Organized Labor, Organized Home: Domestic Worker Organizing and the Contradictory Politics of Care in the Nonprofit Industrial Complex
Erika Grajeda and Erica Kohl-Arenas
There is a growing concern with the relationship between private philanthropy and nonprofit regional organizing and development efforts to address economic inequality and racial injustice. As shown in the groundbreaking book The Revolution Will Not Be Funded: Beyond the Nonprofit Industrial Complex (INCITE! 2007) and a growing body of ethnographic and historical research, private philanthropy has influenced patterns of nonprofit professionalization and introduced individualistic and racialized market logics that limit and contain grassroots efforts to address structural inequality. Unlike the also important journalistic and philosophical texts on the power of philanthropy that tend towards broad claims about foundations and the wealthy elite, this body of empirical research grounds philanthropy in the power-laden relationships between funders, transnational actors, nonprofit institutions and staff, and local communities – echoing long standing concerns of nonprofit practitioners and movement leaders.
Recently, development and philanthropy scholars critique the “philanthrocapitalist” turn where charitable institutions seek new profits through private-sector investments in major social policy arenas including global health, agriculture, education, workforce development, and disaster relief that create new markets of wealth production that in turn produce or maintain inequality. A striking example of the philanthrocapitalist model provides a challenge to recent claims that philanthropic efforts in post-Katrina New Orleans represent a new model for social justice giving. Vincanne Adams’ book Markets of Sorrow and John Arena’s book Driven from New Orleans provide detailed accounts of how, instead of delivering justice to displaced residents, philanthropic partnerships in post-Katrina New Orleans paved the way for private housing development and new debt structures that generated profit for private industry while making it extremely difficult for displaced homeowners and residents to stay or return.
These trends are not new. Just as the Ford Foundation was heralded as a civil rights advocate in the 1960s, it was later critiqued for watering down the Black Power movement and the more radical wings of the United States War on Poverty community action programs. In co-author Erica Kohl-Arenas’ study of funder investments in the California Farmworker Movement, the Field Foundation and the Rosenberg Foundation were valuable allies in the early days of the movement but were unwilling to fund union organizing, strikes, boycotts, or legal representation of farmworkers when the movement heated up in the fields of California’s Central Valley in the late 1960s. Today, we see widespread congratulations for donors and nationally-scaled nonprofit organizations that support movements against the exploitation of poor people, women, immigrants, and communities of color. While these resources and professional forms of community organizing are desperately needed, do all strategies of nonprofit and philanthropic organizing matter equally? We propose that it is necessary, especially during times of crisis, to investigate how well-funded nonprofit organizing campaigns intersect with, sometimes support and catalyze, and yet sometimes overshadow or contain local struggles.
The case study featured in this essay shows how private and publicly funded domestic worker organizing projects that aim to empower women can weaken and redirect efforts away from building a broad-based worker and immigrant-owned movement and towards the needs of market owners. However, as we will also see in the featured case, the power of privately funded professionalized nonprofit organizing is not always represented in clear-cut capitalist agendas. Instead, professionals negotiate and adapt program strategies to align with the interests of partners with power and resources, in the end making poor people responsible for alleviating their own suffering while excluding questions of how structural inequality is produced and maintained.
The study takes on the difficult task of interrogating the risks involved in professionally organizing some of the most marginalized people in this country –undocumented immigrant women who clean homes for a living. While we believe that this organizing is urgently needed, we also found that incentivized volunteerism, required participation in national domestic worker efforts, and privately-funded media campaigns can run counter to building a strong movement of, by, and for immigrant women. Strategies to counter political, economic, and racial oppression are of utmost importance today. It is also important to pay attention to how organizing strategies that aim to also align with the interests of employers in rapidly gentrifying regions, may contain contradictions that risk compromising movements for social, economic, racial, gender, and political justice over the long haul. Central to these contradictions is the dilemma endemic to community organizing in the advanced nonprofit sector where movements that claim to embrace localized grassroots organizing, are often organized around “upward accountability” to professional staff, funding structures, and regional employers – not to the communities they aim to empower and mobilize. This professionalized approach to organizing is not inherently bad. However, institutional arrangements and strategies are often disconnected from the daily struggles, critical analyses, and strategic engagement of those most impacted in the issues a movement seeks to address.
