de Landa’s auto-de-fé is his own, and is a site of reanimated poetics towards the neocolonial burnings and attempted corregimientos. I have no illness to heal from, and though it’s not about absolution, the sheer collection of process here reveals a culminating position within its intimacy, its love, that is also the culmination of (a) work. Our work does not absolve the ghosts of colonialism either, those which carry-on in the flesh-troping obsessions with spectacle, and silence, with new kinds of burning and policymaking, all the violence of today’s supremacy. Angel Dominguez has given us a weapon, a codex with which to fortify and record a new communication.

DESGRACIADO: (the collected letters) by Angel Dominguez © 2022 by Nightboat Books. Used by permission of the publisher. Link to title

José Felipe Alvergue is the author of three books of poetry, most recently scenery, which was selected for Fordham University Press’s Poets Out Loud Editor’s Prize. He is a Senior Poetry Editor for Tupelo Quarterly, and his published scholarship engages with poetics, transnationalism, performance, and democratism. He lives and works in Wisconsin.


Notes

[1] José Esteban Muñoz, The Sense of Brown, 2020, p.4.

[2] Muñoz, 5.

[3] See for example Fernando Castro Pacheco’s mural, “The Spanish bishop Diego de Landa is burning figures of Mayan deities,” Palacio del Gobierno, Mérida, MX.  

José Felipe Alvergue is the author of three books of poetry, most recently scenery, which was selected for Fordham University Press’s Poets Out Loud Editor’s Prize. He is a Senior Poetry Editor for Tupelo Quarterly, and his published scholarship engages with poetics, transnationalism, performance, and democratism. He lives and works in Wisconsin.

Articles

Whose Farm, Which Fork?: An Assemblage of Critical Observations on Sacramento’s Farm-to-Fork Campaign

Kimberly D. Nettles-Barcelón

In the spring of 2015 while waiting in line at Starbucks Coffeehouse in a Greenhaven, Sacramento strip mall, I picked up an issue of Sacramento Magazine to pass the time.[1]  While thumbing through it the advertisement featuring the Juneteenth Black Chefs Collaborative (IMAGE #1) immediately caught my eye. I was aware of the city’s rebranding as The Farm-to-Fork Capital but I had not seen any images connected with it featuring Black people.[2] The ad piqued my interest and I spent the next several months gathering additional images associated with the campaign.

The five ads I found, that ran from about January 2015 through January 2016, frame the key optics of the campaign and its slogan -“We Are America’s Farm-to-Fork Capital.” In addition to these advertisements, local media – especially magazines – served as an avenue to describe the parameters of the “farm-to-fork”: farmers, vintners, brewers, and other food craft people who make/grow/create products consumed within the restaurants, bars, festivals, and other events associated with the farm-to-fork campaign. At face value, including the ads featuring the Yisrael Family Urban Farm (IMAGE #2) and the Juneteenth Black Chefs Collaborative, lends a certain air of inclusivity to the messaging/branding. However, these images serve not as markers of how broad-based the work of the farm-to-fork campaign is but rather the degree to which there are fissures that resist containment. The ruptures in the seemingly inclusive narrative of “We are America’s Farm-to-Fork Capital” is stark in the two ads featuring Black folks.

In the Juneteenth Black Chefs Collective ad (IMAGE #1), what we see are a group of chefs whose foodwork is not connected with the spaces where they cook nor are there any relationships to farmer(s) who supply their raw food and bespoke artisanal products. The background appears urban and residential. The barred screen door and the wooden stairs and porch indicate a roughened neighborhood. Is this a home or is it a restaurant? The chefs themselves are looking in all sorts of directions, some directly at the camera and two (Pannell and E. Hayles) are looking in the distance. While the title of the Collaborative is visible, it is unclear what that means or how that ties into “farm-to-fork.” In fact, their narratives cannot fit nicely within the campaign.[3] None of these chefs hold the title of Executive Chef in an established restaurant context; cooking instead outside of the domain of standard restaurant organization as private chefs, chefs at women’s centers, caterers, or food truck owners.  They would not be on the map in terms of the connections between and amongst the top restaurateurs in this area and the region’s large scale organic farmers – connections that are central to Sacramento’s farm-to-fork ethos.

Similarly, when we see the members of the Yisrael Family Urban Farm (IMAGE #2) they are photographed in what appears to be a residential yard, holding farm implements, and dressed in earth toned t-shirts with the name of the farm. Again, how their food work resonates with the farm-to-fork campaign is not clear. Are they the farm side of the equation to the Black chefs from the Juneteenth Collaborative? Where do they grow? What is an urban farm? None of this is clear in the advertisement. Indeed, telling the complicated narratives of either group is not possible within the context of advertisements that “fundamentally talk to us as individuals and addresses us about how we can become happy. The answers it provides are all oriented to the marketplace, through the purchase of goods or services.”[4]

Sacramento’s “Farm-to-Fork Capital” campaign is, at its roots, a marketing campaign designed to boost tourism, development, and economic growth within Sacramento.[5]  This campaign attempts to sell us a vision of the “good life” which involves locally grown and produced vegetables, meats, wines, and cheeses – consumed in beautiful restaurants, wineries, farmers’ markets, well-appointed homes and backyards. The romanticized relationship between the local farmer (food or beverage producer) and the consumer is at the center of the “movement.” The uncomfortable, complex, and not-so-pretty bits of the politics of food and eating is deftly pushed to the margins.

In this essay, I consider some of the images associated with the Farm-to-Fork Capital campaign to think about the power of this work to shape public discourse surrounding issues of food, place, and social change in the Sacramento area. I write as both a consumer of this imagery (primarily through attending local “farm-to-fork” events and reading articles about them) and as a scholar and teacher of critical food studies at the university level. My feminist methodology contains both auto-ethnographic and critical media studies within its toolkit – using juxtaposition as my space of inquiry.

Throughout, this essay, I argue that Sacramento’s “Farm-to-Fork Capital” campaign (circa 2012-2020) utilizes advertising, magazine articles, and large public facing events to both define the city and the meanings of farm-to-fork in ways that minimize the racial, ethnic, citizenship, gender, and class inequities undergirding our food systems – locally, nationally, and globally. I also explore the ways that the experiences of folks whose work should be at the center of any endeavor to create a just food system are pushed to the margins of the high-end farm-to-fork marketplace. By critically reading advertisements, magazine content, and my own interactions in the “field” of Sacramento’s Farm-to-Fork Capital campaign, I engage in an embodied and reflexive interpretation of the culture of the so-called movement.

I begin with describing the origins of the campaign in the next section with a focus on the representations of it in local publications. I then think through how the representations of the “other” – Latino farm workers and children of color – shape the public discourse about who gets to participate and how they are engaged within the farm-to-fork ethos. I end the essay with a description of a local urban farmer whose work provides a corrective to the myopic representations of farm-to-fork in the local media. I also explore the ways in which the realities of the Covid-19 pandemic and the racial reckoning of the Black Lives Matter movement have impacted the mainstream approach to farm-to-fork. As such, I end with a renewed sense of possibility as I continue to live in the midst of and critically engage Sacramento’s Farm-to-Fork campaign.

The Beginnings…

Sacramento Mayor Kevin Johnson proclaims Sacramento the Farm‐to‐Fork Capital of America at a press conference held in Cesar Chavez Plaza on Wednesday, October 31, 2012. (Photo by Alyssa Green)

In 2012, Mayor Kevin Johnson dubbed Sacramento the “Farm-to-Fork Capital,” thereby kicking off an intense branding campaign designed to revamp the image of the city (sometimes  referred to with the pejorative “cow-town” designation) and surrounding Central Valley region to take advantage of its deep agricultural and viticulture roots and growing urban foodie culture.[6] Johnson’s efforts to rebrand the Sacramento region has also meant eliminating the “City of Trees” from official signage and brochures.[7]

The proclamation of Sacramento as the “Farm-to-Fork Capital” took place on the Cesar Chavez Plaza in Downtown, Sacramento The above photo is telling in that the platform for the press conference is placed opposite the large Chavez Memorial sculpture depicting the Farmworkers’ Movement  but no mention is made of that history in the short piece accompanying this photograph.[8] Chavez’s work with other UFW activists Dolores Huerta, Gilbert Padilla, and Filipino farm worker movement leader, Larry Itliong to organize and secure union representation for Filipino and Mexican farmworkers in several major agricultural industries in California – tomato, winery, berry, table grapes, and dairy – is work that continues to have relevance in this contemporary moment. [9]

But Mayor Johnson’s focus that day is on amplifying the significance of Sacramento as a natural leader in national farm-to-fork efforts. “This recognition as America’s Farm-to-Fork Capital isn’t something that this region needs to grow into because we’ve been walking this walk for decades.” To buttress that point, the reporter/photographer lists how many Certified Farmers Markets exist in the region and its location in the fertile Central Valley. The piece goes on to state that in conjunction with the Mayor’s announcement, the Sacramento Convention and Visitors Bureau has planned a weeklong celebration. All of this aimed to support increasing community pride, local farming, and “marketing the region as a culinary tourism destination.”[10]

At the root of the “Farm-to-Fork Capital” campaign are a series of “news stories” and advertisements that identify the key players in the restaurant and beverage industry in the Sacramento region. These are people whose establishments and products turn up at most of the events tied to the campaign.  The caption on the advertisement (masquerading as an editorial feature) below reads: “The Capital City is quickly becoming nationally celebrated for its farm-to-fork ethos. In the following pages, meet some of the top chefs who are leading this movement and making the Sacramento region a hotbed of destination dining.”

Faces of Farm to Fork Sactown Magazine August/September 2014

Many of those surrounding Johnson on the Cesar Chavez Plaza in the fall of 2012 are also featured in this piece from Sactown Magazine (August/September2014). Sactown, like its slightly glossier counterpart Sacramento Magazine, runs stories classified as “lifestyle features.” The monthly magazines consist of interesting, easy-reading stories that attempt to paint Sacramento in a positive light – exploring local travel destinations (e.g., Lake Tahoe), new restaurants and shops, as well as interviews with prominent local businesspersons, athletes, or government players. Sometimes they feature compelling long-form journalism stories that focus on local issues.

What is also true about both magazines is that they often run advertising that is so integrated into the texture of the magazine that the reader is not immediately able to differentiate them. Such is the case with the above image drawn from a 20-page insert nestled between the magazine’s “What’s Cooking” section and the “Bites” restaurant listings section. It blurs the boundaries and reads like a regular feature in the magazine but is produced “[i]n Collaboration with the Sacramento Convention & Visitors Bureau.” There are short write-ups on some of the folks pictured as well as ruminations on why Sacramento deserves its “Farm-to-Fork Capital” moniker. Each of the men (and they all are with one exception) featured are recurring faces in advertising, events, and other media related to the farm-to-fork branding[11]. Moreover, when featured, nonwhite men are usually cooking food one might describe as ethnic. Which is also the case for the one female chef/restauranteur featured—Biba Caggiano’s Italian cuisine[12]. The white male chefs have greater range and are cooking American food with touches of the Southern United States, European, or Latin cuisines. Others of the white males featured are brew masters or wine makers.

The upper-end casual dining scene in Sacramento is shaped by a few big players whose food work is imagined to be creating a chain of interconnected relationships between chefs, farmers, wine makers and brewers. For instance, the Sacramento Magazine’s “The Farmer and the Chef” (August 2015) article describes the symbiotic relationship between chef and farmer the movement mythologizes. The work of the farmer is cast here as expert and collaborator with the chef. The chef, in these portraits, understands his role as an interpreter of the bounty of produce/raw product presented him by the farmer. He does not tell the farmer what to grow, but rather is inspired by what the farmer brings to him.

Imaging Farm-to-Fork—The Farmer and the Chef

In “The Farmer and the Chef” photo essay a lot of the description of the farmer/chef experience hinges on relationships that go beyond the chef simply buying the produce. It is, instead, one where “like minds” come together to create something sensational – the food to be consumed. However, it is not just food consumption, but rather a certain image/idea about what good food is, what it should look like, and how it should taste. Equally germane is the presentation of the farmer:

[Tomato farmer, Heidi Watanabe] personally delivers to restaurants, driving the truck herself and often working until 10 or 1 p.m. Michael Thiemann [Chef/Owner of Mother vegetarian restaurant] loves when she brings her products in through [the] front door and unloads them in front of his diners. “Looks cool, huh?” she once said to Thiemann with a grin.[13]

Food work is performative work. Moreover, the performance resonates differently depending on who is playing which part. In this story, a white female farmer, driving a pick-up truck delivers produce to the popular upscale vegetarian restaurant owned by a white male chef.  The chef, who has learned from the farmer about the realities of growing and using farm product fully, can then be the erudite face of the restaurant. The farmer as white and female means a more edgy representation, but not too dangerous. She is both novelty and seen as the same social standing as the white male chef. The delivery of the produce through the front of the house makes those relations – farmer and chef — seem egalitarian. However, the female farmer/owner and the male restaurant chef/owner are at the top of the social hierarchy and visible. The workers (likely to be primarily people of color – Latino, Asian, and Black – and of all genders) who plant and harvest the produce or cook, serve, and clean at the restaurant are absent from this picture story. 

The hypervisibility of privilege is also on the stage in the “news photos” featuring the annual Farm-to-Fork Gala dinner on the Tower Bridge – which spans the Sacramento River between Old Sacramento (on the east) and West Sacramento (on the west). Closed to traffic, the bridge becomes the location fora white tablecloth dinner. Months in advance the chefs selected to prepare the meal begin planning the menu. The menu, held in the strictest of confidence until the week or so leading-up to the dinner, is “released” to great fanfare. Tickets for the dinner cost in the $175 range (per person, including alcohol) and sell-out quickly. The last few years there has been a lottery system used to distribute “fairly” the chance to purchase a ticket.[14] In the two-page spread from Sactown Magazine, we see many of the familiar faces of chefs (e.g., Randall Selland of Selland’s Family Restaurants and Kurt Spataro, Executive Chef of the Paragary Restaurant Group), winemakers, political notables (e.g., West Sacramento Mayor Cabaldon and Congresswoman Doris Matsui), and business leaders (e.g., Five Star Bank President & CEO James Beckwith). The Tower Bridge Dinner happens days after longhorn steers are driven[15] across the Tower Bridge kicking off the Farm-to-Fork Week. The day following the dinner, the Farm-to-Fork festival is set-up on the main street leading from the Tower Bridge to the Capital building. The festival is open more broadly to the public and includes live music, prepared foods and fresh produce, lectures on various topics related to food, and other typical festival activities. The festival is free and has had up to 55,000 people in attendance. The reach and the impact of these events have been successful in bringing attention to the robust nature of Sacramento and the Central Valley’s roles in growing and producing food in California.

********

From “Their” Hands to “Ours”

This farm-to-fork “movement” crosses boundaries between commerce, boosterism, and social change in contradictory/uncomfortable ways. For instance, the issue of Sactown which included the above photo spread on the Tower Bridge Dinner also featured a story by Max Whittaker titled, “The Fruits of Their Labor,” which purports to shine light on the often overlooked farm laborers who pick “our” fruits and vegetables. This image of the “Farm-to-Fork Capital” in these pics is about crafting and showcasing a narrative which leaves out all the uncomfortable elements of food work.  While the author hopes to bring attention to farmworkers, the language used in the photo essay is patronizing, condescending, and ignorant of questions of ownership (who is the “our” the author identifies throughout the story) or histories of farmworker labor struggles.  

“Our newfound civic conversation about the ‘farm-to-fork’ movement has trained a well-deserved spotlight on our region’s chefs and farmers. But one essential link in that food chain gets overlooked in the public eye – the unsung efforts of our region’s farmworkers who, with quiet dedication and uncommon discipline, toil under the relentless sun to hand-pick our tomatoes, irrigate our fields and harvest our grapes. Herein lies a glimpse into the world of the hardworking men and women who are harvesting our heritage.[16]  

The essay opens with a full two-page photo of tomato vines and a man kneeling down to pick them. The man (identified as Raul Cordova) is a wearing a blue baseball cap, striped button-down work shirt, and blue jeans. He has heavy gloves on and shown intently looking at tomatoes. Raul Cordova works at Full Belly Farm[17] in Yolo County … harvesting produce to sell at a farmer’s market or included in one of the boxes delivered through their popular CSA program – Farm Fresh To You.[18]

The story also contains photos from the Terra d’Oro Burke Ranch[19] in Plymouth where the farm workers are harvesting grapes to become one of their signature wines. This worker’s got a messy job – standing directly in the stream of juicy bunches of grapes as they fly toward him off the conveyor belt – but he seems to be loving it. 

Whittaker describes how grapes are one of the last crops of the season picked by hand. Picking “fast and furiously”, Whittaker writes that workers can fill on “average about 90-125 [buckets] in four to five hours.” At $1.00 per bucket, these workers can earn roughly $18.00 to $25.00 an hour. More than the minimum wage, to be sure, but not a living wage in California.[20]  

On the next page of the photo essay, Whittaker follows an all-female crew working in Yuba City.  In the author’s description, the foreman (Mario Perez) acts as a middleman between the farmworkers and the labor contractor. He locates the workers, picks them up, and drives them to wherever they have been assigned to work. In this particular story, the farmworkers are actually picking up leftover irrigation piping to clear the field for planting. Whittaker writes: “…[I] could tell that picking up trash all day in a giant tomato field was definitely not their favorite task. It’s {sic} difficult work, bending over and over again. My back hurt just watching them.” Then when describing another team’s labor laying irrigation, Whittaker writes: “These guys made irrigation seem like an art form learned over multiple seasons” (91). While Whittaker recognizes the depths of their work, imagining them as a combination of laborers and artists absolves the author from reckoning with that labor as grueling, repetitive, not well paid, and precarious. In fact, the most egregious example of this narrative turn is in Whittaker’s description of farm worker Alma Perales:

Alma Perales is pouring a bucket of cherry tomatoes straight into their retail packaging. It kind of blew my mind that Alma would be the only person ever to touch these tomatoes before they got sold. To me, that really sums up the concept of ‘farm-to-fork.’ There’s not some long, crazy logistical chain between Alma’s hand and my plate – just a short truck drive to a farmers’ market. (93)

Whittaker’s photo essay is a powerful example of well-intentioned middle-class neoliberalism where exploitative market relations are cast as virtuous enterprises.[21]  For instance, he sums up the article by saying: “I was amazed at the level of dedication that I saw in all the farmworkers I met over the past year. I’ve done manual labor before and found it to be incredibly challenging. Raul and his fellow farm-workers had a Zen-like focus that I envy and admire.” Whittaker makes no mention of the way in which the labor wreaks havoc on their bodies and, as contract day laborers, they have few or no medical benefits to help them if they are injured. Indeed, the author misunderstands that the labor is grueling and is done not out of some space of desire, but most likely out of necessity. Admiring their “Zen-like focus” implies that their work equates to an exercise in mindfulness; rather than demanding physical labor that they perform every day.

These two stories (the top chefs and the farm workers) offer food work – being a chef and being a farm worker – as engaging and creative tasks. However, while the Chefs get to speak and define the community of workers they engage, the farm workers do not. An outsider who romanticizes their labor practices and rather than illuminate the inequalities built into the food system tells the farm workers’ stories, in pictures and in words.  The imagined connections between the production (farm) and consumption (fork), is in reality deeply hierarchical where the products cannot be consumed by laborers in the rarefied venues and events associated with the campaign. Alma Perales’ earnings picking and sorting tomatoes in an eight-hour day would barely purchase one ticket to the fancy fundraiser dinner on the Tower Bridge. In fact, Alma Perales’ income and working conditions are likely to render her and her family food insecure within this bountiful agricultural region.[22] Interestingly the 2021 promotional materials for the Tower Bridge Dinner included mention that some of the money raised supports the College Assistance Migrant Program at California State University in Sacramento. [23] This is an ironic sort of “award” for children of agricultural workers like Alma Perales and Raul Cordova, who have sacrificed their health and well-being in service to industrial agricultural complex.

Farm-to-Fork in Action

Just as Latino farmworkers are imagined as noble laborers, other people of color (and sometimes the children of the farm laborers) are often portrayed as the needy recipients of the information connected to Sacramento’s “Farm-to-Fork Capital”” campaign.[24] I have witnessed this sort of imagining on the ground in the work of the Food Literacy Center – whose mission is “to inspire kids to eat their vegetables.”[25] They “teach children in low-income elementary schools cooking, nutrition, gardening, and active play to improve our health, environment, and economy.”  As one of the critical cultural workers in Sacramento’s mainstream farm-to-fork movement, the Food Literacy Center hosts an annual Food Film Festival as a fundraiser for the nonprofit[26] and as part of its public facing work. In the spring of 2017, my then 9-year-old, daughter and I attended a screening of the film Sustainable[27] (2016). The screening took place in the Central Library Galleria space overlooking Cesar Chavez Park in Downtown Sacramento. The audience was, at first glance, quite diverse[28]. I was encouraged to see Chanowk Yisrael of Yisrael Family Urban Farm in the room, sitting near to the stage. The farm was featured in the 2015 ad campaign and in 2018 the Farmer’s Guild and the Community Alliance with Family Farms named them Farm Advocates of the Year.[29] Chanowk is also Slow Food Sacramento’s farm representative and board member at the non-profit’s global conference in Italy.[30] I was eager to hear and participate in a discussion of the film from various angles. However, as the evening progressed, I realized that the narrative running throughout the event was tied to a particular understanding of food politics.

For instance, in the lead up to the screening Amber Stott invited to the stage some “student chefs” who were participants in the Food Literacy Center’s school-based program. There were three of them: 13-year-old Matthew (White or Latino), 8-year-old Olivia (maybe Latina), and 7-year-old Jackie (Black). Each of the “student chefs” spoke about their experience with the Food Literacy Center and named their favorite vegetable. These young people were super cute and very earnest. However, their participation felt scripted and manipulative. I was dismayed with Stott’s use of the little brown kids as “demonstrations” of the effectiveness of the Food Literacy Center and as representatives of the “problem” made right. Indeed, much of the imaging associated with The Food Literacy Center features black and brown, smiling children happily eating carrots, broccoli, etc. [See IMAGES #14-16]

In that vein, before the screening began my daughter and I were walking around looking at the various booths and tables. We stopped at the Whole Foods Market table and I considered purchasing their “bag of local goodies” which was $25 and included beautifully packaged items like extra-virgin olive oil, a chocolate bar, Bloody Mary Mix, some heirloom flower seeds.  As I stood there pondering this, one of the Food Literacy women came up to us – a young woman, perhaps Latina, with short dark hair. She asks my daughter if she is one of the “student chefs.” Already bristling, I jumped in and said, “Nope. But she is a chef in our house.” The young woman says, “Oh, really?!” and then asks my daughter, “What’s your favorite thing to cook?” She responds that she loves to bake bread. The young woman was visibly surprised; perhaps it was not the answer she expected to hear. Nevertheless, without too much hesitation, she reaches into the basket of local goodies and comes up with a small root vegetable. She asks my daughter, “Do you know what this is?” My then 8-year old daughter, who is usually not shy, said in a low voice, “a radish.” The young woman on point in her script, belted out without really hearing her answer, and says, “It’s a radish!” My daughter just shakes her head in the affirmative. Then I interject, “Do y’all grow radishes in your school garden?” My daughter shakes her head “no,” looking embarrassed by the woman’s query and my obvious displeasure with the exchange. However, The FLC advocate does not pick-up on the fact that my daughter already knew about radishes, has experienced growing stuff, and does not need to be “educated” about eating her veggies. The Food Literacy Center advocate simply launches into a bunch of “fun facts” about radishes.

Moving beyond my personal irritation with this scenario, I understand it as part of a system of racial coding. The subtle and invasive assumption that Black people (and Black food) are somehow already deficient or abject.[31] Stott’s work with the Food Literacy Center has been quite successful and she, as Founder & Chief Food Genius, has played a central role in crafting the images of the “needy” side of the farm-to-fork.  Stott has also been instrumental in defining “farm-to-fork” in a variety of local events and publications (Edible Sacramento, Sacramento Magazine, and Sactown Magazine, TEDx Sacramento, Sacramento Food Film Festival), as well as regionally and beyond the U.S.  She opines: “No matter where I go or who I speak with, the question of farm to fork boils down to two important elements beyond the obvious ‘buy local’ mantra: education and intentionality.”[32] For Stott it is simple: know where your food comes from and commit to eating locally and seasonally.

She traces the roots of Sacramento’s contemporary efforts to the U.S. “back-to-the-land movement” of the 1970s and Alice Waters’ Chez Panisse restaurant in Berkeley, California; arguing that it is both a lifestyle and a movement. And it is actually in that designation – both movement and lifestyle – where she and others posit their work as advocates for social change through educating others to lead (and desire to lead) a particular sort of lifestyle. The classist and racist dimensions of the project of educating some of those others (needy, “food desert” inhabitants) becomes one of the platforms through which the “farm-to-fork” lifestyle gets funded and authenticated by well-heeled donors, federal, state and local government funding for nonprofits, etc.

As a political force in the local terrain, Stott has had the power to shape the discourse around sustainability, food, and hunger.[33] However, the narrative (and imagery) she and others elevate continues to hinge on poor folks (Black and brown, but not always) as recipients and middle- and upper-class folks (white, but not always) in the roles of leaders, pioneers, risk-takers, food geniuses, etc.  The Food Literacy Center operates within this political spectrum by de-fanging the possibilities of collective social movement around the need for systemic changes in our food system.[34] They do so by focusing on such things as lifestyle, personal/individual choice, and specific prescriptions for what constitutes good eating rather than exploring the multiple and contradictory politics of food in our society. As Julie Guthman writes:

[I]t may well be that the focus of activism should shift away from the particularities of food and towards the injustices that underlie disparities in food access. Activists might pay more attention to projects considered much more difficult in the current political climate: eliminating redlining, investing in urban renewal [not gentrification], expanding entitlement programs, obtaining living wages, along with eliminating toxins from and improving the quality of the mainstream food supply. The question, then, is what kind of cultural politics might facilitate this shift.[35]

Unfortunately, opportunities to engage in dialogue and debate across different expressions within a much broader food justice movement have not been evident in Sacramento’s mainstream Farm-to-Fork Capital efforts.

For instance, when we walked into the Sustainable screening and I noticed Chanowk Yisrael of Yisrael Family Urban Farm, I assumed that he would be on the panel discussing the film and/or the implications for urban farmers in Sacramento. However, he was not on the stage during the discussion and, in fact, left before the screening was complete. I do not know the circumstances surrounding his departure, but I felt keenly the missed opportunity to hear him speak about local food matters from a wholly different perspective. The farm-to-fork messaging (visually through advertisements or narratively in the magazine stories) is geared toward a particular audience and not articulated as connected to critical explorations of small-scale urban farming or home gardens in low-income or working class communities, food insecurity, poverty, farm workers’ plight, or other socio-economic issues. Attempts to foster public conversations across these ideas does not happen.

This was also evident at the 2017 Farm-to-Fork Festival where demos/presentations put on by the Food Literacy Center (Amber Stott) and the Juneteenth Chefs Collaborative (Chef Andrea O’Neal) occurred back-to-back on the same stage, but no conversation between the women was brokered.[36]  For Stott’s presentation, she did what she described as a “simple” recipe while delivering her usual script about the 40% obesity rate in Sacramento.[37] During her demo of Grilled Corn with Chili and Lime, Stott talked about what her organization does and how they have attempted to tackle the problem of obesity in low-income neighborhoods/schools. She also talked about how eating fresh corn reminds her of growing up in the Midwest where corn was very plentiful in the summer months.  Yet, she made no mention of how this particular recipe draws quite obviously from the well-known elote or Mexican Street Corn that is prevalent within Latino communities throughout Sacramento. At one point during her presentation, her mentor and Food Literacy Center Board Member, Elise Bauer, was invited to the stage by the reporter emcee to assist. Once on stage, Bauer and Stott talked more about making “simple recipes” that are accessible for families (especially moms) to use daily.[38] After Stott and Bauer leave the stage, Chef Andrea O’Neal one of the chefs featured in the Farm-to-Fork Capital ad campaign (see IMAGE #1), takes the stage. [39]  There is no discussion or communication between O’Neal and the Stott-Bauer team, almost as if they did not know each other.

