A People’s Guide to the San Francisco Bay Area

Rachel Brahinsky and Alexander Tarr

In the long saga of the Bay Area, the East Bay is often cast in a secondary role to the more famous San Francisco. Perhaps best known as the place where UC Berkeley thrives, the East Bay is home to decades of urban and industrial growth that brought the whole region to global prominence under the moniker “San Francisco.” Though much writing on the region follows this line—that San Francisco is the central city of the larger region—we are interested in the ways that the East Bay is also, and has always been, central. At this book’s writing the entire East Bay was experiencing intense and rapid change as Silicon Valley tech firms moved in, and as Oakland sought to fast-track housing development to serve the broader regional economic boom. Meanwhile, the East Bay is home to a broad spectrum of communities, who collectively speak some 125 languages and who have forged social movements that shape national and even international politics, from the Left to the Right.

A Shifting Center

We center many of the stories of this chapter in The Town, which is the affectionate local name for the city of Oakland, but we’ll also take you out to Emeryville, for a quick stroll through Berkeley, and north to the cities of Albany and Richmond. In choosing sites for this chapter, we were interested in broad representation, but we also looked for places that are suggestive of some of the larger struggles of the area, from policing to racial justice, economic development and cycles of displacement. We’re interested in the ways that today’s built environment reveals layers of the past—including important traces of the long history of human habitation prior to the Spanish and Anglo conquests.

As the original terminus of the trans- continental railroad in the nineteenth century, Oakland could have emerged as the socioeconomic powerhouse of the region. Instead, urban developers logged Oakland’s forests and capitalists built wealth around San Francisco’s deep-water port first, leaving Oakland to persist as a “second city” culturally, politically, and economically—even as the two cities shared workers, families, and ecosystems. The 1906 San Francisco quake and fire, which destroyed San Francisco’s downtown and nearby neighborhoods, could have shifted the regional urban core east to Oakland. But even though a large share of San Francisco’s industry and residents left at that time to populate the East Bay—Oakland’s Chinatown expanded, for example—and even though the educational powerhouse of UC Berkeley fostered generations of public intellectuals and planted the seeds of activist movements with global influence, San Francisco remained the capital city of the region.

Two of the key drivers of this ongoing dynamic are the wicked problems of race and class. Race-class exclusions drove post–World War II disinvestment, which meant that capitalist and middle-class wealth withdrew from Oakland. This flight-by-capital left the once-vibrant downtown relatively vacant for decades and weakened the urban tax base, even as urban-fringe neighborhoods boomed. By the 1960s, African Americans had made Oakland a central home, having been both displaced by San Francisco’s redevelopment of the Fillmore District and excluded from East Bay suburbs. At the same time, Oakland leaders also pursued urban redevelopment, uprooting those same communities to make way for free- ways and mega-developments. These projects improved regional mobility, but they left gaping wounds in the cityscape across Oakland’s multiracial working-class com- munities, disproportionately hitting Black, and later Latinx, homes and businesses.

These urban rearrangements intersected with the social configurations of the time. Before WWII, white violence was, at its most extreme, embodied by the Ku Klux Klan’s growth in Oakland and the island city of Alameda. After WWII it continued in the practices of the police and sheriff departments. The counterforce of groups like the Black Panther Party and the Brown Berets emerged in part as a response to those conditions—and more. Though pop culture narratives tend to remember them for posing with guns in front of Oakland City Hall, for example, the Panthers’ “Ten Point Platform” included an emphasis on universal literacy and feeding people. It was a stance that emerged out of members’ everyday experiences of poverty and over-policing in The Town. These politics also grew from members’ intellectual investigations that crossed urban borders through- out the East Bay, with the public university and college systems playing a fundamental role in offering young people the chance to develop their ideas, and with intersecting social movements—including South Asian, Chicano, and labor movements—all learning from each other and in some cases joining together to demand better education at UC Berkeley and beyond. These earlier struggles set the stage for today’s Oakland and greater East Bay, in which the collective lived experience of people, across ethnic and racial lines, includes the apparent paradox of deep poverty alongside the riches of successive booms. With each force comes a counterforce.