Based on the findings of co-author Erika Grajeda’s ethnographic research at an immigrant worker center in San Francisco, California, we make three specific claims about the problems presented by privately funded, nationally connected, nonprofit institutional worker organizing. First, we found that asking one of the most precarious workforces, predominantly undocumented immigrant women who clean homes, to participate in volunteer organizational maintenance activities replicates an increasingly common form of unpaid labor required of women who seek support through poverty alleviation programs throughout the global South. In other words, economic opportunities extended to immigrant household workers were contingent upon unpaid nonprofit organizational care, duty, and labor. A second finding discussed in this paper involves the ways in which women participants themselves become a strategic site of intervention rather than the structural arrangements of domestic labor within the regional and national economy. Similar to transnational poverty eradication programs targeting girls/women, women workers are engaged as a malleable economic resource and investment. Finally, through public communications campaigns associated with the worker center’s funded programming, we found that by privileging employer audiences, largely imagined as middle-class Bay Area residents and tech workers, domestic workers emerged as selfless and industrious individuals while workplace challenges and regional structures of inequality experienced by domestic workers were made invisible.
In the following pages, we show how specifically gendered program frameworks, narrative tropes, and forms of nonprofit governance hold undocumented immigrant women responsible for solving problems produced by broader structures of inequality. Through privately-funded programmatic logics, they are at once told to evaluate their own self-worth based on volunteer labor and caring, and that worker organizing is about incentives, rewards, and communication campaigns alongside agreeable regional employers. We first provide a historical and geographic context for worker center organizing in the San Francisco Bay Area. The following sections share our findings around the three central themes of gendered and incentivized participation in nonprofit worker organizing, the project of making women responsible for their own suffering, and finally the politics of “win-win” public media narratives that aim to both empower women workers and make employers feel comfortable and charitable hiring immigrant domestic workers. We conclude by returning to the complicated question of the purpose and risks associated with critiquing one or the most important organizing agendas within a historical context of political oppression and urgency in the U.S.
The Worker Power Center
Scholars have long documented how the adversities faced by undocumented immigrants vary considerably across geographic regions in the U.S. California, emerging in recent years as a champion of “immigrant rights,” has supported a host of policies intended to help undocumented immigrants. Under threat of possible retaliation by the Trump administration, then Governor Jerry Brown signed landmark sanctuary state legislation vowing to protect “hardworking families” while continuing to target “dangerous criminals.” Within the state, cities such as San Francisco have upheld longstanding sanctuary policies or related law enforcement orders. Considered “as good as it gets” for undocumented immigrants, the San Francisco Bay Area is lauded as a racially heterogeneous and progressive setting that is accommodating and charitable to noncitizens. This façade of tolerance and inclusivity, however, overstates the city’s ability to provide refuge and safety to undocumented populations, particularly in the post-9/11 era with the ascendancy of what some refer to as the Homeland Security State. Importantly today, it also overshadows the Silicon Valley tech boom-induced housing and affordability crisis that has led to a rapid increase in homelessness and flight of working-class Black and Latino residents from the city.
Alongside these trends, a migrant civil society has flourished to deal with the crisis of social reproduction confronting low-wage, immigrant workers in the Bay Area. Worker centers have been at the forefront, seeking to counter the process of labor subordination by helping immigrant workers navigate the landscape of substandard work. As “informal unions,” these mediating organizations are tasked with supporting immigrant workers through a combination of advocacy, organizing, and service provision. Through their efforts to contest informal work practices, they not only aim to alter the terms of labor relations, but also create additional income-generating activities as alternatives to low-wage jobs. Worker centers are thus considered important agents for economic equity. Contributing to a twenty-first century pro-labor moral economy which draws attention to the plight of low-wage immigrant workers, the nonprofit worker center model has emerged as a promising development that is reenergizing labor and immigrant social movements in the U.S.
The Worker Power Center (WPC) is a city-sponsored program that focuses on strengthening the individual well-being and collective power of low-wage immigrant workers in San Francisco. Previously part of La Raza Centro Legal, a community-based legal organization, the WPC currently falls under the fiscal sponsorship of Dolores Street Community Services, a nonprofit that was created in the 1980s to provide shelter and sanctuary to Central American refugees. With their institutional support, the WPC oversees two worker collectives, the Day Labor Program (DLP) and the Women’s Collective (WC). The DLP, which originated in the early 1990s as an outgrowth of a burgeoning immigrant rights movement across California, extended job development and social services to mostly undocumented and homeless men. The program is currently located in the historically Latino neighborhood of the Mission, near a corridor where immigrant workers have long gathered to solicit employment. The worker center, in a display of converging interests of local authorities, neighborhood groups, and migrant justice activists over the growth of informal hiring sites and immigrant dispossession, emerged as a ‘win-win’ solution for the problems posed by informal day labor markets amidst rapid gentrification. Aiming to provide “support, structure, and resources” to both day laborers and their employers, it hoped to ensure a steady supply of “low cost, seasonal, [and] temporary” labor while simultaneously preserving the “dignity” of workers. Today, the worker center model is heralded as the best possible solution to the “crisis” facing many local governments over the growth of informal labor markets. 