Chef O’Neal’s work speaks of an approach to food work that invokes food as a catalyst for change rather than a destination. She described how, in the past eight years she has worked in various capacities with food. Chef Andrea has cooked at My Sister’s Café[40]and My Sister’s House[41], as well as offering cooking classes through the Juneteenth Chefs Collaborative in Elk Grove (a suburb of Sacramento).[42] At the time of this presentation, she was Cooking Chef at UC Davis Health System’s Institute for Population Health Improvement.[43] Chef Andrea prepared Coho salmon with a homemade blueberry ketchup while offering tidbits about her own journey through food work and the work of the Juneteenth Chefs Collaborative. She gave tips about food and health – e.g., that canola oil is not as healthy as we think – but also talked about the kinds of advocacy work she does and encourages others to get involved. She tells us …

My Sister’s Café opened about four years ago.  It is specific for women of Asian descent.  It helps get them back into job mode; their children back into schooling; women who have been abused, sex trafficked, drug addicted―It’s just a really good program. I was their Chef for about 4 years before opening up the restaurant and then another 2 years after that. It is a good program, if you guys [sic] have time to volunteer there, please do so.[44]

In reflecting on the two presentations, it would have been engaging and informative if there had been some interaction between Amber Stott and Chef Andrea O’Neal … perhaps giving them a platform to draw connections between their work with food and “at-risk” populations.[45]

Chef Andrea talked about empowerment of the women they work with via My Sister’s House emphasizing that the goal is to get the women on their feet. For her, food (especially entrepreneurial food work) is a tool toward stability/empowerment amongst some of the most vulnerable peoples there are – immigrant women and women of color escaping entrapment, sexual and physical violence. My Sister’s Café serves as a funding source for My Sister’s House and a space where women can gain skills they might use to seek employment. In comparison, Stott harkened back to her days growing up in the Midwest and her understanding of what constitutes a “good” and “healthy” relationship with food. What Stott’s narrative misses completely is that her experience with food is likely from a place not shaped by racism, poverty, or trauma. Nevertheless, Stott’s privilege and social capital have afforded her the opportunity to grow a non-profit that taps into the middle and upper-middle class foodie’s desire to do good works. [See IMAGES #14-16]

The work of the farm-to-fork advertisements and related events is about celebrating the bounty of the region and the innovative ways that chefs, vintners, brew masters, organic farmers and others are collaborating to create spaces and events that engage those who have means to do so. As Stott writes, “We are the lucky ones who live closest to [the agricultural bounty], who have the strongest ability to intentionally implement a farm-to-fork lifestyle, and hopefully, educate ourselves deeply on what a truly sustainable food system looks like not just in restaurants and on farms, but in school cafeterias, food banks and at home in our own backyards.”[46] I argue, however, that the Food Literacy Center’s inclusion within the imagery connected to Sacramento’s Farm-to-Fork Capital campaign is just as problematic as the shadowy inclusion of The Juneteenth Black Chefs Collaborative and the Yisrael Family Urban Farm.  Restaurants, school cafeterias, food banks, and “our” homes and backyards may all be connected to and/or resistive of the industrial agricultural food system, but equally yoked within that system we are not.

For instance, the Food Literacy Center’s efforts to counter the “obesity crisis” amongst low-income children in Sacramento with a two-pronged approach of teaching children to love eating vegetables like broccoli and remaking the school lunch program by building a centralized kitchen where healthful foods are prepared and disseminated to 80 schools within the district, feels like a step forward.[47] Who would not want freshly prepared meals to replace reliance on industrialized and processed foods for children, particularly those most vulnerable to hunger and food insecurity? However, this sort of intervention continues historical efforts to shape bodies to fit within mainstream ideals of the good citizen.[48] The Food Literacy Center and the new Central Kitchen are manifestations of biopower – “forms of power aimed at controlling life itself through the management and administration of a populations’ health.”[49]

The US school food system has undergone significant transformations since its inception at the beginning of the twentieth century. Its development over time clearly illustrates biopower mechanisms in action. In the school luunch program, truth discourses promoted by experts, social reformers, and child advocates justify collective interventions into the eating practices of children. Through the school lunch program, children are taught self-discipline by emulating lunchroom eating norms and social practices in the space of the school.[50] 

The “truth discourses” embedded in the Sacramento Farm-to-Fork Campaign about the benefits of eating locally, seasonally, and with intention permeate the language of the Food Literacy Center. The development of the Central Kitchen is part of the “collective intervention” which will imbed knowledge about how and what to eat in the minds of the schoolchildren. Those “truth discourses” say nothing about the inequalities within school, work, and in communities grappling with the impacts of historical disinvestment and contemporary gentrification. Moreover, until recently, they did not address cultural relevant foods or historically different foodways.

Conclusions: Where do we go from here?: Our Farm, Our Fork, Our Community[51]

 At the same time that images of Sacramento’s Farm-to-Fork Campaign appeared, Chanowk and Judith Yisrael and their urban farm were featured in less glossy publications like the Sacramento News & Review,  INSIDE, and Edible Sacramento, as well as the local business magazine Comstock’s: Business Insight for the Capital Region.[52] The images and stories of the Yisrael Family Urban Farm in these publications reveal layered reasons behind the farm’s beginning. [53] Shaped by personal and familial struggles with cancer and other health ailments, coupled with the realities of supporting a large family while working and commuting long distances to corporate jobs each day, Chanowk and Judith took what was a large residential lot with fruit trees and a small garden and grew it into a total farming enterprise.           

The Yisrael Family Urban Farm’s motto, “Transforming the HOOD for G.O.O.D (Growing Our Own Destiny),” makes clear that their mission includes but goes beyond addressing health/diet-related illness. They seek to use “urban agriculture as a tool for community engagement, empowerment and employment.”[54] In this way, their work extends from that of Fannie Lou Hamer’s Freedom Farm Cooperative (circa 1967) and its critical intervention in the struggle for Civil Rights in Mississippi.[55] We might also understand Chanowk and Judith’s farm as a contemporary manifestation of the work of the Black Panther Party’s Free Breakfast Program.[56]  As Judith Yisrael says:

I care about changing the food system because it’s a way to confront and change the inequities which have been present in the United States since its inception.[57]

Since breaking ground on the farm in 2008 and then leaving their corporate jobs several years later, Chanowk and Judith have been focused on creating a space centered on sustainability. Sustainability of self, family, the land and community as interconnected entities.

With 40 fruit trees, 11 free-range chickens, a stocked greenhouse, a busy honeybee hive and endless varieties of fruits and vegetables, Chanowk dares visitors to name what the family doesn’t grow—because the possibilities on this farm are endless. […] If there is one family that embodies the farm-to-fork lifestyle in Sacramento, it’s [sic] the Yisraels. Farming is their everyday way of life. It’s [sic] not a clever hashtag or newfound diet. It’s [sic] simply how they eat, how they bond, how they come together: around food.[58]

Their work has ranged from hosting farm-to-fork events on their farm where guests eat home cooked, plant-based meals built on ingredients from their farm; to working with other urban farmers to pass the Sacramento Urban Agriculture Ordinance that allows residents to sell produce grown on their residential plots (vacant or inhabited)[59]; to teaching plant-based cooking classes at the Sacramento Food Bank (located in North Oak Park); to encouraging Black and Brown youth to become a part of the G team. While the significance of their work within the space of Oak Park deserves an in depth documentation and study beyond the scope of this essay, it is clear that in terms of the Sacramento Farm-to-Fork Capital campaign images including the Yisrael Family Urban Farm needed greater context to make them visible to the broader public. Efforts to contextualize HOW their work engages farm-to-fork from a different perspective would allow people not likely to frequent the high end restaurants, Tower Bridge Dinner, or even the Farm-to-Fork Festival to get a glimpse into the issues which undergird experiences of food insecurity, lack of good employment options within urban communities, make connections between the consumption of processed foods and poor health, all within the context of radical self-care.[60] The twin reckonings of 2020 – the Covid-19 pandemic and the increasing visibility of the BLACK LIVES MATTER movement for social justice – illuminate the necessity to understand our fates as interconnected and to lay bare the histories of disenfranchisement that have long roots.

In early June 2020, during the social unrest after the killing of George Floyd by police officers in Minneapolis, Guys on the Grid, took an aerial photograph of the grassy median leading from the Tower Bridge to the Sacramento Capitol building where BLACK LIVES MATTER had been painted in all caps with bold, black paint on the grassy median.[61] This image came across my Facebook feed on June 6, 2020 with a reflection written by Devin Bruce focusing on the politics of the space:  

Do you know that right where “Black Lives Matter” is painted on the dead grass there on Capitol [Blvd] there used to be a vibrant neighborhood of Black (and Japanese) owned homes and businesses known as the ‘West End’? It was a full community of people and included homes, schools, markets and jazz clubs where the likes of Duke Ellington and Billie Holiday would go and perform at after hours when they were in town. But – it was the first thing you saw when crossing the Tower Bridge and entering Sacramento proper and the white people didn’t like that. The white people said that it was ‘blighted’ and needed to be redeveloped – so they forced all of the Black and Japanese people to move as they tore down the buildings and built a ‘grand entrance’ to the city.[…] They relocated everyone to the Southside Park area but then wanted to build Hwy 50 [in that location] […] At this point, redlining was all the rage so they designated Oak Park for the Black people and the Japanese were pushed farther south of the city.[62]

In pre-pandemic and pre-BLM times, this location served as the space for the annual Farm-to-Fork Festival. As I have discussed in this essay, issues of privilege, biopower, or food justice were not a part of the conversation in the mainstream public. My examination of Sacramento’s Farm-to-Fork Capital campaign mirrors the findings of Broad’s study in Los Angeles, about which he writes:

In popular media, the nutritional, environmental, and social problems of the food system were often portrayed as having utterly simple, conflict-free solutions, generally involving nothing more than individual consumer choices and a little bit of ‘growing your own.’ If we could simply get the general public to understand the importance of healthy eating, pop culture advocates suggested, perhaps by having young boys and girls taste a tomato grown in their own school garden or by opening a community farmers’ market, we would all be well on our way toward health and sustainability. […] Unfortunately, missing from the design, deployment, and management of many of the alternative food initiatives I observed was any recognition that inequity in the food system was centrally linked to histories of racial and economic discrimination.  […] Alternative food initiatives tended to benefit mostly white, economically secure, and already healthy consumers. Low-income communities of color, by contrast, were too often treated as subjects to be taught the ‘right way to eat,’ while issues of systematic injustice in the labor force and other barriers to community health were downplayed or ignored.[63]

Perhaps, times are changing. For instance, the racial reckoning of 2020 seems to have made an impression on the Food Literacy Center’s approach to (or at least public narrative about) the food work they do, as evidenced in a March 24, 2021 email with the subject line: “Subject: 🍎 Race, Equity, Inclusion, and Our Kids 🍎” sent to those on their listserve:

Food Literacy Center Newsletter (March 24, 2021)

This “Weekly Update” was the first newsletter I received from the Food Literacy Center that explicitly discussed race, equity and inclusion issues in relation to their mission with this level of depth.[64] I hope that it is a step forward and is not simply a well-crafted statement for this moment of heightened awareness. What I have come to see during the racial reckoning that was 2020 (building on countless years before that) is the hard work of recognizing and undoing white privilege is an ongoing, complicated endeavor that needs everyone to engage – especially those who benefit most from the system of inequities. Perhaps the Food Literacy Center and the mainstream farm, restaurant, food, and beverage industries they engage with are ready to do that work. Especially as the precarity long-experienced by Black and Brown working-class folks has been amplified as the shutdowns of businesses during the Covid-19 pandemic hit the food and restaurant industry particularly hard.

In fact, just as the language of the Food Literacy Center has shifted, so too has the advertising leading up to the 2021 Tower Bridge Dinner. The dinner was not held in 2020 due to the pandemic and, as we know, many restaurants have struggled to remain open. Restaurant workers have seen their jobs vanish overnight. Others, who maintained their jobs, were categorized as essential workers and thus engaged in public facing work before vaccinations became available. Thereby putting themselves and their families at risk of infection. The Farm-to-Fork Capital website now includes short videos of tearful restaurant owners thanking the public for continuing to patronize their establishments through the pandemic. In addition, others talk of the importance of continuing the ethos of the Tower Bridge Dinner as a socially-distant event where folks could pick-up farm-to-table inspired meals at select restaurants. There was not, of course, the big Farm-to-Fork Festival on Capital Avenue between the Tower Bridge and the Capital Building.

In 2021, the Tower Bridge Dinner happened (tickets sold out), but the chefs at the center of the event were not just the key, high-end restaurateurs of years past but a team of chefs of color (Latino and Asian) and women working in a variety of food spaces – led by UC Davis Health System’s Executive Chef Santana Diaz.[65] On August 10, 2021, it was announced that Visit Sacramento, the entity that oversees all of the Farm-to-Fork Capital events has created a new position – Chief of Diversity, Equity, and Inclusion, and moved its chief marketing officer, African American Sonya Bradley, into the position.

While all of the developments are potentially positive. Perhaps they are part of a process of critically thinking about what the Farm-to-Fork Capitol might do to make an impact on the food system locally, within California, nationally, and perhaps globally. My exploration in this essay points to the necessity of building or engaging a collective of folks whose work is about creating the spaces of dialogue needed to uncover the biases and misinformation presented as truth. We must foreground the need to call our leaders (self-proclaimed, selected, and elected) to a greater sense of accountability – not to capitalistic notions of progress – but to the people whose lives are deeply impacted everyday by the issues glibly presented in various media outlets. As Stuart Hall spent his life’s work unpacking and exploring the “politics of representation,” we continue to be in a struggle over meaning.[66]


Notes:

[1] The Pocket-Greenhaven area of Sacramento is located south of the downtown core, east of the Sacramento River. It is a largely middle and upper-middle class community with significant numbers of residents of African American (approximately 18%) and Asian American (approximately 21%) descent.

[2] “Known as the nation’s farm-to-fork capital, the Sacramento area is home to nearly 8,000 acres of boutique farmland and boasts the largest certified farmers market in California” (https://www.visitcalifornia.com/attraction/farm-fork-capital#:~:text=Top%20Sacramento%20Restaurants,-Spotlight%3A%20Sacramento&text=Known%20as%20the%20nation’s%20farm,certified%20farmers%20market%20in%20California.) Last accessed 6/8/2020

[3] My search details are included in the parenthesis after their names.

[4] Jhally 2015, page 247.

[5] “As a division of Visit Sacramento, a 501(c)(6), the Farm-to-Fork program is guided by Visit Sacramento’s dedicated volunteer board. The board represents all aspects of the tourism and hospitality industries’ most important stakeholders, including lodging, meeting facilities, attractions, restaurants, arts and culture, government, retail, sports and transportation.” Source: https://www.farmtofork.com/. Last Accessed 6/16/20. See also: https://ca.meetingsmags.com/sacramento-elevates-its-profile-farm-fork-campaign. Last Accessed 8/28/21.

[6] In 2000, the Los Angeles Lakers’ Head Coach Phil Jackson dubbed Sacramento a “cow town” when the Sacramento Kings advanced to the NBA Playoffs Western Finals and the team’s fans often rang cowbells during the games. “Jackson called Sacramento a “cow town” and said Kings fans were “semi-civilized” and “maybe redneck in some form or fashion.”” (David Dupree, “California dreamin’ for Western final” USA Today, May 17, 2002.)

[7] “Visit Sacramento, the tourism organization that sponsors the wildly successful farm-to-fork events in September says there are many cities that claim to be the “City of Trees” around the world and even locally. But Sacramento is now known around the world for popularizing a new food concept.” See: Lonnie Wong, “Water Tower No Longer Reads ‘Welcome to Sacramento, City of Trees’” Fox 40 Local News, March 9, 2017. https://fox40.com/news/local-news/water-tower-no-longer-reads-welcome-to-sacramento-city-of-trees/ Last accessed: 7/7/2021.

[8] The artist who sculpted the piece, Lisa Reinertson, said “Many of the people in the sculpture are based on actual people who were involved in the Farmworkers’ Movement. For example, there is a depiction of Dolores Huerta holding a “Huelga” sign. Cesar Chavez’s brother and daughter are also depicted on the “mural” side, as is Robert Kennedy, breaking fast with Cesar. I also visited La Paz (UFW Headquarters) in the process of doing research for the sculpture, so the side that has the marchers has many people that were either on the March from Delano to Sacramento, or I may have used photos I took of people at La Paz that would have been the right age at that time. (For example, one of Cesar Chavez’ daughter-in-law and grandsons.) I had a few people pose for me that asked to remain unnamed, but who also had been connected to the UFW. Also, grape strike leader Larry ltliong, is depicted in the march with another Filipino woman who was on the march. Some of the people are from photographs from the era of the UFW movement. My own mother was on the organizing end of the march in Sacramento. She was both a Civil Rights and Peace activist. She and her friend volunteered to find accommodations for the marchers as they arrived in the city. Our family joined in on some of the march, walking up Hwy 99, and the final march to the State Capitol. I was only 11 at the time but was very moved by the experience. I was able to witness Cesar Chavez speak, both at a local church the night before the march on the Capitol and also at the Capitol. The injustice of the plight of the farmworkers struck me deeply, and being able to leave a visible legacy and reminder of the struggles and successes of the Farmworkers’ Movement felt very important to me, and was an honor to be able to do as a sculptor.” Personal correspondence May, 12, 2017.

[9] In 1962 Cesar Chavez, Dolores Huerta, Gilbert Padilla (and others) began the United Farmworkers of America and eventually successfully unionized several industries (ufw.org/about-us/our-vision). On the plaza opposite where Mayor Johnson made the announcement, is a statue representing the UFW movement featuring images of Chavez, Huerta, and Padilla along with Larry Itliong, the leader of the Filipino farmworkers’ movement. Itliong had urged Chavez years before the formation of UFW, to join him and his constituency to push for worker protections within the table grape growing industry. See Jill Cowan, “A leader of Farmworkers and Filipino Place in American History” New York Times October 21, 2019 and Lisa Morehouse, “Grapes of Wrath: The Forgotten Filipinos Who Led a Farm Worker Revolution” NPR The Salt, September 19, 2015.; Matthew Garcia, From the Jaws of Victory: The Triumph and Tragedy of Cesar Chavez and the Farm Worker Movement. UC Press, 2014.

[10] Green, 11/1/2012

[11] Erica Maria Cheung’s “Dudes of Food.” MA Thesis, UC Irvine, 2016.

[12] Biba Caggiano passed away in August 2019, See: https://www.sacbee.com/news/local/obituaries/article232620167.html.

[13] Bizjack, page 83; Mother restaurant abruptly closed its doors in January 2020. See:  https://sacramento.cbslocal.com/2020/01/02/mother-restaurant-sacramento-closes/

[14] After a hiatus in 2020 due to the Covid-19 pandemic, The Tower Bridge Gala returned in 2021 featuring a lineup of local chefs with both Latina/o and Asian representation. https://www.farmtofork.com/events/the-tower-bridge-dinner/. During the pandemic year, there was an alternative “Tower Bridge Dinner to Go” which offered foods directly to customers. This alternative was also offered in 2021. https://www.farmtofork.com/tower-bridge-dinner-to-go/.

[15] https://fox40.com/news/farm-to-fork-kicks-off-with-tower-bridge-cattle-drive/.

[16] Page 89, bold added by author.

[17] http://fullbellyfarm.com/. Full Belly Farm has 80 different crops that require to picking by hand – to preserve the fruit/nuts, etc. at their peak of ripeness – a premium in the farm-to-fork marketplace (page 92).

[18] https://www.farmfreshtoyou.com/

[19] https://www.terradorowinery.com/index.cfm? Located in the wildly popular Amador County wine region.

[20] https://livingwage.mit.edu/states/06

[21] George Monbiot, “Neoliberalism—the ideology at the root of all our problems” The Guardian [Economics], April 15-2016. https://www.theguardian.com/books/2016/apr/15/neoliberalism-ideology-problem-george-monbiot

[22] See: Sandy Brown and Christy Getz, “Farmworker Food Insecurity and the Production of Hunger in California” Chapter 6 in Cultivating Food Justice: Race, Class, and Sustainability edited by Alison Hope Alkon and Julian Agyeman (The MIT Press, 2011). One of the epitaphs on the Cesar Chavez Memorial: “Capital and labor together produce the fruits of the land, but what really counts is labor. The human beings who torture their bodies, sacrifice their youth and numb their spirits to produce this great agricultural wealth. A wealth so vast that it feeds all of America and much of the world. And yet the men, women and children who are the flesh and blood of this production often do not have enough to feed themselves.” Cesar Chavez, 1979, Eulogy for slain lettuce strikers in the Imperial Valley.

[23] https://www.sacbee.com/food-drink/article164667337.html. Last Accessed: 8/28/21

[24] Most of the farmworkers in California are Mexican or of Mexican descent, many (65%) are without documents and 1/3 are women. See https://farmworkerfamily.org/information. Last Accessed 8/31/21.

[25] https://www.foodliteracycenter.org/. During the uprisings of 2020, the practice of companies posting statements of solidarity around Black Lives Matter – FLC posted the following on their website: “When we commit to protecting kids’ health with vegetables, we also stand up for their lives. Black lives matter. We stand with our Black community members to call out injustice and to take action. Food literacy is food justice.” Last accessed June 30, 2020.

[26] Stott opened the event (after the Friends of the Library spokesperson spoke) and spent a good deal of time talking about the work of the Food Literacy Center. In general, I was taken with how she talked about the Food Literacy Center using language that I would consider that of a for profit enterprise – specifically, that their model was “scalable” and “gets results.” It was unclear to me what the results were – 1) a reduction in the prevalence of childhood obesity? Or 2) the growth of the Food Literacy Center, servicing one school in its beginnings in 2012 and now in nine schools in 2017? In 2021, the Food Literacy Center is leading the opening of a Central Kitchen to serve the Sacramento City’s public schools hot lunches.

[27] See sustainablefoodfilm.com and foodliteracycenter.org/film-festival-event/sold-out-sustainable-0  

[28] The folks who were at the screening, primarily white and older, but with smatterings of others represented: young millennials (tattooed), young families (with infants), a few older Black folks; a fair number of folks who looked Asian (mostly young). 

[29] https://m.facebook.com/yisraelfarm/photos/every-year-the-the-farmers-guild-gives-food-and-farm-related-awards-in-7-categor/1646392858749213/

[30] https://www.slowfoodsacramento.org/board-members; https://www.comstocksmag.com/qa/chanowk-yisrael-talks-about-changing-hood-good

[31] See Psyche Williams-Forson’s forthcoming Eating While Black: Food Shaming and Race in America (Chapel Hill: University of North Carolina Press, August 16, 2022). See also: Vivian Nun Halloran’s, “Eating in Public: As Performance of Assimilation, Diaspora, or Ethnic Belonging in her The Immigrant Kitchen: Food, Ethnicity, and Diaspora (Columbus: The Ohio State University Press, 2016); pages 41-63.

[32] Stott, “Farm-to-Fork Defined”, Edible Sacramento[32], September/October 2015, page 10)

[33] Amber K. Stott is the Founding Executive Director of the California Food Literacy Center and has been named a Food Revolution Hero by the Jamie Oliver Food Foundation. Stott was instrumental in getting legislation passed to designate September as Food Literacy Month in California. (http://leginfo.legislature.ca.gov/faces/billNavClient.xhtml?bill_id=201120120ACR161. Recently, Stott’s work has also been instrumental in developing a Central Kitchen within the Sacramento Unified School District. The kitchen, slated to open and begin providing meals to schools in fall 2020. See: https://www.scusd.edu/central-kitchen and https://sacramento.cbslocal.com/2017/06/06/sacramento-schools-farm-to-fork/.

[34] See: Dylan Rodríguez, “Navigating Neoliberalism in the Academy, Nonprofits, and Beyond: The Political Logic of the Non-Profit Industrial Complex.” The Scholar & Feminist Online Issue 13.2 | Spring 2016 (https://sfonline.barnard.edu/navigating-neoliberalism-in-the-academy-nonprofits-and-beyond/paul-kivel-social-service-or-social-change/) and Sidra Morgan-Montoya, “Nonprofit Industrial Complex 101: A primer on how it upholds inequity and flattens resistance.”  Community Centric Fundraising, August 10, 2020 (https://communitycentricfundraising.org/2020/08/10/nonprofit-industrial-complex-101-a-primer-on-how-it-upholds-inequity-and-flattens-resistance/).

[35]“Bringing good food to others: investigating the subjects of alternative food practice.” Cultural Geographies, Volume 15, 2008; 431-457.

[36] They were on the Visit Sacramento Demo Stage at 2:00 p.m. and 3:00 p.m. respectively.

[37] The Food Literacy Center uses compelling photos of “at risk” risk kids and narratives of need to substantiate its mission. The 40% obesity rate in Sacramento is a statistic that has a certain purchase and is used liberally. See: https://www.foodliteracycenter.org/broccoli-beet-year/holiday-fund-school-drive

[38] As far as I have been able to ascertain, neither Stott nor Bauer have children of her own. Their food work is shaped by their memories of cooking and eating in their own families, as Stott mentions in the grilled corn demonstration and as Bauer describes on her website. See: http://www.simplyrecipes.com. Last Accessed 6/17/2020.

[39] https://www.facebook.com/chefamor.alwaysfresh

[40] http://www.mysisterscafe.org/

[41] http://www.my-sisters-house.org/

[42] http://goharvest.org/

[43] The Institute for Population Health Improvement (IPHI) was founded in 2011 and engaged in partnerships/collaborations with various government entities and nonprofits to work toward better health outcomes (and reduced health costs). See: Kenneth W. Kizer, “Improving Population Health through Clinical-Community Collaboration: A Case Study of a Collaboration between State Government and an Academic Health System,” Chapter 9 in Public Health Leadership: Strategies for Innovations in Population Health and Social Determinants, edited by Richard F. Callahan and Dru Bhattacharya (Routledge, 2017). The IPHI ceased to exist when in 2019, the founding director Dr. Kenneth Kizer, left UC Davis to join Atlas Research as Chief Healthcare Transformation Officer and Senior Executive Vice President (https://www.atlasresearch.us/news/leading-health-care-reformer-dr-ken-kizer-joins-atlas-research).

[44] Both Stott and O’Neal’s sessions were audio recorded and then transcribed.

[45] At the 2015 Festival, there was a panel discussion (“The Mission of the Farm-to-Fork”) that featured folks associated with Food Literacy Center, Soil Born Farms, and the Center for Land-Based Learning. I wondered then why there were no representatives from the Juneteenth Black Chefs Collaborative, R. Kelley Farms, or the Yisrael Family Urban Farm on the panel.  

[46] Stott, “Farm-to-Fork Defined” page 41.

[47] https://thecentralkitchen.org/. Last accessed: 8/31/21. When my daughter was a student in a public charter school connected to Sacramento Unified School District, a few parents met to organize a “take back our school lunch” effort. Our school site, built in the 1950s, had a full kitchen that had been used to prepare lunches for the students who attended that school. During our time at the school, the lunches were brought in and heated up in industrial microwaves (bypassing the industrial ranges and ovens). Some fresh produce was available on the salad bar (which was decked out with beautiful “farm-to-fork” signage), but my daughter informed me that it mostly consisted of wilted salad greens, carrots, broccoli and food service sized ranch dressing. Our school also had a school garden that was a popular after school activity. However, the produce was not grown in sufficient quantity to supplement the cafeteria salad bar and there were restrictions around utilizing it in that way. We gave up on our efforts and more parents decided to forego hot lunch and pack lunches. When I approached the Food Literacy Center table at one of the Farm-To-Fork Festivals, I was told that because our school was not located in a low-income community and did not service a population with a significant number on the free-and-reduced lunch program, we were not eligible to become a Food Literacy Center site.