Community struggles over access to affordable and safe housing offer a lesson in the complexity of the East Bay and its place in the region. In the 2010s, for example, the cost of housing rose sharply, housing development didn’t match job creation, and new proposals lacked sufficient affordable housing or enough protection for vulnerable residents in redeveloped neighborhoods. Oakland moved from the police blotter to the travel section of big city papers in the 2000s, and its reputation was reshaped by commercial boosters who encouraged a renaissance of new, young transplants to the area. But the housing crisis of the gentrification era was a problem with deeper historical roots. Outside of the urban cores, much (though not all) of the East Bay was first developed as a series of low-density urban-fringe neighborhoods, initiating a pattern of housing inequity that remains. Meanwhile, the capital that fled the Oakland core fifty years ago has returned quite unevenly.

Wealth’s renewed interest in Oakland has meant that some areas are receiving much-needed upgrades to dilapidated housing and commercial building stock, as well as city services, but often in forms that push out longtime Oaklanders, sparking revivals of housing-centered social movements. In fact, community members’ efforts to remain in their homes and neighborhoods are central to their role in making the East Bay. Indeed, the East Bay’s legacy of political organizing and creativity is quite alive, and community organizations have pushed for a vision of “development without displacement,” motivating a regional coalition to push for expansions of state and local rent protections, widening the geography of protest and struggle. These efforts intersect with energized local campaigns in many Bay Area cities, including the relatively small city of Richmond to the north. There, a long-growing progressive coalition turned ideals into pragmatic policy. Aiming to curb the toxic impact of local refineries, Richmond residents organized to raise the local minimum wage, bought back guns to remove them from the streets, and threatened the use of eminent domain (which is the city’s power to retake private property) as a way to help stop foreclosure-related displacement.

The stories of housing struggles thus link to the larger challenges of urban life and the balancing act between encouraging needed investment and supporting existing communities. With that in mind, this chapter raises issues and tells stories that are rooted in place, but tries to do so in a way that treads lightly on the very same landscapes that we find so interesting; we are aware of the mixed blessings of tourist attentions.

There are many other stories and paths that we trace in this chapter, stories of culture and art, innovations in everyday life, and long-buried histories that come to light. For us it adds up to this: it’s time to see and listen to the East Bay. Listen to the stories of the people who have built and fostered its many cultures and communities, giving these cities their character and sense of place. Dig deeper to understand the geographies that make and continue to remake these places from the ground up.

1500 Block of Adeline Street
Adeline Street Between 14th and 15th Streets, Oakland 94607

The fallout from the foreclosure crisis of the 2000s is written in the streets of Oakland. Much of that story is a painful one of displacement, but there are some important legacies of community organizing and resistance, and this block of West Oakland represents one epicenter for organizing where some residents used mass community pressure to save their homes. On December 6, 2011, for example, Adeline Street resident Gayla Newsome decided to put the rallying cry of a nationwide “Occupy Our Homes Day” into action. Together with a group of about a hundred activists from Occupy Oakland and ACCE (Alliance of Californians for Community Empowerment), Newsome and her three daughters successfully reclaimed their home of fifteen years, which was under active foreclosure. The family lived on this block, at the heart of one of the long contested residential spaces of West Oakland, where waves of eviction and foreclosure compounded upon decades of disinvestment. We’re not including her exact address here to maintain residential privacy.

Between 2005 and 2015, banks foreclosed on well over twenty thousand homes across Oakland, according to research by the Anti-Eviction Mapping Project (AEMP). The mass evictions of small property owners and renters that ensued were largely the result of predatory lending practices actively targeting low-income communities of color, as was later widely uncovered by researchers across the country. A report conducted by the nonprofit Urban Strategies Council in 2011 found that 42 percent of homes foreclosed in Oakland between 2007 and 2011 were acquired by large institutional investors, many of whom are based outside of Oakland. Some of them had previously been mortgage brokers, meaning they not only had access to valuable insider knowledge, but might have also played a part in creating the crisis in the first place. Others would later be prosecuted by the FBI for conspiring to rig foreclosure auctions in their own favor.

West Oakland saw a thick concentration of foreclosures and large-investor accumulation. Neill Sullivan’s REO Homes LLC, for example, snapped up over one hundred fore- closed homes in West Oakland alone. Sullivan focused on single-family homes, which are exempt from rent control by California state law; he followed those acquisitions with a round of evictions, serving 357 eviction notices between 2010 and 2016, according to public Rent Board data collected by AEMP researchers. The evictions helped clear the way for a neighborhood rebranding as West Oakland was sold as the “eclectic West Side” and the “new edge of Silicon Valley.”