In the early 2000s, the WPC created the “feminist wing” of the organization, the Women’s Collective (WC), to provide immigrant women laboring in household industries with an independent organizing space. As a standalone program with its own membership structure and decision-making procedures, the WC currently represents more than a third of the WPC membership base. In addition to extending job opportunities to a mostly Latin American, immigrant and female workforce, the WC offers members opportunities “to learn, work and participate” in local and national social movements. By providing Latina migrants with more than just “dignified employment,” the WC is a pioneer among worker centers which have traditionally been male-dominated spaces catering to industries such as construction. Today, the WC is considered an incubator for immigrant household workers to hone their leadership and entrepreneurial skills, self-esteem, and political consciousness.
As founding members and leaders in the worker center movement that includes umbrella organizations such as the National Day Labor Organizing Network (NDLON) and the National Domestic Workers Alliance (NDWA), both programs share a social justice orientation intended to incite collective mobilization. At the organizational level, however, a more disjointed picture unfolds as day laborers and domestic workers, through their respective programs, are treated as two distinct populations endowed with varying levels of political agency and potential. As we will illustrate in greater detail below, day laborers and domestic workers are incorporated into the organization through different membership and participation requirements. These differences, we argue, reflect and reinforce distinct funding imperatives, political agendas, and gendered expectations. We find, for instance, that while the WC is concerned with promoting immigrant women’s civic engagement and leadership, encouraging greater visibility in migrant justice movements, the DLP prioritizes men’s labor market integration and “community embeddedness.” DLP members are encouraged to await work indoors, venturing out collectively mostly to participate in community cleanup and volunteering efforts aimed at making a positive impression on neighboring communities. Women, however, take on a more visible and political role due to their distinct participation requirements. This means that while the worker center aims to function as an “organizing hub” for WC members, inciting personal transformation and empowerment, it often serves as a day shelter for immigrant men looking to secure work through the DLP.
Funding streams for the WC and DLP also differ. The DLP receives roughly $250,000 per fiscal year from public grants offered by the City and County of San Francisco’s Office of Civic Engagement & Immigrant Affairs (OCEIA). According to the 2014 OCEIA’s Request for Proposal, the purpose of such grants is to provide “structure, job training, and support” to the informal day labor industry as well as to address community concerns over safety. These grants emphasize the dual goal of providing day laborers with a “structured” work environment to ensure their economic self-sufficiency, and securing a stable supply of low cost, on-demand labor for local industries and employers. The DLP then is tasked with ensuring a reliable supply of flexible labor while promoting immigrant integration and public safety. Alternatively, the WC receives funding from private foundations such as the Robert Wood Johnson Foundation, the Benton Foundation, and the Zellerbach Family Foundation, which according to staff, is largely directed toward the “social justice” side of their operations. As an affiliate and founding member of the National Domestic Workers Alliance (NDWA) and the California Domestic Workers Coalition (CDWC), the WC receives additional funding to attend national retreats and participate in outreach and advocacy campaigns. While OCEIA grants for the day labor program emphasize economic self-sufficiency, safety, and greater oversight of informal economies, funding for the WC largely focuses on promoting civic engagement and leadership development. Both foundation funding and OCEIA grants, however, look to these community-based organizations to address the challenges experienced by and ensure the reproduction of low-wage immigrant workers in a gentrified and increasingly unaffordable city.
In 2016, the Worker Power Center celebrated its 25th anniversary with a relaunch and rebranding campaign. Envisioning itself as a full-service organization seeking to “unite, empower, and organize” low-wage immigrant workers in San Francisco, the Worker Power Center (WPC) has increasingly embraced marketplace solutions. These have included employing marketing strategies and media campaigns to create what they perceive to be a more sustainable and scalable organizational model. This new approach has also entailed expanding their employer base, particularly those in the tech industry, embracing innovative technologies such as apps to combat wage theft and expedite the hiring process, as well as experimenting with public-private partnerships. With this relaunch, the WPC seeks to enhance the individual lives of low-wage immigrant workers by providing them with greater employment prospects through professionalization and vocational training. They also seek to extend more opportunities for leadership development and civic engagement in migrant justice and labor movements.