[48] See Sarah E. Dempsey and Kristina E. Gibson’s “Food, Biopower, and the Child’s Body as a Scale of Intervention,” Chapter 14 in Food & Place: A Critical Exploration edited by Pascale Joassart-Marcelli and Fernando J. Bosco (Rowman & Littlefield, 2018).

[49] Dempsey and Gibson, page 255. These authors are utilizing Foucault’s theory of biopower as a tool for understanding how “the child’s body functions as a highly contested scale of intervention into food and eating practices.”

[50] Dempsey and Gibson, page 257. See also Nun Halloran, note #31.

[51] Martin Luther King, Where Do We Go From Here?: Chaos or Community. Beacon Press, 2010.

[52] The first two publications are newspapers that are freely available in kiosks located around the city. Edible Sacramento is a free magazine often available at the Natural Foods Co-op while COMSTOCK’s is a magazine available for purchase at local newsstands and grocery stores.

[53] Sena Christian, “Grow Your Own Way.” COMSTOCK’S, Volume 29, Number 9 (September 2017), pages 40-51; Amber Stott, “Emerging Food Leaders: 5 People to Watch” Edible Sacramento, March/April 2016, pages 11-15; Janelle Bitker, “No Lawn. No Pool. Hello, Urban Farm: Sacramento Agriculturalists Turn Their Yards Into Gardens to Feed the City,” Sacramento News & Review Volume 27, Issue 23, 9/24/2015, pages 17-19; Gwen Schoen, “Urban Farmer: He Grows Both Food and Community in South Oak Park” Inside: Pocket, Greenhaven, South Pocket, Little Pocket June 2015, pages 30-31; Natasha Von Kaenel, “Cultivating Urban Ag in Sacramento County,” Sacramento News & Review March 10, 2016, page 24.

[54] https://www.yisraelfamilyfarm.net/

[55] See Monica M. White, “A Pig and a Garden: Fannie Lou Hamer’s Freedom Farm Collective” in her Freedom Farmers: Agricultural Resistance and the Black Freedom Movement (UNC Press, 2018), pages 65-87.

[56] See Raj Patel, “Survival Pending Revolution: What the Black Panthers Can Teach the U.S. Food Movement.” Chapter 7 in Food Movements Unit! Strategies to Transform Our Food Systems edited by Eric Holtz-Giménez (Oakland, CA: Food First Books, 2011). See also Monica White, “Black Farmers, Agriculture, and Resistance,” in her Freedom Farmers: Agricultural Resistance and the Black Freedom Movement (UNC Press, 2018); Analena Hope Hassberg, “Nurturing the Revolution: The Black Panther Party and the Early Seeds of the Food Justice Movement,” in Black Food Matters: Racial Justice in the Wake of Food Justice edited by Hanna Garth and Ashanté M. Reese(University of Minnesota Press, 2020); and Vivian Nun Halloran, “After Forty Acres: Food Security, Urban Agriculture, and Black Food Citizenship” in Dethroning the Deceitful Pork Chop: Rethinking African American Foodways from Slavery to Obama edited by Jennifer Jensen Wallach (The University of Arkansas Press, 2015).

[57] Amber Stott’s article, “Emerging  Food Leaders: 5 People to Watch” (Edible Sacramento March/April 2016, pages 11-15) features Elaine Lander (Program Officer, Food Literacy Center), Matt Read (Lawyer & Community Activist), Judith Yisrael (Co-Founder, The Yisrael Family Urban Farm), Rubie Simonsen (Program Officer, WAYUP Sacramento), and Sara Bernal (West Sacramento Urban Farm Program Coordinator, Center for Land-Based Learning).

[58] Steph Rodriguez, “Growing Prospects on the Yisrael Family Farm,” Edible Sacramento, March/April 2016, page 29.

[59] Although outside of the scope of this essay, it is important to note that repurposing empty lots into urban farms in communities seen as “blighted” often aids in the processes of gentrification and displacement of long-time lower-income residents from urban communities. White led urban gardens can unintentionally play a role in creating “white food spaces” that do not engage local residents of color. See: Pascale Joassart-Marcelli and Fernando J. Bosco, “Food and Gentrification: How Foodies are Transforming Urban Neighborhoods” Chapter 8 in their edited volume Food & Place: A Critical Exploration (London: Rowman & Littlefield, 2018) and Margaret Marietta Ramírez, “The Elusive Inclusive: Black Food Geographies and Racialized Food Spaces” Antipode Volume 47, Number 3, 2015: pages 748-769.

[60] I am referencing here Audre Lorde’s notion of radical self-care in her collection of essays, A Burst of Light: and Other Essays (New York: Firebrand Books, 1988), written while she was battling an aggressive form of breast cancer. Lorde understood self-care as an integral part of care of Black community in the face of white supremacy, not the individualized (and monetized) form of self-care popularly touted today. See: Kathleen Newman-Bremang “Reclaiming Audre Lorde’s Radical Self Care” Refinery 29 May 28, 2021 (https://www.refinery29.com/en-us/2021/05/10493153/reclaiming-self-care-audre-lorde-black-women-community-care); Sarah Taylor, “Self-Care, Audre Lorde and Black Radical Activism” Dissolving Margins July 13, 2020 (https://www.dissolvingmargins.co/post/self-care-audre-lorde-and-black-radical-activism). Last accessed 9/6/2021

[61] See also: Leticia Ordaz, “Meet the man behind Sacramento’s Black Lives Matter mural near Capitol” KCRA, June 10, 2020. https://www.kcra.com/article/meet-the-man-behind-sacramentos-black-lives-matter-mural-capitol/32824444#. Last accessed: 9/8/2021.

[62]https://www.facebook.com/photo/?fbid=10158312374154561&set=a.285667839560&__cft__[0]=AZVnnN8TrmK780Y9YUsspBs_U-9sU5YGrfvhoCNulYYdfxkL-VLOaMdp6Y5FLAlgf855v4qMcYvcwSDcyCyESuJj3uF-M6s-laWjVm6DZgFXEMvhZAueNmbtl8qmMV6mWWisfI0vTcn46sZj7CHp4MBjCTqpp7Y0-ADhLySi65VWKA&__tn__=EH-y-R. See also: Ananda Rochita, “How Sacramento’s West End revitalization left thousands without homes and jobs” ABC 10 June 23, 2020  (https://www.abc10.com/article/news/local/sacramento/sacramento-west-end-revitalization/103-98291e2c-371e-4891-aa59-d415768522d0) and the PBS Documentary: Replacing the Past—Sacramento’s Redevelopment History  (https://www.youtube.com/watch?v=UEUNt6_oYtI&feature=youtu.be&fbclid=IwAR0U5_gSdbKUIDiOQFT5eCs2V2FbOohA033pv6wLeRK5j_IhQZHDfp2HfP8) Last Accessed June 10, 2020.

[63] See Garrett M. Broad, More Than Just Food: Food Justice and Community Change (University of California Press, 2015), page 6.

[64] Since 2019, I have been the inaugural Faculty Director of the Center for the Advancement of Multicultural Perspectives in the Social Science, Arts and Humanities with our newly established Diversity, Equity and Inclusion office. In that capacity, I have engaged in a deep dive into the language of diversity, equity, and inclusion. One of my concerns as a long-time faculty member whose research, writing and teaching has always engaged these issues is that we don’t treat DEI as performative – but rather see it as an elemental effort that has been done (often without recognition) by marginalized faculty and staff within the university. As I read the FLC’s diversity statement, I could see the evidence of DEI trainings and coaching to help them articulate their work within this framework. It has not been evident in their public facing work prior to 2020 – which has relied more on a welfare-oriented narrative deeply imbedded in the non-profit industrial complex. What Stott and FLC have is a platform to do the work of DEI through food provisioning on a larger scale than can be accomplished by smaller, community-based organizations that have always existed and have likely always been underfunded. I hope they use their power well.

[65] Diaz oversees one of the largest production kitchens in the region – serving more than 6,500 meals a day – and has transformed standard hospital food into sustainable, healthy eating for patients, employees, and the shared community (https://www.farmtofork.com/chefs/santana-diaz/).  See also: https://health.ucdavis.edu/health-news/newsroom/executive-chef-santana-diaz-to-lead-2021-tower-bridge-dinner/2021/06

[66] Stuart Hall, “Introduction: The Spectacle of the ‘Other’,” Chapter Four in his edited volume Representation: Cultural Representations and Signifying Practices (London: SAGE Publications w/ The Open University, 2007/1997), page 277.

Kimberly D. Nettles-Barcelón is an Associate Professor in the Gender, Sexuality and Women’s Studies program at UC Davis. She has degrees in Broadcast Journalism/Study of Women & Men in Society (B.A., University of Southern California), Sociology (M.A. and Ph.D., UCLA), and a Professional Baking Certificate (Tanté Marie Cooking School, San Francisco). Her research and writing interests are in Black women’s resistance throughout the African Diaspora. She has published an auto-ethnography of her travels to gather the life-history narratives of Guyanese women activists in her Guyana Diaries: Women’s Lives Across Difference (Left Coast Press, 2008). She is also a scholar of critical food studies with a particular focus on race and gendered representations of Black women and food in popular culture. Nettles-Barcelón also serves as a Book Review Editor for Food and Foodwaysand is the founding Faculty Director of the Center for the Advancement of Multicultural Perspectives in the Social Sciences, Arts & Humanities within the office of Diversity, Equity, and Inclusion at UC Davis.

Reviews

Haunted by a Prison that Never Was: A review of The Shadow of El Centro: A History of Migrant Incarceration and Solidarity

Daniel Morales

In June 2019, U.S. Representative Alexandria Ocasio-Cortez described Donald Trump’s detention centers, especially those holding separated children, as concentration camps. Her accusation created a controversy in the media over the use of the term “concentration camps” to describe immigration detention centers. Some pundits argued that the use of the term was an exaggeration that drew an equivalence between migrant detention centers and Nazi concentration camps and the holocaust. Activists and scholars have countered that concentration camps had a long history of use around the world that included: Native American wars, the Philippine-American War, and the Boar War among many uses. Into this conversation steps Jessica Ordaz and her timely new book, The Shadow of El Centro. Ordaz, assistant professor of ethnic studies at the University of Colorado Boulder, deftly shows the extent to which detention, control, and violence have come to dominate America’s response to undocumented immigration through a history of one of America’s oldest detention facilities, El Centro, in the city of El Centro in the Imperial Valley of California.

The El Centro Immigration Detention Center operated from 1945 to 2014, encompassing seven decades of changes in the way the U.S. detains undocumented migrants, not for the better. Ordaz shows just how different notions of what is “normal” operated across most of the twentieth century and twenty first century. She follows the detention of German merchants taken during World War II who were allowed incredible freedoms by later standards. That facility came to house Japanese detainees and after the war, under the INS, became El Centro. Ordaz makes it clear that the primary difference in how people were seen and treated was race; placing the detention of people of color in the long history of settler colonialism, conquest, slavery, and forced labor. In this context the term concentration camp was used casually at the time to describe various forced camps in the 19th and early 20th century, including WWII camps. The name of camps’ location itself carries these historical echoes; the Imperial Valley of California was named for the agricultural company that promoted literal colonial imperialism and dispossession from the local native people.

The way El Centro’s officials detained Mexicans and Central Americans reflected and created racialized hierarchies. Just as white farmers viewed Mexicans as racially fit to stoop labor, so did INS officials who saw no issue with forcing detainees to labor in hundred plus degree heat. The forced labor system that the INS ran for decades is then one of the central components of control over the agricultural labor economy of the Imperial Valley, along with its sibling, the bracero processing center, and ports of entry. Migrants are seen as dangerous and criminal, subject to control by all these entities. Their bodies are seen as potential vectors of disease, so they are stripped and doused with dangerous chemicals. As the story moves from the 1940s to the 1970s and 1980s, migrants, especially Central Americans, come to be seen as potential subversives in the Cold War, subject to imprisonment and removal from the country.

The book uses the metaphor of haunting to think about how the past keeps on shaping the present. Ordaz answers Giorgio Agamben’s call to “investigate carefully the juridical procedures and deployments of power by which human beings could be so completely deprived of rights and prerogatives that no act committed against them could appear any longer a crime.” As Ordaz reminds readers, migrants in these camps are “detainees” not prisoners, the camps are “detention centers” not prisons. El Centro was never a prison in the legal sense. This is because the inmates have not been convicted of anything, they are usually not even facing criminal prosecution. Violating immigration law is an administrative offense, not a criminal one. However, they are treated as if they are inherently criminal, with all the trappings of the industrial prison complex. They are subject to forced labor, arbitrary rules like a requirement to wear hats at all times, a lack of rights, solitary confinement, and a shocking degree of routine violence. The legal fiction of administrative law places much of the migration detention and deportation system beyond the reach of judicial review, meaning that migrants do not have the constitutional protections criminal defendants have.

Yet, from inside of El Centro and similar facilities, migrants have found ways to resist their circumstances. Unlike many scholars who focus on migrant policies, legislation, and law, Ordaz looks at how these policies worked on the ground. She shows a culture of abuse, where racialized violence is rendered normal. Guards beat migrants with impunity and cease to see them as fellow humans. In response migrants find ways to resist, by escaping, sometimes across the nearby border into Mexico. In the 1970s Mexican activists protested conditions and sought asylum. In 1985 a group of Central Americans staged the largest hunger strike in El Centro’s history and filed a series of lawsuits. The lawsuits Ordaz explores provide a counterpoint to INS manuals and reports in illustrating individual stories of abuse and death and attempts to push back.

While immigration ports of entry like Ellis Island are accorded a large place in public imagination, commemoration, and scholarship, places of detention like El Centro are largely unknown. Angel Island occupies something of a middle ground, a port of entry that was also a detention center, mostly of Asians, for which there is increasing public awareness. Most detention centers on the other hand are anonymous, places on rural landscapes far from urban centers, not known outside their local communities. Few exist beyond a decade or two, which makes the story of El Centro unique. The El Centro Immigration Detention Center and the stories of those who resisted detention deserve to be better known and memorialized in the landscape.

At El Centro, the use of forced labor, regularized violence, and solitary confinement on civilians who have not been convicted of anything were so normalized the guards did not call them into question. And the law provided impunity. The way the law was structured made it nearly impossible to hold people and institutions accountable, giving license to abuse. Ordaz argues that this was not an anomaly, but central to how detention and deportation function in America. This is what activists in the 1940s, 1960s, 1980s, and today were calling attention to by deploying the term ‘concentration camp.’ Ordaz is part of the wave of scholarship that criticizes the prison industrial complex, the migration detention system, and the racialization of Latin American migrants in the United States. She builds on them by showing what these policies engender in facilities and on too many migrant lives. Ultimately, her account asks us: would it not be better if all detention centers were abolished?

The Shadow of El Centro: A History of Migrant Incarceration and Solidarity by Jessica Ordaz. Copyright © 2021 by University of North Carolina Press Chapel Hill Used by permission of the publisher. Link to title

Daniel Morales is an assistant professor of history at Virginia Commonwealth University specializing in Latinx history, immigration, and public history. He is from Azusa California and earned his Ph.D. in history from Columbia University in 2016, and B.A. at the University of Chicago in 2008. His research focuses on the social and economic history of migration between Latin America and the United States. His upcoming book Entre Aquí y Allá: The Political Economy of Transnational Mexican Migration, examines the creation of transnational migratory networks across Mexico and the United States in the twentieth century.

Excerpts

Chicana-Chicano Agonists

Frank P. Barajas 

Raised in a community culture of collective resistance, youth of the Chicana- Chicano generation—ranging from children old enough to recall earlier events to men and women in their early to mid-twenties—observed, if not participated in, the insurgencies of outfits such as the Community Service Organization (cso), Farm Worker Organizing Project, and United Farm Workers throughout the 1960s to mid-1970. Such groups role-modeled struggle, often militant, largely to realize just work conditions. With this community memory Chicana-Chicano agonists made their presence known on school and college campuses as news spread of student walkouts and protests throughout the Southwest. They also heeded the direct actions of peers in organizations such as the Students for a Democratic Society (sds) and the Black Student Union (bsu). This compelled many of the Chicana-Chicano generation to ask, “What are we doing?” As a result they embarked upon gutsy actions of their own. This chapter argues, in this regard, that the Chicana-Chicano generation of Ventura County exerted its collective agency on campuses and in their communities to mobilize campaigns of self-determination with a moxie all their own.

The World of the Chicana-Chicano Generation

Like their Mexican American generation predecessors, many Chicanas-Chicanos dreaded school, where in their early lives they suffered or witnessed violent punishments, both physical and psychological, at the hands of callous educators for using the language of their Spanish-speaking parents—an experience that destroyed their ability to excel. Such was the case for Yvonne De Los Santos from the unincorporated Ventura County community of Saticoy. Injured by such assaults, and the associated slings of poverty, the self-esteem of Del Los Santos and many of her peers deteriorated with each school day.1 The school system instantiated the inferiority of ethnic Mexicans with the curricular erasure of their historical presence in the nation as well as by systematically tracking them away from pathways to college to vocational shop classes for boys and home economics for girls.2

While ethnic Mexicans lived in rural citrus communities such as Fillmore, Rancho Sespe, and Saticoy, their experience also encompassed the suburban and urban. At Ventura County’s northeastern edge, the metropolis of Los Angeles was less than an hour’s drive away. Families traveled regularly to the big city and were visited by kin from places such as Boyle Heights, Compton, and the San Fernando Valley. So not all Ventura County Chicanas-Chicanos were yokels, at least completely. Having a rurban consciousness of the town and city, many of the Chicana-Chicano generation understood the spectrum of material deprivations of working-class people, having often accompanied family and neighbors to harvest chabacanos (apricots), nueces (walnuts), fresas (strawberries), ciruelas (plums), and other specialty crops up and down the state. While on the migrant circuit, they lived in varied accommodations from the standard to the inhumane—for example, cashiered Quonset huts, barns, stables, and leaky tents.3

Ironically, the poverty of ethnic Mexican families was underscored when family breadwinners—both men and women—obtained often unionized or public-sector jobs that provided not only adequate wages to cover food, shelter, and clothing but also unemployment, pension, health, and vacation benefits. When these heads of household were so employed, Chicana-Chicano children experienced the smell and feel of new clothes, shoes, and toys. Such work also made possible enrichment opportunities in organized sports and the performing arts. Indeed, De Los Santos recalled how her family enjoyed such comforts when her father had the good fortune to obtain a job as a unionized construction worker. As a result of the incremental elevation in their quality of life, Yvonne’s mother made sure her husband stayed current in his union dues, even when no work was to be had.4

Elders relayed to youth historical acts of collective resistance as children eavesdropped on the conversation of their parents and relatives. Unionism that organized all people provided ethnic Mexicans and their families with a system of recourse to challenge arbitrary dismissals, wage theft, and oppressive work conditions, as well as to fight for the prized benefits of health and unemployment insurance, vacation, and retirement. From these stories Chicanas-Chicanos internalized a sense of group dignity.5 Other families who may not have been directly connected to organized labor were involved in service organizations such as the Unión Patriótica Benéfica Mexicana Independiente, Las Guardianes de la Colonia, and CSO. Therefore, when Chicana and Chicano youth refused to tolerate injustice, they consciously or unconsciously referenced examples of the collective action of prior generations.6

Storms Brewing

The righteous indignation of Chicana-Chicano student clubs in Ventura County—which ranged and fluctuated in membership from ten to seventy students—stemmed from the overall subordination of the ethnic Mexican community. The diversity of club labels signified the pursuit of students to define themselves not only in terms of their ethnic identity but also in relation to their citizenship and political temperament. For example, before the creation of El Plan de Santa Barbara in the spring of 1969, many ethnic Mexican student clubs in Southern California named themselves, commensurate with the mentalité of the generation before them, United Mexican American Students (UMAS), as was the case at Oxnard High School. At Ventura High a similar club was labeled La Alianza Latino Mexicano (the Latino Mexican Alliance), which alluded to the organization’s pan-Latino outreach, with the simultaneous recognition that the ethnic Mexican student population was its core constituency. In the northeast plain of Oxnard, Rio Mesa High School formed the Mexican American Youth Organization (MAYO) while Moorpark High formed the Mexican American Youth Club. Many group’s cognomens fluctuated as members weighed and debated labels based on their mission, member disposition, and the way they wished to be understood by people from the outside.7

No matter how student clubs of Ventura County identified themselves (although many ultimately adopted the MEChA epithet, the acronym for El Movimiento Estudiantil Chicano de Aztlán), they shared a commitment to support peers and those that followed them in the K–12 system. The evangelic promotion of education by Chicana-Chicano student clubs signifies the failure, if not the refusal, of educators to communicate high academic expectations for ethnic Mexican students or to support their aspirations. Chicana-Chicano youth also questioned their societal status as they defined their identity. To counter racist assumptions, Chicana-Chicano students embraced and publicly promoted their Mexican heritage as an iteration of Americanism. To bridge intraethnic differences, some clubs sought to support teachers with monolingual Spanish-speaking students.8

Indeed, the right to express themselves in the language of their community unimpeded served as a means by which Chicana-Chicano students asserted their amour propre, given that educators for decades prohibited ethnic Mexican students from speaking Spanish. This proscription entailed violence, to use Chicano studies professor Roberto D. Hernández’s definition, that entailed being forced to wear dunce hats as well as having their hands struck with rulers and their mouths washed out with soap.9 To resist these assaults, which were grounded in settler colonial notions of white supremacy, in the spring semester of 1969 UMAS at Channel Islands High School in South Oxnard, with a membership of about seventy-five, drafted a constitution that restricted, irrespective of race and ethnicity, its membership to Spanish-speaking students. This bold attempt to centralize their ethnic Mexican heritage, however, disqualified the club from school recognition, as the state’s education code mandated that clubs be open to all students. This compelled a faction of UMAS students and their supporters totaling about forty to picket the campus administration building in February 1969. UMAS protesters also sought redress in relation to instructor racism and the lack of ethnic Mexican teachers.10

In 1970 Oxnard High School (OHS) students protested racist practices on the part of teachers and the absence of support services. Part of the conflict involved the refusal of students to accept advisors from within the district, since they found the faculty and staff unsympathetic to their interests. To quell the controversy, officials of the Oxnard Union High School District (OUHSD) reached out to the Association of Mexican American Educators (AMAE) to appoint a volunteer advisor from the community. The issue of racism in the schools on the Oxnard Plain reemerged the next year when chairman of the Oxnard Community Relations Commission Wallace Taylor reported that one OUHSD teacher allegedly had been asked to resign or face dismissal for calling students “n—” and “dumb Mexicans.” Fellow commissioner William Terry announced that this was an example of the hostility that students faced. Terry also referenced how campuses restricted UMAS from becoming an official club and suspended students who wore such buttons.11

On September 16, 1971, Mexican Independence Day, OHS Mechistas joined farmworkers of the United Farm Workers Organizing Committee (UFWOC) in protesting working conditions. Familiar with the staff at the UFW Office in La Colonia off Cooper Road, MECha president Peter Martínez suggested that the protestors march around the school site. When they did so, he and other Mechistas yelled to their peers on campus and in class, “Walk out! Walk out! Walk out!” And many did. High school administrators subsequently punished 40 student participants with detentions and suspensions. The next week half of OHS’s 2,100 students blew out. As this took place, Black and brown students fought white peers. After the initial outbreak, other brawls flared later that afternoon. Pent-up frustrations united those who walked out. The situation then escalated to the point that campus officials shut down the school at 1 p.m. on Thursday, September 23. Later that evening a free-for-all erupted at a football game between Channel Islands High School and Simi High. Consistent with other instances of social unrest that involved disaffection with white-dominated institutions, Principal Clifford Powell told the press that he was clueless as to the cause of the uprising.12

In early October 1971 a contingent of Black and Chicana-Chicano students of La Colonia barrio formed the Minority Affairs Committee (MAC) to address grievances of racism in the schools and the lack of teachers, staff, and administrators who were reflective of their community. Their demands also included the institution of Black and Chicano studies in the curriculum. mac met at the Juanita Elementary and protested the establishment of a district committee of students, teachers, district administrators, and community representatives that did not include them. They viewed the involvement of Oxnard City councilperson Salvatore Sánchez as an accommodationist who undermined the interests of minority constituents.13 Sánchez responded to mac’s opposition to his inclusion on the OUHSD committee by stating, “I consider it an honor to be considered a threat to the real enemies of our community I feel these people are not only hurting the image of the Mexican-American but are bringing disgrace to those who are truly trying to become a part of our mainstream.”14

A month after the conflicts at ohs, the campus administration office was firebombed on the evening of Saturday, October 30, 1971. The persons responsible marked the walls with “Racist Pigs” and “We Declar [sic] this a racist school,” initialed with “CLF,” assumed to stand for the Chicano Liberation Front.15 On November 2, 1971, the Oxnard Press-Courier published an editorial on the arson attack. In a tone of condescension, the newspaper faulted district officials for the adoption of a “rap-session approach” to address tension within its schools.16 In this dialogue, however, participants aired their grievances on topics of racist teachers throughout the district, arbitrary and unequal discipline meted out to minority students in comparison to their white counterparts, and the lack of minority faculty and administrators.17

Go to School, Stay in School

Chicana-Chicano students, however, did not limit their agency solely to the redress of grievances. In 1973 Channel Islands High’s MEChA—composed of 140 members, the largest campus club in the district—sponsored service activities in the community such as a clothing drive for the needy in Mexico’s border city of Tijuana. It also held car washes for the recreation center of La Colonia. To raise additional funds, the organization sponsored a semiformal tardeada and jamaica (a late afternoon social and charity sale, respectively). To fill the vacuum of a culturally relevant curriculum, the club produced a literary magazine titled Nuestra Raza that advanced ethnic pride by way of the arts.18 In the course of these activities, MEChA organizations networked with each other across the district. That same year MEChA at Rio Mesa High School launched its third annual tutorial program at El Rio Elementary and sponsored an annual Christmas food drive.19

Many students of these high schools graduated to continue their activism at universities and community colleges in and out of Southern California. In numerous instances the pipeline of barrio students to academic institutions involved an advance guard of students. Once on campus a consciousness of ethnic Mexican scarcity hit them hard. Indeed, when Diana Borrego Martínez of Santa Paula spotted Chicana-Chicano students at San Fernando Valley State College (sfvsc) in the late 1960s, she waited in front of their classes to introduce herself. In other instances, first-generation college students from the barrios and colonias of Southern California as well as afar congressed at de facto sanctuary spaces near student unions and cafeterias. Once Chicana- Chicano students discovered each other, often via restorative organizations such as UMAS and MEChA, they embarked upon recruitment drives in their home communities to cajole—if not shanghai—friends into college; such was their mission. Yvonne De Los Santos credited students active in Moorpark College’s MEChA for her matriculation. Once on campus, De Los Santos enjoyed the organization’s esprit de corps. Alienated, even traumatized, by the K–12 educational system, MEChA and Chicano studies courses cultivated a rich awareness of the worlds from which they came. Prior to the widespread institutionalization of Educational Opportunity Programs in California col- leges and universities, such organizations also served as the support structure for the recruitment, retention, transfer, and graduation of students.20

As a Vietnam veteran wounded by a land mine while on patrol, Jess Gutiérrez returned to Oxnard and found employment as a salesperson at a local car dealership. High school classmate and fellow veteran Armando López visited him one day at his work to recruit him for Moorpark College. At first Gutiérrez rebuffed the idea: he was older than most college students and had a family to support. But López was persistent, and he eventually convinced Gutiérrez to enroll after explaining that he could receive more income as a full-time student with his veteran benefits and other financial aid than at his current job.21

A snowball effect of matriculation resulted. Once politicized, Chicana- Chicano college students recruited friends in and out of Ventura County. Many that enrolled did not survive academically for a number of reasons: some (especially men) due to a severe lack of preparation, confidence, finances, and the inability to envision the rewards of a higher education. However, success stories did emerge. The first wave of Chicana-Chicano students ultimately turned the corner scholastically with the committed support of not only their peers but also empathetic faculty and staff mentors from all backgrounds who were sensitive to the debilitating harm of interlocked white supremacist systems of education, labor, and politics. Students considered by many to be academic throwaways went on to become public and private sector professionals, which afforded them and their progeny improved life chances in terms of health, superannuation, the accumulation of assets, and the life of the mind.22

The Community College Connection

In the fall of 1967, Moorpark College opened its doors. To promote enrollment, officials of the Ventura County Community College District contracted a vendor to transport students from the communities of Fillmore, Piru, Santa Paula, and Oxnard to both Moorpark College and Ventura College. Chicana- Chicano students from Oxnard nicknamed the service the “barrio bus.” A cohort of youthful and politically liberal faculty at the new campus—many of them recent graduates of the University of California, Los Angeles (ucla), to the south, and the University of California, Santa Barbara (ucsb), to the north—embraced all students, especially the historically underserved.23 Once out of their provincial environs, Chicana-Chicano community college students interacted to an extended degree with peers from a spectrum of ethnicities and economic backgrounds.