Even as investors like Sullivan were taking control of the neighborhood, activists turned their energy toward the foreclosures and joined in to support Newsome and other neighborhood leaders. They formed the Foreclosure Defense Group, which sought to disrupt foreclosure auctions at the Alameda County Courthouse. The group worked to reclaim the homes of community members through direct action by reoccupying emptied homes; they would initiate a campaign of community pressure, garnering media attention and rallying a mass phone campaign to pressure the banks. Newsome’s home on Adeline Street was one of the success stories of this tactic. Organizers also used the foreclosure activism as a base-building effort, which meant that each home they reoccupied was an opportunity to knock on doors and talk to neighbors. Through this process they sought to develop stronger networks for community solidarity and support. (Section authored by Katja Schwaller)

Albany Bulb
1 Buchanan Street, Albany, CA 94706

The Albany Bulb is a place literally made from the ruins of Bay Area urbanization. This former landfill turned quasi-public park represents the alternative lives that capitalist cities inevitably produce through redevelopment and continual creation of consumer detritus. At the same time, the Albany Bulb is a phenomenally beautiful place to visit and offers a fascinating story about a Bay Area place that remains a bit less regulated and controlled than just about everywhere else.

Views from every corner of this park provide a panorama of the region. San Francisco looms misty and dreamlike across the bay. The trails teem with a wild mix of grasses, flowers, overgrown fennel—and art. Freestanding murals once dotted the edge of the marshy shoreline, and a mix of large sculpture and other installations, all of which can change year to year, is typically scattered throughout the park. The space has also often been home to people—disaffected, houseless, seeking connection that they couldn’t find in the urbanized parts of the region—those who, long before the Occupy movement, found ways to reclaim and reuse public spaces.

For many years the city of Albany used this site to dump construction debris and municipal waste. The result was a thirty- one-acre lollipop-shaped peninsula colloquially known as the Bulb, with a landscape of twisted metal, slag left over from nearby mining, rusty pipes, and chunks of redeveloped streets, sometimes retaining their yellow lane-stripes. The landfill that produced the Bulb was one of several major sites along the East Bay waterfront that inspired the creation of the environmental nonprofit Save the Bay, which targeted the Bulb’s land- fill for closure in the early 1980s. The closing of the landfill in 1983 both created an opportunity for artists and coincided with the modern period of rising homelessness, so it is no surprise that people without homes adopted its knolls and tucks as their own. In between the chaotic beauty of wildflowers and trash-turned-art, people built outdoor kitchens, small homes from driftwood, and other shelter.

A move to incorporate the Bulb into the larger McLaughlin Eastshore State Park—named for Save the Bay cofounder Sylvia McLaughlin—has been underway since the early 2000s. This shift toward park formalization has raised the challenging question of which public has the right to use the space as they want. Those who found shelter here note that they improved the land, having built many of the long-used trails and gardens. City and state officials argue they must enforce regulations against overnight camping and off-leash dogs. Artists and hikers often enjoy the place for its unregulated surprises. The struggle has inspired feisty artistic responses to the exercise of state power. In 1999, for example, the landfill’s residents faced a highly publicized eviction. After the eviction, artists erected a monument to the homeless: a massive pile of shopping carts that was later mined for sculptural work across the park. However, in 2014 the most definitive of the many rounds of eviction took place, with the city paying people to leave with the signed promise of never returning.

Creative resistance to formalize the landscape into a planned conservation district has been taken up by the nonprofit Love the Bulb, which organizes art and cultural programming and walking tours that emphasize the unregulated nature of the place. Free-range artists continue to make and remake the place. Enter from the parking lot at the end of Buchanan, near the Golden Gate Fields racetrack; bring extra layers, as it’s typically colder out on the Bulb than in the parking lot.

Berkeley High School
1980 Allston Way, Berkeley 94704

Infuriatingly, many US schools are more segregated now than any time since the end of the Jim Crow era, a fact that undermines the narrative of civil rights progress that many hold dear. That’s part of what makes the Berkeley High School story unique. Back in 1994, the New York Times labeled Berkeley High the “most integrated school in America.” The school reflected the city’s diverse population, making the institution fertile ground for political and cultural debate and home to the country’s first and longest- running high school African American studies department. But all of this did not come easily—even in Berkeley. It was hard fought, and keeping programs like this alive continues to be a conscious struggle in a rapidly changing Bay Area.