In the remaining sections, we turn to our findings that complicate how these benefits are delivered to WPC members under the nonprofit organizational model. We highlight the three central themes of gendered and incentivized participation in nonprofit worker organizing, the project of making women responsible for curing their own “trauma,” and finally, the politics of “win-win” media narratives that aim to both empower members and compel employers to support immigrant workers. We conclude with a discussion about the practice of embracing nationally scaled and market-based solutions to address enduring labor challenges, particularly the extent to which privately funded nonprofit institutions are engaging workers in developing organizing strategies that hold employers and industries accountable to change.
Gendered and incentivized participation in nonprofit worker organizing
Membership in the Worker Power Center (WPC) is considered a “privilege” that is not automatic but must be earned. While some worker centers offer multiple membership tiers with different levels of rights, obligations, and decision-making privileges, membership structures are generally devised with the goal of empowering members to serve as their own advocates of change. At the WPC, prospective members have to fill out an application form, attend an orientation meeting, and pay monthly dues. Once established, membership extends job dispatching privileges to workers, which is one of the most important services the center provides. Although membership provides job allocation privileges to both day laborers and domestic workers, only for the latter is “active participation” a requirement for securing household employment through the Women’s Collective (WC). Day laborers, for instance, are allocated jobs using a rotating sign-in system, which requires that they be physically present at the center to be eligible for work on any given day. After every job placement, the Day Labor Program (DLP) requires that workers volunteer either by cleaning the facilities or distributing flyers throughout the city advertising their services. While encouraged, members of the DLP are not required to attend weekly member meetings.
For domestic workers in the WC, a point system is used to codify, track, and reward optimal levels of participation. While its exact origin is not known by current staff or WC members, household workers earn the “right” to jobs through the collective by what organizers refer to as “active participation.” Through an intricate point system, WC members earn a point for every activity or event they attend on a weekly basis. These can include flyering or advertising their services throughout the city, but also attending marches, protests, self-help meetings, theater group rehearsals and performances, making legislative visits, and at times, engaging in acts of civil disobedience. Women also engage in other “volunteering” activities, including organizational maintenance work such as cleaning and cooking for members during communal events. While expected, this type of gendered community care work—often attributed to a culturally-specific ethos of cooperation and conviviality—is not accounted for or tabulated into the point system. Staff acknowledge that the point system is the source of much internal conflict, resentment, and surveillance among WC members—as well as a considerable amount of administrative work on their end. Still, the point system is considered a “necessary incentive” that serves to maximize women’s participation and more importantly, to develop their political consciousness.
Job allocation, which staff describe as a referral service linking prospective employers with job seekers, is considered secondary to the organization’s larger political goals, which is to “empower” immigrant Latinas. This message is delivered to women during an initial orientation meeting where prospective members learn about the WC’s “mission and vision,” but also at weekly mandatory meetings and events. Ana, a senior member of the WC, reinforced this point to a prospective member during an orientation meeting: “One can’t just show up and take up space.” After becoming a WC member, this woman explained that she understood that to secure jobs through the collective she would “have to work hard.” As part of the WC’s mission and vision then, immigrant women were being called to “join the fight” instead of remaining on the sidelines as spectators. Josefina, a cofounder of the Women’s Collective and a former domestic worker herself, elaborated on this point at a general member meeting:
“The women who are truly committed don’t just show up to earn points. They participate because they are truly concerned with what is going on in their communities, in the legislature, in D.C. They aren’t just a warm body on a chair. It is not greed or selfishness that motivates them but the belief that as immigrant women we all have to fight for what we want . . . it is not fair that some of us put in the time and effort to attend all of these events, participate, march, protest, share our stories, talk to politicians and journalists, while others simply get to sit back and enjoy the fruits of our labor.”
As the above quote suggests, “active participation” entails more than being a “warm body.” To secure household jobs through the collective, members are expected to “participate, march, [and] protest.” They also have to be willing to put their bodies on the line, at times quite literally, by engaging in acts of civil disobedience, risking arrest and even deportation, in their efforts to secure employment through the collective. When members have questioned or challenged the intrinsic value of participation, they are reminded that membership is a “privilege” and that the benefits extended include the “opportunity” to be part of a social movement in the U.S. As Victoria, a WC committee noted, members are often reminded that the opportunity to participate and acquire valuable leadership skills should be payment enough. However, as Victoria retorted, “We’re the ones out on the front lines,” adding that while the WC encourages women to fight for immigrant rights, members are not encouraged to apply those values internally, or to make changes to the collective’s organizational structure. Ultimately, she shares, “the compañeras give and give [and] not out of the goodness of their heart but out of necessity because they need jobs.”