By the start of 1968, Oxnard Brown Berets López and Roberto Soria, the brother of Oxnard school desegregation advocate and community leader John Soria and father of the principal plaintiffs of the desegregation case, engaged peers in the formation of culturally relevant programs at Moorpark College. The Berets and Mechistas invited ucsb professor of economics and Democratic candidate for Congress Stanley Sheinbaum to speak on campus.24 In October 1968 the Berets attended a conference on poverty hosted at Ventura College. López, as the group’s prime minister of education, organized a peace- ful demonstration to protest neglect on the part of county social workers in relation to the needs of ethnic Mexican communities. As López spoke, fellow Brown Berets held placards that read “Less Talk and More Action” and “Viva la Raza.” The Berets also presented a slideshow complemented by music and narration that detailed the Chicano perspective on poverty in Ventura County.25 As one of its main goals, high school and college MEChA organizations promoted as well as reinforced a sense of ethnic Mexican pride to extirpate any stigma internalized in some of its members by way of settler colonial perspectives in schools and a popular culture that not only erased the historical presence of ethnic Mexicans but also portrayed them in the present as outsiders, and often criminal at that. The provenance of self-negation, moreover, stemmed from decades of institutionalized racism and violence. Mechistas bolstered the promotion of amour propre with community-building programs in and outside their campuses. Toward this objective, Ventura County MEChAs embarked upon tutorial programs to serve grade school students. In an interview with Moorpark College’s student newspaper, the Raiders Reporter, López described MEChA’s goal as “to develop the child’s self-concept and identity.” Soria, in turn, asserted the importance of bilingual education to maintain and reinstate pride in young ethnic Mexican students.26

Raising consciousness of the challenges historically faced by ethnic Mexican communities served as another goal of MEChAs in Ventura County.27 In November 1969 the Raiders Reporter spotlighted the student activism of Soria, who had suffered the loss of a brother in the Vietnam War, experienced economic deprivations associated with migrant life, and who dropped out of high school to work in the fields to support his family.28 Soria’s life lessons, coupled with his activism, ballasted a constructive indignation and motivation to challenge societal injustices. Given that Moorpark College was a startup campus that supported curricular innovation with few-to-no faculty with academic training in the Mexican American experience, the administration afforded Soria, López, and other students opportunities to formally teach classes and deliver lectures to their peers on the history, culture, and politics of the Chicano community.29

Be One, Bring More than One

El Plan de Santa Barbara (drafted by students, faculty, and staff from different institutions at ucsb in the spring of 1969) served as the manifesto for Chicanas- Chicanos of all ages, as it delineated the goals and objectives of MEChA

. A central tenet of El Plan guided all in academe with the advancement of education in the community. Ventura County Chicanas-Chicanos actualized this mandate by visits to elementary schools to volunteer their time as tutors. For example, Oxnard Brown Berets Francisco DeLeon, Roberto Flores, Andrés and Fermín Herrera, and Armando López visited the elementary schools of Juanita and Ramona, in the heart of La Colonia, to conduct culturally relevant puppet shows. The Brown Berets of Oxnard also implemented a tutorial program in the district. The Berets then worked with the administration of Moorpark College to establish a program of recruitment and support services. In an era of a white, middle class–focused curriculum that featured “Janet and Mark” and “Dick and Jane” narratives, the Berets created curricula that spotlighted the ethnic Mexican experience.30

Even before the creation of El Plan in 1969, Chicana-Chicano students at the colleges and universities of Moorpark and Ventura, sfvsc, ucla, and ucsb also went back to the barrios and colonias from which they came to encourage family and friends to become activists and obtain a higher education—not only for the sake of their own edification and empowerment, but that of their communities. In February 1969 López, while a student at Moorpark College, spoke at Rio Mesa High School to share with students the goals and objec- tives of the Brown Berets, an agenda that consisted of social change by way of the promotion of Mexican American studies, the establishment of a citizens’ police review board, and the promotion of better communication with the community. In relation to direct action, López stressed the organization’s commitment to a nonviolent philosophy.31

Later in November 1969, ucsb Mechistas Daniel Castro, Castulo de la Rocha, and Javier Escobar drove forty-five minutes south to meet with the members of Ventura College MEChA to discuss, among other challenges, the state’s high school dropout rate among ethnic Mexicans. The three guest speakers also noted that of those that managed to graduate, many were academically ill prepared, particularly in comparison to their Black and white counterparts. The next year Tim Vásquez of UCSB’s MEChA visited Ventura College to recruit Mechistas to join him in Coachella Valley to assist the United Farm Workers in stopping scabs from picking grapes during the strike. Vásquez also urged the Mechistas to participate in the moratorium march to be conducted in Santa Barbara that May.32

To motivate Chicana-Chicano students to stay in school and ultimately obtain degrees from the systems of the California State College and the Uni- versity of California, Flores, as an Oxnard Brown Beret and ucla premed student, worked with a newly established Educational Opportunity Program (eop) to create in 1968 a nonprofit work-study project titled the University Study Center (usc). Based in Oxnard, usc placed approximately thirty high school and college students within public agencies. This had two functions: first, to provide students with incomes while they obtained on-the-job training in professional environs, and, second, to introduce students to white-collar careers that required college degrees. In some cases Chicana-Chicano activists virtually ushered family and friends off barrio streets to enroll them in such programs. eop slots had opened up at universities and colleges as a result of protests such as the walkouts in East Los Angeles that year; it was now incumbent upon activists who demanded this inclusion to fill them. A number of the individuals who had no plans of going to college due to a multitude of challenges (e.g., school tracking, preparation, maturity, economics, family obligations) failed to succeed, while others initially struggled to survive and then flourished as they created social networks of support on campus.33

But the USC project was not just for the college-bound. It also served professionals who sought to enhance cultural competencies to effectively serve the ethnic Mexican community. For example, UCSB offered an extension course in the summer of 1969 titled Mexican-American: Past, Present, and Future, conducted at the Juanita school by Brown Beret members Fermín Herrera, Flores, and López along with Professor Rodolfo F. Acuña of SFVSC.34

A Space for Chicano Studies

In April 1969 MEChA, with a membership of approximately forty, met with Moorpark College president John Collins to propose the implementation of a curriculum relevant to the experience of ethnic Mexicans as well as recruit- ing and admitting more students from their communities. To retain students MEChA called for the college’s employment of ethnic Mexican faculty, staff, and administrators. Students would endorse the appointment of candidates and recommend their termination if they failed to serve students.35 President Collins supported MEChA’s proposals. His actions contrasted with that of campus presidents at Ventura College, California State College Los Angeles, California State College at Fresno, and San Diego State College who rejected Chicano studies. Many campus presidents labeled this new field as ideologically particular in scope as opposed to universal and therefore not a legitimate academic course of study, due to its perceived Marxist radical politics.36

Nonetheless, in the fall of 1969, Moorpark College recruited its first director of the Mexican American Studies (MAS) Program: Amado Reynoso, who held degrees from San Diego State and San Francisco State.37 Moorpark College Mechistas and Reynoso, as their faculty advisor, wasted no time making its mark within El Movimiento in Southern California. In November 1969 they organized a one-day conference of workshops and lectures. People from other community colleges, private and public four-year institutions, and high schools attended. In addition to establishing a support network, conference organizers strategized how to cultivate Mexican American studies while increasing the matriculation and graduation of ethnic Mexicans in high schools and colleges.38 President Collins, with his newly appointed MAS director, opened the program with a welcome to attendees and an introduction of the conference schedule. Jesus Chavarria of UCSB and Dr. Acuña spoke on the relevancy of Chicano studies. Raquel Montenegro of the Association of Bilingual Educators made an address on “The Broken Promises of the American Dream.” After the first round of speeches, workshops addressed topics regarding the recruitment of ethnic Mexican staff and students, financial aid, support services, and curriculum development.39

The event, however, did not escape controversy. Campus food services erred in their catering by including table grapes at a time when César Chávez’s National Farm Workers Union imposed an international boycott of the product to pressure growers for a collective bargaining agreement. Students from Los Angeles rebuked Moorpark Mechistas for the gaffe. Later, East Los Angeles College MEChA wrote a scathing open letter to President Collins expressing the offense taken. The letter pointed to the failure of “white society” to join the effort of pro- test of the time. Instead, the letter continued, “white society” issued an insult.40

Despite the table grape goof, Moorpark College MEChA pulled off a successful conference, and the succor that President Collins extended did not go unrecognized. In April 1970 the Mexican American Political Association (MAPA) of Ventura County saluted President Collins at its annual awards banquet for doing more for the Chicano than anyone else. This was a well- deserved honor, as President Collins, judging from the reports in the Raider Reporter, consistently supported the advancement of Mexican American studies and the hiring of faculty and staff of Mexican origin and was sensitive to the needs of students.41

¡Despierta! (Wake Up!)

The recognition of a gracious campus president such as Collins was of particular import, as Chicana-Chicano students did not enjoy such help at the sister campus of Ventura College with Ray E. Loehr as president. Moreover, the direct actions of Black students awakened many students unaware of, or initially unconcerned with, broader national currents of protests. At the Area IX Junior College Student Association Conference in October 1968, for example, Black students accused the association of failing to address unnamed problems important to their minority peers, then stormed out in protest. Two months later Black students presented President Loehr with a petition bearing 280 student signatures that demanded the recruitment of Black faculty. A meeting resulted after a rumor circulated that Black students planned to stage a protest at the college’s homecoming football game if their demands were not met.42

In the following spring of 1970, BSU spokesperson Larry Ellis presented President Loehr with a list of demands that not only called for the hiring of Black professors but also instituting an independent Black studies department with a curriculum transferable to four-year colleges and universities. As part of the campus’s overall infrastructure, the students called for a Black studies section in the campus library. And, to support the success of students, the BSU listed the need for Black counselors, financial aid administrators, and staff employees.43 The next year at Moorpark College, in October 1971, thirty Black students cleared the library’s bookshelves in protest of the campus’s refusal to hire a Black secretary for an open position. Like Chicana-Chicano students at Moorpark College earlier that March, the BSU held an on-campus conference with the goal “to create a black awareness within the community while encouraging young blacks toward higher education.” Oxnard resident, activist, and founding member of the cultural organization Harambee Uhuru (Swahili for Freedom Fights), William Terry was one of the several speakers at the conference.44 As the BSU took direct action, Chicana-Chicano students endorsed their demands. Witnesses of broader protest movements in support of farmworkers and against the war in Vietnam, as well as of the student blowouts in East Los Angeles, Ventura County Chicanas-Chicanos reflected upon the needs within their communities. Like the Ventura County CSO and National Association for the Advancement of Colored People earlier, the BSU and MEChA exerted independent, yet parallel, pressure upon the administration of Ventura College to meet the needs of their students. This resulted in the appointments of Isaiah “Bubba” Brown and Ray Reyes as counselors at the Minority Student Center (MSC) in the winter of 1971.45

Networks in the Southern California region tethered together the activism of Chicanas and Chicanos at various high schools, colleges, and universities. Young men and women traveled roads and freeways to visit campuses, cruised lowrider cars on main streets, socialized at parks, and dated love interests in other communities. They voraciously read alternative newspapers and magazines that spoke to their experience: Con Safos, El Chicano, La Causa, El Gallo, El Grito, El Malcriado, and La Raza Magazine, to name a few. These publications, and others similar to them, established translocal, shared experiences.46

Other students participated in landmark protests and conferences such as East Los Angeles’s Chicano Moratorium, La Marcha de la Reconquista, the Santa Barbara Conference of El Plan that was named after it, the protest marches of the United Farm Workers, and the Denver Youth Conferences. As Chicana- Chicano students listened to the speeches of anti–Vietnam War protestors such as sfvsc student Gilbert Cano, César Chávez, Dolores Huerta, Rodolfo “Corky” Gonzalez, and others, they were inspired by the defiant messages that contextualized their sense of history, mythology, and status. People who participated in or observed these events found their own experiences with racist systems of oppression affirmed; in other words, they discovered that their grievances were not imagined or individualized. This in turn inspired them to invite iconic figures of El Movimiento to their own campuses. And if they could not attract big-name movement people, Mechistas at Moorpark and Ventura College brought in local academics and activists to interpret and comment on the events of their time.

In oral history interviews, Manuela Aparicio Twitchell of Fillmore, Yvonne De Los Santos of Saticoy, and Roberto Flores and Jess Gutiérrez, both from Oxnard, expressed with pride the work they had performed in programming Cinco de Mayo and Mexican Independence Day celebrations. Collectively, organizers developed their leadership skills, which entailed the formal submis- sion of proposals for campus authorization and funds as well as the logistical navigation of bureaucratic systems. In the process Mechistas developed cross-cultural alliances with other students to support peers on Associated Students boards for the sponsorship of their events. And, on the day of a program, Mechistas enhanced their talents at public speaking by serving as emcees and, at times, filled in for no-show guests.

For the campus’s Cinco de Mayo Celebration of 1971, Moorpark College MEChA hosted Reies López Tijerina Jr. (the son of the land grant activist in New Mexico) and Rodolfo “Corky” Gonzales. The pair were part of a two-day program of speeches and performances that included Chicano poet Alurista, guitarist-folklorist Suni Paz, and Mariachi Uclatlan from ucla. An evening concert featured the music of the Thee Midniters and Dark Corner.47 The next year MEChA successfully booked Reis López Tijerina himself. But, that time, the organizers would add a twist to the celebration. Instead of a two-day program, the event took place over three days. And, in the spirit of El Plan de Santa Barbara, of bringing barrio communities to colleges and universities and vice versa, Moorpark College MEChA scheduled events on campus and in the communities of Oxnard and Santa Paula. The program entailed talks by, again, Alurista, and movement leaders of the Mexican American generation such as labor and immigrant rights activist Bert Corona, Armando Morales of ucla and author of the book on police violence Ando sangrando, as well as Sal Castro, who mentored student leaders in the East Los Angeles blowouts. Teatro Aztlán of SFVSC and the college’s own Teatro Quetzalcoatl performed actos, or short plays.48

It was at Moorpark College that Gutiérrez became further politicized, both by the zeitgeist and the knowledge he learned. Coupled with the counterhegemonic perspectives espoused by movement speakers and that of his peers, the inchoate body of Chicano studies literature expanded his worldview. And although Moorpark College did not have a Chicano studies degree, MEChA served as the focal point of support for first-generation college students.49 Gutiérrez had been so inspired by his involvement in Moorpark College’s MEChA that he ran for a seat on the politically conservative OUHSD Board of Trustees.50

Minority Student Center

Once matriculated on college campuses, Chicanas-Chicanos noticed BSU’s demand for the curricular inclusion of their own experience and support ser- vices. This prompted them to develop similar petitions. At Ventura College, for example, both Black and Chicana-Chicano students made one demand in a parallel manner, for a minority students center. Their call converged in a meeting with the college’s administration in May 1970. BSU and MEChA also pushed simultaneously, yet separately, for tutorial services to advance the retention of first-generation college students.51

Starting in 1972 the two organizations also collaborated each year in a Christmas charity fashion show. The proceeds from the event went toward the distribution of food baskets for the needy. Once the campus established its Minority Student Center, the two clubs jointly planned other programs. In one case they sponsored a weeklong series to educate the campus about the history and culture of their respective heritages. Spokespersons from each club articu- lated two outcomes. For example, in relation to space, counselor and MEChA faculty advisor Reyes stated, “We will convert the [patio] area into a Mexican marketplace in an effort to reproduce the festival that is held in Huachemango (a Mexican city) each year at this time.” And in relation to the analogous experi- ences of Blacks and Chicanas-Chicanos, Larry Ellis stated, “The black and brown peoples are deprived culturally and educationally here and this is our chance to do our own thing and we want people to know what we are and can do.”52

But the existence of the Minority Student Center unsettled Louis Zitnik, who felt that it segregated people and compromised notions of racial equality. For Zitnik inequities among racial groups were financial. As a result he called for unity among the economically disadvantaged, as race, he thought, only served to disunite people with common interest.53 Vietnam veteran and student Arnulfo Casillas offered a response that complicated the notion of people of color being a minority in Ventura County, pointing out that several communities did not have white-majority populations: for instance, Moorpark, with 60 percent of its residents of Mexican origin, and both Fillmore and Santa Paula, with 50 percent of its residents as such. To appreciate the true character of segregation, Casillas referenced the spatial isolation that ethnic Mexicans experienced in the barrios of La Colonia in Oxnard, the Avenue in Ventura, Grant Avenue in Santa Paula, El Campo of Saticoy, and El Campito of Fillmore. It was in such places that people failed to enjoy the services they paid in taxes that white-dominant communities enjoyed. Casillas highlighted that this contributed to Chicana- Chicano students not graduating from or dropping out of high school at a rate of 50 percent. This exclusion also evidenced itself in the Vietnam War, where Chicano military servicemen consisted of 20 percent of the casualties when they only made up 5 percent of the population in the Southwest.54

The Minority Student Center gained greater visibility when MEChA, with the support of the Associated Students, convinced President Loehr to permit the installation of a mural on the building in the spring of 1973 in time for the campus’s annual Cinco de Mayo celebration. Created by Blas Menchaca, the mural consisted of a gendered mosaic of tiles with images of patriarchal icons of Mexican history Joaquin Murrieta, Father Miguel Hidalgo y Costilla, Benito Juárez, Jose María Morelos, Cuauhtéhmoc, Pancho Villa, Emiliano Zapata, and Che Guevara below the rain god Tlaloc.55

Veni, Vidi, Vici Chicana-Chicano Style

Once a critical mass of Chicana-Chicano students found their way to college, they struggled to create a conducive campus culture. Ultimately, with the guid- ance of Mexican American generation mentors such as Reynoso and Reyes, they accomplished this. One objective entailed the promotion of Mexican culture on campuses. Another sought to create additional structures of support like the Minority Student Center, as many Chicana-Chicano students did not have the scholastic preparation and financial means to sustain their retention on campus. Then there were students that did not understand the connection of a higher education with improved life chances in employment, housing, health care, as well as the intergenerational transfer of social capital. This being the case, it was critical for Chicana-Chicano students—with the support of faculty, staff, and administrators who, in effect, served in loco parentis—to create systems that holistically developed students.

On March 19, 1969, the Raiders Reporter published an unsigned essay titled “Chicano Speaks: The Mexican Fiesta—a Chance to ‘Discharge the Soul.’” The anonymous writer (or collective) described cultural events as the expression of the community’s soul in an oppressive society that sought the eradication of the ethnic Mexican presence. The essay went on to proclaim, profoundly, that “the fiesta is a revolt, a revolution    The fiesta unites everything: good and evil, day and night and the sacred and profane.”56 Therefore, music, theater, and lectures promoted by MEChA in Ventura County middle schools, high schools, and colleges enabled Chicana-Chicano students to declare a restorative cultural pride. This often occasioned the blare of trumpets and the strum of string instruments (violins, el guitarrón, and vihuela) as mariachi sang the songs of Mexico in the heart of campuses during the midday, when students walked to and from class. Within a hegemonic context in which all that was Mexican was subordinated—if not at best considered mediocre compared to the standards of European culture—the open-air reverence for Mexican traditions by ethnic Mexican students born or raised in the United States was, as the unsigned Raider-Reporter letter of March 19 proclaimed, a revolutionary act.

At Ventura College music professor Frank A. Salazar and his Spanish faculty colleague Francis X. Maggipinto worked with Chicana-Chicano students in 1968 to develop a Mexican-style Christmas program that would, in the words of Salazar, “totally immerse” the campus in the traditions of Mexico. The Mexican American generation professors and students invited children from the Ventura barrio of the Avenue and Santa Paula to instill in them not only a unique sense of Chicana-Chicano culture but also to sow semillas (seeds) on the importance of a college education.57

The promotion of música mexicana included songs of the 1950s. This finessed the inclusion of intergenerational ethnic Mexican cohorts of migrant prove- nance. It also integrated others equally influenced by the sounds of Motown and r&b. Raves encompassed all students attracted to this genre of music, as the mellifluous Brown sounds demanded attention. As this took place, Mechistas recruited members and won over intergroup supporters. Mechistas of Ventura College took this one step further when they obtained an hour of weekly airtime on kacy radio, hosted by Bernardo Larios, titled La Hora del Chicano. By way of the sponsorship of such programing, Mechistas not only developed culturally responsive environs, but also advanced the goodwill of their institutions in the barrios and colonias from which they came, making their schools truly “community” colleges.58

The promotion of Mexican cultural expressions also served as a praxis of restoration. Celebrations of El Diez y Seis de Septiembre (Mexican Indepen- dence Day), Cinco de Mayo, and Día de los Muertos (Day of the Dead), for example, contested the dominant cultural view that depicted ethnic Mexicans as perpetual “aliens.” In the spring of 1973, Casillas expressed this perspective when he stated, “When we go into the celebration of Cinco de Mayo, may we remember that this is not a foreign culture, but one that is very much a part of all that we have seen and experience during our lifetime, in our history.”59 Renascent celebrations in Ventura County schools and colleges elevated the profile of ethnic Mexican students, particularly those active in MEChA. This not only attracted a steady cycle of new members but also inspired Mechistas

to pursue campus leadership opportunities. Two such instances involved the election of representatives. The first consisted of the campus election of homecoming queens at Moorpark and Ventura College; the second entailed the election of Associated Students (as) board members at both campuses. In 1969 Manuela Aparicio ran for homecoming queen at Moorpark College and was voted the runner-up. When Chicana-Chicano peers asked why she entered the competition, she answered why not. In the fall of 1970, Jeanette Velasco represented MEChA as a candidate for homecoming queen at Moorpark College. She ran against Luedora Wallace. Interestingly, the newspaper was silent on who won this race. Two years later Aurelia Aparicio, Manuela’s sister, won the title of homecoming queen. At Ventura College, in the fall of 1969, MEChA successfully campaigned for Betty Luna to be homecoming queen. The next year Jayne Lopez of Santa Paula was one of three elected by the students as finalists. The other two were BSU candidate Debbie Shelton and Maureen Cooney, sponsored by the Associated Men’s Student club. The football team made the final decision, and, again, the campus newspaper was silent on who the team chose.60 But the actual outcome of who won was secondary to the candidacies of Chicanas and Black women to run for elected positions—putatively the privilege, if not the right, of white contestants.

In 1969 MEChA member Richard Hernandez served as president of Moor- park College’s ASB. At the end of his term, he endorsed the candidacy of fellow Mechista Angel Luevano, who won, as his successor. In 1972 Zeke Ruelas was elected speaker of parliament at Moorpark College.61 But the most pronounced expression of the actualization of power by Chicana-Chicano students took place at Ventura College. At the behest of their Mexican American generation advisor, Ray Reyes, who mentored them to be a politically active and savvy organization that administered budgets, as opposed to just being a social club, Ventura College MEChA students held tremendous influence over the as board for much of the 1970s. But in 1975 it achieved its zenith as the school newspaper focused on MEChA’s representative majority on the as board. A Crystal City moment, however, occurred that spring semester, when MEChA members and MEChA-endorsed candidates swept the as election. In addition, nine other nonexecutive posts were held by MEChA members. Graciela Casillas, the younger sister of Arnulfo, won the position of ASB president. Pleased by the result, Casillas graciously expressed her appreciation for MEChA’s support and promised to represent the interests of all students. But fellow Mechista and Casillas’s predecessor as the outgoing ASB chair, Manuel Razo, was not so politic; he brazenly stated to the school reporter, “Just put ‘MEChA wins, honkies lose.’ . . . It’s only obvious that MEChA is the strongest organization on campus. We are the power structure of the college.” Similarly, Jesus Hernández proclaimed after winning the seat of ASB vice-president, “My number one priority is MEChA members needs Mi raza primero. We came, we saw and we conquered.” Like Casillas, though, Lupe Razo, who won the post as ASB secretary, more inclusively expressed her appreciation for MEChA’s support and vowed to work on the behalf of not only Chicanos but also all women.62 In response to the subsequent backlash, MEChA embarked upon political damage control. In March 1975 it held a weekend conference. In an interview with reporter for the Pirate Press, Jaime Casillas, the brother of Graciela and Arnulfo, stated that the purpose of the event was to recruit new members and to address false ideas about MEChA, since the remarks of Razo and Hernán- dez confirmed in the eyes of many their view of the organization as exclusive, aggressively militant, and resolute in the reconquista of the Southwest. For the most part, however, the goals and objectives of the organization were moderate, inclusive of all people, regardless of ethnicity and race. Most of all the organization was reformist in character, in terms of its pursuit of progressive change within extant institutions.63

But the braggadocio of two of its members made MEChA politically vulnerable. Ventura College’s Alpha Gama Sigma (AGS) ran a slate of candidates of its own in the spring 1975 election for the executive posts of the as board. In previous elections incumbents often ran unopposed. But this cycle was different; AGS ran against Mechistas to diminish, if not demolish, the organization’s power. As the campaign commenced, both AGS and MEChA candidates denied that their election would result in their favoritism of one group of students over others.64 Michael C. Dill, AGS candidate for the Office of Finance, who ran against Mechista Tony Valenzuela, wrote a letter to the editor right before the election. He commended MEChA for the organization’s engagement in campus affairs and how its activism inspired him to run for the as board to break its political domination. The goal was not to eliminate completely MEChA’s presence on the as board, but he desired more balanced representation.65 In the end, however, the Mechistas lost all seats on the board of student government.66

A Contretemps of Identities

In addition to collective actions of self-determination on campuses and in their communities, Chicana-Chicano youth asserted their new identity in a more individualistic fashion in print distinctive from their elder counterparts with Mexican American or Mexicanist identities. Combined, local movements and the propaganda of the larger movimiento influenced the ways in which young men and women viewed themselves as a people. The term “propaganda” in U.S. culture connotes a certain stigma of bias and rhetoric; in the tradition of Mexican culture, however, propaganda involves public relations in the dissemination of values. In this regard Chicana-Chicano youth challenged those who questioned the identity they espoused. This debate, often heated, emerged in the letters to the editor within campus and community newspapers.