In the heat of the civil rights struggle, Berkeley Unified School District launched a 1968 desegregation campaign titled Integration ’68 and became one of the first districts in the country to voluntarily integrate its elementary and middle schools by busing children of color from neighborhoods in the south and west areas of the city to schools in the overwhelmingly white north and east, and vice versa. The impact of the busing tactic here, as across the country, was mixed, and it was hard for parents to remain involved or feel that their kids were learning in culturally appropriate ways. Although the busing program was not aimed directly at Berkeley High, the new racial landscape profoundly impacted education there. That same year, educators inspired both by the national call for Afrocentric education (see Nairobi School System, p. 104), and by the intersecting struggles of the Free Speech and Ethnic Studies movements underway at the college level, founded African American studies at Berkeley High. The school was already racially integrated, but it lacked an inclusive curriculum, and educators sought to give Berkeley’s students a sense of racial equity that busing could not address. This was part of a wave of new Black studies and African American economics curricula at Bay Area institutions, from grade schools to universities.

At its height, Berkeley High’s program offered courses in African American literature and history, the Black Social Experience (later to be called Black Male-Female Relations), Black Psychology, African American Economics, and African-Haitian Dance. Students took Kiswahili language courses, and enrolled in a youth empowerment class called Black Soul, Black Gold, Black Dynamite. The program produced its own newspaper, Ujama. Inspired by this legacy, in the early 1990s students successfully pushed to expand this programming to include Chicano and Asian American studies courses. Implementation of this programming, however, has always been contested by more conservative residents and administrators, in what the Reverend Robert McKnight, former teacher and chair of African American studies, has described as a “perpetual struggle” to maintain the programming.

The social and racial justice activism of the student body has remained a corner- stone of the school’s identity. In 2000, a group of immigrant students—primarily South Asian girls—formed a group called Cultural Unity to reflect the diversity of the English Language Learner student body and to highlight their relative isolation within it. In the months after 9/11, harassment of Muslim and Sikh students increased, with two documented on-campus assaults on Cultural Unity members. In response, South Asian students wrote and published a short book of stories and poetry for use in the school’s curriculum. They also organized free legal clinics for the local Muslim com- munity and organized “Unity Assemblies” that emphasized cultural performance and cross-cultural political dialogue. The legacy of diversity and struggle at Berkeley High is commemorated in visible ways. One can begin by visiting the utility boxes along the perimeter of the high school, illustrated by the Arts and Humanities Academy Class
of 2012, which depict some of the school’s famed activist alumni, including Black Panther Bobby Seale, writers Ursula K. Le Guin and Chinaka Hodge, as well as musicians Phil Lesh and Joshua Redman. (Section authored by Diana Negrín da Silva)

Black Cultural Zone
2277 International Boulevard, Oakland 94606

In the mid-2010s, the artists and activists connected to the nonprofit East Side Arts Alliance began work on establishing Black Cultural Zones (BCZ), conceived as a series of “safe Black spaces” at points served by new transit lines along International Boulevard, as well as the MacArthur and Bancroft neighborhoods. This effort was a response to the ongoing outmigration of Black people from Oakland. The International Boulevard corridor is the commercial and cultural heart of the racially and ethnically heterogeneous neighborhoods of East Oakland, stretching from Lake Merritt to the southern border of Oakland (the street continues, under other names, through several cities). More broadly, East Oakland, often overshadowed by the dynamics of downtown and West Oakland, has become known for creative approaches to urban change, including a much-lauded program of transit-oriented development that specifically guarded against displacement around the Fruitvale BART station. The Black Cultural Zone is another such effort, an example of proactive grassroots planning to prevent further displacement of residents and what are now commonly known as “legacy businesses.”