Healing immigrant women
Providing members with ample opportunities to be politically engaged is part of the WC’s approach to empowerment. That is, domestic workers are incentivized to march, protest, fast, meet with public officials and in some cases, engage in contentious-style politics. Empowerment, however, also requires personal transformation. To that end, WC members are encouraged to “work on themselves” by engaging in transformative activities aimed at restoring and revitalizing their “body and soul.” These personal transformations are made possible through their incentivized participation in self-help groups, theater, retreats, and other activities that emphasize psychic and somatic healing. This emphasis on personal transformation and healing is inspired by the National Domestic Workers Alliance’s (NDWA) Strategy, Organizing, Leadership (SOL) initiative program. According to this initiative, skilled organizing requires a “centered, open and connected” individual who understands not only her own trauma and healing, but also the current and historical sociopolitical context. As a program that aims to build resilient grassroots leaders who can “lead with skill and love,” SOL encourages worker leaders to tackle lingering traumas and other pathologies that can generate individualist and antisocial tendencies. Left unresolved, these pathologies are seen as potentially stifling political participation and community power. As such, healing the “body and soul’” of household workers is deemed imperative for building robust social movements and grassroots organizations.
At the WC, women’s inability (or unwillingness) to be active in the local nonprofit organization and the nationally-scaled domestic worker movement is often attributed to moral and individual shortcomings. According to a WC cofounder and staff member, nonparticipation is rooted in low self-esteem, trauma and culturally-rooted pathologies that ultimately stifle collective action and create divisions within movements. Defining individuals through their assumed trauma – as victims of structural, physical and sexual violence – allows for interventions into their lives to be justified as a political obligation. Instrumentally, addressing these pathologies and lingering traumas is seen as integral for building robust social movement organizations and leaders. Here, again, is Josefina describing the collective’s “healing” mission:
“Many of the women that walk through that door are broken. They come from countries where women have no rights, no voice, and no way of providing for their children. They have been beaten, exploited, even raped, and so they come to the WC looking for someone to extend a helping hand. That is what we do here, we provide them the tools they need to reach their full potential as women, to expand their possibilities so that they can aspire to more in life than just cleaning houses, which is hard work . . . They come here broken and leave as heroínas.”
To ensure that WC members reach their “full potential” as entrepreneurs and social movement participants, the collective cannot thus merely “assist” them in securing household work. Instead, through a discourse of empowerment – borrowed from feminist thought and praxis – the WC aims to provide immigrant Latinas with the tools they need to “aspire to more in life than just cleaning houses.” To cultivate empowered subjectivities, these assumed to be “broken” women must “work on themselves” by participating in self-help activities aimed at “restoring the body and soul.” This emphasis on psychic and somatic healing, borrowed from the National Domestic Workers Alliance’s (NDWA) Strategy, Organizing, Leadership (SOL) initiative, receives generous financial support from the Angell Foundation, Hidden Leaf Foundation, Open Society Foundations, Alexander Soros Foundation, Oak Foundation, Ford Foundation, Rockefeller Foundation, NoVo Foundation, and Seasons Fund for Social Transformation. As a holistic and transformative organizing model, SOL approaches personal healing as a political necessity.
To that end, WC members and staff receive financial support to attend the National Domestic Workers Alliance’s (NDWA) Strategy, Organizing, Leadership (SOL) retreats, where domestic worker organizers and leaders learn about the importance of both personal and social transformation. By developing the concept of “transformative organizing,” the SOL initiative aims to address the human needs of household workers by promoting embodied transformations, mindfulness, and developing healing and caring responses to ensure longevity and active participation. On a weekly basis, WC members also participate in a SOL inspired self-help group, Grupo SOL, which is designed to boost members’ self-esteem and develop peer group solidarity. In Grupo SOL, intimate disclosures are not only considered integral to personal healing and transformation but also to nurturing a more empowered sense of citizenship. While these types of disclosures can be potentially liberating, connecting the personal to the political in strategic and powerful ways, many of the women interviewed expressed feeling that they are deprived of an intimate or private sphere in their quest to secure employment through the collective. This emphasis on healing and self-help thus reveals a contradictory problematic. Whereas the women are asked to reveal the true nature of their own suffering, the foundation funded and professionally run program sessions were organized around the presumption that the root of women’s struggles is a lack of confidence, self-esteem, and voice and not the broader structural challenges such as seeking a living wage, affordable housing, or safety from immigration policing. Here we see a model that again is not “bad” in and of itself: healing from trauma is important and personal empowerment pedagogy has a long-standing movement history. However, it did not “land well” or as intended by virtue of being required within the context of an incentivized participation scheme and designed and delivered by remote nonprofit professionals. For WC members, tending to their “body and soul” is yet more labor they are expected to perform for community uplift.