An extended conversation commenced on the label “Chicano” when the Oxnard Press-Courier reported in January 1970 California State College Hay- ward’s implementation of a Chicano studies program. This raised the ire of city of Ventura resident R. De Leon, who emphasized the pejorative provenance of the moniker. De Leon argued that people who identified themselves as Chicano desired attention and held a “chip on their shoulders.” Although De Leon respected the right of individuals to identify themselves as they wished, he challenged the newspaper’s use of the label to describe the Mexican American community, since individuals like himself rejected it. The next month Jerry R. Rosalez, like De Leon, opposed the daily’s identification of ethnic Mexicans as Chicano; this, in his opinion, referenced a group of impostors.67 In the same edition of the newspaper that printed Rosalez’s letter, however, Faye Villa, a resident of Ventura County’s city of Camarillo, challenged De Leon’s perspective. She asked rhetorically if he had taken a poll to determine that most ethnic Mexicans disliked the label “Chicano.” Villa went on to contend that the Anglo use of the label “Spanish” was a euphemism and rebutted the notion that ethnic Mexicans were not different than “anyone else.” In fact, Villa held, ethnic Mexicans suffered racism in the United States due to their appearance; she concluded her letter by stating that he should “accept it [being of a distinct ethnicity] and live with it—happily.”68

Daniel E. Contreras did exactly this. The next day the Oxnard Press-Courier published a letter that defined his sense of the “Chicano” soubriquet. Contreras referenced the infamous opinion of Judge Gerald S. Chargin, who espoused a racist characterization of a Chicano youth convicted of raping his sister. Contreras mentioned three ways in which the Chicano, as a community, was “exercising his shoulders.” One was by an unnamed Chicano lawyer working to have Chargin removed from the bench. The second entailed the recruitment of Chicanos to go onto college. Third, Contreras concluded, “in essence, to be a Chicano is to believe and live as one. One is born a Mexican but one becomes a Chicano by choice.  I don’t relish encounters with people with chips on their shoulders, but it’s just as bad, if not worse, dealing with people with no shoulders at all.”69 Under the pseudonym “Nomas Milando” (roughly translated to “just observing”), a writer in the Voice of the People section, published on February 7, responded to the contribution of Rosalez. He contextualized the label in relation to the need for ethnic Mexicans to be prideful of their heritage within an “Anglo society” that denigrated every aspect of their being. Furthermore, to compel self-erasure, society forced ethnic Mexicans to identify with the moniker of “Spanish American.” But what was important was that people determine their own identity. In fact, Nomas Milando contended, an internalized white supremacy grounded Rosalez’s objection to the word “Chicano.” This entailed the portrayal of ethnic Mexicans as criminally inclined, if not in fact criminal, and lazy. He also referenced a statement made by deceased senator Dennis Chávez of New Mexico that when Mexican Americans won a congressional medal of honor for valor, they were labeled “Latin American”; when they won political office they were “Spanish American”; and, when unemployed, society tagged them as “Mexican.” Nomas Milando concluded, “So with this in mind, Mr. Rosalez, please do not lose sight of the ‘real’ problem. Direct your energies to stamp out the existing cancer [i.e., racism] of our society and do not waste your time bickering over an idiomatic term.”70

As part of the ongoing contretemps, the Oxnard Press-Courier published an essay by Contreras in late February titled “Chicano Power Defined.” Contre- ras referenced the song “Chicano Power” by the East Los Angeles band Thee Midniters to argue that the epithet encompassed all ethnic Mexicans with a U.S. life experience—at least with persons who identified as Mexican in the first place. “Chicano Power” signified the centrality of an education for the well-being and advancement of the ethnic Mexican community; a relevant curriculum would instill a positive self-concept and, in the process, challenge negative stereotypes perpetuated by a white, ethnocentric media. Contreras credited the Brown Berets for their promotion of cultural pride, like the Black Panthers. For him the Brown Berets were “tough-minded individuals” who struggled by way of direct action for positive social change.71

The initial letter of R. De Leon that protested the Oxnard Press-Courier’s use of the “Chicano” appellation predated by two weeks an op-ed by former Los Angeles Times reporter Ruben Salazar titled “Who Is a Chicano? And What Is It the Chicanos Want?” on February 6, 1970. In this piece Salazar discussed the nuances of the label as expressing a social consciousness of resistance. Conversely, the label “Mexican American” held an inverse connotation less critical of the subordination of ethnic Mexicans. In the words of Salazar, “Chicanos, then, are merely fighting to become ‘Americans.’ Yes, but with a Chicano outlook.”72

Takeaway

An enthusiasm for actualizing positive change and achieving greater representation in society’s institutions with élan inspired the young and old. Since Chicana-Chicano youth existed at all levels of education, campuses served as the grounds for dreaming (to borrow the concept from historian Lori Flores’s work) an enriched condition for ethnic Mexican students in terms of the curricular inclusion of their experiences, support services, and greater representation in faculty and staff. These students, with the guidance of mentors from the Mexican American generation, learned, gained confidence, and worked collaboratively with others to achieve positive changes. Chicana-Chicano students of Ventura County, therefore, fought similar struggles as their counterparts in different parts of the nation, but with a rurban chic all their own.


Frank P. Barajas is a professor of history at California State University Channel Islands. He is the author of Curious Unions: Mexican American Workers and Resistance in Oxnard, California, 1898–1961 (Nebraska, 2012).

Notes:

Excerpt taken from Mexican Americans with Moxie: A Transgenerational History of El Movimiento Chicano in Ventura County, California, 1945–1975 (University of Nebraska Press, 2021)

  1. Yvonne De Los Santos and Roberto Flores, interview by Frank P. Barajas, February 1, 2013.
  2. Roberto Flores, interview by Frank P. Barajas, April 14, 2006; Helen Galindo Casillas, interview by Frank P. Barajas, June 9, 2006; Armando López, interview by Frank P. Barajas, June 21, 2010; Rachel Murguia Wong, interview by Frank P. Barajas, May 30, 2010.
  3. De Los Santos and Flores interview, 2013; Roberto Flores, interview by Frank
    P. Barajas, April 14, 2006; Galindo Casillas interview, 2006; Frank H. Barajas, interview by Frank P. Barajas, May 16, 2020.
  4. De Los Santos and Flores interview, 2013.
  5. Juan Lagunas Soria, interview by Frank Bardacke, January 25, 1996; Flores inter- view, 2006.
  6. De Los Santos and Flores interview, 2013; Laura Espinosa, interview by Frank P. Barajas, May 30, 2012; Galindo Casillas interview, 2006; Moses Mora, interview by Frank P. Barajas, June 1, 2016; Ray and Teresa Tejada, interview by Frank P. Barajas, June 26, 2012.
  7. Eva Barbara Brown, “New High School Clubs Rising to Meet Challenge of Ethnic Awakening,” Ventura County Star-Free Press, February 1, 1970.
  8. Brown, “New High School Clubs Rising.”
  9. Roberto Hernández, Coloniality of the U.S./Mexico Border, 24–27.
  10. “Protesting ci Students Face Suspensions, Principal Says,” Oxnard Press-Courier, February 27, 1969.
  11. “Chicano Educators’ Aid to Be Requested,” Oxnard Press-Courier, November 19, 1970; “naacp Charges Elks Discriminate,” Oxnard Press-Courier, February 23, 1971.
  12. “Farm Workers Return to Jobs After ‘Holiday,’” Oxnard Press-Courier, September 17, 1971; “Fighting Disrupts Oxnard School,” Los Angeles Times, September 24, 1971; “Oxnard Grid Game Canceled; Beatings Cut School Attendance,” Oxnard Press-Courier, September 24, 1971; John Willson, “Oxnard High Violence Forces Closure,” Ventura County Star-Free Press, September 24, 1971; “Oxnard Football Opener Canceled,” Oxnard Press-Courier, September 25, 1971; “Monday Reopen- ing: Oxnard High Seeking Calm,” Ventura County Star-Free Press, September 26, 1971; Peter Martínez, interview by Frank P. Barajas, June 23, 2020.
  13. “Minority Committee to Meet,” Oxnard Press-Courier, October 3, 1971; “Smith’s Resignation Offer Favored by Oxnard Board,” Oxnard Press-Courier, November 12, 1971.
  14. Art Kuhn, “Black Offered Job: Smith’s Resignation Offer Favored by Oxnard Board,” Oxnard Press-Courier, November 12, 1971.
  15. Rick Nielsen, “Oxnard High School Firebombed,” Oxnard Press-Courier, October 31, 1971; “U.S. Enters Oxnard High Probe,” Oxnard Press-Courier, November 1, 1971.
  16. “Editorials: Firebombing Act of Desperation?,” Oxnard Press-Courier, November 2, 1971.
  17. “ohs to Get New Principal Shortly,” Oxnard Press-Courier, December 9, 1971.
  18. Cindy Garcia, “Channel Islands mecha Conducts Clothes Drive for Tijuana Needy,” Oxnard Press-Courier, December 2, 1973.
  19. Karly Eichner, “Candy Sale Contest Starts at Rio Mesa,” December 2, 1973; “mecha
    Sponsored Event Draws 100 Parents,” Oxnard Press-Courier, November 12, 1972.
  20. Diana Borrego Martínez, interview by Frank P. Barajas, July 9, 2012; De Los Santos and Flores interview, 2013.
  21. Jess Gutiérrez, interview by Frank P. Barajas, June 28, 2010.
  22. Borrego Martínez interview, 2012; De Los Santos and Flores interview, 2013; Acuña, Making of Chicana/o Studies, 95, 96.
  23. Jess Gutiérrez lecture, csuci, April 2014; Manuela Aparicio-Twitchell, interview by Frank P. Barajas, July 22, 2014; “mc Opens to 1200 Day Students,” Moorpark College Reporter 1, no. 1, September 29, 1967; “Campus News: Oxnard Repeats Bus Service to College,” Pirate Press, September 19, 1969; “Commuter Bus Routes Approved,” Oxnard Press-Courier, July 14, 1971.
  24. “Berets Present Sheinbaum Today,” Raiders Reporter 2, no. 3, October 4, 1968.
  25. “Moorpark Students Engage in Peaceful Protest at Poverty Conf.,” Raiders Reporter
    2, no. 5, October 23, 1968.
  26. “Of Campus Organizations: Berets Build ‘Community Pride,’” Raiders Reporter
    2, no. 5, October 23, 1968.
  27. “Berets Build ‘Community Pride.’”
  28. Bill Bader, “Of Personalities: ‘I’m Here to Educate You’–Soria,” Raiders Reporter
    2, no. 8, November 13, 1968.
  29. Bader, “I’m Here to Educate You”; López interview, 2010.
  30. “Unity Group Planned for Oxnard,” Oxnard Press-Courier, December 29, 1968; Flores interview, 2006; “Voice of the People: Berets Give Service,” Oxnard Press- Courier, February 3, 1969.
  31. Fbi File, February 5, 1969, courtesy of Milo Alvarez.
  32. Reynaldo Rivera, “Chicanos Suffer in This Country,” Pirate Press, December 12, 1969; “mecha Group Nominates Officers, Representatives,” by Michel Wolf, Pirate Press, May 22, 1970.
  33. Robert Flores, interview by Frank P. Barajas, June 10, 2010; De Los Santos and Flores interview, 2013; Borrego Martínez interview, 2012; Gutiérrez interview, 2010; Ismael “Mayo” de la Rocha, interview by Frank P. Barajas, May 15 and 22, 2014; Fermín Herrera, interview by Frank P. Barajas, August 14, 2019; “Editorials: Study Project Deserves a Chance,” Oxnard Press-Courier, July 5, 1969; Acuña, Making of Chicana/o Studies, 52–54.
  34. “Mexican-America ucsb Course Topic,” Oxnard Press-Courier, August 18, 1969.
  35. Over thirty-five students belonged to Moorpark College mecha; see Steve Horton, “mecha Proposes mc Chicano Study Program: Confrontation with Administration Has Harmonious Start,” Raiders Reporter 2, no. 25, April 23, 1969.
  36. “Mexican Flag Flies at mc in Independence Day Fete,” Raiders Reporter 3 no. 1, September 17, 1969; Muñoz, Youth, Identity, Power, 189–90.
  37. Professor Reynoso was the brother of Cruz Reynoso, who would be appointed to the California Supreme Court in 1981 by governor Jerry Brown; see “New, Yet Familiar: mas Head Reynoso Finds mc ‘Exciting,’” Raiders Reporter 3, no. 4, October 8, 1969.
  38. “Mas Conference Planned at mc,” Raider Reporter 3, no. 9, November 12, 1969.
  39. “Mas Conference Planned at mc”; “Chicano Studies Conference Slated at Moor- park College,” Oxnard Pres-Courier, November 17, 1969.
  40. Bill Sanchez et al., “To the Editor: Open Letter,” La Voz del Pueblo, November 21, 1969.
  41. “Julian Nava,” Raiders Reporter 3, no. 24, April 15, 1970, 4. After his tenure at Moorpark College, Collins went on to continue his support of Chicano studies as president of Bakersfield college; see Rosales, “Mississippi West,” 172–73.
  42. Raoul Contreras, “Raoul Reacts: Black Power,” Pirate Press, November 15, 1968; Borrego Martínez interview, 2012; Mayo de la Rocha, interview by Frank P. Barajas, May 15 and 22, 2014; “Meet Features sb Walk-Out,” Pirate Press, October 1, 1968; Raoul Contreras, “Black Students, Officials Confront Problem Areas,” Pirate Press, December 6, 1968.
  43. Duane Warren, “Larry Ellis, Black Activities Head, Expounds upon bsu’s Eight Demands,” Pirate Press, January 9, 1970.
  44. “Mc Library Fuss Penalties Pressed,” Oxnard Press-Courier, October 6, 1971; “Moorpark bsu Slates Black Events,” Oxnard Press-Courier, March 3, 1971.
  45. Emilia Alaniz, “Two Counselors Hired to Aid Disadvantaged,” Pirate Press, Decem- ber 4, 1970; “Minority Centers Form New Programs, Goals,” Pirate Press, February 26, 1971.
  46. Blackwell, ¡Chicana Power!, 135; Montejano, Quixote’s Soldiers, 126–27.
  47. Jill Patrick, “4-Day Cinco de Mayo Event Begins Tues,” Raiders Reporter 4, no. 28, April 28, 1971.
  48. “mc Commemorates Cinco De Mayo,” Raider Reporter 5, no. 29, May 3, 1972.
  49. De Los Santos and Flores interview, 2013; Gutiérrez interview, 2010.
  50. Dick Cooper, “People’s Choice,” Oxnard Press-Courier, April 15, 1973.
  51. Michael Kremer, “mecha Outlines Seven Proposals: Dr. Glenn Announces Steps to Implement Minority Plans,” Pirate Press, May 15, 1970; “Minority Students’ Informational Center Opens for Business on vc Campus,” Pirate Press, October 2, 1970; “Campus News: mecha, bsu Organize Tutoring for Disadvantaged,” Pirate Press, October 23, 1970.
  52. “Bsu, mecha Present Show,” Pirate Press, December 8, 1972; Dennis McCarthy, “Minority Center Plans Festivities,” Pirate Press, May 7, 1971.
  53. Louis Zitnik, “Letters to the Editor: Minorities,” Pirate Press, March 30, 1973.
  54. Arnulfo Casillas, “Writer Differs with Letter to Editor,” Pirate Press, April 13, 1973.
  55. “Mecha Mounts Mural,” Pirate Press, May 4, 1973; “Chicano Celebration Con- tinues,” Pirate Press, May 4, 1973.
  56. “Chicano Speaks: The Mexican Fiesta—a Chance to ‘Discharge the Soul,’” Raiders Reporter 2, no. 21, March 19, 1969.
  57. Raoul Contreras, “Mexican Students Propose Festive Christmas Season,” Pirate Press, November 8, 1968; “Mexicans Prepare Holiday Festivities,” Pirate Press, December 6, 1968.
  58. Silvia Monica Robledo, “Letters to the Editor: Chicana Reader Explains, Defends Movimiento, Challenges Campos to Meaningful Participation,” Pirate Press, May 24, 1974.
  59. Arnulfo Casillas, “Cinco de Mayo Explained,” Pirate Press, April 27, 1973. For the study of the usages of history to situate the power of collectives in the Chicana- Chicano community, see Bebout, Mythohistorical Imaginations.
  60. Aparicio-Twitchell interview, 2014; “Jeanette Valasco mecha and Luedora Wallace bsu for Homecoming Queen,” Raiders Reporter 4, no. 9, November 12, 1970; “Aure- lia Aparicio mc Homecoming Queen,” Raider Reporter, November 22, 1972; “Betty Luna Reigns as Homecoming Queen,” Pirate Press, November 7, 1969; “Pirates’ Roy- alty for Homecoming Crowned Today,” Pirate Press, November 20, 1970.
  61. “Hernández Endorses Luevano for Top Post,” Raiders Reporter 2, no. 27, May 7, 1969; Becky Merrell, “New Winds of Activism: mas Program Expanding Understanding,” Raider Reporter 3, no. 14, December 17, 1969; “Rueles Elected as New Speaker of Parliament,” Raider Reporter 5, no. 21, March 1, 1972.
  62. Jenaro Valdez, interview by Frank P. Barajas, June 19, 2019. Tom Richter, “Seven Vie for Four Positions on A.S. Board Tuesday,” Pirate Press, January 10, 1975; Tom Rich- ter, “3 Percent Vote: mecha Sweeps A.S. Elections,” Pirate Press, January 17, 1975.
  63. “Mechistas Hear Platform, Purposes,” Pirate Press, March 7, 1975; Manuel Razo, “Let- ters to the Editor: So What Is mecha All About?,” Pirate Press, October 4, 1974.
  64. Jill Boardmand, “Alpha Gamma Challenges mecha: as Election Set for Next Week,” Pirate Press, May 23, 1975; Jill Boardman and Tom Richter, “Fall as Board Candidates Fight for Leadership Positions,” Pirate Press, May 30, 1975.
  65. Michael C. Dill, “Letters to the Editor: Grouch Runs for Treasurer,” Pirate Press, May 30, 1975.
  66. Leigh Ann Dewey, “as Board: Election Controversy Erupts,” Pirate Press, June 6, 1976; Tom Richter, “ags Wins as Election; Voting Number Doubles,” Pirate Press, June 6, 1975.
  67. R. De Leon, “Voice of the People: Objects to ‘Chicano,’” Oxnard Press-Courier, January 21, 1970; Jerry R. Rosalez, “Voice of the People: ‘Chicano’ Opposed,” Oxnard Press-Courier, February 2, 1970.
  68. Faye Villa, “Voice of the People: ‘Chicanos’ Challenge,” Oxnard Press-Courier, February 2, 1970.
  69. Dan E. Contreras, “Voice of the People: Chicano Spokesman,” Oxnard Press- Courier, February 3, 1970.
  70. Nomas Milando, “Voice of the People: More on ‘Chicano,’” Oxnard Press-Courier, February 7, 1970.
  71. Daniel Eugenio Contreras, “Voice of the People: Chicano Power Defined,” Oxnard Press-Courier, February 23, 1970.
  72. Ruben Salazar, “Who Is a Chicano? What Is It the Chicanos Want?,” Los Angeles Times, February 6, 1970.

© 2021 by Frank P. Barajas.; used with permission by University of Nebraska Press. This is an open-access article distributed under the terms of the Creative Commons Attribution 4.0 International License (CC-BY 4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. See http://creativecommons.org/licenses/by/4.0/.

Reviews

The Hispanic Republican

Jerry González

[E-0026-013-39], San Antonio Express-News Photograph Collection, MS 360, University of Texas at San Antonio Libraries Special Collections

On August 28, 1970, a group of constituents penned a letter to Chester Holifield, California’s 19th District Congress member.[1] Comprised primarily of women, the authors asserted that welfare recipients in their suburban communities constitute a “burden on the taxpayer and the homeowner.” Decades of conservative angst over the New Deal state birthed nativism throughout suburban Los Angeles. “Aliens of any country should not be allowed in our country if they have no means of support,” they argued before asking rhetorically, “have you seen the cars these people drive?” And, in a move that became so emblematic of Ronald Reagan’s brand of conservatism, the authors pathologized women who depended on government assistance in arguing that “unwed mothers, divorcees, dope addicts…and aliens” deserved no public benefits.[2] This was not George Wallace’s Alabama; it was Reagan’s California. Latinx population increases in those suburbs, and others like them across the state, fueled local populist anxieties that nested in state and national Republican Party platforms. Spanish surnames like Andrade, Ochoa, and Saldivar,to name just a few, scrawled across the final page revealed an unsettling truth about the suburbs east of East Los Angeles; an emerging Hispanic conservative base had found its voice.

In The Hispanic Republican: The Shaping of an American Political Identity, from Nixon to Trump, Geraldo Cadava explains the origins of the GOP’s Hispanic constituency (Hispanic is the preferred identifier for most in this group). Hispanic support of the Republican Party has calcified over the last five decades and yielded considerable support for Donald J. Trump’s GOP despite its bombastic rhetoric and lethal policies. Since the early 1970s, Hispanic conservatives have influenced elections by siphoning off votes from Democrats and pointing a new direction in American racial politics. Even when the GOP loses, as in the 2020 presidential election where Trump lost to Democratic challenger Joseph R. Biden by a considerable margin, Hispanic support for the GOP remains steady. Polls show that Trump actually gained in Hispanic voter support from 2016 to 2020 — a concerning statistic for many. Indeed, Cadava argues that a principal objective of his book is to historicize and contextualize Hispanic support for Republicans, including Trump (336). Why there are Republican Hispanics is not so much the driving question, as that would presume a political authenticity that is not true of any group. As Cadava asserts, “Latinos aren’t naturally liberal or conservative. They aren’t naturally anything” (xvii). Rather, Cadava explores how Hispanic Republicans crafted collective identities within the conservative movement and to what extent they wielded real institutional power.

New York: ECCO an imprint of Harper Collins, 2020

Argued over ten chapters and divided into four sections, “Awakening,” Influence,” “Doubt,” and “Loyalty,” Cadava’s book is a sweeping survey of the leaders, organizations, and shifts that make up the Hispanic Republican leadership and the opening to an increasingly urgent conversation about the intertwined futures of Latinx politics and the evolution of the GOP. As Cadava writes, partisan issues such as border-wall funding, taxes and business regulations are a result of an electorates’ set of concerns in a given place and time. However, a significant contribution that he makes here is to extend “issues” into the past in order to expose the ideological foundations upon which they rest. More than any single problem, Hispanics have become loyal Republicans over the last seven decades based on a web of dogmas about U.S.-Latin American relations; the United States’ role in spreading democracy around the globe; government-supported capitalism; and a “contrarian identity politics that is every bit as pronounced as the liberal identity politics they’ve spent decades criticizing.” (xvi).

The first wave of Hispanic Republicans formed their political identities through the crucible of the Cold War in Latin America and its manifestations within the territorial boundaries of the continental United States. Prior to the 1950s, Hispanic partisanship vacillated between both major parties, but Cadava argues that World War II and national political realignment following Franklin D. Roosevelt’s presidency shaped Hispanic politics just as it did for other Americans. Cuban American exiles like Desi Arnaz of I Love Lucy fame, and Mexican American business leaders like Lionel Sosa, a graduate of Sidney Lanier High School in San Antonio’s West Side barrio, embraced the party’s tough stance against communism, its position on law and order on the domestic front, and its business-friendly policymaking laced with rhetoric of self-determination. For Cadava, Dwight Eisenhower’s presidential bid in 1952 proved a testing ground for the GOP’s appeal to Hispanic voters. The 1952 “Latinos con Eisenhower” campaign and its successor “Me Gusta Ike” in 1956 promoted Eisenhower’s Cold Warrior credentials and beckoned supporters who felt like the Democratic Party took Latinos for granted. Disaffected Latino Democrats proved a source of recruitment for Republicans during the Eisenhower years. John Flores and Manuel Mesa, both from California, created the institutional frameworks to recruit Hispanics to the Republican camp by tapping into the same disillusionment that spurred leftist community organizers both in the cities and in the fields. The Republican Party adopted a militant anti-communist platform and won Hispanic support, particularly from those with roots in regions touched by revolution, CIA-backed coup d’états, and draconian immigration enforcement policies.

In anti-communism Republicans readied the assault on domestic labor organizing and civil rights efforts. The 1950 deportation of renowned labor organizer and civil rights activist Luisa Moreno is testament to the emergence of Cold War maneuvers on the domestic front. However, rather than oppose such actions, Hispanic Republicans became more defiant in their racial politics. Democratic Party leadership, at least rhetorically, had taken up the mantle for civil rights. By contrast, conservatives such as Barry Goldwater innovated new modalities of anti-blackness by hanging their arguments for segregation on outcomes of the free market.

Barry Goldwater’s conservatism and anti-communism shifted the Republican Party further to the right. The racist ideologies underlying his platforms attracted like-minded blue-collar voters across the country, which included Hispanics who identified more with Anglo Americans than with non-whites. Perhaps because Hispanic Republican numbers were few in the early 1960s, they showed surprising unity despite regional and national-origin differences.

Cadava highlights the role that California Republican candidates played in pushing the party to recognize the Hispanic electorate. Richard Nixon grew the Hispanic Republican base because of his personal history in suburban southern California and because he recognized early on that Hispanics, particularly Mexican Americans, could potentially put Republicans over the top.

In the third chapter, “Nixon’s Hispanics,” Cadava recounts the stories of several influential Hispanic businesspeople. Romana Acosta Bañuelos, who immigrated from Chihuahua, Mexico, rose to success at the head of Ramona’s Mexican Food Products in Los Angeles, and became chairwoman of the Pan American National Bank located on First Street in East Los Angeles. Nixon selected Bañuelos to head the Treasury based on her hard scrabble background and the symbolism it offered for free market capitalism and rugged individualism. He also approved of the fact that she did not participate in the Chicano Movement, despite the décor of her bank adorned with imagery of Aztec civilization – a ubiquitous iconography of the movement (95-7). Even though many Chicanos considered Bañuelos a “tia taco,” or “vendida,” (Chicanx slang for sell-out) she would emerge as one of Nixon’s greatest ambassadors for courting Hispanics. Whether or not she truly represented a “token,” as her detractors argued, she wielded actual power and influence as the Treasurer of the United States appointed by a Republican president. Democrats had never come close to incorporating Latinos – let alone Latinas! – into serious positions of authority, despite the presidencies of John F. Kennedy and Lyndon B. Johnson whose popularity with Latinos far surpassed that of any Republican politician then or since. This fact was not lost on the community-at-large, nor on the Nixon surrogates who helped to orchestrate the nomination. Influence and visibility counted for a lot and Democrats lost the race in that respect.

[E-0022-067-27], San Antonio Express-News Photograph Collection, MS 360, University of Texas at San Antonio Libraries Special Collections

Bañuelos’s rise to prominence in the Nixon White House resulted from a strategy to attract Hispanics in greater numbers to the party’s orbit. However, an immigration raid on Bañuelos’s business in East Los Angeles in 1971 cast a pall around her nomination for Secretary of the Treasury because public opinion about undocumented immigrant workers circulated widely through the California press. Calls for employer sanctions on those businesses that knowingly employed undocumented labor culminated  in the Dixon Arnett bill that Gov. Reagan signed into law a mere one month following the Bañuelos raid.[3]

Nixon’s efforts to install Hispanics in government positions, regardless of their efficacy as politicos or of their community acceptance, helped to solidify a Hispanic base for the party well into the future. Even the dirty tricks embodied by the Watergate affair strangely shored up Cuban American support, particularly in Miami as 4 of the 5 men held close association with Cuba either through ancestry, anticommunism, or both. The effort to bug the Democratic Party offices in the complex was prompted by Nixon surrogates’ assertions that the Castro regime secretly funneled large sums of money to the George McGovern campaign. Thus, spying on Democrats was justified in the eyes of many everyday Cuban Americans whose disdain for Castro and communism ran deep. Many, in fact, wondered why the arrested “plumbers” were considered criminal at all given the Cold War context of the narrative. Under the Trump Administration, they might have been elevated to the level of national heroes and fully pardoned by the president. It was an ignominious contribution, but Cuban American participation in the Watergate break signified one of the most consequential events in modern Republican Party politics. Cadava shows that despite Nixon’s culpability, perhaps even because of it, Hispanic support of the GOP did not waiver. Rather than repel Cubanos, the event did the opposite by burnishing the Cold Warrior credentials of the GOP standard bearer. Also, by that time, an infrastructure had been built to expand Hispanic influence in the party. The Republican National Hispanic Assembly (RNHA) had emerged as force within the party and thus launched the efforts by members to reach further into the apparatus.