The effort grew out of cultural work that dates back to 2000, when four arts organizations in this area organized the first Malcolm X Jazz Arts Festival, an annual May event in San Antonio Park (1701 E. 19th Street), featuring local and visiting musicians alongside graffiti battles, dance performances, and booths representing local crafts and community organizations. The East Side Arts Alliance (ESAA, 2277 International Blvd.) was born from that first festival, positioning itself as a voice in local politics, advocating for “development without displacement” in city government meetings, and securing properties in East Oakland through nonprofit and grassroots partnerships. The organization bought its own building, offering a counterpoint to gentrification in the area by incorporating affordable housing into its art-and-politics organizational structure. When the city developed a new bus rapid transit route along International Boulevard, ESAA secured foundation grants and city support to help align the transit corridor with the values and experiences of longtime residents. Building on these efforts, the Black Cultural Zone project envisions a shift in Oakland’s land use that highlights the economic and cultural resources of long- time residents as a platform for equitable development. Working with neighborhood partners, the BCZ will be integrated into new public plazas that will partner with existing businesses, nonprofits, and religious institutions as well as new mixed-use developments with below-market housing. At this writing, the large historic building that once served as the headquarters for Safeway, at the intersection of International Boulevard and 57th Avenue, had been proposed as the BCZ’s geographic hub. (Section authored by Diana Negrín da Silva)

“Black Panther Park” (Dover Park)
Dover Street, between 57th and 58th Streets, Oakland 94609

Tucked behind the former Merritt College site on Martin Luther King Jr. Way, this is one of many places associated with the creation of the Black Panther Party (BPP) in 1966. BPP founders Bobby Seale and Huey Newton lived and studied together in this neighborhood before forging, with many others, the vision for Black liberation codified in the party’s Ten Point Program. Their political message, a response to the conditions of this neighborhood and others like it at the time, spoke of transforming power relations with the police, uplifting Black people, and providing for the basic needs of everyday Oaklanders.

Serving as a framework for the party as it expanded from its Oakland roots, the program articulated a set of baseline beliefs that shaped the politics of the organization while inspiring others around the world. “We want freedom. We want power to determine the destiny of our Black Community,” they wrote. “We want land, bread, housing, education, clothing, justice and peace.” Under this banner, they created free breakfast programs for kids, and international solidarity with other working-class people, across racial lines. The community college where they polished these ideas, and where they anchored some of their early community- organizing efforts, was relocated in 1960; the building on that site is now a senior center.

By the fiftieth anniversary of the BPP’s founding in 2016, things had changed significantly in the Bushrod, which is one of a few names for the neighborhood surrounding Dover Park. By then the real estate website Redfin had labeled it the hottest neighbor- hood for housing sales in the country. This shift in the neighborhood’s fortunes came not long after officials created a gang-injunction zone in the area, which Restorative Justice (RJ) activists used to show the connections between policing and real estate speculation. They showed, for example, that the decreased visibility of young men of color on local streets and the increased police presence (both of which were produced by the gang injunction) fed into the intensified marketing of the neighborhood as “safe” to new home buyers.

Traces of the political history of the area remain in the landscape, and Dover Park continues to maintain and reinvigorate the message of Black Panther activism. Since 2010, Dover Park has served as host to the Phat Beets food justice collective, which merges urban agriculture with social justice organizing, maintaining an edible public garden here. The garden circles the park with fruit trees, vegetables, herbs, and native plants, labeled to serve as tools of beautification, education, and public engagement. The food grown here has at times gone to support Aunti Frances’s Love Mission Self Help Hunger Program, a local group that cooks free meals in nearby Driver Plaza at the intersection of Adeline, Stanford, and 61st Streets. Aunti Frances’s program is one of many organizations around Oakland that was explicitly inspired by the BPP’s call for self-help on a community scale. Frances has said that she learned the value of community care and organizing as a child, when she personally benefited from the BPP’s free breakfast programs.

Black.Seed Demonstration, one expression of #BlackLives Matter
San Francisco Bay Bridge, just east of Yerba Buena Island
210 Burma Road, Oakland 94607
(This is the parking lot with closest access to the bike/walk trail on the bridge.)

On Martin Luther King Jr. Day in 2016, west- bound traffic on the San Francisco–Oakland Bay Bridge came to a halt. Activists— chained together to block the road—raised their fists and displayed a banner declaring “Black Health Matters.” To see this site, you should not stop in a vehicle on the car lanes of the Bay Bridge. But you can get close to it via the bike and pedestrian path that runs from Oakland’s industrial waterfront along the bridge to Yerba Buena Island. You may want to bike, bus, or drive all the way onto the island, where you can look back at the eastern span of the bridge from Forest Road. From there you can get a sense of the impact that a takeover of the bridge would have, with all six westbound lanes blocked in the middle of the afternoon.