Win-Win Organizing: public narrative and the politics of care
Unlike day laborers, domestic workers dedicate a significant amount of time and labor to the organization and to self-help. Their distinct participation requirements and funding streams incentivize optimum levels of engagement among women, alongside a gendered improvement program aimed at healing “broken” immigrant Latinas. We argue that the way women members are differently incorporated into the organization produce highly dependable and active members that are compelled to take on multiple roles as caregivers, entrepreneurs, and activists. Emerging as the best hope for a revitalized labor and immigrant movement, these women are continually called upon to “work on themselves,” thereby redirecting the responsibility for managing social risks such as unemployment, poverty, and “illegality” on individual immigrant Latinas. Domestic workers have also been central figures in recent advocacy campaigns that aim to address “injustices of recognition.” As others have documented, nonprofit worker organizations such as the National Domestic Workers’ Alliance have increasingly focused on the promotion of dignity and visibility of domestic workers through positive representational modes such as storytelling and legal advocacy. These efforts seek to remedy the legal exclusion of an entire industry while also to addressing the historical devaluation of household work and its gendered and racialized workforce.
The WC has paralleled these national efforts by seeking to situate immigrant household workers within the framework of recovery and redress through media marketing campaigns. In 2012, for instance, the WC launched the Domestic Worker Safety & Dignity Project, a three-year collaboration that included UC Berkeley’s Labor Occupational Health Program (LOHP) and Underground Advertising. With financial support from the Robert Wood Johnson Foundation’s national grantmaking program, New Routes to Community Health, the team designed a marketing and media campaign to promote dignity and health awareness among domestic workers and their employers. The campaign not only addressed occupational safety and health considerations associated with the reliance on toxic cleaning products. It also tackled the public devaluation of household work and its racialized workforce through storytelling strategies that emphasize pride, bravery, and respect. Their goal was twofold: to enhance household working conditions while simultaneously altering the perception of this industry from undervalued women’s work to a “respectable contribution” to the economy.
To promote the WC’s unique brand as a “conscientious cleaning service on a mission,” the team commissioned a photographer to shoot glamorous portrait photography that would be featured on billboards, buses, and other outdoor media in San Francisco. These images would also be featured on their website and printed on flyers to advertise their services. The messages accompanying the images of immigrant household workers referred to WC members as “angels,” “fairy godmothers,” and the “keepers” of their employers’ sanity. In mobilizing these gendered tropes, which focus on benevolence, resourcefulness, and magical qualities, the campaign not only reinforced stereotypical gendered views of domesticity and affect, but also portrayed these workers as a source of gentle reassurance for employers. That is, by presenting immigrant household workers as benign and selfless figures endowed with magical powers, these motifs glamorize marginalized women workers in subservient positions. Moreover, in depicting WC members as instrumental to their employers’ emancipation from the drudgery of household tasks, the campaign not only privileged the needs of employers but also projected an idealized image of this racialized and gendered workforce: industrious, resourceful, and most importantly, ephemeral.
In addition to glamorous photography and strategic messaging evoking the image of the self-sacrificing and magical doméstica, the campaign included an exhibit, “Profiles in Strength & Dignity”, which showcased “moving” autobiographical narratives of WC members. These curated autobiographical accounts offered potential employers “a glimpse” into the workers’ lives and the many roles they take on—as wives, mothers, domestic workers, and now, as activists fighting for “rights and representation.” “Profiles in Strength & Dignity” also reinforces the organization’s political and rehabilitative mission. Their autobiographical accounts highlight, for instance, how the WC provides recent immigrants with a ready-made community in addition to vast opportunities for political activism. For instance, Lorena, who worked as a nanny when she arrived to the U.S., contends that: “Before I came to La Colectiva, I felt like a scared little bunny rabbit—I was frightened of everything.” In these curated accounts, the WC is presented as providing Latinas with stewardship, protection, and care to ensure that they become self-sufficient, confident, and respectable. Domestic workers, portrayed as frightened and defenseless upon arriving to the collective (and the U.S.), are treated as redeemable and ripe with potential, which can be cultivated through proper guidance and care.