Cadava writes about the latter half of the 1970s as a period of doubt marked by a decline in Hispanic support that was triggered by uninspired leadership, the loss of the Vietnam War, a global recession, and increased undocumented immigration. Nixon’s downfall caused ripples across the rest of the Hispanic Republican world. Where Cuban Americans found a bedrock of anti-communist support in the party, Mexican Americans and Puerto Ricans in different parts of the United States waivered in their enthusiasm for the party’s direction.

[E-0022-067-39], San Antonio Express-News Photograph Collection, MS 360, University of Texas at San Antonio Libraries Special Collections

Into this void stepped Benjamin Fernandez, a Mid-Western born Mexican American with dreams of uniting all Hispanics under the GOP banner. As quixotic as any Hispanic Republican leader before or since, “Boxcar Ben” – as he was known because of his self-styled narrative about his birth in a railroad boxcar in Kansas City, Missouri – mattered because he was able to situate himself against the measures of his time: the Chicano Movement, immigration liberalization, and the government social safety net. The son of migrant workers from Michoacán who traversed the Midwestern states before settling in East Chicago, Indiana, Fernandez pulled hard on the bootstraps mythology that he believed colored his story. A lifelong Republican, he set out to become the first Hispanic president of the United States running in the 1980 primaries against the likes of Ronald Reagan, George H.W. Bush, and John Connally. Although he did not win even 1 percent of the national electoral vote, Cadava rescues this character from the historical shadows to demonstrate that the new militancy birthed by the Chicano Movement coincided with a smaller, but equally persistent, movement within conservative circles to tap into the working-class and family-oriented sensibilities of many Hispanics just as blue-collar whites began to leave the Democratic Party en masse.

Reagan reenergized the Hispanic constituency by reviving the Cold War, particularly in the face of retrenchment with Cuba. Additionally, he played his popularity as governor of California and the battles he waged against civil rights, to the Hispanics who supported him in his home state. Reagan’s landslide victory in November 1980 not only burst Ben Fernandez’s bubble, but also consolidated conservative politics at the national level. Reagan’s tough stance against Fidel Castro inspired Cuban Americans to support the newly elected president. Jorge Mas Canosa, a Miami-based Cuban American politico, helped to form the Cuban American National Foundation (CANF) modeled on American Israel Political Affairs Committee and laid the foundation for a reliable GOP constituency in South Florida that persists today. Reagan further garnered Hispanic support by usurping the immigration bill that existed in many draft forms since the early 70s (it lived for a time as the Carter Bill) to sign the Immigration Reform and Control Act of 1986. IRCA endeared Reagan to Hispanics because it opened a path for amnesty at the same time that it codified employer sanctions and drew limits around further legal immigration. It proved a Pyrrhic victory for the GOP as it would also throw fuel onto the kindling of nativism that had begun to emerge within party ranks as early as the 1970s.

The populist uprising within the party around Puerto Rican statehood and undocumented Latino immigration tested the loyalty of many Hispanic Republicans. Despite Ileana Ros-Lehtinen’s victory in a Florida special congressional election in 1988 which signaled a significant victory for Cuban American Republicans, the national appeal of the party faced jeopardy because of the swell in thinly veiled white nationalist rhetoric and policy priorities.

Cadava shines a spotlight on George H.W. Bush’s influence on Hispanic Republicans. With a naturalized Mexican American daughter-in-law and mixed-race grandchildren whom, H.W. notoriously referred to as Jebby’s “little brown ones” on the campaign trail in 1988, H.W. inspired hope as a moderating force within the GOP to continue to rally Hispanic voters. His victory in 1988 yielded strong support initially. He oversaw the confirmations of three prominent Hispanics to his administration, Lauro Cavazos as Education Secretary, Manuel Luján, Jr. as Secretary of the Interior, and Catalina Vásquez Villalpondo as Treasurer. He also flexed support for Puerto Rican Statehood and appeared to Cuban Americans as a battle-tested Cold Warrior by virtue of his eight-year tenure as Vice President under Reagan. However, not long into his term, he began to lose support as statehood died in Congress at the hands of fiscal conservatives in both parties. Also, the end of the Soviet Union and normalization of U.S.-Russia relations essentially removed Cuba from the foreign affairs priority list as national security concerns shifted from communism to terrorism and flipped the map from Latin America to the Middle East. Notably, the Department of Justice opened an investigation into Villalpondo’s activities in the Treasury Department where she faced accusations of improperly influencing the delegation of non-competitive contracts to her former employer. She was eventually convicted of tax evasion and destruction of evidence.

Pat Buchanan’s insertion into the debates around Puerto Rican statehood inflamed tensions between Hispanics in the Republican Party and their non-Hispanic fellows. Buchanan launched a tirade in the Washington Times early in 1990 that played overtly to strains of white ethnonationalism already strong in the GOP. He claimed that 50 percent of Puerto Ricans qualified for welfare and therefore posed a significant financial burden to the United States. Buchanan further asserted that including 6 million Spanish speakers would mark the end of the English-only United States and argued that the new proposed state would send six new Democratic house members and two new liberal senators to Washington (284-5). Prominent Hispanic Republican Luis A. Ferré responded vigorously, speaking  for the collective outraged Puerto Rican community that Buchanan’s  racist arguments were unfounded, and that the 51st state would contribute to the nation in taxes and military sacrifice, and that the language argument held no merit because 15 million Spanish speakers already called the U.S. home. He also wrote that although nobody on the island in 1898 asked to become a colony of the U.S., Puerto Ricans remained “loyal Americans” (286). Buchanan’s position ultimately won the day and marked a significant pivot from a longstanding GOP policy priority. On a more expanded level, it signaled the growing power of xenophobic discourse and white grievance politics as weapons against people of color and center-left and progressive advocates.

The would-be rupture between Hispanic Republicans and the party, although strained, failed to materialize even as Pat Buchanan blustered on a national stage. In California, former San Diego mayor and U.S. Senator Pete Wilson pushed the GOP immigration agenda further to the right as governor of the Golden State from 1991 to 1999. This creep in party discourse began during the Reagan years as the agendas in 1984 and 1988 insisted that the U.S. retained an “absolute right” to secure its borders by legislation, police enforcement, and even physical barriers. Cadava writes that Hispanic Republicans found themselves betwixt and between a party that grew in hostility towards people who looked like them and their compatriots who would be potential Republicans if the party toned down its rhetoric. One example Cadava offers that exposes the choppy waters Hispanic Republicans navigated came in 1992 during the GOP national convention agenda which  called for the erection of “structures” along the southern border. Rather than recognize the most common definition of that term, i.e. physical barriers, many surrogates, including Hispanics, described the phrasing as metaphorical (295-296).

Debates over fencing in the 1990s became a proxy for white nationalist, nativist, and anti-Latino sentiment. Far from an easily cordoned off set of camps, many Hispanics supported fencing and immigration restriction, and many non-Latinos opposed the same measures. Bill Clinton’s immigration agenda included some of the most militaristic efforts in decades, beginning with Operation Hold the Line in El Paso and followed by Operation Gatekeeper in California and Operation Safeguard in Arizona. So as the GOP drifted further into the nativist cesspool, Democrats followed as the Clinton White House established policy prescriptions that would prove even deadlier for migrants seeking to cross into the U.S.

This is perhaps the greatest strength of the book in that it demonstrates that an agenda built on fiscal austerity and small government was not the overriding raison d’etre for Republicans despite their claims to the contrary. Rather, demographic change, nativism, and racism were equally powerful drivers, if not more so, in shaping the modern Republican agenda. As one of the founders of the Save Our State initiative in California, better remembered as Proposition 187, recalled as she walked into a social services center in 1991 “with babies and little children all over the place,” speaking Spanish, she learned that they qualified for the same benefits as U.S. citizens and then and there transformed from a “political neophyte to a fiery crusader” (301-2). Such populist energy against demographic change fueled Governor Pete Wilson’s re-election platform in 1994. Running on anti-immigrant sentiment and championing Prop. 187 made Wilson a GOP darling for those on the far right such as Rush Limbaugh, at the time a burgeoning radio personality.     

Cadava highlights the 1990s as a watershed for immigration legislative debate. The far-right agenda focusing on restriction and removal became the center of the GOP, and likewise influenced Democratic positions (310). Support of anti-immigrant measures at the state and federal levels hurt the GOP and shook the faith of its longtime Hispanic supporters. As a presidential candidate, Bob Dole did not commit to cultivating Hispanic support for his candidacy, not out of any special enmity, but more likely because he was a rather terrible candidate. His poor showings in California and in Florida,where he was the first Republican candidate to lose the state since 1968, signaled to the national party that Hispanic support was slipping. Combining a bad candidate with bad politics sunk the national party in that decade. Additionally, the renewed nativism on the right prompted a groundswell of naturalization and permanent residency applications by Latinos in direct response. As Cadava notes, this was likely not a result of newfound patriotism for the U.S., but a pragmatic decision to protect themselves and their families from deportation or loss of benefits (311).

For Cuban Americans in Miami, the Elián González case confirmed their conservative partisanship. The Democratic Party’s adherence to Bill Clinton’s “wet foot, dry foot” policy for Cubans crossing into the United States sunk Al Gore’s chances in the state as Hispanics in Florida rallying around González punished him at the polls in favor of his Republican challenger, George W. Bush (321-2). Détente between nativist forces and compassionate conservatives was made possible by the Bush family’s influence and popularity with Hispanics. But the floodgates were blitzed and the peace lasted only as long as the PATRIOT Act and the unsupported popular perception that the southern border offered viable passage for would be terrorists.

Fifty years following the Holifield letter that opened this review, the city council in Whittier, California added a new member, Jessica Martinez, whose political identity aligns with the insurgency championed by Donald Trump. Social media posts that predated her election caused an outrage for what some viewed as their bald racism and bigotry. However, the mark of her trumpista GOP identity was confirmed on January 6, 2021 as she attended the “Stop the Steal” rally promoted by Trump and his boot lickers in an effort to overturn the 2020 Presidential Election results which Joe Biden won by more than 7 million popular votes. Although Martinez contends that she would not have gone to Washington, D.C. if she had known violence would rock the Capitol, she remains unrepentant in her political beliefs, despite narrowly escaping formal censure.[4] More well-known is Miami-born Enrique Tarrio, the Afro-Cuban leader of the fascist organization Proud Boys who have become an informal political army for Trump. Tarrio spent the day prior to the insurrection in a jail cell as law enforcement personnel arrested him upon arrival to D.C. for his role in burning a Black Lives Matter flag during a protest the previous month.[5] So what are we to make of these Hispanics, past and present, who continue their allegiance to a party that has long since proven to harbor anti-Latino agendas?

For all the answers that Cadava provides in this text, we are left to speculate how self-identified Hispanics like Martinez and Tarrio became contributors to the latest white supremacist surge. Here it is important to remember what George Lipsitz taught us about the power of whiteness as an identity that structures opportunities, benefits, and, as we consistently see, protection from accountability: “even nonwhite people can become active agents of white supremacy as well as passive participants in its hierarchies and rewards.”[6] As a condition predicated more on power than prejudice or pigment, whiteness “manifests itself through practices that create differential access to wealth, health, housing, education, jobs, and justice.”[7] Historically, people of color who have touted conservative populist causes have done so by aligning with taxpayers or homeowners groups concerned about declining property values. In our present day, the fascist rearticulation of the term “patriot” enables people like Martinez and Tarrio to nuzzle up to whiteness so long as they express outrage at undocumented immigration, or any immigration for that matter, denounce Black Lives Matter, and support a whole host of lies.

Similar to the internal struggles in the 1960s and 1970s,  brown participants in the GOP do not go unchallenged. As the Latinos Por Trump group ramped up efforts, Latinx opponents refashioned the epithets from an earlier generation that charged these actors as sell outs to their people. A popular insult – “tiene el nopal en la frente” – highlights the hypocrisy of being Latina/o/x and supporting white American conservative causes, particularly those that target Latino immigrants. Literally translated as “you have the cactus on your forehead”, the point it makes is that brown/indigenous/mestizo physical features belie the support of white supremacy. 

It is in these grittier social contexts that readers will ask more from this text than it delivers. It is not a social history of Hispanic Republicans, nor does Cadava frame it in such terms. Rather than a focus on everyday Hispanic conservatives, the focus is fixed primarily on the institutions that created access for Hispanics into the party, and the principal actors in this historical drama. Many will want an explanation for folks like Tarrio, Martinez from the Whittier City Council, and the signatories of the Holifield letter, but, for now, will have to analyze them and other grassroots conservatives through the prism of this institutional history. 

Perhaps a more peculiar absence in this book is an analysis of the Ayn Rand-style libertarian influence on the current GOP. The “greed is good” strain of conservative thought has arguably been as influential in the evolution of the post-Reagan machine as blue-collar conservatism and racism. How do Hispanic Republicans figure into the libertarian wing of the party? Certainly Ted Cruz, a renowned Rand acolyte and self-styled libertarian, enjoys a significant following of Hispanic voters (35% support in the 2018 Texas senate race versus Beto O’Rourke). The extent to which Hispanics subscribe to GOP-informed libertarianism is an open question and one that merits further research to understand how future pathways to whiteness channel through such conservative ideals.

Another condition of the modern GOP that is curiously absent in Cadava’s book is a focused analysis on space and how it contoured conservative politics at the metropolitan level. As Juan De Lara points out in Inland Shift (2018) places like Inland Southern California from 1978 to the 2000s supplanted the coastal regions as conservative bastions with large numbers of Republican Party voters and representatives. Indeed, as demonstrated in Adam Goodman’s essay  in East of East (2020) and in his monograph, The Deportation Machine (2020), suburban municipalities like South El Monte, California became new nativist fronts marked by Immigration and Naturalization Service raids and support for anti-immigrant legislation like Proposition 187 in 1994. Such efforts have steadily come to dominate the national Republican Party immigration agenda, but all began at local levels. Trump’s immigration czar, Stephen Miller, grew up in Santa Monica and came up through the ranks of southern California’s nativist machine, first by consuming conservative radio that in the 1980s included characters like Wally George and in the 1990s were dominated by figures like Rush Limbaugh, and Larry Elder, and then by making a name as an undergraduate provocateur at Duke University. The political positions he developed in Southern California eventually came to define the Trump Administration’s immigration agenda. 

I highlight the absences because, as a study with ambitions to forge new lines of inquiry within Latinx Studies, it is highly successful and will undoubtedly launch new and sorely needed research projects that deepen our understanding of the diverse political identities of this growing population. Traditional studies of Latinx politics focused on organizations and institutions to broaden access to the grassroots-level research on organizers and activists. Cadava has paved the way for such future studies by contextualizing the key organs of Hispanic power within the GOP. For one, the Republican National Hispanic Assembly receives considerable attention throughout the text for its role in shaping a constituency within the GOP. Founded in the late 1960s as the Republican National Hispanic Council by a group of war veterans and professionals, the organization would grow to wield significant influence. This vehicle for Hispanic participation embedded in the GOP network symbolized the party’s official recognition of “the little brown ones” in their midst – to borrow from George H.W. Bush’s lexicon – and opened pathways for future recruitment.

Additionally, Cadava highlights the gendered experiences of Hispanic women leaders who played fundamental roles both in the GOP apparatus and national politics. For example, Romana Acosta Bañuelos, Katherine Ortega, and Catalina Vasquez Villalpando, all Hispanic women, all Treasurers of the United States under Republican presidents, represent more than “tokens” but actual power brokers. The fact that Richard Nixon appointed a fellow Californian, Bañuelos, a Mexican American banker from East Los Angeles, meant that a Hispanic Republican and woman of color exercised actual authority over federal decisions. Cadava demonstrates that  the GOP has  implemented strategic efforts to  challenge the idea that their political agenda is racist and sexist by promoting women and people of color for national and state leadership.

The Hispanic Republican is a wake-up call for progressives, particularly white liberals, who uncritically believe that rising Latinx population numbers will naturally shift the political winds. We learn a lot about the machinations of Hispanic Republican power, how it is cultivated and seated, and why any liberal dreams of it evaporating are pure fantasy, given how embedded it is in the GOP apparatus.  There is nothing irrational in many Hispanics’ embrace of conservative causes and policies. Rather, the historical resonances with one-third of the messy conglomeration of peoples lumped into the category challenges us to think critically about the value they find in Republican Party platforms and promises.

One of the real gems of this book is how Cadava rescues monumental figures from the throwaway lines and endnote catacombs of so many Latino political histories prior. Bañuelos, for example, receives a full treatment, as does “Boxcar” Ben. Regardless of their brand of politics, they are significant figures in the grand tapestry of Latinx history and deserve to be adequately critiqued in the context of their counterparts. For example, Bañuelos faced protests by the United Farm Workers and Chicana/o activists as a result of her hiring practices  and for her loyalty to Nixon. These kinds of internal politics warrant closer examination and introspection for Chicanx scholars who seek to understand the ripple effect of the 1970s on our current politics. In the end, we learn that Hispanic Republicans are dogmatic about the principles that govern the GOP. Anti-communism paved the way for hostility towards any political philosophy left of center. Goldwater’s color-blind racism became the seed bed for a refashioned white supremacy, and the hero-worship that Nixon once enjoyed, and that Reagan still holds, created a condition that allows for a single person to shape the party agenda. In other words, Hispanic Republicans are just like the majority of Republicans, and they will not be so easily dislodged from the party apparatus.

Notes


[1] This letter is dated one day prior to the Chicano Moratorium that overtook Whittier Boulevard in East Los Angeles and infamously culminated in widespread abuse by Los Angeles County Sheriff’s deputies and the murder of Los Angeles Times columnist Rubén Salazar.

[2] Betty Lounsberry, et. al. to Holifield, 28 August 1970, Chester Holifield Papers, box 22, folder “Welfare Programs 1970,” Department of Special Collections, University of Southern California.

[3] For more about the political climate surrounding undocumented immigration in California see Jimmy Patiño, ¡Raza Si! ¡Migra No!: Chicano Movement Struggles for Immigrant Rights in San Diego (Chapel Hill: University of North Carlina Press, 2017, 104. The California Supreme Court eventually ruled the Dixon Arnett legislation unconstitutional.

[4] David Mendez, “Whittier City Council Split after Member Attends DC Rally that Turned into a Riot,” Spectrum News I, 18 January 2021, https://spectrumnews1.com/ca/la-west/politics/2021/01/18/whittier-city-council-split-after-member-attends-jan–6-rally.

[5] Peter Hermann and Martin Weil, “Proud Boys Leader Arrested in the Burning of Church’s Black Lives Matter Banner, DC Police Say,” Washington Post, 4 January 2021, https://www.washingtonpost.com/local/public-safety/proud-boys-enrique-tarrio-arrest/2021/01/04/8642a76a-4edf-11eb-b96e-0e54447b23a1_story.html.

[6] George Lipsitz, The Possessive Investment in Whiteness: How White People Profit from Identity Politics, Twentieth Anniversary ed., (Philadelphia: Temple University Press, viii.

[7] Ibid.

Jerry González is Associate Professor of History at the University of Texas at San Antonio, Director of the UTSA Mexico Center, and Principal Investigator on the UTSA Mellon Humanities Pathways Grant. His research interests in Latinx metropolitan history and identity, transnational and transregional migrations, and the U.S.-Mexico Borderlands inform the courses he teaches in history and American Studies. Prior to arriving at UTSA he spent 2009-2010 as a Chancellor’s Post-Doctoral Research Associate in the Latina/Latino Studies Department at the University of Illinois at Urbana-Champaign where he began work on his book, In Search of the Mexican Beverly Hills: Latino Suburbanization in Postwar Los Angeles published in 2018 by Rutgers University Press in the Series “Latinidad: Transnational Cultures in the United States.” His current research on San Antonio as a site of continuous Latin American migrations explores the intersection of Sunbelt and Borderlands political economies, cultural confluence, and grassroots organizing.

Reviews

South Central is Home: Race and the Power of Community Investment in Los Angeles

Claudia Sandoval

What makes a space a home? While we often think of it as the site for the nuclear family, home is also the space that communities create. In this sense, cities and neighborhoods evolve in much the same way as singular households. Individuals make a community their own by ensuring that the area reflects the needs and identity of its residents. Yet, as gentrification grows throughout many U.S. cities, marginalized communities are being stripped of the very essence that made these spaces home to its members. The anger over the loss of these spaces takes many people by surprise, even as others view the transition of their communities as a marker of progress. However, one loses the rich history of how these cities and spaces became home to millions of individuals in the face of structural divestment, disinterest, and overall erasure.

Through a historical analysis, Abigail Rosas discusses the ways in which a marginalized community, like South Central, California, became home to the thousands of Black and Latinx residents that have migrated to California since the 1960s. It is a beautifully written narrative of the work that Black and Latinx residents put into a community to make it their home. And it is ultimately a plea against gentrification’s displacement of Black and Brown bodies.

To contextualize and ground the project, one has to remember that the United States is quickly becoming a minority-majority nation. Most research continues to focus on the white population as representative of the average American, while rendering the life and experiences of other groups as marginal. According to a 2015 Census report, more than half of the U.S. population is projected to belong to a minority group by 2060, with Black and non-Black Latinx groups accounting for almost 43% of the population.[1] This is precisely why research that focuses on Black and Latinx communities is not simply a one-off project, but instead represents the future of the United States and is the reason why the importance of South Central is Home extends well beyond the borders of California.       

Rosas shapes her historical analysis by grounding the discussion around ideas of place-making, community-building, and race relations in South Central, Los Angeles (or South L.A., as it is now known). From beginning to end, the book eloquently narrates the ways in which African Americans began their place-making journey to South L.A. in the 1960s, against a backdrop of systemic racial oppression and racial covenants that segregated Black communities. In their journey from the U.S. South, Black residents migrated to the Southwest with the hope of starting anew, in a community whose history was not bogged down with the burdens of slavery.

Mexican and Central American immigrants began moving into the predominantly Black South Central neighborhood in the 1980s. Many of these immigrants left for economic and/or political motives in search of a more decent life. However, like African Americans, Central American and Mexican immigrants were relegated to the same “forgotten places” of the city.[2] Rosas contextualizes the environment in which Black and Latin American peoples would come to make South Central their home. More importantly, it provides the historical background in which these residents came together to advocate for their own community and well-being, often against the interests of powerful government entities. As Rosas puts it, “South Central African American and Latina/o residents advocate for investment and care for the community, but an investment that would not leave them behind.” It is through this collaboration that Rosas identifies the power of relational community formation.

Photo Courtesy of Abigal Rosas
Mural By: Imelda Carrasco, Edwin Cuatiacuatl, Tevin Brown, Florinda Pascual, Karen Vega, Antonia Rivera, Brayana Harris, Jasmonz Bron, Raul Lopez, Fransico Aquila, Alex Truatisky, Jennifer Roman, Manny Velazquez

The seven chapters in this book can be broken down into three important categories: place-making, investment, and race relations. Impressively, Rosas situates the historical realities of Black and Latina/o/x residents in South Central. Within these historical accounts, Rosas intertwines the ways in which systems of oppression and racialization created the conditions in which these residents were required to maintain and preserve a community that would serve the needs of its members. Even when it comes to government investment initiatives like the Head Start program and healthcare clinics, it was the community members themselves that had to work together to make the programs fit the needs of the people in South Central.

In the chapters dedicated to Head Start and healthcare clinics, Rosas effectively captures how the programs were first rolled out, the difficulties encountered, and the way in which Black and Latina/o/x folks worked together to make both institutions a success. Interestingly, while both the Head Start program and Drew King Hospital were funded through important government initiatives, both instances of investment were often used to racialize the community through the insidious narrative of a culture of poverty. By interacting with and attempting to shape these spaces Black and Latinx residents were forced to interact with each other.


Photo Courtesy of Abigal Rosas
Mural by Xolotl Kristy Sandoval Joseph Dias

While Rosas demonstrates the power that Black and Latinx communities have when they work together, she also brings up two important points that are not fleshed out in their entirety: the erasure of the Latinx community and negative race relations. As she notes on many occasions, the increased immigrant presence in South Los Angeles has done little to “erode the African American identity and character the people readily associate with the area.”[3] Rosas worries that the Latino and Latinx presence will be erased from the popular image of South L.A.. While I do not think Rosas suggests that the Latino and Latinx experience is more precarious than the Black experience, Rosas could have spent more time explaining the persistent association of South L.A. with African Americans. In other words, thinking about the ways in which understanding South L.A. as a Black community, even if demographic numbers tell us otherwise, is also about the importance of place-making for a community whose history in the United States is founded on the erasure of its people. Rosas’ focus on the positive aspects of Black-Latinx relations is noteworthy. However, understanding why they do not always get along is just as important as highlighting when they do.

Photo Courtesy of Abigal Rosas
Mural by Xolotl Kristy Sandoval Joseph Dias

South Central is Home will be of interest to sociologists, political scientists, historians, and ethnic studies scholars, among others. As a book that centers race relations in communities of color, this book would be especially useful for undergraduate and graduate students, community organizers, and even political leaders. For young scholars, it provides a model for writing about communities that formed us, communities that we unapologetically love. Many traditional scholars continue to view scholarship that center ones community or family as “me-search”. This critique of course is rarely made of white scholars researching white communities. Lastly, by disentangling the rich history of South Central, Rosas shows us the future of cities across the United States.

Claudia Sandoval is a professor in the Political Science department at Loyola Marymount University where she teaches courses on Race, Immigration, and Black/Latina/o relations. Professor Sandoval is a first-generation Mexican immigrant who grew up in Inglewood, California. Sandoval received her B.A. in political science from UCLA in 2006. She graduated from the University of Chicago with both her master’s and doctorate in political science in 2014.


[1] Colby, Sandra L. and Jennifer M. Ortman.  “Projections of the Size and Composition of the U.S. Population: 2014 to 2016. Accessed January 29, 2020.            https://www.census.gov/content/dam/Census/library/publications/2015/demo/p25-1143.pdf

[2] Gilmore, Ruth Wilson. “Forgotten Places and the Seeds of Grassroots Planning”. In Engaging Contradictions: Theory, Politics and Methods of Activist Scholarship, edited by Charles R. Hale, 31-61. Berkeley and Los Angeles: UC Press, 2008.

[3] Rosas, Abigail. South Central is Home: Race and the Power of Community Investment in Los   Angeles. Stanford: Stanford University Press, 2019.

Postcards Series

Showcase Theater. Corona, CA

Courtesy of Fernando Mendez Corona

With “Postcards,” creative non-fiction stories grounded in place, we aspire to create a new cartography of California. For us, literature and language are as much about marking and representing space, as they are about storytelling.


Chris Greenspon

March 12, 2006. My second big punk show. The Adicts at the Showcase Theatre in Corona, California. Way the fuck away from my home in La Puente.

I was supposed to see them a week prior, not too far away at the British Invasion festival at the Orange Pavilion in San Bernardino. The show got shut down after I had been there for two or three bands. A skinhead demonstration had led to a stabbing, tear gas, looting, and riot police. I was fourteen.

A flier announcing British punk band the Adicts return from hiatus to play at the Showcase Theatre in Corona, California Courtesy of Logan Colby

My dad had been nearby listening to KFWB in his old Datsun, heard about what was going on, and came back and swooped me up. I was extremely disappointed to have missed the Adicts, essentially the only band I came to see, until it was announced that they were playing another show a week later, for half the price. I took a flier with me to school. The older, hippie punks I knew, who had claimed to smash a cop’s windshield that night said, “Oh, it’s at Showcase.” They didn’t seem too surprised, and smiled slightly.