The 2016 demonstration was led largely by gender-queer African American activists and their allies affiliated with Black.Seed, one of many groups that formed in the first few years of the Black Lives Matter movement. The group coordinated their entry to the bridge through the East Bay car toll- gates. Once they stopped, they chained their bodies to each other through the cars to create a true barrier across every lane. Posing with their sign about Black health, they sought media attention to shift the public dialogue.

The name of the larger struggle—Black Lives Matter—was born from a social media post coauthored by Bay Area activist Alicia Garza, who cofounded that movement in 2013 in the wake of the acquittal of the killer of young Trayvon Martin in Florida. Soon after, transit and transportation disruptions across the nation sought to draw public attention to the problems of overpolicing, mass incarceration, police killings, and health disparities in the Black community. Drawing from the civil rights playbook, activists employed the strategy of reaching the public as they engaged in everyday activities; with their urgent message about the value of African American life, activists blocked highways from Minnesota to Dallas. In Oakland a shutdown of the West Oakland BART station in 2014 stymied trans-bay trains for four and a half hours to remind the public of the police killing of Michael Brown in Ferguson, Missouri, after which police left Brown’s corpse on the street for more than four hours. Others took speeches and poetry on Sundays to restaurants around the bay in predominantly white neighborhoods as part of a “Black Brunch” action.

The Black.Seed bridge takeover brought together many of these concerns. The group issued a set of demands, including “the immediate divestment of city funds for policing and investment in sustainable, affordable housing so Black, Brown and Indigenous people can remain in their hometowns of Oakland and San Francisco.” They also called for the firing of officers involved in police killings locally—including that of Mario Woods, Richard Perkins, Yuvette Henderson, Amilcar Lopez, Alex Nieto, Demouriah Hogg, Richard Linyard, and O’Shaine Evans—and for the resignation of mayors and police chiefs who failed to hold officers accountable for shooting residents. They weren’t the only ones calling for this, and San Francisco’s police chief resigned under pressure a few months later.

While you’re here, we’ll note that the views on this four-and-a-half-mile bridge are incredible, but they come at significant financial and social cost. The state rebuilt the eastern span of the bridge in the 2010s to replace a 1936 structure that had been a source of concern since its dramatic partial collapse during the 1989 Loma Prieta earth- quake. Completed in 2015, the eastern span went far over budget, costing $6.5 billion to date. The new span has its own structural problems, however, and more spending has been required for repairs and adjustments to ensure the stability of the span when we face the next big earthquake.

Frances Albrier Community Center
2800 Park Street, Berkeley 94702

San Pablo Park’s Community Center commemorates the life of African American activist Frances Albrier as part of the long and rich history of cross-class multi-ethnic culture, community, and social struggle in South Berkeley. Albrier’s life story sheds light on the character of her neighbors, who fostered a strong sense of community that was often forged in the sports fields of San Pablo Park.

Born in 1898, Albrier grew up in Alabama with her grandmother, a former enslaved woman and midwife who cared deeply about education. Albrier’s grandmother was a founding supporter of the Tuskegee Institute, the prominent Black school where Frances studied before joining her father in Berkeley in 1920. She received further training as a nurse, married, and settled into a house nearby at 1621 Oregon Street to raise her three children. Racial discrimination prevented Albrier from securing work as a nurse, but she later found employment with the Pullman train company and became active in a labor union. Having been refused a job as a welder at the Kaiser shipyards in Richmond (although she had twice the hours of training needed), Albrier leveraged her knowledge of a new federal anti-discrimination law to pressure Kaiser. She won and began work as the first Black woman welder in 1942. Her persistence helped pave the way for thousands of African American and women workers to get better-paying jobs in the shipyards (see Rosie the Riveter Monument and National Park, p. 65).

Outside of her own workplaces, Albrier engaged in a series of campaigns to challenge discrimination and social injustice. She organized a women’s club that pressured the Berkeley schools to hire the first Black teacher at nearby Longfellow School. She initiated a “Don’t Buy Where You Can’t Work Campaign” at Sacramento and Ashby—just a few blocks from San Pablo Park—that pushed local shopkeepers to hire Black employees. She was the first African American to run for Berkeley City Council in 1939. She didn’t win, but she went on to hold prominent positions in the local and statewide Democratic Party and served on Berkeley’s Model Cities program, which brought federal community-development dollars to South Berkeley.