Featured on the collective’s website,“Profiles in Strength & Dignity” also promotes the notion of the potential “win-win” or shared prosperity for both workers and employers:
“When the women of La Colectiva pick up the broom and dustpan, they aren’t just clearing away dust—they’re clearing a path to respect and pride for domestic workers everywhere. It’s a win-win: employers get the peace of mind that comes from having a clean house, and the women get dignified work in a healthy workplace. But La Colectiva isn’t just a place to find work. It’s a community for recent immigrants, often separated from their families in a strange new environment. It’s an opportunity for civic engagement and activism towards social justice. And it’s a step towards a better life.”
As the passage suggests, what makes the WC different from its competitors—their distinct “brand”—is that they represent a “conscientious cleaning service on a mission.” Unlike for-profit agencies, the WC provides immigrant Latinas with the opportunity for empowerment through entrepreneurship and political engagement. Presenting “organized labor for an organized home” as a win-win scenario, beneficial for both workers and employers, parallels recent domestic worker organizing efforts at the national level. This is particularly the case with the National Domestic Workers Alliance (NDWA) and its focus on forging strategic alliances with employers and other institutional actors. This “win-win” approach positions employers and workers on an equal footing through a presumed shared vulnerability (and prosperity), presenting their distinct goals and aspirations as perfectly compatible. It also appeals to employers’ moral sensibilities through the strategic mobilization of compelling personal narratives that renders their “conscientious cleaning service” as an “opportunity” for helping immigrant domestics to help themselves. This strategic branding constructs WC members as a worthy social investment, in their futurity as citizens, entrepreneurs, and pillars of the community. Employers, on the other hand, are viewed as conscientious consumers driven by compassion and social responsibility, without concern about the structures that generate such deep class divisions and categories of exploitable labor.
In this paper, we explored the central problematics presented by privately funded, regionally focused and nationally scaled, nonprofit worker organizing. First, we found that asking undocumented immigrant women to participate in volunteer organizational maintenance activities unintentionally promotes an increasingly common form of unpaid labor required of women in global poverty alleviation programs. WC members were required to execute time intensive volunteer duties in exchange for jobs. In other words, economic opportunities in the domestic work economy were presented as contingent upon unpaid nonprofit organizational care and labor. In addition to institutional maintenance requirements, women were incentivized to participate in professionally orchestrated national domestic worker campaign actions, also in exchange for job referrals. This privately funded and professionally staffed institutional approach to mobilization presents a limited range of opportunities for women workers to define and lead organizing agendas on their own terms. It also puts women under additional pressure as they are asked to take a publicly visible stand which for some puts their immigration status at risk, and for others requires additional resources towards childcare and family support during hours of program participation.
Second, we showed how foundation funded program imperatives that make workers themselves the most important site of intervention fail to address the structural arrangements of domestic labor within the regional and national economy. For male participants, day labor centers function as a kind of shelter, or in the words of a staff member at a day labor center, “a homeless campsite.”  Considering the parallels between worker centers and non-profit poverty management institutions, these sites often serve as repositories for containing and making invisible “surplus” populations within gentrifying urban neighborhoods. As in the structural arrangement of 21st century racial capitalism, a pattern of urban “banishment” is performed as poverty programs intersect with real estate development and speculation, clearing streets to protect the view (and the opportunities) of middle class and wealthy residents concerned with urban “blight” and value.
Whereas men are contained or managed within these spaces, women are disciplined as traumatized individuals in need of healing and care. When “fixed,” these once “broken” women are seen by funders, and thus by program managers, as holding great untapped potential as an entrepreneurial agent of development. Similar to transnational poverty eradication schemes targeting girls/women, women workers are engaged as a malleable economic resource. International development campaigns like #thefutureisfemale, or the Nike Foundation’s “The Girl Effect”are illustrative of gender-specific forms of holding women as responsible for unleashing new markets in the broader project of global economic development. Programs designed to empower women have also become prominent in migrant justice and labor movements—at once providing critical leadership opportunities for immigrant women and re-inscribing racialized and gendered relationships of community responsibility and care.