At what? At where? I had only heard of punk shows happening in backyards in the San Gabriel Valley, clubs in Hollywood, and this lame coffee shop in Azusa called Smart City Grinds where Cheap Sex played once. The bell rang and I headed to class while the hippie punks returned to their hacky sack game.

It seemed like all of a sudden the Inland Empire was the place to be, before I even knew of it’s reputation. In my mind, that’s where Mexican and white punks gathered in mass numbers, stood together against fascists, smashed fast food restaurants, and where the Adicts played whenever you wanted to see them.

I pleaded with my father to take me again. This time, he wasn’t just dropping me off. Two tickets it was, and a ride down two freeways I’d never heard of.

We drove out from La Puente on the 91 and the 71 on a school night. My dad excitedly reminisced about visiting his aunt in Corona in the early 60s, riding mini-bikes in empty fields, and eating hamburgers at Hi Spot. It sounded like some redneck shit to me.

We got off on Main Street and arrived to what seemed to me like flat-in-the-middle of fucking nowhere. A Del Taco to our left, a 76 Station to the right. In spite of some charming old buildings and a curving line of trees, the place felt somewhat sad. It was getting dark in downtown Corona.

We went another block or two, past the city library, and then I turned my head to see hundreds of kids surrounding a frumpy brick building next to the 99 Cent Store. It was like they had taken it over.

We parked beside some girls hanging out in a blanketed truck camper, slyly drinking forties. My old man seemed more accustomed to this kind of scene than I was (after all, he saw the Doors in the 70s). As we walked up to the building, he snapped a picture of the building’s cheesy marquee: The Showcase Theatre.

The parking lot was alive with girls and boys with blue and pink hair, spiderweb tattoos, painted leather, and cheetah print everything. They screamed at each other, played grab-ass, while the older ones smoked cigarettes. There were also a few middle aged people there too, just as punk as the rest.

This Corona was redneck shit indeed, and my sheltered Mexican-mom-having adolescent self was about to get his first taste of it. I met a 19 or 20-ish year-old guy who’s name I don’t remember. He had the tallest spiked hair I’d ever seen and the most thrashed, moldy Cramps shirt. It gave those hippies at school a run for their money. He said he lived around the corner. I asked if he came to all the punk shows. I had just become aware of hardcore, metal, and “scene kid” music and eyed it with distrust. He said he came to the Showcase Theater every night, no matter who played, just to fuck around. He made eye contact with the tallest, scariest bouncer and called “Waddup Big Ron?!” Big Ron’s scowl turned into a huge grin.

At seven o’clock sharp, the bouncers snapped into authoritarian mode and shouted us into lines. Everyone mostly complied. When I got to the box office window, ringed with stickers and faded graffiti, a middle-aged blonde woman with Coke bottle glasses and a green cardigan asked me, “Tickets or Will Call?” Not understanding the question, I blinked at her. She sternly repeated herself and then gave a look to a Mexican goodfella in skate clothes standing by the door. He told me to empty my pockets, took my ticket, and sent me inside. He was the club’s talent booker and stage hand, Joe Case.

I felt like Bilbo Baggins entering the back door of the Lonely Mountain under moonlight. There was a dark hallway covered in posters for upcoming shows: UK Subs, The Meteors, Avengers. It was probably only 12 or 15 feet long, but it’s burned into my memory like the slow pan-up at the beginning of a movie that takes place in a Chuck E. Cheese for punks.

A monthly schedule of concerts at the Showcase Theatre from February 2006, distributed in record stores and fanzines

Traffic lights and an old bicycle hung from the ceiling. There was a small, round stage, no more than three and a half feet high, flanked by huge speakers, and a little cage next to it for the sound guy. The wooden dance floor in front of it was soaked in years of sweat, and framed by a squared, corral-like rail that separated the pit from the loading ramp, the entrance, and the snack bar with its Christmas lights. The old crust punk tíos and lifers leaned up on the rail with slushies and popcorn while their young ones ran up and down the staircase to check out t-shirts and CDs on the balcony. Underneath the balcony was the chill out – or make out – area. Behind the snack bar, past the world’s loveliest bathroom, was a red naugahyde couch, arcade machines, and a water fountain that never worked.

View from the stage at the Showcase Theatre, band unidentified Photo by Cori Veach, Courtesy of Logan Colby

The show started quickly. My pop and I went up the balcony to watch the opener, the Giggaloops. They were locals, mostly girls, four or five years older than me, and they were playing their last show ever. First song and the kids were already pitting and singing along. I couldn’t believe a band this young had a following and could open for legends like the Adicts. I think one of their moms might have worked in the snack bar. I was enamored with their lead singer’s pin-up style and cool vintage microphone. They thanked Showcase numerous times – that’s what everyone called it, Showcase – and when I got their free CDR later, it had live tracks recorded at the Showcase that actually sounded better than their demo.

The Adicts as I would find out, played the Showcase many times a year. It was where they had made their return from hiatus in 2002, before they moved to California. They’d released several records with a label co-founded by the venue’s owner, Ezzat Soliman. These British legends made Corona their home base, and were huge in So Cal. The tight confines of the club (capacity of 450, I think), gave the perfect conditions for the band to explode confetti and throw out beach balls to a swaying crowd of teenage heathens.

After that first show, I kept making the trip out to Corona any chance I got over the next two years, meeting new friends, eating the pizza next door, and pissing off the 99 Cent Store staff. I saw more and more that the Showcase had its own scene of artists who were making (or trying to make) their careers in music largely off the opportunities that this little place and it’s community afforded. Not only was it the spot to see Vice Squad or TSOL, but there were hordes of young people honing their chops on locals-only bills that were generously provided by Joe Case and Ezzat Soliman.

The stereotypical skeezy Inland Empire element was there. I remember a middle-aged, leather-faced crew called the Runt Punx. They had names like Spit and Weasel, and dressed sorta like GI’s or Gestapo. One of them slapped my best friend Garrett in the titty as we crossed paths in the doorway. Boy was he pissed. The Corona City Bootboys were a skinhead group that came out and busted up a D.I. show. I once saw a methed out guy who looked like Matthew Lillard push a revolver in a fresh cut baby skin’s face and ask him if he wanted to “play with bullets” while the kid pleaded, “I’m not a fuckin’ nazi man, please don’t shoot me, I’m not a nazi man!” This happened about a block south of the club. My sister and I watched with bewilderment from the bushes.

But I met a lot of artists and intellectual types there too: a family with a record label whose kids ran food drives and became train hoppers. A guy from Temecula who printed Patti Smith and other poets on his shirts. All the photographers. Of course, there were all the politically-minded bands and fans spreading messages about police, war, and animal rights. And just a lot of friendly people who loved to dance and didn’t mind getting crashed into.

Author exchanging t-shirts with Citizen Fish & Subhumans singer Dick Lucas on the balcony at the Showcase Theatre Photo by Vic Greenspon

I’m not totally sure where everyone came out from, and how many people were Corona locals. Many came from Riverside, where the Showcase’s predecessor, Spanky’s, resided in the late 80s. Garrett came out from Rancho Cucamonga. Recently I learned that my cousins, who had moved from Alhambra to Ontario to Mira Loma, had gone to Showcase with their aunt and gotten drunk for the first time in the parking lot. All the while, the IE felt like such a nebulous region to me.

British punk band Conflict playing an unscheduled extended set to make up for the cancellation of touring mates Rubella Ballet at the Showcase Theatre Photo by Garrett Monheim

In 2008, the Showcase shut down pretty quickly. I didn’t know what exactly happened – a lot of pressure from Corona City Council apparently – but I had gotten my taste of what punk rock was supposed to be, and spent many more nights in search of it in backyards in the SGV, galleries in Echo Park, and bars in Orange County.

As I ventured further into rock scenes enabled by the bull economy and gentrification of the Obama years, the happy times I spent in the circle pit at the Showcase didn’t feel quite as hip. I drank in some of the high brow, anti-hick, and apolitical sentiments that swirled around some of the more affluent garage rock and art punk shows. Showcase wasn’t a place I brought up anymore, and I’m ashamed to say I even cringed a time or two when my father mentioned it years after.

More recently, I just about completely lost interest in the bulk of what goes on in the LA rock scene, as even the bands who are supposed to be super punk mostly just play in clubs with sideways fences that seem to have been built to serve as backdrops in commercials. Everyone’s gotta make a buck. It’s not to say something isn’t happening somewhere that means something to someone though. In fact, geographically, I started to notice something funny.

Maybe it was just nostalgia that caught my peripheral vision, but I started noticing that old school punk, with all of its trappings, still exists in the boonies like Corona. Marla Ríos-Hernández’s dissertation on punk made the papers. A gigantic fair for punk street vendors was happening yearly in Upland, until Covid. And Alta Loma’s Dr. Strange Records is still going strong 22 years later. I hadn’t seen an honest-to-god punk family walking the street in the SGV in ages, until I went to see Logan Colby’s 2019 documentary “If These Walls Could Sing” at the Concert Lounge in Riverside. It was a rowdy and emotional evening. The audience cheered younger versions of themselves jumping off the stage, as the Soliman family sat tearing up in the back row.

Now, 12 years since the Showcase shut down, the Inland Empire has taken on a clearer identity in my head. It’s a place without pretense, where people do what they have to to survive and thrive. The IE, and Corona, are punk.

Chris Greenspon is a radio journalist from La Puente, California, and the host of the public affairs podcast SGV Weekly. His work has been heard on KPCC, KCRW, Latino USA, and Marketplace. Listen to a radio version of this story here

Postcard Series

  1. Jenise Miller, “We are our own Multitude: Los Angeles’ Black Panamanian Community”
  2. Toni Mirosevich, “Who I Used To Be”
  3. Myriam Gurba, “El Corrido del Copete”
  4. Jennifer Carr, “The Tides that Erase: Automation and the Los Angeles Waterfront”
  5. Melissa Hidalgo, “A Chumash Line: How an old email and five PDFs revealed my Native Californian Roots” 
  6. Brynn Saito with Photographs by Dave Lehl, “Acts of Grace: Memory Journeys Through the San Joaquin Valley”
  7. Nicolas Belardes, “South Bakersfield’s Confederate Remains”
  8. Ruth Nolan, “Cima Dome, East Mojave National Preserve”
  9. Marco Vera, “My Tata’s Frutería”
Articles

Organized Labor, Organized Home: Domestic Worker Organizing and the Contradictory Politics of Care in the Nonprofit Industrial Complex

Erika Grajeda and Erica Kohl-Arenas

There is a growing concern with the relationship between private philanthropy and nonprofit regional organizing and development efforts to address economic inequality and racial injustice. As shown in the groundbreaking book The Revolution Will Not Be Funded: Beyond the Nonprofit Industrial Complex (INCITE! 2007) and a growing body of ethnographic and historical research,[1] private philanthropy has influenced patterns of nonprofit professionalization and introduced individualistic and racialized market logics that limit and contain grassroots efforts to address structural inequality. Unlike the also important journalistic and philosophical texts on the power of philanthropy that tend towards broad claims about foundations and the wealthy elite[2], this body of empirical research grounds philanthropy in the power-laden relationships between funders, transnational actors, nonprofit institutions and staff, and local communities – echoing long standing concerns of nonprofit practitioners and movement leaders.[3]

Recently, development and philanthropy scholars critique the “philanthrocapitalist” turn where charitable institutions seek new profits through private-sector investments in major social policy arenas including global health, agriculture, education, workforce development, and disaster relief that create new markets of wealth production that in turn produce or maintain inequality.[4] A striking example of the philanthrocapitalist model provides a challenge to recent claims that philanthropic efforts in post-Katrina New Orleans represent a new model for social justice giving.[5] Vincanne Adams’ book Markets of Sorrow and John Arena’s book Driven from New Orleans provide detailed accounts of how, instead of delivering justice to displaced residents, philanthropic partnerships in post-Katrina New Orleans paved the way for private housing development and new debt structures that generated profit for private industry while making it extremely difficult for displaced homeowners and residents to stay or return.[6]

These trends are not new. Just as the Ford Foundation was heralded as a civil rights advocate in the 1960s, it was later critiqued for watering down the Black Power movement and the more radical wings of the United States War on Poverty community action programs.[7] In co-author Erica Kohl-Arenas’ study of funder investments in the California Farmworker Movement, the Field Foundation and the Rosenberg Foundation were valuable allies in the early days of the movement but were unwilling to fund union organizing, strikes, boycotts, or legal representation of farmworkers when the movement heated up in the fields of California’s Central Valley in the late 1960s.[8] Today, we see widespread congratulations for donors and nationally-scaled nonprofit organizations that support movements against the exploitation of poor people, women, immigrants, and communities of color. While these resources and professional forms of community organizing are desperately needed, do all strategies of nonprofit and philanthropic organizing matter equally? We propose that it is necessary, especially during times of crisis, to investigate how well-funded nonprofit organizing campaigns intersect with, sometimes support and catalyze, and yet sometimes overshadow or contain local struggles.

The case study featured in this essay shows how private and publicly funded domestic worker organizing projects that aim to empower women can weaken and redirect efforts away from building a broad-based worker and immigrant-owned movement and towards the needs of market owners. However, as we will also see in the featured case, the power of privately funded professionalized nonprofit organizing is not always represented in clear-cut capitalist agendas. Instead, professionals negotiate and adapt program strategies to align with the interests of partners with power and resources, in the end making poor people responsible for alleviating their own suffering while excluding questions of how structural inequality is produced and maintained.

The study takes on the difficult task of interrogating the risks involved in professionally organizing some of the most marginalized people in this country –undocumented immigrant women who clean homes for a living. While we believe that this organizing is urgently needed, we also found that incentivized volunteerism, required participation in national domestic worker efforts, and privately-funded media campaigns can run counter to building a strong movement of, by, and for immigrant women. Strategies to counter political, economic, and racial oppression are of utmost importance today. It is also important to pay attention to how organizing strategies that aim to also align with the interests of employers in rapidly gentrifying regions, may contain contradictions that risk compromising movements for social, economic, racial, gender, and political justice over the long haul. Central to these contradictions is the dilemma endemic to community organizing in the advanced nonprofit sector where movements that claim to embrace localized grassroots organizing, are often organized around “upward accountability” to professional staff, funding structures, and regional employers – not to the communities they aim to empower and mobilize.[9] This professionalized approach to organizing is not inherently bad. However, institutional arrangements and strategies are often disconnected from the daily struggles, critical analyses, and strategic engagement of those most impacted in the issues a movement seeks to address.

Based on the findings of co-author Erika Grajeda’s ethnographic research at an immigrant worker center in San Francisco, California, we make three specific claims about the problems presented by privately funded, nationally connected, nonprofit institutional worker organizing. First, we found that asking one of the most precarious workforces, predominantly undocumented immigrant women who clean homes, to participate in volunteer organizational maintenance activities replicates an increasingly common form of unpaid labor required of women who seek support through poverty alleviation programs throughout the global South.[10] In other words, economic opportunities extended to immigrant household workers were contingent upon unpaid nonprofit organizational care, duty, and labor. A second finding discussed in this paper involves the ways in which women participants themselves become a strategic site of intervention rather than the structural arrangements of domestic labor within the regional and national economy. Similar to transnational poverty eradication programs targeting girls/women, women workers are engaged as a malleable economic resource and investment. Finally, through public communications campaigns associated with the worker center’s funded programming, we found that by privileging employer audiences, largely imagined as middle-class Bay Area residents and tech workers, domestic workers emerged as selfless and industrious individuals while workplace challenges and regional structures of inequality experienced by domestic workers were made invisible.

In the following pages, we show how specifically gendered program frameworks, narrative tropes, and forms of nonprofit governance hold undocumented immigrant women responsible for solving problems produced by broader structures of inequality. Through privately-funded programmatic logics, they are at once told to evaluate their own self-worth based on volunteer labor and caring, and that worker organizing is about incentives, rewards, and communication campaigns alongside agreeable regional employers. We first provide a historical and geographic context for worker center organizing in the San Francisco Bay Area. The following sections share our findings around the three central themes of gendered and incentivized participation in nonprofit worker organizing, the project of making women responsible for their own suffering, and finally the politics of “win-win” public media narratives that aim to both empower women workers and make employers feel comfortable and charitable hiring immigrant domestic workers. We conclude by returning to the complicated question of the purpose and risks associated with critiquing one or the most important organizing agendas within a historical context of political oppression and urgency in the U.S.

The Worker Power Center

Scholars have long documented how the adversities faced by undocumented immigrants vary considerably across geographic regions in the U.S.[11] California, emerging in recent years as a champion of “immigrant rights,” has supported a host of policies intended to help undocumented immigrants.[12] Under threat of possible retaliation by the Trump administration, then Governor Jerry Brown signed landmark sanctuary state legislation vowing to protect “hardworking families” while continuing to target “dangerous criminals.” Within the state, cities such as San Francisco have upheld longstanding sanctuary policies or related law enforcement orders. Considered “as good as it gets” for undocumented immigrants, the San Francisco Bay Area is lauded as a racially heterogeneous and progressive setting that is accommodating and charitable to noncitizens.[13] This façade of tolerance and inclusivity, however, overstates the city’s ability to provide refuge and safety to undocumented populations, particularly in the post-9/11 era with the ascendancy of what some refer to as the Homeland Security State.[14] Importantly today, it also overshadows the Silicon Valley tech boom-induced housing and affordability crisis that has led to a rapid increase in homelessness and flight of working-class Black and Latino residents from the city.

Alongside these trends, a migrant civil society has flourished to deal with the crisis of social reproduction confronting low-wage, immigrant workers in the Bay Area.[15] Worker centers have been at the forefront, seeking to counter the process of labor subordination by helping immigrant workers navigate the landscape of substandard work. As “informal unions,” these mediating organizations are tasked with supporting immigrant workers through a combination of advocacy, organizing, and service provision.[16] Through their efforts to contest informal work practices, they not only aim to alter the terms of labor relations, but also create additional income-generating activities as alternatives to low-wage jobs. Worker centers are thus considered important agents for economic equity.[17] Contributing to a twenty-first century pro-labor moral economy which draws attention to the plight of low-wage immigrant workers, the nonprofit worker center model has emerged as a promising development that is reenergizing labor and immigrant social movements in the U.S.

The Worker Power Center (WPC) is a city-sponsored program that focuses on strengthening the individual well-being and collective power of low-wage immigrant workers in San Francisco. Previously part of La Raza Centro Legal, a community-based legal organization, the WPC currently falls under the fiscal sponsorship of Dolores Street Community Services, a nonprofit that was created in the 1980s to provide shelter and sanctuary to Central American refugees. With their institutional support, the WPC oversees two worker collectives, the Day Labor Program (DLP) and the Women’s Collective (WC). The DLP, which originated in the early 1990s as an outgrowth of a burgeoning immigrant rights movement across California, extended job development and social services to mostly undocumented and homeless men. The program is currently located in the historically Latino neighborhood of the Mission, near a corridor where immigrant workers have long gathered to solicit employment.[18] The worker center, in a display of converging interests of local authorities, neighborhood groups, and migrant justice activists over the growth of informal hiring sites and immigrant dispossession, emerged as a ‘win-win’ solution for the problems posed by informal day labor markets amidst rapid gentrification. Aiming to provide “support, structure, and resources” to both day laborers and their employers, it hoped to ensure a steady supply of “low cost, seasonal, [and] temporary” labor while simultaneously preserving the “dignity” of workers. Today, the worker center model is heralded as the best possible solution to the “crisis” facing many local governments over the growth of informal labor markets. [19]

In the early 2000s, the WPC created the “feminist wing” of the organization, the Women’s Collective (WC), to provide immigrant women laboring in household industries with an independent organizing space. As a standalone program with its own membership structure and decision-making procedures, the WC currently represents more than a third of the WPC membership base. In addition to extending job opportunities to a mostly Latin American, immigrant and female workforce, the WC offers members opportunities “to learn, work and participate” in local and national social movements. By providing Latina migrants with more than just “dignified employment,” the WC is a pioneer among worker centers which have traditionally been male-dominated spaces catering to industries such as construction.[20] Today, the WC is considered an incubator for immigrant household workers to hone their leadership and entrepreneurial skills, self-esteem, and political consciousness.

As founding members and leaders in the worker center movement that includes umbrella organizations such as the National Day Labor Organizing Network (NDLON) and the National Domestic Workers Alliance (NDWA), both programs share a social justice orientation intended to incite collective mobilization. At the organizational level, however, a more disjointed picture unfolds as day laborers and domestic workers, through their respective programs, are treated as two distinct populations endowed with varying levels of political agency and potential. As we will illustrate in greater detail below, day laborers and domestic workers are incorporated into the organization through different membership and participation requirements. These differences, we argue, reflect and reinforce distinct funding imperatives, political agendas, and gendered expectations. We find, for instance, that while the WC is concerned with promoting immigrant women’s civic engagement and leadership, encouraging greater visibility in migrant justice movements, the DLP prioritizes men’s labor market integration and “community embeddedness.” DLP members are encouraged to await work indoors, venturing out collectively mostly to participate in community cleanup and volunteering efforts aimed at making a positive impression on neighboring communities. Women, however, take on a more visible and political role due to their distinct participation requirements. This means that while the worker center aims to function as an “organizing hub” for WC members, inciting personal transformation and empowerment, it often serves as a day shelter for immigrant men looking to secure work through the DLP.  

Funding streams for the WC and DLP also differ. The DLP receives roughly $250,000 per fiscal year from public grants offered by the City and County of San Francisco’s Office of Civic Engagement & Immigrant Affairs (OCEIA). According to the 2014 OCEIA’s Request for Proposal, the purpose of such grants is to provide “structure, job training, and support” to the informal day labor industry as well as to address community concerns over safety. These grants emphasize the dual goal of providing day laborers with a “structured” work environment to ensure their economic self-sufficiency, and securing a stable supply of low cost, on-demand labor for local industries and employers. The DLP then is tasked with ensuring a reliable supply of flexible labor while promoting immigrant integration and public safety. Alternatively, the WC receives funding from private foundations such as the Robert Wood Johnson Foundation, the Benton Foundation, and the Zellerbach Family Foundation, which according to staff, is largely directed toward the “social justice” side of their operations. As an affiliate and founding member of the National Domestic Workers Alliance (NDWA) and the California Domestic Workers Coalition (CDWC), the WC receives additional funding to attend national retreats and participate in outreach and advocacy campaigns. While OCEIA grants for the day labor program emphasize economic self-sufficiency, safety, and greater oversight of informal economies, funding for the WC largely focuses on promoting civic engagement and leadership development. Both foundation funding and OCEIA grants, however, look to these community-based organizations to address the challenges experienced by and ensure the reproduction of low-wage immigrant workers in a gentrified and increasingly unaffordable city.

In 2016, the Worker Power Center celebrated its 25th anniversary with a relaunch and rebranding campaign. Envisioning itself as a full-service organization seeking to “unite, empower, and organize” low-wage immigrant workers in San Francisco, the Worker Power Center (WPC) has increasingly embraced marketplace solutions. These have included employing marketing strategies and media campaigns to create what they perceive to be a more sustainable and scalable organizational model. This new approach has also entailed expanding their employer base, particularly those in the tech industry, embracing innovative technologies such as apps to combat wage theft and expedite the hiring process, as well as experimenting with public-private partnerships. With this relaunch, the WPC seeks to enhance the individual lives of low-wage immigrant workers by providing them with greater employment prospects through professionalization and vocational training. They also seek to extend more opportunities for leadership development and civic engagement in migrant justice and labor movements.

In the remaining sections, we turn to our findings that complicate how these benefits are delivered to WPC members under the nonprofit organizational model. We highlight the three central themes of gendered and incentivized participation in nonprofit worker organizing, the project of making women responsible for curing their own “trauma,” and finally, the politics of “win-win” media narratives that aim to both empower members and compel employers to support immigrant workers. We conclude with a discussion about the practice of embracing nationally scaled and market-based solutions to address enduring labor challenges, particularly the extent to which privately funded nonprofit institutions are engaging workers in developing organizing strategies that hold employers and industries accountable to change.

Gendered and incentivized participation in nonprofit worker organizing

Membership in the Worker Power Center (WPC) is considered a “privilege” that is not automatic but must be earned.[21] While some worker centers offer multiple membership tiers with different levels of rights, obligations, and decision-making privileges, membership structures are generally devised with the goal of empowering members to serve as their own advocates of change.[22] At the WPC, prospective members have to fill out an application form, attend an orientation meeting, and pay monthly dues. Once established, membership extends job dispatching privileges to workers, which is one of the most important services the center provides. Although membership provides job allocation privileges to both day laborers and domestic workers, only for the latter is “active participation” a requirement for securing household employment through the Women’s Collective (WC). Day laborers, for instance, are allocated jobs using a rotating sign-in system, which requires that they be physically present at the center to be eligible for work on any given day. After every job placement, the Day Labor Program (DLP) requires that workers volunteer either by cleaning the facilities or distributing flyers throughout the city advertising their services. While encouraged, members of the DLP are not required to attend weekly member meetings.

For domestic workers in the WC, a point system is used to codify, track, and reward optimal levels of participation. While its exact origin is not known by current staff or WC members, household workers earn the “right” to jobs through the collective by what organizers refer to as “active participation.” Through an intricate point system, WC members earn a point for every activity or event they attend on a weekly basis. These can include flyering or advertising their services throughout the city, but also attending marches, protests, self-help meetings, theater group rehearsals and performances, making legislative visits, and at times, engaging in acts of civil disobedience. Women also engage in other “volunteering” activities, including organizational maintenance work such as cleaning and cooking for members during communal events. While expected, this type of gendered community care work—often attributed to a culturally-specific ethos of cooperation and conviviality—is not accounted for or tabulated into the point system.[23] Staff acknowledge that the point system is the source of much internal conflict, resentment, and surveillance among WC members—as well as a considerable amount of administrative work on their end. Still, the point system is considered a “necessary incentive” that serves to maximize women’s participation and more importantly, to develop their political consciousness.

Job allocation, which staff describe as a referral service linking prospective employers with job seekers, is considered secondary to the organization’s larger political goals, which is to “empower” immigrant Latinas. This message is delivered to women during an initial orientation meeting where prospective members learn about the WC’s “mission and vision,” but also at weekly mandatory meetings and events. Ana, a senior member of the WC, reinforced this point to a prospective member during an orientation meeting: “One can’t just show up and take up space.” After becoming a WC member, this woman explained that she understood that to secure jobs through the collective she would “have to work hard.” As part of the WC’s mission and vision then, immigrant women were being called to “join the fight” instead of remaining on the sidelines as spectators. Josefina, a cofounder of the Women’s Collective and a former domestic worker herself, elaborated on this point at a general member meeting:

“The women who are truly committed don’t just show up to earn points. They participate because they are truly concerned with what is going on in their communities, in the legislature, in D.C. They aren’t just a warm body on a chair. It is not greed or selfishness that motivates them but the belief that as immigrant women we all have to fight for what we want . . . it is not fair that some of us put in the time and effort to attend all of these events, participate, march, protest, share our stories, talk to politicians and journalists, while others simply get to sit back and enjoy the fruits of our labor.”

As the above quote suggests, “active participation” entails more than being a “warm body.” To secure household jobs through the collective, members are expected to “participate, march, [and] protest.” They also have to be willing to put their bodies on the line, at times quite literally, by engaging in acts of civil disobedience, risking arrest and even deportation, in their efforts to secure employment through the collective. When members have questioned or challenged the intrinsic value of participation, they are reminded that membership is a “privilege” and that the benefits extended include the “opportunity” to be part of a social movement in the U.S. As Victoria, a WC committee noted, members are often reminded that the opportunity to participate and acquire valuable leadership skills should be payment enough. However, as Victoria retorted, “We’re the ones out on the front lines,” adding that while the WC encourages women to fight for immigrant rights, members are not encouraged to apply those values internally, or to make changes to the collective’s organizational structure. Ultimately, she shares, “the compañeras give and give [and] not out of the goodness of their heart but out of necessity because they need jobs.”