Albrier was a powerful person and leader, but she was also a product of a remarkable community. Byron Rumford lived nearby at Acton and Russell. His Sacramento Street pharmacy became a neighborhood institution, and in 1948 Rumford became Northern California’s first Black elected official when he won a seat in the state assembly through

the work of an alliance of African Americans, progressive labor unions, and liberals of all ethnicities. He leveraged these coalitions to pass landmark state legislation for fair employment in 1959 and fair housing in 1963. A statue of Rumford by sculptor Dana King stands in the median on Sacramento Avenue, near his former pharmacy.

Berkeley’s Japanese American community was centered just east of this area in a thriving community with dozens of organizations, churches, and cultural groups. During WWII the federal government incarcerated more than thirteen hundred Japanese American Berkeley residents. Under Albrier’s and Rumford’s leadership, Berkeley’s Interracial Committee protested war- time treatment of Japanese Americans, and some entrusted the deeds to their homes to Albrier while they lived behind barbed wire. (Section authored by Donna Graves)

Marcus Books
3900 Martin Luther King Jr. Way, Oakland 94609

The East Bay offers a strong counter to the notion that the age of independent booksellers is over. Between Oakland and Berkeley alone, an array of independently owned and operated stores and small local chains serve niche audiences and the broader community alike. Marcus Books holds a special place on this list as the oldest continuously operating Black-owned and operated bookstore in the United States. Marcus was founded in 1960 by Julian and Raye Richardson as the Success Book Company in San Francisco. The institution was part of a wave of Black book- stores that opened in the 1960s and 1970s, offering access to books by and about people of the African diaspora, including information absent or scarce in other bookstores, public libraries, and schools. The spread of books by W.E.B. DuBois, Toni Morrison, Frantz Fanon, and many others provided intellectual foundations for transformations in Black community consciousness.

The Richardsons opened the original Success Book Company in the front of their independent San Francisco printing shop, where they published writers who were shut out of the white-dominated publishing industry or whose work was difficult to find. Julian Richardson published Marcus Garvey’s Philosophy and Opinions in 1966 after discovering that it had been out of print for forty years. He also printed two influential literary magazines of the Black Arts movement, Black Dialogue and the Journal of Black Poetry, and published a number of books of poetry under his own imprint. The bookstore–print shop was a hub for Black artistic and cultural activity in San Francisco, hosting events and political meetings, playing an active role in local political struggles.

In 1970 the Richardsons opened a second location in Berkeley and changed the name to Marcus Books, after Garvey. The East Bay expansion allowed Marcus Books to conduct business with schools and other large institutions in Alameda County, such as prisons and social service facilities, according to a 1978 interview with Julian Richardson. They moved the East Bay store from Berkeley to its current site in Oakland in 1976. The new location was around the corner from the recently opened MacArthur BART station and close to the first storefront location of the East Bay Negro Historical Society (the earliest predecessor of the African American Museum and Library of Oakland). This new location was central to political activity in the neighborhoods of North and West Oakland as well as downtown.

Meanwhile, the San Francisco location moved to the heart of the Fillmore district in 1980, to Victorian Square, a small cluster of buildings that had been rescued from the redevelopment bulldozers some years earlier. In 2014, after a long community struggle to save it, the San Francisco location at 1712 Fillmore shuttered. The Oakland location remains and stocks a catalog of Black books in all genres and hosts events on-site and in partnership with other organizations. Even amid the Black outmigration of the 1990s and 2000s that has changed Oakland’s demography dramatically, and after financial troubles that plagued the store for some time, Marcus Books remains rooted here on MLK Way. (Section authored by Simon Abramowitsch)

Notes: Excerpt taken from A People’s Guide to the SF Bay Area (UC Press, 2020)

Authorship
The majority of this book is written by Rachel Brahinsky, Alexander Tarr, or the two of us together. Our individual and collective work has no additional byline. We are honored to also include the contributions of a wonderful group of Bay Area geographers, researchers, and public historians. Their names are noted at the end of any site entry that they authored or contributed to, with the caveat that we have edited the whole book for consistency.

© 2020 by Rachel Brahinsky and Alexander Tarr; used with permission by University of California Press. This is an open-access article distributed under the terms of the Creative Commons Attribution 4.0 International License (CC-BY 4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. See http://creativecommons.org/licenses/by/4.0/.