Finally, the funded public communications campaigns that claim to provide a “win-win” outcome for both workers and employers, privilege the perspectives of employers and middle-class Bay Area residents while avoiding the more challenging employment relationships domestic workers experience. The “win-win” oriented campaign, designed to both empower workers and make employers feel “safe” and “good” about hiring empowered immigrant women, ends up promoting essentialist narratives and racialized gendered tropes about the helpful, non-confrontational domestic worker who is proudly improving her own life while also improving the home life of her employer. Not unlike co-author Kohl-Arenas’ study of farmworker-grower philanthropic initiatives in California’s Central Valley “win-win” projects that aim to serve the interests of people with greatly unequal power often end up marginalizing or hiding the concerns of the weaker party. An increasingly popular form of consensus politics is wielded by mass media campaigns that claim to improve the well-being of poor and marginalized communities, but often hide conflict, struggle, and the structural conditions that produce and maintain poverty and inequality. Often promising “mutual prosperity” for both worker and employer, simplified narratives of self-help and empowerment seldom put pressure on the employer or address regional patterns of inequality such as access to affordable housing and living wage jobs, presenting a limited range of organizing opportunities.
Ultimately, privately funded, institutionally managed, nationally scaled community organizing increasingly forgoes the hard work of long-haul person-to-person movement building. With program frameworks and outcomes mapped by donors, fewer resources are devoted to the daily work of convening community members to inform concrete strategies against the dominant economic structure and towards more equitable futures. Central to the contradictions presented in these stories is the specific arrangement of the advanced nonprofit sector where funders embrace the language of community organizing but are not prepared to take on the broader economic and power arrangements that make philanthropic wealth possible. Professionalized and mandated program participation, incentivized volunteerism, public-private market based partnerships, and self-help program frameworks are all familiar tropes of the advanced “Nonprofit Industrial Complex” (INCITE 2009). In today’s political context, this incentivized organizing presents additional complications and risks for immigrant activists who are increasingly targeted and incarcerated. At the same time, the increasing lack of trust, fear, isolation, seclusion and “hiding out” among previously active immigrant rights organizers does remind us that today all immigrant organizing tactics perhaps do matter.
We simultaneously conclude that, with organizations like the National Domestic Worker Alliance (NDWA) receiving record levels of funding from private foundations such as the Irvine Foundation, W.K. Kellogg, NoVo and Ford Foundation, and a practice of embracing nationally scaled and market based solutions to address enduring labor challenges, it is important to ask how privately funded nonprofit institutions are negotiating relationships with funders on behalf of their constituents. When do institutional negotiations and large-scale initiatives result in increased resources for labor organizing and when do they result in compromised agendas that fail to change the structures of inequality produced by industries and markets? Yet, should we critique nonprofit and philanthropic efforts to support immigrant and worker rights during a time of political resurgence among right-wing, conservative, anti-state politics and white supremacist movements? Not to mention the difficulty of doing grassroots community organizing during a global pandemic, with disproportionate impacts on Black and brown communities. Our answer is yes, and no. No, there is no point in critiquing mainstream philanthropy when we need every penny and every ally to stand up against anti-immigrant hate, racism, and fear-mongering politics. On the other hand, yes, we must pay attention to the role of philanthropy in creating common-sense narratives that contribute to individualist solutions to collective structural problems. It is clear that philanthropy plays a prominent role in promoting narratives that muddy regional organizing strategies, in the end failing to reveal systems of power or align with the struggles of oppressed people.
In this context, critical philanthropy and nonprofit studies are more important than ever. Ethnographic research, such as the work featured in this article, reveals the complicated partial narratives, fragmented organizing strategies, and limited frameworks private donors present when engaging movements for economic equality and racial justice. The urgency of our moment calls for us to hold private funders and nonprofit organizers accountable to the people who increasingly struggle with political violence, economic insecurity, precarity, and banishment from social, economic, political and civic life.
Erika Denisse Grajeda is the Mellon Postdoctoral Fellow at Southwestern University’s Department of Sociology and Anthropology. Her research on intimate labor and immigrant social movements in the U.S. focuses on emergent forms of social control mobilized by state and non-state actors to manage illegalized migrants, and fashion idealized forms of employment and political participation. She is currently working on anarchist feminist collectives in Mexico City.
Erica Kohl-Arenas is an Associate Professor in American Studies at the University of California, Davis and the Faculty Director of Imagining America: Artists and Scholars in Public Life. She is a scholar of the radical imaginations and deferred dreams of social movements that become entangled with the politics of institutionalization and funding. This work is captured in her book The Self-Help Myth: How Philanthropy Fails to Alleviate Poverty (University of California Press, 2016) and in a diversity of publications including Antipode: A Radical Journal of Geography, Social Movement Studies, Journal of Poverty, Geography Compass, and HistPhil.
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