Healing immigrant women

Providing members with ample opportunities to be politically engaged is part of the WC’s approach to empowerment. That is, domestic workers are incentivized to march, protest, fast, meet with public officials and in some cases, engage in contentious-style politics. Empowerment, however, also requires personal transformation. To that end, WC members are encouraged to “work on themselves” by engaging in transformative activities aimed at restoring and revitalizing their “body and soul.” These personal transformations are made possible through their incentivized participation in self-help groups, theater, retreats, and other activities that emphasize psychic and somatic healing. This emphasis on personal transformation and healing is inspired by the National Domestic Workers Alliance’s (NDWA) Strategy, Organizing, Leadership (SOL) initiative program. According to this initiative, skilled organizing requires a “centered, open and connected” individual who understands not only her own trauma and healing, but also the current and historical sociopolitical context.[24] As a program that aims to build resilient grassroots leaders who can “lead with skill and love,” SOL encourages worker leaders to tackle lingering traumas and other pathologies that can generate individualist and antisocial tendencies. Left unresolved, these pathologies are seen as potentially stifling political participation and community power. As such, healing the “body and soul’” of household workers is deemed imperative for building robust social movements and grassroots organizations.

At the WC, women’s inability (or unwillingness) to be active in the local nonprofit organization and the nationally-scaled domestic worker movement is often attributed to moral and individual shortcomings. According to a WC cofounder and staff member, nonparticipation is rooted in low self-esteem, trauma and culturally-rooted pathologies that ultimately stifle collective action and create divisions within movements. Defining individuals through their assumed trauma – as victims of structural, physical and sexual violence – allows for interventions into their lives to be justified as a political obligation. Instrumentally, addressing these pathologies and lingering traumas is seen as integral for building robust social movement organizations and leaders. Here, again, is Josefina describing the collective’s “healing” mission:

“Many of the women that walk through that door are broken. They come from countries where women have no rights, no voice, and no way of providing for their children. They have been beaten, exploited, even raped, and so they come to the WC looking for someone to extend a helping hand. That is what we do here, we provide them the tools they need to reach their full potential as women, to expand their possibilities so that they can aspire to more in life than just cleaning houses, which is hard work . . . They come here broken and leave as heroínas.”

To ensure that WC members reach their “full potential” as entrepreneurs and social movement participants, the collective cannot thus merely “assist” them in securing household work. Instead, through a discourse of empowerment – borrowed from feminist thought and praxis – the WC aims to provide immigrant Latinas with the tools they need to “aspire to more in life than just cleaning houses.”[25] To cultivate empowered subjectivities, these assumed to be “broken” women must “work on themselves” by participating in self-help activities aimed at “restoring the body and soul.” This emphasis on psychic and somatic healing, borrowed from the National Domestic Workers Alliance’s (NDWA) Strategy, Organizing, Leadership (SOL) initiative, receives generous financial support from the Angell Foundation, Hidden Leaf Foundation, Open Society Foundations, Alexander Soros Foundation, Oak Foundation, Ford Foundation, Rockefeller Foundation, NoVo Foundation, and Seasons Fund for Social Transformation.[26] As a holistic and transformative organizing model, SOL approaches personal healing as a political necessity.

To that end, WC members and staff receive financial support to attend the National Domestic Workers Alliance’s (NDWA) Strategy, Organizing, Leadership (SOL) retreats, where domestic worker organizers and leaders learn about the importance of both personal and social transformation. By developing the concept of “transformative organizing,” the SOL initiative aims to address the human needs of household workers by promoting embodied transformations, mindfulness, and developing healing and caring responses to ensure longevity and active participation. On a weekly basis, WC members also participate in a SOL inspired self-help group, Grupo SOL, which is designed to boost members’ self-esteem and develop peer group solidarity. In Grupo SOL, intimate disclosures are not only considered integral to personal healing and transformation but also to nurturing a more empowered sense of citizenship. While these types of disclosures can be potentially liberating, connecting the personal to the political in strategic and powerful ways, many of the women interviewed expressed feeling that they are deprived of an intimate or private sphere in their quest to secure employment through the collective. This emphasis on healing and self-help thus reveals a contradictory problematic. Whereas the women are asked to reveal the true nature of their own suffering, the foundation funded and professionally run program sessions were organized around the presumption that the root of women’s struggles is a lack of confidence, self-esteem, and voice and not the broader structural challenges such as seeking a living wage, affordable housing, or safety from immigration policing. Here we see a model that again is not “bad” in and of itself: healing from trauma is important and personal empowerment pedagogy has a long-standing movement history. However, it did not “land well” or as intended by virtue of being required within the context of an incentivized participation scheme and designed and delivered by remote nonprofit professionals. For WC members, tending to their “body and soul” is yet more labor they are expected to perform for community uplift.

Win-Win Organizing: public narrative and the politics of care

Unlike day laborers, domestic workers dedicate a significant amount of time and labor to the organization and to self-help. Their distinct participation requirements and funding streams incentivize optimum levels of engagement among women, alongside a gendered improvement program aimed at healing “broken” immigrant Latinas. We argue that the way women members are differently incorporated into the organization produce highly dependable and active members that are compelled to take on multiple roles as caregivers, entrepreneurs, and activists. Emerging as the best hope for a revitalized labor and immigrant movement, these women are continually called upon to “work on themselves,” thereby redirecting the responsibility for managing social risks such as unemployment, poverty, and “illegality” on individual immigrant Latinas.[27] Domestic workers have also been central figures in recent advocacy campaigns that aim to address “injustices of recognition.”[28] As others have documented, nonprofit worker organizations such as the National Domestic Workers’ Alliance have increasingly focused on the promotion of dignity and visibility of domestic workers through positive representational modes such as storytelling and legal advocacy. These efforts seek to remedy the legal exclusion of an entire industry while also to addressing the historical devaluation of household work and its gendered and racialized workforce.

The WC has paralleled these national efforts by seeking to situate immigrant household workers within the framework of recovery and redress through media marketing campaigns. In 2012, for instance, the WC launched the Domestic Worker Safety & Dignity Project, a three-year collaboration that included UC Berkeley’s Labor Occupational Health Program (LOHP) and Underground Advertising. With financial support from the Robert Wood Johnson Foundation’s national grantmaking program, New Routes to Community Health, the team designed a marketing and media campaign to promote dignity and health awareness among domestic workers and their employers. The campaign not only addressed occupational safety and health considerations associated with the reliance on toxic cleaning products. It also tackled the public devaluation of household work and its racialized workforce through storytelling strategies that emphasize pride, bravery, and respect. Their goal was twofold: to enhance household working conditions while simultaneously altering the perception of this industry from undervalued women’s work to a “respectable contribution” to the economy.

“Our name is La Colectiva. But you can call us Your Fairy Godmothers.” Images courtesy Joseph Cultice.

To promote the WC’s unique brand as a “conscientious cleaning service on a mission,” the team commissioned a photographer to shoot glamorous portrait photography that would be featured on billboards, buses, and other outdoor media in San Francisco. These images would also be featured on their website and printed on flyers to advertise their services. The messages accompanying the images of immigrant household workers referred to WC members as “angels,” “fairy godmothers,” and the “keepers” of their employers’ sanity. In mobilizing these gendered tropes, which focus on benevolence, resourcefulness, and magical qualities, the campaign not only reinforced stereotypical gendered views of domesticity and affect, but also portrayed these workers as a source of gentle reassurance for employers. That is, by presenting immigrant household workers as benign and selfless figures endowed with magical powers, these motifs glamorize marginalized women workers in subservient positions. Moreover, in depicting WC members as instrumental to their employers’ emancipation from the drudgery of household tasks, the campaign not only privileged the needs of employers but also projected an idealized image of this racialized and gendered workforce: industrious, resourceful, and most importantly, ephemeral.

“If cleanliness is next to godliness, then La Colectiva are Angels.” Images courtesy Joseph Cultice.  

In addition to glamorous photography and strategic messaging evoking the image of the self-sacrificing and magical doméstica, the campaign included an exhibit, “Profiles in Strength & Dignity”, which showcased “moving” autobiographical narratives of WC members. These curated autobiographical accounts offered potential employers “a glimpse” into the workers’ lives and the many roles they take on—as wives, mothers, domestic workers, and now, as activists fighting for “rights and representation.” “Profiles in Strength & Dignity” also reinforces the organization’s political and rehabilitative mission. Their autobiographical accounts highlight, for instance, how the WC provides recent immigrants with a ready-made community in addition to vast opportunities for political activism. For instance, Lorena, who worked as a nanny when she arrived to the U.S., contends that: “Before I came to La Colectiva, I felt like a scared little bunny rabbit—I was frightened of everything.” In these curated accounts, the WC is presented as providing Latinas with stewardship, protection, and care to ensure that they become self-sufficient, confident, and respectable. Domestic workers, portrayed as frightened and defenseless upon arriving to the collective (and the U.S.), are treated as redeemable and ripe with potential, which can be cultivated through proper guidance and care.

Featured on the collective’s website,“Profiles in Strength & Dignity” also promotes the notion of the potential “win-win” or shared prosperity for both workers and employers:

“When the women of La Colectiva pick up the broom and dustpan, they aren’t just clearing away dust—they’re clearing a path to respect and pride for domestic workers everywhere. It’s a win-win: employers get the peace of mind that comes from having a clean house, and the women get dignified work in a healthy workplace. But La Colectiva isn’t just a place to find work. It’s a community for recent immigrants, often separated from their families in a strange new environment. It’s an opportunity for civic engagement and activism towards social justice. And it’s a step towards a better life.”

As the passage suggests, what makes the WC different from its competitors—their distinct “brand”—is that they represent a “conscientious cleaning service on a mission.” Unlike for-profit agencies, the WC provides immigrant Latinas with the opportunity for empowerment through entrepreneurship and political engagement. Presenting “organized labor for an organized home” as a win-win scenario, beneficial for both workers and employers, parallels recent domestic worker organizing efforts at the national level. This is particularly the case with the National Domestic Workers Alliance (NDWA) and its focus on forging strategic alliances with employers and other institutional actors. This “win-win” approach positions employers and workers on an equal footing through a presumed shared vulnerability (and prosperity), presenting their distinct goals and aspirations as perfectly compatible. It also appeals to employers’ moral sensibilities through the strategic mobilization of compelling personal narratives that renders their “conscientious cleaning service” as an “opportunity” for helping immigrant domestics to help themselves. This strategic branding constructs WC members as a worthy social investment, in their futurity as citizens, entrepreneurs, and pillars of the community. Employers, on the other hand, are viewed as conscientious consumers driven by compassion and social responsibility, without concern about the structures that generate such deep class divisions and categories of exploitable labor.

Conclusion

In this paper, we explored the central problematics presented by privately funded, regionally focused and nationally scaled, nonprofit worker organizing. First, we found that asking undocumented immigrant women to participate in volunteer organizational maintenance activities unintentionally promotes an increasingly common form of unpaid labor required of women in global poverty alleviation programs.[29] WC members were required to execute time intensive volunteer duties in exchange for jobs. In other words, economic opportunities in the domestic work economy were presented as contingent upon unpaid nonprofit organizational care and labor. In addition to institutional maintenance requirements, women were incentivized to participate in professionally orchestrated national domestic worker campaign actions, also in exchange for job referrals. This privately funded and professionally staffed institutional approach to mobilization presents a limited range of opportunities for women workers to define and lead organizing agendas on their own terms. It also puts women under additional pressure as they are asked to take a publicly visible stand which for some puts their immigration status at risk, and for others requires additional resources towards childcare and family support during hours of program participation.

Second, we showed how foundation funded program imperatives that make workers themselves the most important site of intervention fail to address the structural arrangements of domestic labor within the regional and national economy. For male participants, day labor centers function as a kind of shelter, or in the words of a staff member at a day labor center, “a homeless campsite.” [30] Considering the parallels between worker centers and non-profit poverty management institutions, these sites often serve as repositories for containing and making invisible “surplus” populations within gentrifying urban neighborhoods. As in the structural arrangement of 21st century racial capitalism, a pattern of urban “banishment” is performed as poverty programs intersect with real estate development and speculation, clearing streets to protect the view (and the opportunities) of middle class and wealthy residents concerned with urban “blight” and value.[31]

Whereas men are contained or managed within these spaces, women are disciplined as traumatized individuals in need of healing and care. When “fixed,” these once “broken” women are seen by funders, and thus by program managers, as holding great untapped potential as an entrepreneurial agent of development. Similar to transnational poverty eradication schemes targeting girls/women, women workers are engaged as a malleable economic resource. International development campaigns like #thefutureisfemale, or the Nike Foundation’s “The Girl Effect”are illustrative of gender-specific forms of holding women as responsible for unleashing new markets in the broader project of global economic development.[32] Programs designed to empower women have also become prominent in migrant justice and labor movements—at once providing critical leadership opportunities for immigrant women and re-inscribing racialized and gendered relationships of community responsibility and care.[33]

Finally, the funded public communications campaigns that claim to provide a “win-win” outcome for both workers and employers, privilege the perspectives of employers and middle-class Bay Area residents while avoiding the more challenging employment relationships domestic workers experience. The “win-win” oriented campaign, designed to both empower workers and make employers feel “safe” and “good” about hiring empowered immigrant women, ends up promoting essentialist narratives and racialized gendered tropes about the helpful, non-confrontational domestic worker who is proudly improving her own life while also improving the home life of her employer. Not unlike co-author Kohl-Arenas’ study of farmworker-grower philanthropic initiatives in California’s Central Valley “win-win” projects that aim to serve the interests of people with greatly unequal power often end up marginalizing or hiding the concerns of the weaker party.[34] An increasingly popular form of consensus politics is wielded by mass media campaigns that claim to improve the well-being of poor and marginalized communities, but often hide conflict, struggle, and the structural conditions that produce and maintain poverty and inequality. Often promising “mutual prosperity” for both worker and employer, simplified narratives of self-help and empowerment seldom put pressure on the employer or address regional patterns of inequality such as access to affordable housing and living wage jobs, presenting a limited range of organizing opportunities.

Ultimately, privately funded, institutionally managed, nationally scaled community organizing increasingly forgoes the hard work of long-haul person-to-person movement building. With program frameworks and outcomes mapped by donors, fewer resources are devoted to the daily work of convening community members to inform concrete strategies against the dominant economic structure and towards more equitable futures. Central to the contradictions presented in these stories is the specific arrangement of the advanced nonprofit sector where funders embrace the language of community organizing but are not prepared to take on the broader economic and power arrangements that make philanthropic wealth possible. Professionalized and mandated program participation, incentivized volunteerism, public-private market based partnerships, and self-help program frameworks are all familiar tropes of the advanced “Nonprofit Industrial Complex” (INCITE 2009).[35] In today’s political context, this incentivized organizing presents additional complications and risks for immigrant activists who are increasingly targeted and incarcerated.[36] At the same time, the increasing lack of trust, fear, isolation, seclusion and “hiding out” among previously active immigrant rights organizers does remind us that today all immigrant organizing tactics perhaps do matter.

We simultaneously conclude that, with organizations like the National Domestic Worker Alliance (NDWA) receiving record levels of funding from private foundations such as the Irvine Foundation, W.K. Kellogg, NoVo and Ford Foundation, and a practice of embracing nationally scaled and market based solutions to address enduring labor challenges, it is important to ask how privately funded nonprofit institutions are negotiating relationships with funders on behalf of their constituents. When do institutional negotiations and large-scale initiatives result in increased resources for labor organizing and when do they result in compromised agendas that fail to change the structures of inequality produced by industries and markets?[37] Yet, should we critique nonprofit and philanthropic efforts to support immigrant and worker rights during a time of political resurgence among right-wing, conservative, anti-state politics and white supremacist movements? Not to mention the difficulty of doing grassroots community organizing during a global pandemic, with disproportionate impacts on Black and brown communities. Our answer is yes, and no. No, there is no point in critiquing mainstream philanthropy when we need every penny and every ally to stand up against anti-immigrant hate, racism, and fear-mongering politics. On the other hand, yes, we must pay attention to the role of philanthropy in creating common-sense narratives that contribute to individualist solutions to collective structural problems. It is clear that philanthropy plays a prominent role in promoting narratives that muddy regional organizing strategies, in the end failing to reveal systems of power or align with the struggles of oppressed people.

In this context, critical philanthropy and nonprofit studies are more important than ever. Ethnographic research, such as the work featured in this article, reveals the complicated partial narratives, fragmented organizing strategies, and limited frameworks private donors present when engaging movements for economic equality and racial justice. The urgency of our moment calls for us to hold private funders and nonprofit organizers accountable to the people who increasingly struggle with political violence, economic insecurity, precarity, and banishment from social, economic, political and civic life.


Erika Denisse Grajeda is the Mellon Postdoctoral Fellow at Southwestern University’s Department of Sociology and Anthropology. Her research on intimate labor and immigrant social movements in the U.S. focuses on emergent forms of social control mobilized by state and non-state actors to manage illegalized migrants, and fashion idealized forms of employment and political participation. She is currently working on anarchist feminist collectives in Mexico City.

Erica Kohl-Arenas is an Associate Professor in American Studies at the University of California, Davis and the Faculty Director of Imagining America: Artists and Scholars in Public Life. She is a scholar of the radical imaginations and deferred dreams of social movements that become entangled with the politics of institutionalization and funding. This work is captured in her book The Self-Help Myth: How Philanthropy Fails to Alleviate Poverty (University of California Press, 2016) and in a diversity of publications including Antipode: A Radical Journal of Geography, Social Movement Studies, Journal of Poverty, Geography Compassand HistPhil.


[1] INCITE! Women of Color Against Violence (eds): The revolution will not be funded: Beyond the non-profit industrial complex (Cambridge, MA: South End Press, 2007); Ming-Francis, Megan. ‘The Price of Civil Rights: Black Lives, White Funding, and Movement Capture.’ Law & Society Review Volume 53, Number 1: 275-309 (2019); Grajeda, Erika. ‘Immigrant Worker Centers, Technologies of Citizenship, and the Duty to Be Well.’ Critical Sociology Volume 45, Number 4-5: 647–666 (2018); Kathryn Moeller, The Gender Effect: Capitalism, Feminism, and the Corporate Politics of Development, (Oakland: University of California Press, 2017); Tiffany Willoughby-Herard, ​Waste of a White Skin​: ​The Carnegie Corporation and the Racial Logic of White Vulnerability (B​erkeley, Los Angeles: University of California Press, 2015); Erica Kohl-Arenas, The Self-Help Myth: How Philanthropy Fails to Alleviate Poverty. (Oakland, Los Angeles: University of California Press, 2016); Megan Tompkins-Stange, ​Policy Patrons: Philanthropy, Education Reform, and the Politics of Influence. (C​ambridge, Massachusetts: Harvard Education Press, 2016); Vincanne Adams, ​Markets of Sorrow, Labors of Faith: New Orleans in the Wake of Katrina.​ (Durham, London: Duke University Press, 2013); Ananya Roy, Poverty Capital: Microfinance and the Making of Development. New York: Routledge, 2010).

[2] Anand Giridharadas, Winners Take All: The Elite Charade of Changing the World. New York: Vintage Books, 2019); Robert Reich, Just Giving: Why Philanthropy is Failing Democracy and How it Can Do Better (Princeton, New Jersey: Princeton University Press, 2018)

[3] See articles addressing nonprofit/foundation power relationships in the popular blog Nonprofit AF: https://nonprofitaf.com/?s=philanthropy

[4]Linsey McGoey. No Such Thing As a Free Gift: The Gates Foundation and the Price of Philanthropy.​ (London, New York: Verso Press, 2015); Behrooz Morvaridi, ‘Capitalist Philanthropy and Hegemonic Partnerships.’ Third World Quarterly Volume 33, Issue 7 (2012)

[5] Darren Walker, From Generosity to Justice: A New Gospel of Wealth. (New York, New York: Ford Foundation, 2019).

[6]Vincanne Adams, ​Markets of Sorrow, Labors of Faith: New Orleans in the Wake of Katrina.​ (Durham, London: Duke University Press, 2013); John Arena, ​Driven from New Orleans: How Nonprofits Betray Public Housing and Promote Privatization. (M​inneapolis, London: University of Minnesota Pres, 2012).

[7] Karen Ferguson, Top Down: The Ford Foundation, Black Power, and the Reinvention of

Racial Liberalism, (Philadelphia: University of Pennsylvania Press, 2013).

[8] Erica Kohl-Arenas, The Self-Help Myth: How Philanthropy Fails to Alleviate Poverty. (Oakland, Los Angeles: University of California Press, 2016).

[9] James Petras,‘NGOs: In the Service of Imperialism,’ Journal of Contemporary Asia 29:

429-40 (1999)

[10] Tara Cookson, Unjust Conditions: Women’s Work and the Hidden Cost of Cash Transfer

Programs. (Berkeley, Los Angeles: University of California Press, 2018); Kathryn Moeller, The Gender Effect: Capitalism, Feminism, and the Corporate Politics of

Development, (Oakland: University of California Press, 2017)

[11] Monica W Varsanyi, ‘Immigration Policing Through the Backdoor: City Ordinances, The

‘Right to the City,’ and the Exclusion of Undocumented Day Laborers,’ Urban Geography 29(1): 29-52 (2008); Nicholas De Genova, ‘Migrant ‘Illegality’ and Deportability in Everyday Life,’

Annual Review of Anthropology 31(1): 419-447 (2002).

[12] Allan Colbern and S. Karthick Ramakrishnan, ‘Citizens of California: How the Golden

State Went from Worst to First on Immigrant Rights,’ New Political Science 40(2): 353-367 (2018).

[13] James Quesada, Sonya Arreola, Alex Kral, Sahar Khoury, Kurt C. Organista, and Paula Worby, ‘‘As good as it gets’: Undocumented Latino Day Laborers Negotiating Discrimination in San Francisco and Berkeley, California, USA,’ City & Society 26(1):29-50 (2014).

[14] Nicholas De Genova, ‘Migrant ‘Illegality’ and Deportability in Everyday Life,’

Annual Review of Anthropology 31(1): 419-447 (2002).

[15] Nina Martin, ‘The Crisis of Social Reproduction among Migrant Workers: Interrogating

the Role of Migrant Civil Society,’ Antipode 42(1): 127-151 (2010); Nik Theodore and Nina Martin, ‘Migrant Civil Society: New Voices in the Struggle Over Community Development,’ Journal of Urban Affairs 29(3): 269-287 (2007).

[16] Sebastien Chauvin, ‘Bounded Mobilizations: Informal Unionism and Secondary Shaming

Amongst Immigrant Temp Workers in Chicago,’ In Neoliberal Capitalism and Precarious Work, ed. Rob Lambert and Andy Herod, 72-95. Northampton: Edward Elgar (2016); Janice Fine, Worker Centers: Organizing Communities at the Edge of the Dream, (Ithaca,

NY: Cornell University Press, 2006).

[17]Cesar F. Rosado Marzán, ‘Worker Centers and the Moral Economy: Disrupting through

Brokerage, Prestige, and Moral Framing,’ University of Chicago Legal Forum Vol. 2017, Article 16, (2018) https://chicagounbound.uchicago.edu/uclf/vol2017/iss1/16.

[18] James Quesada, Sonya Arreola, Alex Kral, Sahar Khoury, Kurt C. Organista, and Paula Worby, ‘‘As good as it gets’: Undocumented Latino Day Laborers Negotiating Discrimination in San Francisco and Berkeley, California, USA.’ City & Society 26(1):29-50 (2014).

[19] Office of Civic Engagement & Immigrant Affairs, City and County of San Francisco, ‘Request for Proposals: San Francisco Day Labor Program,’ (2014) Available (consulted 12 May 2016) at: www.sfgov.org/oceia. ; Jill Esbenshade,‘The ‘Crisis’ over Day Labor: The Politics of Visibility and Public Space. WorkingUSA 3(6): 27-70 (2000).

[20] Ruth Milkman and Veronica Terriquez,‘‘We Are the Ones Who Are out in Front’:

Women’s Leadership in the Immigrant Rights Movement, ’ Feminist Studies 38(3): 723–52 (2012); Yolanda Alindor,. Bay Area Day Labor Programs: Services, Political Environment and

Priorities. Zellerbach Family Foundation. Available (consulted 12 June 2016) at: http://www.ca-ilg.org/sites/main/files/file-attachments/collab_strategies_final_9-15-11_4.pdf.

[21] Janice Fine, Worker Centers: Organizing Communities at the Edge of the Dream, (Ithaca,

NY: Cornell University Press, 2006)

[22]  Jennifer Chun, George Lipsitz, and Young Shin, ‘Immigrant Women Workers at the Center of Social Change: Asian Immigrant Women Advocates,’ In Immigrant Women Workers in the Neoliberal Age, ed. Nilda Flores Gonzalez, Anna Romina Guevara, Maura Toro-Morn, and Grace Chang, (Urbana, Chicago and Springfield: University of Illinois Pres, 2013)

[23] Paul Apostolidis,‘Day Laborers and the Refusal of Work,’ South Atlantic Quarterly 117(2): 439-448 (2018).

[24] Ito, Jennifer, Rachel Rosner, Vanessa Carter, and Manuel Pastor. Transforming Lives,

Transforming Movement Building: Lessons from the National Domestic Workers Alliance Strategy – Organizing – Leadership (SOL) Initiative. USC Program for Environmental and Regional Equity, 2014.. Available at: www.soltransforminglives.org

[25]  Emilie Hache, ‘La responsabilité, une technique de gouvernementalité néolibérale?’

Raisons politiques 28(4): 49–65 (2007)

[26] Ito, Jennifer, Rachel Rosner, Vanessa Carter, and Manuel Pastor. Transforming Lives,

Transforming Movement Building: Lessons from the National Domestic Workers Alliance Strategy – Organizing – Leadership (SOL) Initiative. USC Program for Environmental and Regional Equity, 2014.. Available at: www.soltransforminglives.org

[27] Michel Foucault, ‘Governmentality.’ In The Foucault Effect: Studies in Governmentality,

ed. Graham Burchell, Colin Gordon, and Peter Miller  (London: Harvester Wheatsheaf, 1991).

[28] Sujatha Fernandes, ‘Out of the Home, into the House: Narratives and Strategies in

Domestic Worker Legislative Campaigns.’ Social Text 34(3): 1-25 (2016); Sujatha Fernandes, Curated Stories: The Uses and Misuses of Storytelling (New York:

Oxford University Press, 2017).  

[29] Tara Cookson, Unjust Conditions: Women’s Work and the Hidden Cost of Cash Transfer

Programs, ( Berkeley, Los Angeles: University of California Press, 2018).

[30] Purser, ‘The Dignity of Job-Seeking Men: Boundary Work among Immigrant Day

Laborers.’ Journal of Contemporary Ethnography 38(1): 117-139 (2009).

[31] Ananya Roy, ‘At the Limits of Urban Theory: racial banishment in the contemporary

city,’ Lecture at the London School of Economics Cities (February 13, 2018).

[32] Kathryn Moeller,  The Gender Effect: Capitalism, Feminism, and the Corporate Politics of

Development (Oakland: University of California Press, 2017).

[33] Ananya Roy, ‘Subjects of Risk: Technologies of Gender in the Making of

Millennial Modernity,’ Public Culture 24(1): 131-155 (2012).

[34]

[35] INCITE! Women of Color Against Violence (eds): The revolution will not be funded: Beyond the non-profit industrial complex (Cambridge, MA: South End Press, 2007)

[36] Maria Ibarra-Frayre, ‘Under the US Deportation Region, Activists are Policing Themselves,’

TruthOut (June 21, 2018)

[37] Fernandes, 2017